What Nchant Store does

N'Chant is a direct-to-consumer e-commerce brand headquartered in Mumbai, India, that sells 100% pure essential oils, aromatherapy blends, ultrasonic diffusers, perfumes, and a specialized Santalum album (Indian sandalwood) product range to individual consumers in India and 25+ international markets. The company operates a single Shopify-powered storefront at nchantstore.com with self-serve purchasing, free India delivery above Rs. 1,000, and multi-currency checkout via Razorpay (India) and PayPal (international). Its portfolio includes five core single-note essential oils (orange, rosemary, lavender, lemongrass, peppermint) priced at Rs. 499 per 10ml, five proprietary aromatherapy blends (e.g., Hair Amrit, Tranquil Thoughts, Floral Fantasy, Mindful Serenity, Summer Fresh), two perfumes (Paradox, Jasmine Valley), 200ml and 500ml ultrasonic diffusers, and a Santalum album range covering logs, hand-rolled incense sticks, sun-dried powder, steam-distilled oil, tilak, and roll-on perfume. N'Chant is operated by Aditi Essentials Pvt. Ltd., which has been sourcing sandalwood-derived essentials for India's top cosmetic and fragrance brands since 1997, providing the brand with established sandalwood supply chain expertise. The company emphasizes third-party testing, small-batch steam-distilled and cold-pressed production, cruelty-free positioning, and content marketing (an educational blog citing peer-reviewed studies) as its primary differentiation versus mass-market essential oil resellers. Revenue is generated exclusively through one-time direct product sales with no subscription layer and no disclosed wholesale or retail partnerships.

Name

Nchant Store

Legal name

N'Chant

Website

https://nchantstore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

N'Chant is a Mumbai-based direct-to-consumer e-commerce brand selling 100% pure essential oils, aromatherapy blends, diffusers, perfumes, and Santalum album sandalwood products to consumers in India and 25+ countries through its Shopify storefront, backed by Aditi Essentials Pvt. Ltd. since 1997.

Ownership category

akta.pro rank

Product category

Aromatherapy & Essential Oils

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industry

Fragrance Oils & Concentrates (Roll-ons/Attars) (CRABADAJ)

Keywords

• Essential oils retail
• Aromatherapy products
• Sandalwood products
• Natural wellness goods
• Diffuser accessories

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from one-time product purchases across essential oils, aromatherapy blends, diffusers, sandalwood products, perfumes, and gift boxes. Products are sold at various price points from Rs. 199 to Rs. 5,500. The brand operates exclusively on a direct-to-consumer model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

N'Chant Store is a direct-to-consumer e-commerce brand selling 100% pure essential oils, aromatherapy blends, ultrasonic diffusers, perfumes, and a specialized Indian sandalwood (Santalum album) range including logs, incense sticks, powder, oil, and tilak. Products are third-party tested, cruelty-free, and sold exclusively through the brand's Shopify-hosted online store with pan-India delivery and international shipping to 25+ countries. The brand is operated under Aditi Essentials Pvt. Ltd., a sandalwood sourcing specialist established in 1997.

