Naturpark Diemtigtal

What Naturpark Diemtigtal does

Naturpark Diemtigtal is a Swiss regional nature park operating as a subdivision of the Municipality of Diemtigen (Gemeinde Diemtigen) in the Canton of Bern, Switzerland. The entity manages a 135.4 km² protected Alpine landscape spanning a 19 km valley, offering year-round outdoor recreation including hiking, biking, skiing, sledging, snowshoeing, and paragliding, alongside educational programs for schools and corporate groups. Its operational backbone is an integrated digital platform — a trilingual (German, English, French) website combining online booking for accommodations and guided experiences, live webcams across multiple scenic locations, downloadable GPX trail data for themed routes (Talwanderweg, Vogelweg, Hausweg), and an e-commerce shop selling gift vouchers, merchandise, and regional products.

The business model is primarily transactional and public-sector funded. Revenue streams include booking commissions on partner accommodations and guided excursions, direct merchandise sales via the online shop, the NaturparkCard loyalty product, and commission/affiliate-style arrangements for branded regional products (cheese, honey, eggs, preserves, dried meats) sold through a network of local producers under the "Verkauf ab Hof" program. Distribution spans the direct-to-consumer website, a physical tourist office in Oey, partner accommodation providers, cable car operators (Wiriehornbahnen, Niesenbahn), and cross-promotion via the Swiss Parks (parks.swiss) umbrella network.

The entity is led by Managing Director Beate Makowsky and operates with a small team of approximately 10 employees. Its core moat is the regulatory protected designation as an official Swiss Nature Park and the non-replicable 240+ million-year geological and cultural heritage of the region. Customer segments are diffuse — primarily individual tourists and day visitors, with secondary segments in school and corporate group programs — yielding low concentration risk but limited revenue predictability. The entity is not venture-backed, has no M&A history, no funding rounds, and no disclosed AI capabilities, reflecting its public-sector operating model.

Name

Naturpark Diemtigtal

Legal name

Naturpark Diemtigtal

Website

https://diemtigtal.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturpark Diemtigtal is a Swiss regional nature park operated by the Municipality of Diemtigen in the Canton of Bern, managing a 135.4 km² protected Alpine landscape. It serves individual tourists, school groups, and corporate visitors with year-round outdoor activities, guided excursions, accommodations booking, and branded regional farm products.

Ownership category

akta.pro rank

Product category

Nature-based Tourism Services

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), National Park & Protected Area Tours (THAJAIAA), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Nature park tourism
• Alpine hiking trails
• Guided nature excursions
• Farm direct sales
• Outdoor recreation services

Headquarters

HQ city

Oey

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tourism Services and Bookings: Revenue generated from online bookings of accommodations, experiences, and excursions. Visitors book directly through the nature park website for various activities including guided tours, alp experiences, and overnight stays.
2. Shop and Merchandise: Sales of gift vouchers, experience coupons, books, CDs, maps, and Diemtigtal souvenirs through the online shop.
3. NaturparkCard: A card system that likely provides access or discounts to park services and partner offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Naturpark Diemtigtal operates a regional protected nature park in the Canton of Bern, Switzerland, providing year-round outdoor recreation (hiking, biking, skiing, sledging, snowshoeing, paragliding), accommodation booking, guided excursions, school and corporate educational programs, and curated regional farm products. The park functions as a destination management organization that curates and brokers tourism experiences across a 135.4 km² preservation area featuring themed hiking trails, live webcams, and an integrated online booking platform.

