Navarre Auto Group

What Navarre Auto Group does

Navarre Auto Group is a privately held, multi-brand automotive dealership group headquartered at 1310 East College Street in Lake Charles, Louisiana, operating eleven-plus franchised dealership rooftops across Lake Charles and Sulphur, LA. The group represents twelve or more original equipment manufacturer (OEM) brands, including Cadillac, Chevrolet, GMC, Honda, Hyundai, Jeep, Ram, Dodge, Chrysler, Nissan, and VinFast (electric vehicles), alongside two pre-owned vehicle operations (Navarre Premium Select and Louisiana Direct Auto). Each dealership maintains a separate legal identity under the Navarre Auto Group umbrella and participates in joint marketing, while sharing centralized back-office and service infrastructure.

The business operates across four core revenue streams: new and used vehicle sales (transactional), finance and insurance including in-house financing, Value Shield protection plans, and Navarre Insurance (transaction-fee economics), service and parts encompassing maintenance, tire services, quick lube, and collision repair (subscription-adjacent recurring), and car wash operations with monthly membership programs. The supporting technology stack consists of a DealerOn-powered website with inventory search, digital retailing tools, virtual showroom, finance applications, and payment calculators layered on top of conventional showroom-based sales and service operations.

Navarre Auto Group serves primarily individual consumers in the Southwest Louisiana / Southeast Texas corridor seeking vehicle purchase, financing, trade-in, and ongoing maintenance services, with a secondary segment of local businesses acquiring multi-brand fleet vehicles. The go-to-market is direct-to-consumer through physical dealership locations, supplemented by online inventory browsing and digital deal structuring. The firm is privately held with no disclosed institutional ownership, public listing, or funding activity.

Name

Navarre Auto Group

Legal name

Navarre Auto Group

Website

https://navarrehasit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Navarre Auto Group is a privately held multi-brand auto dealership group operating 11-plus franchised rooftops across Lake Charles and Sulphur, Louisiana, selling new and used vehicles from 12+ OEM brands and providing F&I, service, parts, tire, car wash, and collision services to individual consumers in Southwest Louisiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Charles

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new vehicles from multiple brands (Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Hyundai, Jeep, Nissan, Ram, VinFast) and used/pre-owned vehicles including certified pre-owned
2. Finance and Insurance: In-house financing, finance applications, payment calculators, Value Shield protection products, and insurance services
3. Service and Parts: Full-service maintenance including oil changes, tire services, alignments, auto body repairs, quick lube services
4. Car Wash: Car wash and detailing services with monthly membership programs
5. Tire Center: Tire sales, replacements, rotations, alignments, and express tire service

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Navarre Auto Group is a multi-brand automotive dealership group that sells new vehicles from 11 OEMs (Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Hyundai, Jeep, Nissan, Ram, VinFast) plus used and certified pre-owned vehicles across 11+ locations in Lake Charles and Sulphur, Louisiana. It complements sales with in-house financing, insurance, an onsite service center, tire center, car wash with monthly memberships, quick lube, and collision/auto body repair. The group serves individual consumers and local businesses in Southwest Louisiana and adjacent Texas markets.

Product overview

Navarre Auto Group is a multi-brand automotive dealership group operating multiple independent dealership locations in Lake Charles, LA and Sulphur, LA. The group sells new vehicles from major manufacturers including Cadillac, Chevrolet, GMC, Honda, Hyundai, Jeep, Nissan, Ram, Dodge, Chrysler, and VinFast (electric vehicles), as well as used vehicles through Navarre Premium Select and Louisiana Direct Auto. The company provides complementary services including vehicle financing (Value Shield protection plans), insurance, and a comprehensive service center network offering tire services, car wash, quick lube, and collision repair. The product portfolio spans individual branded dealerships for each manufacturer alongside centralized support services for finance, service, and online/digital retailing.

