Nature Dog

What Nature Dog does

Nature Dog is a privately held French specialty retailer founded in 2011 and headquartered in La Roche des Arnauds, Hautes-Alpes. The company sells premium pet supplies and outdoor recreation equipment through a dual-channel model: an e-commerce storefront at naturedog.fr (built on PrestaShop with PHP backend) and a small network of physical stores operated by franchisees/licensed operators across French departments, with a confirmed second location opened in Gannat (Allier) in April 2022. The catalog spans over 10,000 product references across more than 300 brands, anchored by the company's own French-manufactured Nature Dog and Essentiel private-label dog food lines and complemented by distributed premium brands including Ownat, Brokaton, Wolfood, and optics brands such as Swarovski, Leica, Zeiss, and Vortex.

The product portfolio extends across three stated business universes — mountain/hiking, dogs, and hunting — with adjacent categories covering cats, birds, small animals, livestock/breeding, and country lifestyle clothing. Product categories include dry and wet dog food, supplements and treats, leather goods and harnesses, training electronics (anti-bark collars, GPS beepers, anti-escape fencing), hunting dog equipment (tracking collars, protective vests), hunting clothing, thermal/night vision optics, and outdoor/hiking gear. Payment options include Oney 3x/4x installments and free shipping thresholds of €79-€99 across mainland France via GLS, DPD, and La Poste Colissimo.

Nature Dog operates with 13 employees and serves six primary customer segments: dog owners (primary), cat owners, outdoor/mountain enthusiasts, hunters, rural/countryside customers, and farmers/breeders. Revenue is generated through one-time transactional product sales across the catalog, supported by a newsletter, SEO-driven content marketing, organic social presence, and a loyalty program. No external funding, parent company, or AI/ML capabilities are disclosed; pricing is purely transactional with no subscription or recurring contract mechanics beyond the loyalty rewards program.

Name

Nature Dog

Legal name

Nature Dog

Website

https://naturedog.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature Dog is a privately held French multi-channel specialty retailer (e-commerce plus franchise stores) founded in 2011, selling over 10,000 SKUs of premium pet nutrition, hunting, and outdoor equipment across more than 300 brands to dog owners, hunters, and mountain enthusiasts in metropolitan France.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRALAHAM

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAC

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYHLAMAHAB

Companion Animal Maintenance & Wellness Nutrition

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

Keywords

• Pet supplies retail
• Premium dog food
• Hunting equipment
• Outdoor hiking gear
• Pet accessories

Headquarters

HQ city

La Roche des Arnauds

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (E-commerce & Retail): Nature Dog generates revenue through direct product sales via its e-commerce website naturedog.fr and physical retail stores. The company sells dog food, accessories, outdoor equipment, hunting gear, and related products from over 300 brands plus its own Nature Dog brand of French-made dog food.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Nature Dog is a French multi-channel retailer that sells premium dog food, pet accessories, hunting dog equipment, hunting optics and clothing, mountain/hiking gear, and country lifestyle products through its e-commerce website naturedog.fr and a network of franchise retail stores. The company distributes over 10,000 product references from more than 300 brands, complemented by its own French-made Nature Dog and Essentiel private label dog food lines. It serves dog owners, hunters, and outdoor enthusiasts across mainland France with specialist advice and curation.