Product overview

Nchant Store is a direct-to-consumer e-commerce brand specializing in 100% pure essential oils and Indian sandalwood (Santalum album) products. The company operates under Aditi Essentials Pvt. Ltd., which has sourced and supplied sandalwood-derived essentials to India's top cosmetic and fragrance brands since 1997. The product portfolio consists of: single essential oils (Orange, Rosemary, Lavender, Lemongrass, Peppermint) in 10ml formats; aromatherapy oil blends (Hair Amrit, Tranquil Thoughts, Floral Fantasy, Mindful Serenity, Summer Fresh) for specific wellness needs; perfumes (Paradox, Jasmine Valley); ultrasonic diffusers (200ml and 500ml); a complete Sandalwood Range including logs, incense sticks, powder, oil, tilak, and roll-on perfume; gifting products (Panchamaya Diwali Special, Luxury Gift Box, Heritage Gift Box); and combo bundles (Santal Glow Combo, Refresh My Space Combo). Products are third-party tested, cruelty-free, and sold exclusively through their Shopify-powered e-commerce platform with free delivery across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Orange Essential Oil 100% pure cold-pressed orange essential oil for skin brightening, mood enhancement, aromatherapy, insect repellent, and natural wood polishing. Volume: 10ml.
• Rosemary Essential Oil 100% pure rosemary essential oil for hair growth, skin care, and aromatherapy. Volume: 10ml.
• Lavender Essential Oil 100% pure lavender essential oil (Lavandula angustifolia) for sleep, relaxation, stress relief, and aromatherapy. Volume: 10ml.
• Lemongrass Essential Oil 100% pure lemongrass essential oil for pore tightening, oily skin balance, natural insect repellent, and mood refreshing. Volume: 10ml.
• Peppermint Essential Oil 100% pure peppermint essential oil for mental clarity, focus enhancement, nausea relief, and aromatherapy. Volume: 10ml.
• Hair Amrit Oil Blend Targeted essential oil blend combining rosemary, Bulgarian lavender, and tea tree for scalp health, hair growth stimulation, and dandruff reduction. Volume: 10ml.
• Tranquil Thoughts Oil Blend Citrus-forward aromatherapy blend combining sweet orange, lime, and peppermint for stress relief, mood elevation, and mental clarity. Volume: 10ml.
• Floral Fantasy Oil Blend Complex aromatherapy blend with bergamot, Bulgarian lavender, basil, grapeseed, and orange for emotional balance and winding down. Volume: 10ml.
• Mindful Serenity Oil Blend Focus-enhancing blend combining peppermint, Bulgarian lavender, rosemary, and basil for mental clarity, concentration, and cognitive performance. Volume: 10ml.
• Summer Fresh Oil Blend Multi-purpose citrus-herbal blend combining grapefruit, Bulgarian lavender, rosemary, and lime for energy, skin care, and home cleaning. Volume: 10ml.
• Paradox Eau De Parfum Long-lasting unisex fragrance with green apple, citrus, tobacco, black pepper, and tonka bean notes. Volume: 50ml. Shelf life: 36 months.
• Jasmine Valley Perfume Floral perfume featuring jasmine notes for personal fragrance and aromatherapy.
• Small Diffuser (200ml) Ultrasonic essential oil diffuser with 200ml capacity for home, office, and bathroom use. Disperses therapeutic-grade essential oils as fine mist.
• Large Diffuser (500ml) Ultrasonic essential oil diffuser with 500ml capacity for home, office, and bathroom use. Long-lasting fragrance with elegant design. Made in India.
• Sandalwood Log Authentic Indian sandalwood log (Santalum album) for pooja rituals, meditation, and energy-clearing ceremonies. Available in 20g, 31-50g, 51-70g, and 71-90g sizes.
• Sandalwood Incense Sticks 100% natural, hand-rolled incense sticks made from pure sandalwood powder. Charcoal-free and synthetic fragrance-free. Pack of 10 sticks, each burning 30-40 minutes.
• Sandalwood Powder Fine, sun-dried, stone-ground Santalum album powder for skincare, Ayurvedic use, and religious ceremonies. Volume: 25g.
• Sandalwood Oil 100% pure steam-distilled Santalum album essential oil for rituals (Tilak), skin brightening, stress relief, and aromatherapy. Volume: 5ml.
• N'Chant Pure Sandalwood Tilak Finely milled artisanal sandalwood tilak with rose water for daily puja rituals, meditation, temple visits, and sacred gifting. Volume: 8g.
• Santal Perfume Roll-On Convenient roll-on sandalwood perfume for personal fragrance application.
• Aarambh Festive Gift Box Festive gift box featuring sandalwood products for Diwali and special occasions.
• Panchamaya - Diwali Special Special gifting collection curated for Diwali celebrations.
• Luxury Gift Box Premium curated gift box for luxurious self-care gifting.
• Heritage Gift Box Ultimate self-care gift set featuring sandalwood log, sandalwood oil (5ml), sandalwood powder (25g), and sandalwood shea butter (25g) for mindful relaxation and skin care.
• Santal Glow Combo Skincare combo pairing sandalwood powder (25g) and sandalwood oil (5ml) for skin brightening, hydration, and inflammation reduction.
• Refresh My Space Combo Space refreshment combo for daily calm and air purification using essential oils and diffuser.
• Premium Kashmiri Saffron Premium quality Kashmiri saffron (Crocus sativus) containing crocin and safranal for anti-melanogenic and antioxidant benefits.

