Naturpark Beverin

What Naturpark Beverin does

Naturpark Beverin is a Swiss nature park association (Verein) headquartered in Wergenstein in the canton of Graubünden, founded in 2009. It holds qualified nature park status granted by the Swiss Federal Office for the Environment (BAFU) under an operating charter covering 2023–2032, and is geographically anchored around Piz Beverin (2,998 m) and four valleys spanning German and Romansh linguistic areas. The organization operates as a non-profit Trägerverein comprising nine member municipalities and roughly 60 partner organizations spanning tourism, hospitality, conservation, education, and regional production.

Its core products include the Center da Capricorns visitor center, themed discovery trails, the Capricorn Pirsch digital tour, youth programs (Capricorn Kitz and Capricorn Club), school and educational programs, the Pärkelager program, and the Naturpark-Menu and product label certification systems for regional producers and hospitality operators. The underlying infrastructure consists of the Schweizer Pärke App mobile platform, Actionbound-based interactive content, and program-management operations delivered through a seven-employee team.

Revenue is generated through a hybrid public-private model: federal and cantonal government grants via BAFU, membership contributions from the nine municipalities, certification and licensing fees from regional producers and hospitality operators using the Naturpark label, program fees for educational and tourism offerings, and cooperative tourism revenue arrangements with regional destination-marketing organizations such as Viamala Tourismus and Safiental Tourismus. Customer segments include domestic and international tourists, school groups, regional hospitality businesses, certified regional producers, and the partner municipalities themselves. Strategic positioning increasingly emphasizes social infrastructure (the new Canorta Gliendeta childcare facility in partnership with Pro Junior Graubünden), biodiversity programs (Black Alpine pig reintroduction), and international recognition (UN Best Tourism Village 2024 for Splügen).

Name

Naturpark Beverin

Legal name

Verein Naturpark Beverin

Website

https://naturpark-beverin.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturpark Beverin is a Swiss non-profit nature park association founded in 2009 in Wergenstein, Graubünden, holding BAFU qualified status and serving regional tourists, schools, hospitality operators, certified producers, and nine member municipalities across four German- and Romansh-speaking valleys centered on Piz Beverin.

Ownership category

akta.pro rank

Product category

Nature Park & Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Nature park management
• Environmental education programs
• Sustainable regional development
• Regional product certification
• Eco-tourism services

Headquarters

HQ city

Wergenstein

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding: The association Naturpark Beverin receives public funding from the Swiss Federal Office for the Environment (BAFU) and the canton of Graubünden as a qualified nature park, supporting sustainable regional development objectives.
2. Membership Fees: Nine municipalities (Andeer, Ferrera, Muntogna da Schons, Rheinwald, Rongellen, Safiental, Sufers, Tschappina, Zillis-Reischen) form the Trägerverein with membership fees supporting the association.
3. Product Certification and Labeling: Revenue through the Produktelabel Schweizer Pärke certification program, where regional producers pay to have products certified with the Swiss Parks label, promoting regional economic development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Naturpark Beverin operates a Swiss qualified nature park across four valleys in Graubünden, coordinating nature conservation, environmental education, youth programs (Capricorn Kitz/Club, Pärkelager, Youth at the Top), school projects, volunteer work camps, regional product certification (Produktelabel Schweizer Pärke), partner restaurant menus, and tourism services through its Center da Capricorns headquarters and a network of 60+ partner businesses under a nine-municipality Trägerverein.

Product overview

Naturpark Beverin is a Swiss nature park association offering a unified platform combining regional tourism, environmental education, youth programming, and sustainable development initiatives. The core offering centers on the nature park website (naturpark-beverin.ch) which provides visitor information, event calendars, and regional product directories. The 'Empfohlen vom Naturpark Beverin' certification program and the 'Produktelabel Schweizer Pärke' label provide quality assurance for regional products. Youth education programs include Capricorn Kitz (ages 7-11), Capricorn Club (ages 12-16), Pärkelager camp, and Youth at the Top international events. The association operates the Center da Capricorns visitor center and coordinates volunteer work programs, school educational offerings, Forum Beverin dialogue events, and a Naturpark-Shop for regional products.