Product overview

Naturpark Diemtigtal operates as a regional nature park offering a comprehensive tourism and nature experience platform. The core product is the Naturpark-Erlebnis (Nature Park Experience), providing year-round outdoor activities including hiking, biking, winter sports, and alpine experiences. This is supplemented by multiple modules: guided excursions and educational programs for schools, alp-themed experiences under AlpLeben, accommodation booking services, direct farm sales of regional branded products, and experience gift vouchers. The offering integrates themed trails, live webcams, and a NaturparkCard loyalty benefit program, creating a unified visitor engagement ecosystem centered on sustainable regional tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturpark-Erlebnis (Nature Park Experience) Year-round nature park experience offering diverse outdoor activities including hiking, biking, skiing, snowboarding, sledging, cross-country skiing, winter hiking, snowshoe hiking, and paragliding for day visitors and overnight guests seeking Alpine nature experiences.
• Geführte Exkursionen (Guided Excursions) Bookable guided excursions for individuals and groups, led by park rangers and experts, exploring the nature park's flora, fauna, landscapes, and cultural heritage.
• Bildungsangebote für Schulen (Educational Programs for Schools) Curriculum-aligned educational programs for Swiss school classes including a water playground learning center, Alpine animal habitat experiences, school on the alp, and environmental volunteer activities.
• AlpLeben (Alpine Life Experience) Alpine experience combining alp enjoyment, living alp culture, and cattle shows, featuring regional products such as Diemtigtaler Bergmilch and Alpkäse.
• Unterkunftsvermittlung (Accommodation Booking) Online booking service for partner accommodations across the Diemtigtal valley, including alpine huts, camping and motorhome sites, holiday apartments, group houses, and hotels and guesthouses.
• Verkauf ab Hof / Markenprodukte (Farm Direct Sales) Branded Diemtigtal regional products sold directly from farms, including milk, alpine cheese, honey, eggs, jams, syrups, dried fruits, dried meat, and organic products sourced from participating local producers.
• Erlebnisgutscheine (Experience Gift Vouchers) Gift vouchers for nature park experiences and activities, available for purchase through the online shop and redeemable for guided excursions and stays.
• NaturparkCard Visitor card offering benefits and discounts on nature park services and partner offerings, available at the tourist office in Oey.
• Themenwege (Theme Trails) Specialized themed hiking routes across the park, including the Talwanderweg valley trail (15.02 km), Vogelweg bird route, Diemtigtaler Hausweg architectural heritage trail, and the Grimmimutz family adventure trail.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Swiss Parks (parks.swiss)coreStrategic or Co-development PartnerUmbrella organization for Swiss nature parks providing cross-promotion, shared standards, and collective marketing for member parks including Diemtigtal.
• WiriehornbahnencoreStrategic or Co-development PartnerLocal cable car operator providing access to alpine areas and activities featured in the nature park's offerings and marketing.
• NiesenbahncoreStrategic or Co-development PartnerFunicular railway operator connecting to the Niesen peak, enabling panoramic hiking routes between Niesen and Diemtigtal.
• Vogelwarte SempachminorStrategic or Co-development PartnerSwiss bird observatory collaborating on bird conservation projects and the Vogelweg (bird watching trail) initiative.
• Mathias Aebersold (Markenprodukte)minorOthersLocal farmer producing branded regional products sold through the park's Verkauf ab Hof (farm sales) program.
• Biohof SchlattiminorOthersOrganic farm producing branded products available through farm sales and the park's regional product network.
• Greti und Christian BossminorOthersLocal producers participating in the Diemtigtal branded products program with farm-direct sales.
• Hanspeter und Hanni HaueterminorOthersBeekeeping operation producing honey sold as branded Diemtigtal products.
• Annagret und Ueli HerrmannminorOthersFarm producing eggs, preserves, syrup, dried fruits and vegetables, and dried meats under the Diemtigtal brand.
• Andreas GafnerminorOthersAlpine farmer producing Alpkäse (alpine cheese) sold directly from the alp.
• Toni KernenminorOthersFarmer producing milk as branded Diemtigtal products sold from the farm.
• Alp Schwarzenberg (Familien Schneider)minorOthersAlpine farm offering products available at the Bergrestaurant Schwarzenberg.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jungfrau Region Tourism: Neighbouring Bernese Oberland destination marketing organisation covering hiking, skiing, excursions and accommodation booking — competes for the same visitor pool in adjacent valleys.
• Interlaken Tourism: Regional DMO for Interlaken and the Bernese Oberland — directly competes for the international outdoor-tourism visitor that Diemtigtal also targets with summer/winter activities.
• Bern Welcome: Canton of Bern's destination marketing organisation, coordinating marketing and distribution for regional parks including Diemtigtal while competing for the same inbound leisure traveller.

Broad incumbents

• Switzerland Tourism: National tourism board that markets the entire country — overlaps with Diemtigtal on international visitor acquisition, trail content, and themed campaigns such as Swiss Parks.

Direct peers

• Naturpark Gruyère Pays-d'Enhaut: Bilingual Swiss nature park with an analogous operating model: integrated accommodation and experience booking, branded regional products, themed trails, and education programs for schools.
• Naturpark Thal: Swiss nature park with matching structure: nature and landscape stewardship, experience booking, themed trails, farm-direct branded products, and educational offerings for schools.
• Naturpark Gantrisch: Federally designated Swiss nature park in the Bern canton, offering comparable year-round outdoor recreation, themed trails, accommodation booking, and educational programs under the same Swiss Nature Park framework.
• Naturpark Chasseral: Jura bernois nature park adjacent to Diemtigtal's catchment, offering directly comparable visitor services — themed trails, excursions, branded regional products, and accommodation referrals.
• Naturpark Beverin: Swiss nature park (Graubünden) operating a comparable suite of guided excursions, themed routes, partner accommodations, and regional product marketing under shared national standards.
• UNESCO Biosphere Entlebuch: Swiss biosphere reserve combining outdoor experiences, accommodation, themed trails, excursions and regional product marketing, marketed as a sustainable nature destination in the same national parks ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbZUD0GtT-iYzu2YQnIg4Pg
• Facebookfacebook.com/naturparkdiemtigtal
• Instagraminstagram.com/naturparkdiemtigtal
• LinkedInlinkedin.com/company/naturpark-diemtigtal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturpark Diemtigtal