Quantifiable outcome

• 95% of users reported feeling more relaxed after using sandalwood incense sticks
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Aditi Essentials Pvt. Ltd.coreStrategic or Co-development PartnerParent company providing operational backing since 1997. Aditi Essentials is trusted essential oil specialists who have been sourcing and supplying sandalwood-derived essentials to India's top cosmetic and fragrance brands for over 25 years. They provide manufacturing, supply chain expertise, and business infrastructure for N'Chant operations.
• ShopifycoreTechnology or IntegrationE-commerce platform powering N'Chant's online store. Shopify provides the online e-commerce platform that allows N'Chant to sell products and services to customers. Shopify also provides ad services such as Shopify Audiences for personalized advertising.
• House of TerraminorImplementation/ SI/ Consulting PartnerDesign and development agency responsible for designing and developing the N'Chant website. Website footer credits: 'Designed and Developed by House of Terra'
• RazorpaycoreTechnology or IntegrationPayment gateway facilitating online transactions on N'Chant store. Part of the third-party Online Payment Gateway Services adopted by Aditi Essentials Pvt. Ltd.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forest Essentials: Premium Indian D2C and retail brand specializing in ayurvedic skin care, essential oils, and sandalwood-based luxury products. Comparable in product mix (oils, sandalwood, gifting) and premium positioning targeting the same Indian wellness consumer.
• Edens Garden: US-based D2C essential oils brand selling single oils, blends, and diffusers online with a "no-MLM, no-dilution" purity promise. Closely matches N'Chant's pure, small-batch, third-party-tested positioning but in the North American market.
• SoulTree: Indian natural and ayurvedic beauty brand selling essential oils, sandalwood, and personal care through D2C and select retail. Targets the same Indian consumer seeking authentic botanical ingredients and ethical sourcing.
• Kama Ayurveda: Indian ayurvedic beauty and wellness brand selling essential oils, sandalwood, and natural personal care online and through its own retail stores. Directly competes for the same authentic-Ayurveda, sandalwood-curious buyer in India and abroad.
• Aromatherapy Associates: Premium aromatherapy brand selling essential oil blends, bath oils, and diffusers D2C and through spas. Comparable on therapeutic-grade positioning and blend SKUs like Mindful Serenity, Tranquil Thoughts, and Floral Fantasy.
• Plant Therapy: D2C essential oils brand offering single oils, kid-safe blends, and diffusers with third-party GC/MS testing. Directly comparable product mix, testing-led trust claims, and online-only D2C model.
• Mountain Rose Herbs: US-based supplier and D2C brand of organic essential oils, carrier oils, and botanical ingredients with strong purity and ethical-sourcing credentials. Comparable on third-party-tested, small-batch, ethically-sourced positioning.

Broad incumbents

• Young Living: Global essential oils incumbent using MLM distribution; sells single oils, blends, and diffusers. Competes on the same aromatherapy and home-fragrance use cases but with vastly larger catalog, scale, and a subscription/loyalty engine.
• The Body Shop: Global beauty and personal care retailer with a strong essential oils, body care, and ethical-sourcing story, distributed through its own physical and digital stores. Overlaps with N'Chant on ethical beauty positioning but at vastly larger scale and through a wider product portfolio.
• doTERRA: Global multi-level-marketing leader in single-note and blended essential oils, with comparable single oils (lavender, peppermint, rosemary) and aromatherapy blends. Larger, MLM-driven scale rather than a small-batch artisan D2C model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nchant-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nchant Store