Differentiator

Problem solved

Functional benefit

Brands

• Capricorn Kitz: Youth nature education program for children aged 7-11
• Capricorn Club
• Capricorn Post
• Naturpark-Menus
• Jugend auf dem Gipfel
• Pärkelager

Products and services

• Pärkelager (Park Camp) A one-week summer adventure camp for children (born 2014-2017) featuring sleeping under the stars, cooking over fire, wildlife learning, and nature experiences together; CHF 420 per child with sibling and KulturLegi discounts.
• Capricorn Kitz Annual nature club subscription for children aged 7-11 (1st-5th grade) offering regional groups with four annual meetings per group plus three cross-regional gatherings; CHF 50/year per child with sibling discount.
• Capricorn Club Annual youth subscription for ages 12-16 (6th-9th grade) offering adventurous nature outings and opportunities to actively contribute to nature park initiatives; CHF 50/year with additional CHF 30 per person for two-day overnight events.
• Youth at the Top (Jugend auf dem Gipfel) International youth mountain climbing event where teenagers aged 10+ climb a peak, stay overnight in the Cufercalhütte SAC, and experience alpine climbing activities coordinated with Bergsportschule Grischa and SAC Piz Platta.
• Schulangebote (School Programs) Educational offerings for school classes including project days, project weeks, school trip planning, biodiversity weeks, and nature education programs; free for in-park schools, CHF 350/day or CHF 200/half-day for external schools.
• Arbeitseinsätze & Volunteering Volunteer work programs where companies, school classes, and private groups participate in environmental conservation efforts including clearing pastures, forest work, and dry stone wall restoration.
• Naturpark-Menus Regional menus offered by partner restaurants using ingredients sourced from the region, including from Naturpark farmers, alp producers, and local dairies.
• Naturpark-Shop Online shop offering regional products from and about the nature park for purchase as gifts or personal use, including Schwarze Alpenschweine mixed packages, salami, and ham.
• Touren-Anbieter:innen (Tour Providers Directory) Directory of recommended mountain guides, excursion leaders, snow sports schools, and rafting/canoe providers operating in the nature park region.
• Produktelabel Schweizer Pärke (Swiss Parks Product Label) Certification program marking specialties from the park area that are produced and processed locally, promoting regional economy and sustainable production under the official Swiss Parks label.
• Empfohlen vom Naturpark Beverin (Recommended by Naturpark Beverin) Certification program awarding the 'Recommended by Naturpark Beverin' designation to products and services that support the association in achieving its goals recognized by the Federal Office for the Environment.
• Forum Beverin An open platform for dialogue, awareness-raising, and opinion-forming on current topics and challenges facing the region, particularly around sustainability.
• Capricorn Pirsch (Digital Treasure Hunt) A digital scavenger hunt tour available via the Actionbound APP allowing users to explore the nature park through interactive challenges focused on the capricorn theme.
• Center da Capricorns (Visitor Center) The visitor center and headquarters of Naturpark Beverin, serving as a service provider, mediator, coordinator, and knowledge carrier for the nature park municipalities.

