Nature Escape
Nature Escape Oy is a Finnish outdoor experiential services company based in Heinola that delivers nature-based team-building and leisure experiences — including outdoor escape games, floating, sensory walks, and bike tours — to corporate clients and private groups through 20+ partner venues across Southern Finland.
- Company typePrivate
- Founded2018
- HeadquartersVierumäki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nature Escape does
Nature Escape Oy is a Finnish experiential services company headquartered in Vierumäki, Heinola, that designs and delivers outdoor team-building and leisure experiences to corporate clients, private groups, and event customers. Its core products include outdoor escape-room-style Nature Escape Games (Luontopakopeli, €300–€350+), guided Floating Experiences (Elämyskellunta, €350+), the Trail of Senses sensory walk (Aistipolku, €180+), Human Foosball (€400–€700), and tiered Bike Tours (€400–€3,000), plus bundled packages at €30–€83 per person. The business is asset-light, operating through more than 20 partner venues across Southern Finland rather than owning real estate, and sells primarily through direct bookings via the johku.com booking platform and phone/email channels.
The company serves a mix of enterprise customers — including named logos such as KONE, LähiTapiola, Telia Finland, OP, Fortum, Veikkaus, Nordea, and YIT — alongside consumer segments such as bachelor parties and birthday groups, with corporate team-building as a stated focus. Operations are run by three full-time founders supported by approximately twelve trained instructors, and the company has begun experimenting with a licensing model after selling a first game copy to Sappee travel center in 2023. The product portfolio has expanded through the 2024 launch of Trail of Senses and the 2026 Saunaraft Flou partnership, and the geographic footprint has been extended into the Varsinais-Suomi region with new Uusimaa partner venues added in 2025.
The revenue model is per-booking, episodic, and regionally concentrated in Southern Finland, with no disclosed recurring contracts, subscription pricing, or external funding. Pricing spans roughly €180 to €3,000 per booking, and the company competes in a niche Finnish experiential team-building segment rather than a broad consumer market. The company is privately held as a Finnish osakeyhtiö (limited liability company) and underwent a leadership transition in 2025–2026 with founder Milla Palvanen stepping aside and Jesse Myllylä covering CEO duties.
Nature Escape firmographics
Firmographics- Name
- Nature Escape
- Legal name
- Nature Escape Oy
- Website
- https://naturescape.fi
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nature Escape Oy is a Finnish outdoor experiential services company based in Heinola that delivers nature-based team-building and leisure experiences — including outdoor escape games, floating, sensory walks, and bike tours — to corporate clients and private groups through 20+ partner venues across Southern Finland.
- Ownership category
- akta.pro rank
Where Nature Escape is headquartered
LocationHeadquarters
- HQ city
- Vierumäki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Nature Escape business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Nature Experience Bookings: One-time fees for booking nature experiences including Nature Escape Games, Floating, Trail of Senses, and Human Foosball. Prices vary by group size, duration, and venue. Dynamic pricing applied based on time and location.
- Experience Packages: Bundled offerings combining multiple experiences with meals, sauna, conference rooms, or accommodation at partner venues.
- Bike Tours: Guided cycling tours in nature offered at various price points from 400€ for short tours to 3000€ for multi-day adventures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nature Escape Games (2-10 participants) |
| Unit Pricing | Pay-as-you-go | Floating Experience (1-10 participants) |
| Unit Pricing | Pay-as-you-go | Trail of Senses (3-10 participants) |
| Unit Pricing | Pay-as-you-go | Human Foosball (10-22 participants) |
| Unit Pricing | Pay-as-you-go | Storytelling Bike Tour |
| Unit Pricing | Pay-as-you-go | Half-day Bike Tour |
| Unit Pricing | Pay-as-you-go | Overnight Bike Tour |
| Unit Pricing | Pay-as-you-go | Gravel Adventure in Häme (4 days) |
| Unit Pricing | Pay-as-you-go | Experience Packages (Partners) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Nature Escape product offering
Product offeringCore offering
Nature Escape designs, builds, and delivers outdoor nature-based group experiences across Southern Finland, including nature escape games (Luontopakopelit), floating experiences in specialized suits (Elämyskellunta), sensory trails (Aistipolku), Human Foosball, and guided bike tours. All experiences are offered to private groups (bachelor/birthday parties) and corporate clients (team building, recreation days) through a network of 20+ partner venues, with bookings made via the company's website, phone, or email.
Product overview
Nature Escape is an outdoor experience company offering nature-based group activities in Southern Finland. Their core product portfolio includes nature escape games (Luontopakopelit) with themes like 'The 8th Wonder of the World' and 'Prisoners of the Forest', floating experiences (Elämyskellunta), sensory trails (Aistipolku), human foosball, bike tours, and hut escape games. These experiences are primarily offered through a network of partner venues across Uusimaa, Pirkanmaa, Päijät-Häme, and Varsinais-Suomi regions. The company operates their own booking system (Johku) and provides experiences for groups including companies, bachelor/bachelorette parties, and birthday celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Nature Escape Games (Luontopakopeli) Outdoor puzzle-solving group experiences where teams collaborate to solve brain-teasers and complete tasks within a time limit. Available in story themes including 'Maailman 8. Ihme' (The 8th Wonder of the World) and 'Maan väen vankina' (Prisoners of the Forest). Designed for 2-120 simultaneous participants at a single venue and scalable to 500+ per day across multiple simultaneous games. Offered to corporate groups, bachelor parties, and birthday celebrations.
- Floating Experience (Elämyskellunta) Weightlessness experience in natural water bodies using specialized floatation suits. Available in relaxing and action variants. Sessions last 75 minutes total with 30-45 minutes of actual floating time, for groups of 1-10 participants.
