Nauč mě IT

What Nauč mě IT does

Nauč mě IT is a Czech Republic-based AI education micro-business operated under the legal entity Entership (IČO 23198605), founded in 2021 and headquartered in Brno with a headcount of approximately 10. The company sells a single online course, 'AI Základy: Pochop AI', delivered via the third-party Teachable platform, covering prompt engineering, ChatGPT usage, CustomGPTs, Deep Research, and Model Context Protocol (MCP) integration, targeted at non-technical Czech-speaking professionals such as marketers, project managers, designers, parents on leave, and older workers seeking to automate routine tasks. There is no proprietary technology stack; the entire product is course content plus instructor-led cohort rituals, with a private Discord community as the only auxiliary community surface.

The business operates a product-led, self-serve go-to-market: customers purchase either the Kohorta cohort track (3,990 Kč introductory / 4,990 Kč standard, with 5 weeks of weekly Q&A and live support) or the Flex self-paced track (1,490 Kč introductory / 1,990 Kč standard, no live support). Both are one-time perpetual licenses granting lifetime access to course materials, with introductory pricing valid through December 24, 2025, ahead of a Kohorta start on January 12, 2026. The instructor is Petr Glaser, a Staff Software Engineer with personal AI tool experience predating ChatGPT, and the company markets via its website (entership.cz) and an email newsletter, with no paid acquisition channels disclosed.

The firm has no external funding, no partnerships or alliances, no enterprise customers, and operates exclusively in the Czech market. There is no disclosed revenue, customer count, or growth metric; the offering is a single course in a single language from a single geography, making this a niche lifestyle-scale education business rather than a venture-scale entity.

Name

Nauč mě IT

Legal name

Entership

Website

https://naucme.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nauč mě IT, operated by Czech entity Entership (Brno), sells a single AI fundamentals online course, 'AI Základy: Pochop AI', in Czech via the Teachable platform to non-technical professionals in two one-time-purchase tiers.

Ownership category

akta.pro rank

Product category

Online AI Education

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• AI education courses
• Prompt engineering training
• Online AI learning
• ChatGPT training
• AI skills training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Course Sales: One-time purchase model for course access. Two product tiers: Kohorta (cohort-based with live support, Q&A, and community) at 3,990 Kč introductory price, and Flex (self-paced) at 1,490 Kč introductory price. Both are one-time payments providing lifetime access to course materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nauč mě IT sells an online educational course titled "AI Základy: Pochop AI" that teaches non-technical Czech-speaking professionals how to use AI tools (ChatGPT, prompt engineering, CustomGPTs, Deep Research, Model Context Protocol). The course is delivered in two formats — a cohort-based "Kohorta" with live instructor Q&A and a "Flex" self-paced option — both sold as one-time purchases granting lifetime access to lessons, videos, and supporting materials.

Product overview

Nauč mě IT (operated by Entership) offers a single educational product - the 'AI Základy: Pochop AI' course - delivered in two formats: Kohorta (group cohort with live instructor support, 5-week structured program with weekly Q&A and Discord community) and Flex (self-paced independent study). The course covers AI fundamentals including prompt engineering, ChatGPT usage, CustomGPTs, Deep Research, and Model Context Protocol (MCP) integration.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Základy: Pochop AI Foundational online AI course for non-technical Czech-speaking professionals covering practical AI tool usage, prompt engineering techniques, ChatGPT workflow organization, Deep Research combined with Google, CustomGPTs, Model Context Protocol (MCP) integration, and safe AI use including GDPR and copyright. Sold as a one-time purchase granting lifetime access to all lessons and videos.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• DataCamp: DataCamp is a large online learning platform covering data, AI and coding skills through self-paced and cohort formats. While it offers AI-related content for professionals, its scale, enterprise footprint and broader curriculum make it a broad incumbent rather than a direct niche competitor.
• Coursera: Coursera hosts AI-focused courses and specializations from universities and companies (including DeepLearning.AI and Google). It is a broad incumbent that overlaps in 'AI for professionals' content but competes across many subject areas and serves a global, credential-driven audience.
• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI is the leading AI education brand globally, offering courses on ChatGPT prompting, AI agents and beyond. It competes for the same 'AI literacy' audience but operates at much larger scale and with broader international reach.

Emerging players

• Scrimba: Scrimba is an interactive online learning platform for frontend and AI-assisted coding skills. It overlaps thematically with practical AI tool training but is broader and tech-oriented rather than focused on non-technical AI literacy.
• Section (SectionAI / Section School): Section runs cohort-based AI, data and business courses for working professionals with live instruction. Its cohort mechanics and executive-learner focus mirror the Kohorta model, though it serves a global, English-language audience.
• AltMBA: AltMBA pioneered short, cohort-based online learning programs with strong instructor presence and community rituals. While focused on management rather than AI, its cohort mechanics are a direct structural analogue to the Kohorta format used by Nauč mě IT.

Direct peers

• Maven: Maven runs cohort-based live courses led by practitioners, with a strong catalog of AI, product and leadership cohorts. The Kohorta model (5-week cohort, weekly Q&A, Discord, instructor-led) maps almost directly onto Maven's core offering, making it the closest structural peer.
• Pragmatic AI Labs: Pragmatic AI Labs offers AI and ChatGPT-focused courses aimed at non-technical business professionals, similar to 'AI Základy: Pochop AI'. Both target working professionals who want to apply AI tools to daily work, making it a tightly comparable direct competitor.

Regional players

• Czechitas: Czechitas is a Czech non-profit that runs digital and tech education programs for women and career-changers. It targets a similar Czech audience seeking practical tech/AI upskilling, making it a strong regional comparable even though its mission and format differ.
• Engeto (Coding Bootcamp): Engeto runs Czech-language tech and coding bootcamps and workshops for professionals. Its audience of Czech working professionals seeking practical digital upskilling overlaps with Nauč mě IT's target segments, although its content leans toward Python and data engineering rather than AI tool usage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nauc-me-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nauč mě IT