National Animal Welfare Trust

Name

National Animal Welfare Trust

Legal name

National Animal Welfare Trust

Website

https://nawt.org.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Animal Rescue and Rehoming Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFAEALAB

Animal Shelters & Rescue Operations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Animal rescue services
• Animal rehoming charity
• Charity retail shops
• Pet boarding services
• Animal welfare fundraising

Headquarters

HQ city

Watford, Hertfordshire

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The charity relies heavily on donations from supporters, including one-time gifts, regular monthly giving, and legacy bequests. Gift Aid is claimed on eligible donations.
2. Rehoming Fees: Fees charged when animals are rehomed to new owners. Fees vary by species: Guinea Pig £30, Rabbit £65, Cat £120, Dog £250. Animals receive full veterinary care including neutering, microchipping, and vaccinations.
3. Event Sponsorship and Tickets: Revenue from charity gala events including ticket sales (£250 individual, £2,500 table of 10) and corporate sponsorships from companies like Petplan.
4. Pet Sponsorship: Monthly sponsorship programme at £6 per month where supporters sponsor animals in care, receiving welcome packs, newsletters, and occasional updates.
5. Pet Boarding Services: Boarding services for dogs, cats, and small animals at NAWT centres, generating revenue while supporting homeless animals.
6. Paddock Hire: Secure enclosed dog field hire at Berkshire and Cornwall centres for dog owners to exercise their pets.
7. Corporate Volunteer Days: Team building days for corporate groups at rescue centres, priced £20-30 per person, with activities including gardening, maintenance, and enrichment toy crafting.
8. Charity Shop Sales: Five charity shops selling pre-loved items, pet products, and NAWT merchandise. All profits support homeless animals. Trading operations conducted via AWT Trading Ltd.
9. Lottery: NAWT operates a charity lottery through Unity & GiveCircle for regular supporter engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

National Animal Welfare Trust is a UK-registered charity that rescues, rehabilitates, and rehomes abandoned cats, dogs, rabbits, and guinea pigs through five rehoming centres across southern England. The charity also operates five retail charity shops, pet boarding services, secure dog paddock hire, corporate volunteer days, foster care, monthly pet sponsorship programmes, a charity lottery, and community outreach (NAWT Pet Support Clacton). All rehomed animals receive full veterinary preparation including neutering, microchipping, vaccination, and four weeks of free Petplan insurance.

Product overview

National Animal Welfare Trust operates a multi-service animal welfare offering centred on rescue and rehoming of cats, dogs, rabbits, and guinea pigs. The core product is the Animal Rehoming Service delivered through five rehoming centres across southern England (Bedfordshire, Berkshire, Cornwall, Hertfordshire, and Essex) and five charity shops. Supporting services include Pet Boarding and Paddock Hire at select centres, a Foster Carer Programme, and Corporate Volunteer Days for team-building. Fundraising is supported through Sponsorship Programmes (Dog, Cat, and Small Animal at £6/month), the NAWT Lottery, and the annual Hertfordshire Charity Gala. NAWT also publishes Animate Magazine and operates the Pet Support (Clacton Community) outreach programme providing preventative assistance to pet owners. The Stopford Cat Rescue Partnership extends NAWT's reach to Greater Manchester.

