What Nature Bathing (遊沐) does

Nature Bathing (遊沐) is a Hong Kong social enterprise founded in 2017 that delivers science-evidence-based "nature connection" (大自然連結) wellness programmes to schools, kindergartens, corporations, NGOs, and government departments. The methodology integrates forest bathing (Shinrin-yoku), five-sense nature immersion, nature play, and mindfulness techniques, and is supported by measured outcomes including a 12% reduction in cortisol and a 50% improvement in parasympathetic nervous system rest state after a 20-minute nature session. The core team comprises 6 people led by founder William Tsang (FTHub Nature Connection Specialist Trainer and ANFT Forest Bathing Guide) and co-founder Tracy Wong (Certified ESG Planner and 2023 NAAEE "EE 30 Under 30" recipient), with delivery supported by registered social workers and trained instructors.

The product portfolio is organised into four revenue streams: corporate wellness programmes (Barefoot Earth Day carnivals, camping experiences, Five Senses Peak Tours, 12-hour nature companion volunteer training), kindergarten and primary/secondary school programmes (nature game parties, urban nature playgrounds, deep nature therapy days, teacher training, parent-child connection activities), subsidised community programmes (HSBC-funded Nature Therapy Community Programme, Nature Playground initiative for low-income families), and Train-the-Trainer certification courses producing "Nature Connection Companions". Go-to-market is sales-led B2B targeting corporate ESG/wellness buyers, school administrators, and NGO partners, with a free 15-30 minute consultation entry point and quote-based per-engagement pricing. Activities are delivered across Hong Kong's urban parks, country parks, and school campuses.

The business operates on a cross-subsidy model in which corporate programme revenue funds free community delivery for low-income families. Anchor partners include HSBC, New World Development, Hang Lung Properties, Swire Properties, FrieslandCampina, BCT, CLP, Samsung, and HAECO across corporate clients, and Po Leung Kuk (36 kindergartens), Tung Wah Group of Hospitals, Hong Kong Sheng Kung Hui, and Hong Kong Christian Service across the school/NGO segment. Research validation is provided through a 2023-2024 collaboration with Hong Kong Polytechnic University School of Design on dose-response effects of nature-based activities in adolescents. Cumulative reach exceeds 20,000 participants since inception, with a documented 1:5 SROI ratio on the Collaborative Living Community programme. The company is founder-owned, with no disclosed external funding rounds, and reports no public revenue figures.

Name

Nature Bathing (遊沐)

Legal name

遊沐 Nature Bathing

Website

https://naturebathing.hk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nature Bathing (遊沐) is a Hong Kong social enterprise, founded in 2017, that delivers science-evidence-based nature connection wellness programmes to schools, kindergartens, corporations, and NGOs, using forest bathing and five-sense immersion to reduce stress.

Ownership category

akta.pro rank

Product category

Nature-based wellness services

NAICS

Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Nature-based wellness programs
• Corporate wellness services
• School mental health programs
• Outdoor education services
• Community integration programs

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Wellness Programmes: Fee-for-service nature-based wellness programmes and team-building activities for corporations, aligned with ESG Social and SDG requirements. Includes Barefoot Earth Day, campfire experiences, mountain healing tours, and corporate volunteer training. Post-event surveys report average stress level -2 and happiness level +2 on a 5-point scale.
2. School Programmes: Fees charged to kindergartens and primary/secondary schools for nature connection activities, teacher training, parent education workshops, and student mental health programmes. Services include curriculum-aligned activities, materials, insurance, photography, debrief meetings, and post-event questionnaires.
3. Subsidised Community Programmes: Funded community projects supported by corporate foundations (e.g., HSBC Hong Kong Community Partnership Programme) and NGO partners, providing free nature experiences to low-income families, elderly, and youth. Corporate programme revenues cross-subsidise these free services.
4. Train-the-Trainer Certification Courses: Training programmes that certify secondary school and university students as 'Nature Connection Companions' (大自然連結陪伴員), building community capacity while generating revenue for advanced training modules.

