NawaRo Straubing

What NawaRo Straubing does

NawaRo Straubing is a women's professional volleyball organization headquartered in Straubing, Bavaria, Germany, competing in the Sparda 2. Liga Pro — the second tier of the German Volleyball Bundesliga. The legal operating entities are Nawaro Volleyball GmbH & Co. KG (a limited partnership) and NawaRo Spielbetriebs GmbH (a corporation), alongside the non-profit association NawaRo Straubing e.V. The club operates a professional first team, a multi-tier youth development program (NawaRo Talents) covering U12 through U20 age groups with 140+ active female athletes, and reserve squads (NawaRo II–V) competing in Bayernliga, Bezirksliga, and Bezirksklasse.

The organization's revenue model combines sports sponsorship (structured across Diamant, Gold, Silber, and Bronze tiers with 47+ corporate partners led by SENNEBOGEN as Diamant partner), ticket sales for home games at the Turmair Volleyballarena (via vivenu), official merchandise through Stanno and Vitvasports online stores, beach volleyball tournament organization (e.g., the Regensburger Beachvolleyball Firmencup at €80/team), business networking via the VolleyClub, and coach/referee certification courses. Distribution channels include the club website, Facebook and Instagram social media accounts, three newsletter variants (general, Newsticker, and Partner), live streaming on Sport1 EXTRA, and direct ticket/registration sales. A volunteer workforce (NawaRo Volunteers) supports match-day operations across setup, kiosk, cashier, livestream, and entertainment functions.

Following an insolvency filing in January 2023, the club restructured under new legal entities and achieved the vice championship in the Sparda 2. Liga Pro for the 2025/26 season (72 points, 76:28 set record). The "NawaRo" brand itself is anchored to Nachwachsende Rohstoffe (renewable resources), positioning the club as a regional sustainability ambassador for the Straubing-Bogen district. The organization designates itself as a BVV Leistungsstützpunkt (Bavarian Volleyball Federation performance center) and runs formalized trainer and referee certification programs. Leadership is provided by managing partners Herbert Wittl and Tobias Zollner, association chairs Julia Semmler and Marko Kreyssig, sporting director Rupert Hafner (active in Straubing volleyball since the 1980s), head coach Roland Schwab, and performance center manager Michael Adlhoch.

Name

NawaRo Straubing

Legal name

Nawaro Volleyball GmbH & Co. KG

Website

https://nawaro-straubing.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NawaRo Straubing is a German women's professional volleyball club based in Straubing, Bavaria, competing in the Sparda 2. Liga Pro, with a multi-tier youth development program and revenue from regional sponsorships, tickets, merchandise, and beach volleyball events.

Ownership category

akta.pro rank

Product category

Professional Volleyball Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), University/College Club Sports Programs (MPAKACAK), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Professional volleyball club
• Youth volleyball development
• Sports sponsorship packages
• Live sports entertainment
• Volleyball training programs

Headquarters

HQ city

Straubing

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Sponsorship: Corporate sponsors pay for advertising placements including LED-band signage (60 running meters), VIP-area spots, in-stream advertising during live streams on Sport1 EXTRA, player apparel, equipment branding, event sponsorships, and social media campaigns. Sponsorship packages are tailored individually to each partner's objectives.
2. Ticket Sales: Revenue generated through home game ticket sales via vivivu ticket platform and direct ticket shop channels.
3. Fan Merchandise: Revenue from official fan merchandise sold through the Stanno-powered club shop and Vitvasports online store.
4. Beach Volleyball Events: Revenue from organizing beach volleyball events such as the Regensburger Beachvolleyball Firmencup, with entry fees of 80 Euro per team.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NawaRo Straubing is a women's professional volleyball club based in Straubing, Bavaria, competing in the Sparda 2. Liga Pro (second tier of the German Volleyball Bundesliga). It fields a Bundesliga senior team, a multi-tier youth development academy (U12 through U20 with 140+ active girls), and operates related services including beach volleyball tournaments, coaching and referee certification courses, customizable sports sponsorship packages for corporate partners, and a business networking club (VolleyClub).

Product overview

NawaRo Straubing is a women's volleyball club operating as a single unified organization (not a platform-plus-modules architecture). The core offering is the professional Bundesliga team competing in the Sparda 2. Liga Pro, supplemented by an extensive youth development program (NawaRo Talents) with multiple age-group teams. Additional services include a volunteer program for home game operations, email newsletters (three variants), beach volleyball event organization, coach and referee training courses, customizable sports sponsorship packages for businesses, and the NawaRo VolleyClub networking initiative. The organization also maintains an online ticket shop and merchandise fanshop.

Differentiator

Problem solved

Functional benefit

Products and services

• NawaRo Bundesliga Team The professional women's volleyball team competing in the Sparda 2. Liga Pro, the second-tier league of the German Volleyball Bundesliga. Tickets sold via vivenu and home games played at the Turmair Volleyballarena in Straubing, with live streaming on Sport1 EXTRA.
• NawaRo Talents / Youth Program Youth volleyball development program with teams from U12 to U20, including NawaRo II, III, IV, and V squads competing in Bayernliga, Bezirksliga, and Bezirksklasse. Operates as a BVV Leistungsstützpunkt (Bavarian Volleyball Federation performance center) with over 140 active girls.

