NBA Insurance Agency, Inc.

What NBA Insurance Agency, Inc. does

NBA Insurance Agency, Inc. is a family-owned independent insurance agency founded in 1980 and headquartered in Norwell, Massachusetts, with a secondary office in Walpole. The firm operates as an insurance broker rather than a carrier, representing multiple leading insurance companies and earning commission-based revenue by placing personal and commercial coverage on behalf of policyholders. The agency is privately held with five employees and is concentrated across South Shore Massachusetts, while also serving customers in New Hampshire, Rhode Island, Vermont, and Maine.

The agency's product portfolio spans eight personal lines — auto, home, classic car, boating, motorcycle, umbrella, renters, and life insurance — and four commercial lines — commercial auto, commercial property, workers compensation, and landlord liability. Its customer segments include individual consumers and families (primary), small business owners in Massachusetts, and auto dealers and mortgage companies that refer borrowers and car buyers needing insurance. The agency's technology footprint is limited to a content-marketing website with quote-request forms; there is no proprietary technology platform, mobile application, AI capability, or API. Carrier relationships and referral partnerships, notably with Hagerty for classic vehicles and MAPFRE Commerce Insurance for commercial lines, provide the operational backbone of the business.

NBA distributes insurance products primarily through licensed agents who provide personalized phone-based consultation and in-person meetings at the Norwell and Walpole offices. The agency supplements this direct sales motion with a content blog covering Massachusetts-specific insurance topics to drive organic search traffic, an online quote-request form, and a referral channel via auto dealers and mortgage companies. Pricing is set by underlying carriers rather than the agency itself, with commissions earned on policy placement and retention. The company has no disclosed funding rounds, no acquisitions, and no public-market listing; its only historical structural change is a prior identity as Preferred Choice Insurance Agency (PCIA).

Name

NBA Insurance Agency, Inc.

Legal name

NBA Insurance Agency

Website

https://nbainsurance.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

NBA Insurance Agency, Inc. is a family-owned independent insurance agency founded in 1980 in Norwell, Massachusetts, placing personal and commercial coverage through licensed agents and multiple carrier partnerships for consumers and small businesses across New England.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwell, MA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commissions: As an independent insurance agency, NBA Insurance earns commissions from insurance carriers for policies sold and renewed. They place policyholders with leading insurance companies and receive commission payments from those carriers based on premium volume and policy retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NBA Insurance Agency is an independent insurance brokerage that places personal and commercial insurance coverage with multiple leading insurance carriers on behalf of Massachusetts consumers and small businesses. Licensed insurance agents provide personalized consultation and quote comparison across personal lines (auto, home, classic car, boating, motorcycle, umbrella, renters, life) and commercial lines (commercial auto, commercial property, workers compensation, landlord liability), earning commissions from the underwriting carriers.