Differentiator

Problem solved

Functional benefit

Products and services

• Navarre Cadillac

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• CadillaccoreChannel Partner/ Reseller/ DistributorNavarre Auto Group operates as an authorized Cadillac dealership, selling new Cadillac vehicles including CT4, CT5, Escalade, XT4, XT5, XT6, and Lyriq models
• ChevroletcoreChannel Partner/ Reseller/ DistributorNavarre Auto Group operates as an authorized Chevrolet dealership selling Silverado, Suburban, Tahoe, Traverse, Equinox, Trailblazer, Trax, Colorado, Malibu, Camaro, and Corvette models
• GMCcoreChannel Partner/ Reseller/ DistributorAuthorized GMC dealership offering Sierra, Yukon, Acadia, Canyon, and Terrain vehicles
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership selling Accord, Civic, CR-V, HR-V, Pilot, Odyssey, Passport, and Ridgeline models
• HyundaicoreChannel Partner/ Reseller/ DistributorNavarre Hyundai of Lake Charles offers Elantra, Sonata, Tucson, Santa Fe, Palisade, Kona, Venue, and Santa Cruz vehicles
• NissancoreChannel Partner/ Reseller/ DistributorNavarre Nissan dealership offering Rogue, Altima, Sentra, Pathfinder, Murano, Armada, Frontier, Titan, and Kicks models
• JeepcoreChannel Partner/ Reseller/ DistributorNavarre Jeep Ram Dodge Chrysler dealership offers Jeep Wrangler, Grand Cherokee, Gladiator, Cherokee, Compass, and Wagoneer models
• RamcoreChannel Partner/ Reseller/ DistributorAuthorized Ram truck dealership selling Ram 1500, 2500, and 3500 trucks
• ChryslercoreChannel Partner/ Reseller/ DistributorNavarre Jeep Ram Dodge Chrysler offers Chrysler Pacifica minivans
• DodgecoreChannel Partner/ Reseller/ DistributorNavarre Jeep Ram Dodge Chrysler dealership offers Dodge Charger and Durango models
• VinFastcoreChannel Partner/ Reseller/ DistributorNavarre VinFast dealership sells VinFast VF 8 and VF 9 electric vehicles in Lake Charles

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asbury Automotive Group: Large multi-brand US franchised auto dealership group with a portfolio of luxury and mass-market brands and an integrated Clicklane digital retailing platform. Directly comparable to Navarre in operating model, with Navarre operating at a much smaller regional scale.
• Sonic Automotive: Public franchised dealer group operating new and used vehicle dealerships, F&I, and parts/service across multiple US states. Closely comparable business model to Navarre with EchoPark used-vehicle focus and a similar multi-brand franchise structure.
• Hendrick Automotive Group: Largest privately-held US dealership group with 150+ rooftops across multiple states. Same multi-brand franchised dealer model as Navarre, with deep OEM relationships and a strong F&I / service ecosystem.
• Ken Garff Automotive Group: Large privately-held multi-brand dealer group concentrated in the western US. Operates new/used vehicle sales, F&I, service, and parts with a comparable family-controlled governance structure to Navarre.
• Lithia Motors (Lithia & Driveway): Largest US franchised auto dealer group with a flagship digital retailing platform (Driveway) and aggressive regional consolidation strategy. Strongest comparable to Navarre in terms of multi-brand franchise operations and digital retailing investment.
• Group 1 Automotive: Fortune 500 franchised auto retailer with 200+ dealerships across the US and UK. Comparable multi-brand franchise model and F&I strategy, though at substantially greater scale than Navarre.

Broad incumbents

• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large portfolio of franchised dealerships nationwide. Comparable operating model but materially larger scale and a different capital structure (conglomerate parent).
• AutoNation: Largest US public auto retailer with 250+ stores, a national footprint, and a strong used-vehicle (AutoNation USA) and F&I business. Comparable to Navarre in product offering but vastly larger and geographically diversified.

Regional players

• Mills Automotive Group: Mid-sized multi-brand dealer group with a presence in the southern US. Comparable to Navarre in scope (multiple franchises, F&I, service) and in operating as a regionally focused private group.
• Sterling Automotive Group: Privately-held multi-brand dealer group concentrated in the Gulf South / Louisiana region. Closest peer to Navarre in terms of regional market overlap and multi-brand franchise mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/navarre-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navarre Auto Group