Quantifiable outcome

• Runner-up / Vice Champion in Sparda 2. Liga Pro 2025/26 with 72 points and 76:28 set record
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SENNEBOGENcoreGTM or Marketing PartnerSENNEBOGEN is the Diamant partner of NawaRo Straubing. As a leading manufacturer of material handling machinery based in Straubing, SENNEBOGEN provides flagship sponsorship with prominent branding across the club's LED-band perimeter advertising, player apparel, and event signage at the Turmair Volleyballarena.
• MikasacoreTechnology or IntegrationMikasa is the official equipment supplier for NawaRo Straubing, providing volleyballs for training and competition. Mikasa is a globally recognized volleyball equipment brand.
• Maximal RadiominorGTM or Marketing PartnerMaximal Radio serves as a media partner, likely providing radio coverage or promotional support for NawaRo events and matches.
• NiederbayernTVminorGTM or Marketing PartnerNiederbayernTV is a regional media partner providing coverage of NawaRo matches and club news to the local audience.
• Mediengruppe SR (idowa)minorGTM or Marketing PartnerMediengruppe SR (idowa) is a media partner providing regional news coverage and online media support for NawaRo Straubing across digital platforms.
• Reha Zentrum StraubingminorOthersReha Zentrum Straubing provides medical rehabilitation and physiotherapy services for NawaRo athletes, supporting player health and recovery.
• Apotheke im GäubodenparkminorOthersLocal pharmacy partner providing health and wellness support for the club, including team and event supplies.
• Fitness Club LaasminorOthersFitness Club Laas provides athletic training and fitness facilities for NawaRo players' strength and conditioning programs.
• teamElgato (danubius)coreImplementation/ SI/ Consulting PartnerteamElgato (danubius GmbH) is responsible for the design, layout, and technical realization of NawaRo's website (nawaro-straubing.de), including ongoing web development and digital infrastructure support. Danubius GmbH handles online agency services while teamElgato provides design and concept work.
• OTH Regensburg (Ostbayerische Technische Hochschule)minorStrategic or Co-development PartnerOTH Regensburg co-organizes the Regensburger Beachvolleyball Firmencup with NawaRo Straubing and the University of Regensburg, providing beach volleyball facilities at the university sports center for the corporate team-building event.
• University of RegensburgminorStrategic or Co-development PartnerUniversity of Regensburg partners with NawaRo and OTH Regensburg to organize the Regensburger Beachvolleyball Firmencup, providing the beach facility at the university sports center.
• Fotoatelier am HafenminorOthersLocal photography studio providing professional photography services for NawaRo events, matches, and promotional materials.
• Karmeliten-BrauereiminorGTM or Marketing PartnerKarmeliten-Brauerei is a Silber partner and local brewery that provides beverages for NawaRo events, including the VolleyClub hospitality area at home games.
• Trachten LisaminorGTM or Marketing PartnerTrachten Lisa is a Gold partner of NawaRo Straubing, providing regional Bavarian traditional clothing brand visibility through club sponsorship.
• Gerl VilsmeierminorGTM or Marketing PartnerGerl Vilsmeier is a Gold partner providing automotive/vehicle-related services or branding support for NawaRo Straubing.
• Kiermeier UnternehmensgruppeminorGTM or Marketing PartnerKiermeier Unternehmensgruppe is a Gold partner providing business services and brand visibility through club sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SC Potsdam: Top-tier German women's volleyball Bundesliga club with broader national media exposure and a larger sponsorship portfolio. Useful comparable for understanding the gap between 2nd-tier and 1st-tier commercialization.
• Allianz MTV Stuttgart: 1. Bundesliga women's volleyball club with a major national sponsor (Allianz). Provides a comparable for what a women's volleyball Bundesliga club can look like at full national commercialization scale.
• Dresdner SC: Established 1. Bundesliga women's volleyball club and the destination for Marie Hänle after NawaRo's 2023 insolvency. Operates at a higher commercialization tier and represents the type of promotion NawaRo could target.
• Ladies in Black Aachen: 1. Bundesliga women's volleyball club with established national sponsorship and ticketing operations. Comparable on sporting product and fan-engagement model, but operating at a materially larger scale.
• SSC Palmberg Schwerin: Historically dominant German women's volleyball Bundesliga club with broad national broadcast and sponsorship reach. Useful benchmark for the upper-bound commercialization trajectory that ambitious 2nd-tier clubs like NawaRo would target.

Direct peers

• Rote Raben Vilsbiburg: Direct competitor in the Sparda 2. Liga Pro and the team that finished 1st (79 pts, 80:11 sets) just ahead of NawaRo Straubing in 2025/26. Both are Bavarian women's volleyball Bundesliga/2nd-tier clubs competing for promotion and the same regional sponsorship pool.
• VCO Dresden: Direct peer in the Sparda 2. Liga Pro 2025/26 (finished 5th with 52 pts). Competes in the same second-tier women's volleyball Bundesliga structure and shares comparable revenue mix of sponsorships, tickets, and youth development.
• VfL Oythe: Direct peer in the Sparda 2. Liga Pro 2025/26 (finished 3rd with 69 pts). Comparable second-tier women's volleyball Bundesliga club competing for similar promotion, broadcast, and regional sponsor economics.
• DSHS SnowTrex Köln: Direct peer in the Sparda 2. Liga Pro 2025/26 (finished 6th with 45 pts). Another second-tier women's Bundesliga club with comparable scale and sponsorship-driven economics; useful peer for league-wide revenue benchmarks.
• TV Planegg-Krailling: Direct peer in the Sparda 2. Liga Pro 2025/26 (finished 4th with 63 pts) and another Bavarian women's volleyball 2nd-tier club. Operates with a similar volunteer- and sponsor-dependent model serving a Munich-area catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nawarostraubing
• Instagraminstagram.com/nawaro_straubing
• LinkedInlinkedin.com/company/nawaro-straubing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NawaRo Straubing