Product overview

NBA Insurance Agency, Inc. is a family-owned independent insurance agency serving Massachusetts since 1980, offering a comprehensive portfolio of insurance products across personal and commercial lines. The agency operates as a broker representing multiple leading insurance carriers, providing personalized policy recommendations through expert agents rather than a self-service software platform. Personal insurance products include auto, home, classic car, boating, motorcycle, umbrella, renters, and life insurance. Commercial insurance offerings encompass commercial auto, commercial property, worker's compensation, and landlord liability coverage. The agency's value proposition centers on localized expertise, competitive quotes from multiple carriers, and annual policy reviews rather than a unified technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance covering liability, collision, comprehensive, and uninsured/underinsured motorist protection for Massachusetts drivers, including PIP coverage under the state's no-fault system.
• Home Insurance Homeowners insurance covering dwelling, personal property, liability, and loss of use for Massachusetts residents, with options for flood insurance and historic home coverage.
• Classic Car Insurance Specialized insurance for vehicles at least 25 years old, featuring agreed-value coverage, specialized repairs, spare parts protection, and mileage flexibility for collectors, delivered via Hagerty partnership.
• Boating Insurance Insurance coverage for boats and personal watercraft including physical damage, liability, medical payments, and uninsured boater protection for Massachusetts coastal and freshwater enthusiasts.
• Motorcycle Insurance Motorcycle coverage meeting Massachusetts requirements including bodily injury, property damage, collision, comprehensive, and guest passenger liability with seasonal lay-up options.
• Umbrella Insurance Excess liability protection extending beyond standard home and auto policy limits, providing worldwide coverage for personal injury claims, libel, and slander.
• Renters Insurance Coverage for personal belongings, liability, and additional living expenses for Massachusetts renters, protecting against theft, fire, water damage, and temporary displacement.
• Life Insurance Term and permanent life insurance policies including term life, whole life, universal life, and variable life options providing financial security and cash value accumulation.
• Commercial Auto Insurance Business vehicle coverage including third-party liability, physical damage, uninsured motorist protection, and customizable add-ons for fleets and company vehicles.
• Commercial Property Insurance Coverage for business buildings, equipment, inventory, and business interruption insurance for Massachusetts retail, office, and warehouse operations.
• Workers Compensation Insurance Coverage for medical expenses, lost wages, and employer liability protection for work-related injuries, ensuring Massachusetts compliance with state requirements.
• Landlord Liability Insurance Protection for rental property owners covering liability, property damage, legal defense costs, and optional add-ons for natural disasters and loss of rental income.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• HagertyminorChannel Partner/ Reseller/ DistributorHagerty is a specialized insurance provider for classic and collector vehicles. NBA Insurance Agency partners with Hagerty to offer classic car insurance in Massachusetts, directing customers to Hagerty for agreed-value coverage on vintage vehicles. The partnership provides NBA customers access to Hagerty's specialized classic car expertise while NBA serves as a referral partner.
• MAPFRE Commerce InsurancecoreChannel Partner/ Reseller/ DistributorMAPFRE Commerce Insurance is a commercial insurance carrier. NBA Insurance Agency handles MAPFRE customer service requests including DRIVE Package paperwork and mortgage-related requests. Customers directed to email [email protected] or dedicated fax line (508-949-9630) for commercial policy servicing. NBA serves as a local point of contact while MAPFRE underwrites and services the policies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cross Insurance: Cross Insurance is one of the largest independent insurance agencies in New England, headquartered in Bangor, ME. Like NBA, it serves both personal and commercial lines through multi-carrier brokerage, with deep local presence across MA, ME, NH, RI, and VT. It is the closest scaled-up comparable for a multi-line independent agency operating in the same geography.
• The Hilb Group: The Hilb Group is a U.S. insurance brokerage that grows primarily by acquiring and operating independent agencies across multiple states. It is directly comparable to NBA as a multi-line independent agency and is a likely strategic acquirer for small East Coast shops like NBA.

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a major U.S. insurance brokerage built through acquisition of independent agencies, with significant personal lines and small commercial placement. It shares NBA's core operating model of multi-carrier independent agency representation but at national scale.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a large retail segment that places personal and small commercial business through independent agency offices. It is a natural comparator for any independent brokerage serving SMB and individual clients in the U.S.
• HUB International: HUB International is a top-five North American insurance brokerage that actively acquires independent agencies and operates personal/commercial brokerage offices across the U.S. It overlaps directly with NBA in personal and commercial lines brokerage, though at vastly greater scale, and is the archetype consolidator that targets small East Coast independents.
• Marsh McLennan Agency: Marsh McLennan Agency is the middle-market and small-business arm of Marsh, operating as a brokerage across personal and commercial lines. It overlaps with NBA in serving businesses and individuals through multi-carrier placement, with significantly broader geographic and product breadth.

Regional players

• Plymouth Rock Assurance: Plymouth Rock is a New Jersey-based regional P&C carrier that writes personal lines in Massachusetts and increasingly sells direct, competing with the independent agency channel. It is a relevant comparator for the carrier-vs-broker dynamic shaping NBA's market.
• Hanover Insurance Group: Hanover Insurance Group is a Worcester, MA-based property and casualty carrier selling personal and commercial lines through independent agents in the Northeast. While a carrier rather than an agency, it is the dominant carrier competitor in the Massachusetts market where NBA distributes, and competes for the same shelf space at the agency.
• MAPFRE Insurance: MAPFRE is a global insurer with U.S. commercial lines operations, including the Commerce Insurance business that NBA places business through. While primarily a carrier rather than a competing agency, MAPFRE competes in the same MA personal and commercial markets where NBA operates.

Emerging players

• Hagerty: Hagerty is a specialty insurer for classic and collector vehicles that partners with NBA to provide agreed-value coverage on vintage cars. As a specialist insurtech-style carrier, it is comparable to the niche product capabilities NBA distributes, and is a direct channel partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/nba-insurance-agency-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBA Insurance Agency, Inc.