Differentiator

Problem solved

Functional benefit

Brands

• Animate Magazine: The official magazine of The National Animal Welfare Trust

Quantifiable outcome

• Over 400 animals rehomed annually at Watford centre alone
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Marmax Recycling ProductsminorGTM or Marketing Partner · 1 March 2025Marmax Recycling Products donated flood-resistant, sustainable agility equipment to NAWT Berkshire after floodwaters damaged the previous equipment.
• PetplancoreGTM or Marketing PartnerPetplan is NAWT's insurance partner and evening reception sponsor for the Hertfordshire Charity Gala. The partnership provides all NAWT-rehomed animals with 4 weeks free Petplan insurance, promoting responsible pet ownership.
• Stopford Cat RescuecoreStrategic or Co-development PartnerPartnership with volunteer-run Stopford Cat Rescue (registered charity 1178415) where NAWT supports veterinary needs to help more stray, abandoned and feral cats throughout Greater Manchester. Every cat rehomed receives full veterinary care including Petplan insurance.
• Clacton Food BankminorStrategic or Co-development PartnerCommunity partnership where NAWT Pet Support Clacton collects pet food and supplies alongside food bank donations, helping both people and animals in need in the local community.
• BlackbaudcoreTechnology or IntegrationBlackbaud provides donation processing services through Blackbaud Merchant Services and event ticketing platform for charity galas. Their privacy policy governs data handling for donation transactions.
• JustGivingcoreChannel Partner/ Reseller/ DistributorJustGiving handles donations and sponsorship pages for NAWT. Claims Gift Aid on behalf of NAWT and shares donor details when consent is given.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal provides an alternative payment option for donations and payments to the charity.
• Unity & GiveCircleminorChannel Partner/ Reseller/ DistributorManage NAWT's charity lottery, processing payments for the monthly lottery programme.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wood Green, The Animals Charity: Cambridgeshire-based animal welfare charity running a major rehoming centre plus community programmes, charity shops and pet support services. Closely comparable operating model — multi-site rehoming, pet boarding, charity retail and behaviour advice — though larger in scale and serving a different region.
• Mayhew: London-based animal welfare charity providing rehoming, veterinary care and community animal welfare programmes including a pet refuge. Comparable on rehoming-plus-prevention model and bundled veterinary care, though focused on Greater London with on-site vet clinic.
• Battersea Dogs & Cats Home: Iconic London-based animal rehoming charity operating three centres with rehoming, fundraising events, corporate partnerships and charity retail. Directly comparable rehoming model and value proposition, though concentrated in Greater London and supported by substantially larger brand and donation base.
• Cats Protection: UK's leading cat welfare charity with nationwide network of adoption centres and volunteer-led branches. Closest direct comparable on rehoming fees, veterinary care bundles, pet sponsorship programmes, and charity shop retail, but operating nationally rather than regionally.
• Blue Cross: UK pet welfare charity operating rehoming centres, veterinary services, pet bereavement support and education programmes. Comparable on multi-species rehoming, veterinary-included rehoming fees, charity shops and behaviour/training services, though with national reach and integrated clinical operations.
• Hillside Animal Sanctuary: UK animal sanctuary focused on rescue and rehabilitation of farm and domestic animals across multiple sites. Comparable on multi-site animal care, sponsorship programmes and donation-driven operations, though with sanctuary (long-term care) rather than high-throughput rehoming emphasis.

Others

• Petplan UK: UK's leading pet insurance provider and NAWT's named insurance partner. Not a direct competitor but a strategic ecosystem partner providing the 4-week free insurance bundled into NAWT's rehoming offer and sponsoring the charity gala — relevant for understanding NAWT's distribution and corporate alliance strategy.

Broad incumbents

• RSPCA (Royal Society for the Prevention of Cruelty to Animals): UK's largest animal welfare charity operating 140+ branches and centres nationally, including animal rescue, rehoming and veterinary services. Directly comparable on rehoming value proposition and corporate fundraising, but with vastly greater scale, national brand recognition and government-aligned enforcement powers.
• Dogs Trust: UK's largest dog welfare charity running 20+ rehoming centres across the country with rehoming fees and corporate volunteer programmes. Highly comparable on rehoming model, sponsorship, and corporate partnerships, but national in scale and dog-only in focus.

Regional players

• Scottish SPCA: Scotland's largest animal welfare charity with multiple rehoming centres, animal rescue and cruelty prevention services. Highly comparable operating model (rescue, rehoming, fundraising events, charity shops) but serves a different national geography and holds distinct enforcement powers in Scotland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nawt.clacton
• LinkedInlinkedin.com/company/national-animal-welfare-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Animal Welfare Trust