Product overview

Nature Dog is a French multi-channel retailer specializing in premium pet supplies and outdoor recreation equipment. The company operates both physical stores and an e-commerce platform (built on PrestaShop) offering over 10,000 products across more than 300 brands. Core offerings center on quality canine nutrition through both proprietary brands (Nature Dog and Essentiel French-made dog food formulas) and distributed third-party brands (Ownat, Brokaton, Wolfood). The product portfolio extends broadly into pet care (hygiene, antiparasitics, supplements, grooming), electronic training and tracking devices, and hunting dog equipment (tracking collars, GPS beepers, protective vests). Beyond pets, Nature Dog has expanded into outdoor recreation with hunting gear (optics, clothing, weapons accessories), mountain/hiking equipment, and country lifestyle clothing. The company also sells complementary products for cats, birds, rodents, and livestock. Nature Dog's differentiation lies in combining specialist pet expertise with passionate knowledge of hunting and mountain activities, serving customers from its headquarters in La Roche des Arnauds, Hautes-Alpes.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature Dog Dog Food (Croquettes Nature Dog) French-made private label premium dog food available in Performance (26/16), Junior, Puppy, Senior, and Dog Pro varieties in 15kg bags, with protein sources such as lamb and salmon. Sold to dog owners seeking quality, locally-made canine nutrition.
• Essentiel Dog Food (Croquettes Essentiel) Low-grain and grain-free range of French-made dog food including Senior, Sterilized, and Grain Free Volaille varieties, sold to dog owners with dietary-sensitive or specialized nutritional needs.
• Ownat Dog Food Spanish distributed dog food brand resold by Nature Dog, offered in Classic, Ultra, Just Grain Free, Grain Free Prime, Grain Free Hypoallergenic, and Care lines. Sold to dog owners seeking premium imported kibble.
• Pet Care Products (Hygiene, Care & Antiparasitics) Range of antiparasitics (pipettes, collars, sprays), shampoos, grooming tools, dental care, eye/ear care, and dietary supplements for cats and dogs. Sold to pet owners for routine health and hygiene needs.
• Dog Accessories & Equipment Accessories including leather goods (collars, leads, harnesses), toys, transport (crates, cages), bedding (mattresses, baskets, cushions), and habitat products. Sold to dog owners for daily care and travel.
• Dog Electronics Electronic training and tracking products including anti-bark collars, anti-escape fences (wired/wireless), training collars, surveillance cameras, and repellents. Sold to dog owners needing behavioral or containment solutions.
• Hunting Dog Equipment Specialized hunting dog equipment including tracking collars, GPS beepers, protection vests, flotation vests, collars & leads, bells & grelots, and blood tracking gear. Sold to hunters and professional dog handlers.
• Optics (Binoculars, Scopes, Red Dots) Premium optics including Swarovski Optik, Leica, Zeiss, Vortex Optics, Hawke, Kahles, Bushnell, Nikon, plus night vision, thermal imaging, rangefinders, and mounting systems. Sold to hunters and outdoor observers.
• Hunting Clothing & Gear Complete hunting equipment including clothing (jackets, vests, trousers), Tweed Lifestyle attire, leather goods (cartridge belts, game bags), backpacks, knives, footwear, and weapon accessories. Sold to hunters seeking full kit.
• Mountain & Hiking Equipment Outdoor gear including mountain clothing, hiking boots, backpacks (day hikes, trekking, backpacking), socks, gaiters, headlamps, and hiking accessories. Sold to outdoor and mountain enthusiasts.
• Country & Lifestyle Clothing Rural lifestyle clothing for men, women, and children including tweed garments, heated clothing, footwear, boots, and home décor. Sold to customers seeking country lifestyle apparel.
• Livestock & Breeding Equipment Equipment for cattle, sheep, and goat farming plus breeding accessories. Sold to farmers and livestock breeders.
• Cat Products Cat-specific offerings including Ownat cat food, cat trees, toys, bowls, litter, hygiene products, and transport accessories. Sold to cat owners.
• Pet Doors & Confinement (Chatières) Cat flaps and pet confinement solutions including PetSafe manual, magnetic, and electronic chip-reading doors with accessories. Sold to cat owners needing containment solutions.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• OneyminorOthersPayment services partnership enabling customers to pay in 3 or 4 installments. Provides flexible payment options at checkout.
• GLS / DPDminorOthersLogistics carriers handling package delivery across France. GLS and DPD provide 24-72h delivery service in mainland France.
• La Poste (Colissimo)minorOthersExpress delivery option via Colissimo with 8-15 business day delivery. Alternative shipping carrier to GLS/DPD.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Truffaut: Large French gardening and pet retailer offering dog, cat, and outdoor living products. Comparable in that it operates multi-channel French retail with pet and outdoor categories, though pet is one of several broader lifestyle verticals.
• Jardiland: French garden center and pet retail chain offering pet food, accessories, and outdoor/garden products. Comparable as a French multi-category retailer with overlapping pet and outdoor product lines, though pet is secondary to garden in Jardiland's mix.
• Decathlon: Global sporting goods retailer with strong presence in France selling outdoor, hiking, and hunting-adjacent gear. Comparable in the mountain/hiking/outdoor categories where Nature Dog sells equipment, though Decathlon is far broader and does not specialize in pet.

Direct peers

• Wanimo: French online pet supplies retailer selling dog and cat food, accessories, and health products. Comparable as a French online specialty pet retailer with overlapping product categories, though Wanimo focuses more on health and nutrition.
• Zooplus: Pan-European online specialty pet retailer operating in France with a much larger catalog of pet food and accessories. Directly comparable as a leading online pet retailer competing for the same French dog owner customers, but at significantly greater scale.
• La Compagnie des Animaux: French online pet retailer specializing in dog and cat nutrition, accessories, and care products. Comparable as a French online specialty pet retailer with a similar product focus on premium dog food and accessories.
• Tom & Co: European specialty pet retailer with stores in France, Belgium, and other markets. Comparable as a multi-channel pet retailer offering dog and cat food, accessories, and care products with a similar product mix to Nature Dog.
• Croquetteland: French online specialty retailer focused on premium dog and cat food, treats, and pet accessories. Directly comparable as a French online pet retailer competing in the same premium dog food category where Nature Dog sells its private-label products.
• Maxi Zoo: Largest specialty pet retail chain in France, operating physical stores and e-commerce across dog, cat, and small animal categories. Directly comparable to Nature Dog as a multi-channel French pet retailer, though Maxi Zoo has broader category focus and lacks Nature Dog's hunting/outdoor specialization.
• Animalis: French pet retail chain operating physical stores and online sales across dog, cat, and small animal categories. Comparable as a multi-channel French pet retailer with similar product mix, though Animalis is larger and lacks Nature Dog's hunting/outdoor specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nature-dog-05

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Dog