PURE Property Management of North Carolina

What PURE Property Management of North Carolina does

PURE Property Management of North Carolina is a privately held residential property management firm operating two offices (Asheville and Charlotte/Cornelius) under NC Broker License C35008 as part of the broader PURE Property Management national network spanning 22 states, 50+ locations, and 25,000+ client properties. The company serves residential real estate investors — both hands-off investors seeking comprehensive oversight and first-time investors needing guidance — with full-service property management including resident screening, leasing, rent collection, maintenance coordination, 24/7 emergency response, move-in/out inspections, and financial reporting.

The technology stack combines third-party SaaS infrastructure (Appfolio for owner and resident portals) with integrated proptech partners including PetScreening (pet applications), ZInspector (property inspections), Second Nature (resident screening/onboarding), Tenant Turner (showing scheduling), and Surevestor. Resident-facing capabilities are delivered through search.rentpure.com for online property search and applications, plus after-hours maintenance dispatch. Lead generation runs through SEO-optimized city landing pages, an Education Center blog, free rental analysis offers, and a $750 Agent Referral Program channel.

The revenue model is primarily recurring (10% of monthly rental income as a management fee) supplemented by transactional leasing fees (50% of one month's rent per placement). Distribution is sales-led, combining direct outreach to investors via Client Advisors with the referral channel. The business is recognized on the Inc. 5000 list, Inc. Best Workplaces, and as a Forbes winner in 2025, and carries 15,000+ 5-star Google reviews across the network.

Name

PURE Property Management of North Carolina

Legal name

PURE Property Management of North Carolina

Website

https://nc.purepm.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PURE Property Management of North Carolina is a privately held residential property management firm serving real estate investors across 35+ North Carolina submarkets from offices in Asheville and Charlotte, offering full-service leasing, rent collection, maintenance, and financial reporting as part of a 22-state national network managing 25,000+ properties.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Residential property management
• Rental property services
• Tenant screening services
• Rent collection services
• Real estate investor services

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Property Management Fees: Recurring monthly management fees charged as a percentage of monthly rental income. Full-service management includes advertising, resident screening, lease preparation, rent collection, property maintenance coordination, financial reporting, and 24/7 emergency response.
2. Leasing Fees: One-time fees charged when placing a new resident in a property, typically 50% of one month's rent.
3. Agent Referral Commissions: PURE pays $750 referral commissions to real estate agents who refer clients that sign property management agreements and properties are leased.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PURE Property Management of North Carolina delivers full-service residential property management for rental property investors across North Carolina. Services include advertising and listing properties, resident screening with credit/criminal/eviction checks, lease preparation and execution, rent collection via online portal, maintenance coordination with 24/7 emergency dispatch, move-in/move-out inspections, financial reporting, and owner/resident portals. Revenue is generated through a 10% monthly management fee on rental income and a 50% leasing fee on one month's rent for new placements, with two regional offices in Asheville and Charlotte serving surrounding metros.

Product overview

PURE Property Management of North Carolina operates as a property management company offering a unified platform of services for residential real estate investors. The core offering is Full-Service Property Management, which encompasses leasing, tenant screening, rent collection, maintenance coordination, and financial reporting. Additional services include a Free Rental Analysis tool for investor decision-making, The PURE Experience platform for residents (featuring online rent payments, maintenance requests, and 24/7 emergency support), and an Agent Referral Program that compensates real estate agents for client referrals. The company manages properties across North Carolina markets including Asheville, Charlotte, Raleigh, and Winston-Salem, with local teams in Asheville (16 Regent Park Blvd Suite E) and Charlotte (19600 W. Catawba Avenue, Suite C301).

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Property Management Complete property management services for residential rental property investors across North Carolina, covering market rent analysis, property inspections, listing photography, advertising, resident screening (credit, criminal, sex offender, eviction checks), lease preparation, legal compliance, move-in/move-out inspections, electronic rent collection, property accounting and reporting, maintenance coordination, owner and resident portals, and a 24/7 emergency hotline. Pricing is a 10% monthly management fee on rental income plus a 50% leasing fee on one month's rent for new placements.
• Free Rental Analysis Complimentary rental property analysis providing North Carolina investors with market rent estimates, property valuations, and investment recommendations for their rental properties, used to convert prospects into full-service management clients.
• The PURE Experience (Resident Portal) Resident-facing platform offering rental property search, resident portal access for online rent payments and autopay, maintenance request submission, and 24/7 emergency maintenance support for tenants in Asheville, Charlotte, Raleigh, and Winston-Salem.
• Agent Referral Program Formal referral program offering real estate agents a $750 commission for each referred client who signs a PURE property management agreement and whose property is leased, with the commission paid after the first month of rent is collected.

Quantifiable outcome

• 15,000+ 5-star Google reviews demonstrating customer satisfaction
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FirstService Residential: One of the largest residential property management companies in North America, managing single-family and multifamily rentals for investors with full-service offerings directly comparable to PURE's residential investor focus.
• BH Management Services: National residential property management company serving investors and owners across multiple states with full-service leasing, resident screening, and maintenance—directly comparable to PURE's service stack.
• RPM Living: Tech-enabled multifamily and single-family residential property manager operating a national rollup model similar to PURE's network, with comparable recurring-fee revenue model and acquisition-driven growth.
• Mynd Property Management: Tech-enabled residential property manager operating a national rollup of regional operators with full-service offerings for individual investors—comparable business model and target customer to PURE.
• Progress Residential: Single-family rental (SFR) focused property manager operating a national portfolio of managed homes; directly comparable to PURE's SFR-focused residential investor management in Sun Belt markets including NC.
• Asset Living: Large national residential property manager serving investors with full-service management, leasing, and maintenance coordination across multiple states—a direct competitor to PURE's full-service investor offering.

Emerging players

• DoorLoop: Tech-forward property management software company serving small-to-mid residential landlords; competes indirectly with PURE by enabling self-service management and threatening traditional full-service fee structures.

Broad incumbents

• Greystar Real Estate Partners: Largest residential property manager globally, operating multifamily and student housing portfolios; serves as the broad incumbent benchmark for residential rental management at scale.
• Lincoln Property Company Residential: Diversified real estate services firm with a significant residential property management division offering full-service management, leasing, and resident services comparable to PURE's full-service model.
• Cushman & Wakefield (Residential): Global real estate services firm with residential property management capabilities as part of a broader commercial real estate portfolio—provides overlapping services to investors though as part of a much wider offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/purepmofnc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Property Management of North Carolina