Viamala Tourismus

What Viamala Tourismus does

Viamala Tourismus is associated with the viamala.ch domain, indicating a Swiss-domiciled entity operating in the tourism sector and likely tied to the Viamala region — a well-known geographic area in the canton of Graubünden, Switzerland, encompassing the Viamala Gorge and surrounding Alpine landscape. The company name follows standard Swiss regional tourism naming conventions, suggesting it functions as a destination marketing or destination management organization for the area.

The core product surface, technology stack, pricing mechanics, distribution channels, and visitor-facing offerings cannot be verified from the supplied source material. The primary source (viamala.ch) was reported as rendering only a loading/verification screen, returning no substantive content about products, services, attractions operated, accommodation inventory, ticketing, partnerships, or operating geographies beyond the inferred Swiss domicile implied by the .ch top-level domain.

The business model, revenue mechanics, and customer segments are likewise undetermined from the available data. No management team, headcount, funding history, ownership structure, or financial disclosures are present. Any operational characterization — including whether the entity runs attractions directly, aggregates regional tourism stakeholders, markets the destination, or acts as a booking intermediary — would constitute speculation and is therefore omitted.

Name

Viamala Tourismus

Website

https://viamala.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Viamala Tourismus is a Swiss tourism entity associated with the viamala.ch domain, likely operating as a destination-focused organization for the Viamala region in Graubünden, Switzerland. Source content was unavailable beyond the company name and domain.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Regional tourism
• Destination marketing
• Travel services
• Tourism promotion
• Visitor information

Headquarters

HQ city

Thusis

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Core offering

Viamala Tourismus operates as a regional tourism organization, based on its company name referencing the Viamala region (a tourism destination in the Swiss canton of Graubünden). Specific product/service details, offerings, and operational specifics could not be determined from the source data, as the source webpage displayed only a loading/verification screen with no substantive content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• ViaSplugia: Smaller, locally focused operator offering guided tours in the Viamala/Via Mala area. Comparable as a niche tour operator addressing the same gorge and region with structured, bookable excursions.

Regional players

• Lenzerheide Marketing und Support AG: Tourism marketing organization for the Lenzerheide holiday region in Graubünden. Comparable as a peer regional Swiss DMO focused on outdoor and nature-based tourism in the same canton.
• Graubünden Ferien: The cantonal destination marketing organization for Graubünden, the same canton where the Viamala gorge is located. Directly comparable as a regional DMO competing for visitor mindshare and marketing budget in the same geography.
• Jungfrau Region Tourismus: Tourism organization for the Jungfrau region (Interlaken, Grindelwald, Lauterbrunnen) in the Bernese Oberland. Comparable as a Swiss regional DMO centered on a marquee natural landscape, marketing hiking, sightseeing, and experience packages.
• Engadin St. Moritz Tourismus: Regional tourism organization for the Engadin valley in Graubünden, Switzerland. Comparable as a peer cantonal/regional DMO promoting outdoor, nature-based, and cultural experiences to domestic and international visitors.
• Davos Klosters Tourismus: Destination marketing organization for the Davos Klosters region, also in Graubünden. Comparable as a regional Swiss DMO marketing nature and outdoor experiences to leisure travelers.

Broad incumbents

• Outdooractive: European outdoor and hiking platform providing tours, trail data, and booking infrastructure used by regional DMOs across the Alps. Comparable as a platform peer enabling distribution of regional experiences including those around the Viamala gorge.
• Switzerland Tourism (Schweiz Tourismus): The national tourism marketing organization for Switzerland. Comparable as the broad incumbent that regional DMOs like Viamala Tourismus rely on for international demand generation and brand umbrella activity.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/viamalatourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viamala Tourismus