- Trail of Senses (Aistipolku) Sensory-based nature experience in which participants complete tasks using different senses while moving calmly through nature. Duration 60-90 minutes for groups of 3-10 participants. Emphasizes teamwork, communication, and mindfulness in an outdoor setting.
- Human Foosball Human-powered version of table football in which players are attached to ropes and move laterally, playing in teams with sports such as soccer, elephant ball, or floorball. Designed for groups of 10-22 (or larger in tournament format), 90-minute sessions with 60 minutes of game time. Tournaments can host up to 500 participants.
- Bike Tours
Quantifiable outcome
- Up to 1000+ participants can be served in a single day across multiple simultaneous events
- +2 more outcomes
Companies that use Nature Escape
Customer profileNamed customers8 records
Ideal customer profiles2 records
Nature Escape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nature Escape partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- Suomen Urheiluopisto VierumäkicoreThe original partner location where Nature Escape was founded in 2016 by physical education students. Offers Nature Escape Games, Floating, Trail of Senses, and Human Foosball. Games and coffee events for up to 120 people simultaneously, up to 500 people per day.
- Liikuntakeskus PajulahticoreSports institute in Nastola with accessibility focus. Offers Nature Escape Games, Floating, Trail of Senses, and Human Foosball. Experience packages available from 49€/person.
- Varalan UrheiluopistocoreSports institute next to Pyynikinharju in Tampere. Offers Nature Escape Games, Trail of Senses, and Nature Yoga. Five saunas available for groups.
- Vaihmalan HovimajorRural romantic venue on lake shore in Lempäälä. Offers Nature Escape Games, Trail of Senses, Floating, and Nature Yoga. Lakeside sauna and outdoor jacuzzi available.
- Hotelli NuuksiomajorHotel next to Nuuksio National Park in Espoo. First partner in Helsinki Metropolitan Area. Offers Nature Escape Games, Floating, and Trail of Senses for up to 200 people.
- Naantali SpamajorStylish seaside spa hotel in Naantali. Partnership started in 2025. Offers meeting rooms for 10-450 participants.
- Kultaranta ResortmajorLuxury resort in Naantali's Luonnonmaa with archipelago scenery. Partnership started in 2025. Offers Nature Escape Games for up to 100 people.
- Ruissalon KylpylämajorSpa hotel in Turku with nature-filled setting. Partnership with Sunborn brand started in 2025.
- Kavalton tilamajorLarge farm area in Piikkiö with diverse facilities, meals, accommodation. Forest ponds for floating and beach saunas. Partnership started 2025.
- Ravintola BackasmajorEvent venue village in Vantaa. Conducted up to 8 simultaneous nature escape games for about 80 people. Offers Manor house, Puimala Event Center, and saunas.
- Cafe KuusijärvimajorCafé-restaurant in Vantaa open year-round with lake beach and conference facilities. Offers Nature Escape Games from €35/person for up to 100 people.
- Radalla ResortmajorResort in Iitti with Kiikarmäki cliffs and Urajärvi lake. Offers Nature Escape Games, Floating, and Trail of Senses.
- Unity TampereminorAccommodation in Pyynikki Knitwear Factory with gym and spa. Pyynikinharju nearby for Nature Escape Games and Trail of Senses. Experiences from €30/person.
- Niihaman ulkoilumajaminorOutdoor lodge in Tampere with café services and saunas. Part of Tampere's outdoor traditions.
- FLOU & SaunalauttaristeilytcoreBiggest saunarafts in Finland in Tampere. Newest partner of 2026. Winter: floating in Pyynikki shore. Summer: saunaraft cruises with floating experiences.
- Rosbackaminor150-year-old farm in Vantaa with party rooms for 5-80 people, log sauna, hot tub, and animal activities. New partner from 2025.
- Ravintola Annan KartanominorHistoric manor restaurant in Helsinki. New partner from 2025. Space for Nature Escape Games for up to 100 people simultaneously.
- Villa FuruvikminorNew partner venue in Uusimaa region added in 2025.
- Hotelli Hirvihaaran KartanominorHotel in Mäntsälä with 9 meeting rooms for 4-300 people. New partner from 2025 with 40 hotel rooms. Nature Escape Games for up to 100 people.
- Beach Bar PoriminorIce cream bar in Pori city center. Nature Escape Games can be played in restaurant area or nearby parks.
- LehmonkärkiminorPartner venue in Asikkala where floating is offered. Has suitable huts for groups over 10 participants.
- IlorantaminorFamily business venue in Hauho acquired as partner in 2021. Unique rural setting.
- Ilolan maatilaminorFarm venue acquired in 2021 where Country Escape game is offered. Student project created Maatilapakopeli.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Nature Escape competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Customer concentration
Nature Escape social profiles
Digital presenceNature Escape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Escape leadership team
Management profileNumber of profiles
Profiles3 records
Nature Escape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Escape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Escape
What does Nature Escape do?
Nature Escape designs, builds, and delivers outdoor nature-based group experiences across Southern Finland, including nature escape games (Luontopakopelit), floating experiences in specialized suits (Elämyskellunta), sensory trails (Aistipolku), Human Foosball, and guided bike tours. All experiences are offered to private groups (bachelor/birthday parties) and corporate clients (team building, recreation days) through a network of 20+ partner venues, with bookings made via the company's website, phone, or email.
Is Nature Escape a public or private company?
Nature Escape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature Escape founded?
Nature Escape was founded in 2018. It employs 1 to 10 people.
Where is Nature Escape based?
Nature Escape is headquartered in Vierumäki, Finland, in the Europe region.
How does Nature Escape make money?
Three revenue lines are on record. Nature Experience Bookings are the primary driver. The others are experience Packages and bike Tours.
Does Nature Escape have an API?
No public API is recorded for Nature Escape.