Pricing tiers

Go-to-market motion3 records

Core offering

Nature Bathing (遊沐) is a Hong Kong social enterprise that designs and delivers science-based nature connection wellness programmes for corporations, kindergartens, primary/secondary schools, and community groups. Programmes combine forest bathing, five-sense nature immersion, nature play, and mindfulness to reduce stress and build emotional resilience, and are led by certified forest bathing guides and registered social workers across Hong Kong's urban parks, country parks, and school campuses.

Product overview

Nature Bathing (遊沐) is a social enterprise established in 2017 offering science-based nature connection wellness services and sustainable development activities. The company's product portfolio consists of three main service categories: (1) Kindergarten activities including Nature Game Party Parent-Child Trips, Urban Nature Playgrounds, Deep Nature Therapy Days, Parent Activities, Teacher Training, and School Training Packages; (2) Primary/Secondary School activities including Nature Connection Deep Walks, Nature Connection Experiences, and Parent-Child Connection Activities; (3) Corporate wellness programs including Barefoot Earth Day Grassland Carnivals, Day & Night Camping, Five Senses Peak Tours, and 12-Hour Nature Companion Volunteer Training. Since 2017, the organization has served over 20,000 people through nature connection programs across schools, kindergartens, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• 大自然遊樂場 (Nature Playground): A three-year parent-child community program launched in 2023, providing science-proven nature-based play experiences for families with children aged 3-6, initially in Tin Shui Wai, expanding to Yuen Long and Tuen Mun.
• 「玩．樂」大自然療癒社區計劃
• 《大自然遊戲仔》

Products and services

• Barefoot Earth Day: Grassland Carnival (赤足大地日：草地嘉年華)

Quantifiable outcome

• Cortisol (stress hormone) reduced -12% after 20 minutes in nature; parasympathetic nervous system rest state increased +50% compared to urban environments
• +5 more outcomes

Named customers20 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hong Kong Polytechnic University — Design Faculty (香港理工大學設計學院)coreStrategic or Co-development Partner · 1 January 2023Research collaboration with Dr. April Chui's team (崔恩英博士) from 2023-2024, studying the dose-response relationship between nature-based outdoor activities, nature connectedness, and social health in adolescents. A quasi-experimental controlled study with 110 secondary school students (aged 13-16) across 3 groups demonstrated that 4-day (19-hour) nature therapy courses significantly improved social connectedness, empathy, and prosocial behaviour, with effects sustained at 1-month follow-up.
• The Good Social Enterprise Academy (豐盛社企學會)coreStrategic or Co-development Partner · 1 January 2022Nature Bathing serves as programme delivery partner for The Good Social Enterprise Academy's initiatives. The Good Social Enterprise Academy serves as an executor committee member of various community programmes involving Nature Bathing, including the HSBC Hong Kong Community Partnership Programme. Both organisations share aligned missions around social enterprise development and community wellbeing.
• Hong Kong Baptist University School of Chinese Medicine (浸會大學中醫藥學院)minorStrategic or Co-development PartnerCollaborative partner in the '協作生活．遊社區' (Collaborative Living Community) health programme on Hong Kong Island South. Provided Traditional Chinese Medicine perspective and health assessment alongside Nature Bathing's nature connection activities.
• Po Leung Kuk (保良局)coreStrategic or Co-development PartnerLong-standing partnership providing nature-based activities across 36 Po Leung Kuk kindergartens. Nature Bathing designs and delivers parent-child nature trips, experiential learning activities, and teacher training programmes aligned with Education Bureau curriculum guidelines.
• Hong Kong Sheng Kung Hui (香港聖公會)coreStrategic or Co-development PartnerPartnership with multiple Hong Kong Sheng Kung Hui kindergartens and secondary schools including Sheng Kung Hui Bishop Hall Secondary School and Sheng Kung Hui Summeruiuen Nursery School. Nature Bathing delivers student mental health programmes, service-learning, and intergenerational activities.
• Hong Kong Christian Service (香港基督教服務處)coreStrategic or Co-development PartnerOngoing partnership with multiple Hong Kong Christian Service kindergartens and community programmes including Tin Hang Estate Childcare Centre and Shun Lee OASIS. Nature Bathing delivers parent-child nature activities, student wellness programmes, and intergenerational integration events.
• Tung Wah Group of Hospitals (東華三院)coreStrategic or Co-development PartnerPartnership with multiple Tung Wah Group of Hospitals kindergartens including 東華三院高德根紀念幼稚園 and 東華三院徐展堂幼稚園. Nature Bathing provides nature-based experiential learning activities aligned with school curriculum objectives.
• Hong Kong Shun Lung Heart and Cancer Prevention Foundation (順傲健康學院)minorStrategic or Co-development PartnerCommunity partner in the '協作生活．遊社區' health programme, contributing to cross-sector and cross-generational collaboration in the Southern District of Hong Kong Island.
• Hong Kong Red Cross (香港紅十字會)minorStrategic or Co-development PartnerCorporate wellness partner. Nature Bathing provides nature-based team-building and stress relief activities for Hong Kong Red Cross staff.
• International Forest Therapy Experts NetworkminorStrategic or Co-development PartnerNature Bathing maintains connections with international forest therapy pioneers including Prof. Dr. Iwao Uehara (Japan), Katriina Kilpi (Finland, Founder of International Forest Therapy Days), and Dr. Lam Chia-min (Taiwan, Forest Health Association). Founder William Tsang holds ANFT Forest Bathing Guide certification.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Forest (森林浴) Hong Kong: Hong Kong-based forest bathing / shinrin-yoku practitioner offering guided nature immersion experiences for corporates and the public. Directly comparable to Nature Bathing through identical nature-connection methodology, similar corporate wellness positioning, and shared geographic market.
• Green Earth Nature School (綠惜地球): Hong Kong environmental education social enterprise delivering nature-based learning programmes to schools and corporates. Directly comparable to Nature Bathing through curriculum-aligned school programmes, corporate sustainability training, and nature-immersion activities in Hong Kong parks and country parks.
• Outdoor Action (苗圃行動) / Outdoor Learning Lab: Hong Kong-based providers of experiential outdoor and nature-based education for schools. Comparable to Nature Bathing through school-facing outdoor learning programmes, teacher training, and corporate team-building activities in Hong Kong natural settings.