Quantifiable outcome

• Sustainable regional economic development through 9 municipalities, 60+ partner businesses, and product labeling certification
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Pro Junior GraubündencoreStrategic or Co-development Partner · 1 August 2025Operates Kita Val Schons - Rheinwald 'Canorta Gliendeta' in Andeer opened August 2025, providing childcare services supported by 7 municipalities. Naturpark Beverin coordinated the working group establishing this service.
• éducation21minorStrategic or Co-development Partner · 1 January 2024Swiss education for sustainable development foundation co-developed the mystery learning program 'Wo bleibt der Käse?' on Alpine water scarcity, available in German, Romansh, and French.
• Fahrtziel Natur CooperationcoreStrategic or Co-development Partner · 1 January 2016Ongoing cooperation since 2016 involving Netzwerk Schweizer Pärke, Bündner Vogelschutz, Verkehrs-Club der Schweiz, Rhätische Bahn, and PostAuto Graubünden for sustainable mobility and soft tourism.
• Viamala TourismuscoreGTM or Marketing PartnerPrimary tourism partner providing visitor information, booking services, and coordinated marketing for the Viamala region including Splügen, Andeer, and Hinterrhein areas. Jointly awards Nachhaltigkeitspreise with Naturpark Beverin.
• Safiental TourismuscoreGTM or Marketing PartnerRegional tourism partner for the Safiental valley, providing visitor information, accommodation booking, and group tour coordination. Jointly develops sustainable tourism offerings for the park.
• Netzwerk Patrimont (Hape Grünenfelder)minorStrategic or Co-development PartnerFacilitated reintroduction of Schwarze Alpenschweine (Black Alpine pigs) to the region, coordinating with Hape Grünenfelder to identify interested farmers and establish breeding groups.
• Hotel Restaurant CapricornscoreGTM or Marketing PartnerFlagship partner accommodation offering Naturpark-Menus with 100% renewable energy (geothermal, solar, hydropower), participant in Fahrtziel Natur 50% ÖV discount program.
• Bergsportschule GrischacoreStrategic or Co-development PartnerCo-organizer of Youth at the Top international youth mountaineering event, providing certified mountain guides for the adventure program.
• SAC Piz PlattacoreStrategic or Co-development PartnerSwiss Alpine Club section co-leading Youth at the Top youth program, providing Cufercalhütte SAC for overnight accommodation and mountain expertise.
• fit4futureminorStrategic or Co-development PartnerHealth promotion foundation collaborating on project week biodiversity programs, providing cooking courses and active lifestyle inputs for partner schools.
• Alparc (Netzwerk Alpiner Schutzgebiete)minorStrategic or Co-development PartnerAlpine protected areas network that initiated Youth at the Top international youth mountaineering event held annually across the Alps and Carpathians.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hohe Tauern National Park: Largest national park in the Alps, operating visitor centers, education programs, regional certification, and partner networks across three Austrian federal states. A broader incumbent in the Alpine protected-area space.
• Schweizerischer Nationalpark: Switzerland's only national park and the most established protected area in the country. Comparable as a federal-recognized Alpine protected area offering visitor centers, education programs, and trail-based recreation, but operates at a much larger scale and stricter conservation mandate than Beverin.

Others

• Pro Natura: Switzerland's largest nature conservation NGO. While not a park operator, Pro Natura operates education programs, nature reserves, and policy advocacy that overlap thematically with Beverin's conservation and youth engagement work.
• Stiftung Naturparke: Foundation supporting Swiss nature parks through national coordination, branding, and the Schweizer Pärke product label — an ecosystem participant that Beverin directly feeds into and benefits from.

Direct peers

• Naturpark Gantrisch: Another qualified Swiss nature park of similar size and scope, also operating under the BAFU charter framework with a multi-municipality Trägerverein, regional product labeling, and education/youth programming — a close structural peer.
• Parc Ela: The largest Swiss nature park, also located in Graubünden and operating under the same BAFU qualified nature park framework. Comparable in that it coordinates sustainable regional development across multiple municipalities, runs education and certification programs, and is a co-organizer of Pärkelager with Naturpark Beverin.
• Naturpark Diemtigtal: Swiss nature park offering similar visitor experiences, school programs, regional product certification, and tourism partner network under the same federal regulatory umbrella.
• Parc Adula: Candidate Swiss national park project in Graubünden/Ticino with structural similarity to Beverin — multi-municipality association, Alpine setting, BAFU-aligned mandate, though at an earlier stage of formal establishment.
• Naturpark Thal: Swiss qualified nature park with comparable BAFU charter status, multi-municipality Trägerverein, regional certification program, and education/youth engagement. Functionally analogous operating model.
• Biosfera Val Müstair: UNESCO Biosphere Reserve in Graubünden operating under a similar nature park / protected area framework with regional product labeling, partner network, and education offerings. Comparable governance structure and Alpine context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturparkbeverin
• Instagraminstagram.com/naturparkbeverin
• LinkedInlinkedin.com/company/naturpark-beverin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturpark Beverin