Broad incumbents

• Kadoorie Farm and Botanic Garden: Large Hong Kong-based conservation and education organisation offering nature-based programmes for schools and community. Comparable to Nature Bathing through its nature-connection programming for Hong Kong schools and families, though operating at much larger institutional scale and with broader biodiversity/conservation scope.
• WWF-Hong Kong: Major international environmental NGO with active Hong Kong education and community programmes. Comparable to Nature Bathing through school-facing nature education and corporate ESG partnerships, though focused more on conservation/wildlife than therapeutic wellbeing.

Regional players

• Plastic Free Seas: Hong Kong-based environmental education charity running school and corporate programmes on sustainability. Comparable to Nature Bathing through school-facing environmental education, corporate ESG engagement, and community outreach across Hong Kong.
• ParkCity Nature School (Singapore): Singapore-based nature-connection and forest-school provider running outdoor programmes for schools and families. Comparable to Nature Bathing through nature-immersion pedagogy, school programme delivery, and parent-child engagement, though operating in Singapore rather than Hong Kong.

Emerging players

• Quiet Mornings (森林療癒): Asia-based emerging forest therapy and mindfulness experience provider. Comparable to Nature Bathing through science-evidence-based forest bathing offerings for individual consumers and small-group corporate clients, though smaller and less institutionally embedded.
• Forest Therapy Hub (FTHub): International forest therapy training and practitioner network (with a Hong Kong presence). Comparable to Nature Bathing through shared methodology and founder credentials (Nature Bathing's founder is a FTHub-certified trainer), though primarily a training body rather than programme deliverer.

Others

• Mindful Parenting Asia: Asia-focused mindfulness and wellbeing content/training provider for parents and educators. Thematically adjacent to Nature Bathing through shared focus on mindfulness, parent-child wellbeing, and school community programming, though without a direct nature-immersion component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@naturebathing_hk
• Facebookfacebook.com/naturebathinghk
• LinkedInlinkedin.com/company/nature-bathing-%E9%81%8A%E6%B2%90
• Instagraminstagram.com/naturebathinghk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Bathing (遊沐)