NDC PORTAL

What NDC PORTAL does

NDC PORTAL is the B2B online sales channel of Wonder Travel, an Egyptian travel agency established in 1980. The portal enables registered travel agencies in Egypt and the Arab world to book flights (via GDS, LCC, charter flights, and block-seat inventory), hotels, combined packages, and car rentals through a self-serve web interface, supplemented by a 24/7 call center (Hotline 19359) and group-booking support for 9+ hotel rooms or 10+ airline tickets. The platform is operated alongside a 12-branch physical retail network across Egypt spanning Cairo, 6th of October, Mansoura, Damanhour, Zagazig, Sohag, Qena, Deshna, El Minya, and Bani Suwef.

The underlying technology is a web-based B2B booking portal with agency-code login, a digital MyWallet for balance/refund management, and integrations with GDS, LCC, and charter suppliers. Payment options include Visa, MasterCard, Fawry, Bee, and bank transfer, with "Book Now, Pay Later" available on selected hotels. Wonder Travel holds membership in IATA, ASTA, and AFTA, and has ranked in the top 5 with most airlines since 2018.

NDC PORTAL earns revenue primarily through transaction commissions on bookings made by travel agencies on behalf of end travelers. Distribution is indirect: the company does not target end consumers directly but rather serves as an intermediary aggregator layer for downstream travel agencies. The stated mission is to lead the aviation reservation market across the MENA region.

Name

NDC PORTAL

Legal name

Wonder Travel

Website

https://ndceg.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

NDC PORTAL is a B2B online travel booking portal operated by Wonder Travel in Egypt, enabling travel agencies to book flights, hotels, packages, and car rentals via GDS, LCC, charter, and block-seat inventory through a web portal, call center, and 12 retail branches.

Ownership category

akta.pro rank

Product category

Travel Booking / B2B Travel Agency Portal

NAICS

Travel Agencies (561510), Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), NDC/EDIFACT Connectivity & Airline Distribution APIs (THALAJAB)

Keywords

• B2B travel booking
• Airline reservation system
• Hotel booking platform
• Travel agency portal
• GDS connectivity

Headquarters

HQ city

down town, Cairo

HQ country

Egypt

HQ region

Africa

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Booking Commissions: NDC PORTAL acts as a booking intermediary/agent for airlines and hotels, earning commissions on bookings made through the platform. The platform facilitates transactions between travel agencies and travel suppliers (airlines, hotels).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Core offering

NDC PORTAL is a B2B online sales channel operated by Wonder Travel that enables registered travel agencies to book flight tickets (GDS, LCC, charter flights, block seats), hotels, packages, and car rentals. The platform includes a MyWallet balance management system, multi-method payment options, 24/7 call center support, and dedicated group booking handling.

Product overview

NDC Portal is a B2B online sales channel operated by Wonder Travel for travel agents. The core platform enables booking of flights (via GDS, LCC, charter flights, and block seats) and hotels, with additional modules for combined packages and car rentals. The MyWallet system serves as a payment/balance management add-on across all booking types. The platform targets travel agencies in Egypt and the Arab world, with 12 branch locations supporting the service.

Differentiator

Problem solved

Functional benefit

Products and services

• NDC Portal (Online Sales Channel) A B2B online sales channel platform enabling travel agents to book flight tickets, accommodation, and travel services. The platform integrates GDS, LCC, charter flights, and block seats with 24/7 support and is targeted at travel agencies in Egypt and the Arab world.
• Flight Booking Booking service for domestic and international flights including GDS, LCC, charter flights, and block seat options with support for group bookings (10+ tickets) and last-minute bookings. Available to registered travel agencies through the NDC Portal.
• Hotel Booking Accommodation booking service through supplier partnerships, with support for group bookings (9+ rooms), room upgrades, cancellation policies, and 'Book Now, Pay Later' option for selected hotels. Available to registered travel agencies through the NDC Portal.
• Package Bookings Combined flight and hotel booking packages available through the NDC Portal and MyWallet system for registered travel agencies.
• Car Rental Bookings Car rental booking service available through the NDC Portal and MyWallet system for registered travel agencies.
• MyWallet A digital wallet service for registered agency users enabling balance management for refunds, offers, and booking payments. Wallet balance can be used for flights, hotels, flight+hotels, packages, and car rentals across the NDC Portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and moderate.

• IATA (International Air Transport Association)coreOthersWonder Travel (parent company of NDC PORTAL) is a member of IATA. Membership indicates compliance with international air transport standards and access to airline content and industry recognition.
• ASTA (American Society of Travel Advisors)coreOthersWonder Travel is a member of ASTA, providing industry recognition and access to travel advisor network and resources.
• AFTA (Arab Free Trade Agreement - implied as Arab Federation for Tourism)moderateOthersWonder Travel is a member of AFTA, supporting its positioning in the Arab travel market and potential regional partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• dnata Travel: dnata is a major global travel and tourism services company with airline representation, retail travel agencies, and B2B services in the Middle East, representing an established incumbent in NDC Portal's regional space.
• Amadeus IT Group: Amadeus is a global GDS and travel technology provider whose distribution infrastructure NDC Portal connects to; comparable as the broader incumbent whose technology stack underpins the agency's content access.

Direct peers

• Akbar Travels: Akbar Travels is a large B2B and B2C travel agency group in the Middle East and India with retail branches and an online portal serving travel agents, highly comparable to Wonder Travel/NDC Portal's hybrid model.
• Riya Travel: Riya Travel runs a B2B travel portal serving travel agents across multiple markets with flights, hotels, and packages, mirroring NDC Portal's B2B booking platform targeting agencies.
• Hotelbeds: Hotelbeds is a leading B2B bedbank distributing hotel inventory to travel agencies and tour operators worldwide, analogous to NDC Portal's role as an intermediary between suppliers and travel agents.
• TBO Holidays: TBO Holidays operates a global B2B travel platform serving travel agents with hotel, flight, and holiday inventory, directly comparable to NDC Portal's B2B agency distribution model.

Regional players

• Travelstart: Travelstart is an African online travel agency with operations across multiple African markets, comparable as a regional travel platform serving emerging-market consumers and travel agents.
• Wego: Wego is a Middle East-focused meta-search and OTA serving travelers across the Arab world, competing in overlapping geography with NDC Portal's stated Arab-world expansion ambition.
• Almosafer: Almosafer is a Saudi Arabia-based online travel platform with B2B and B2C offerings across flights and hotels, a regional peer competing for similar Arab-world travel-agent and consumer demand.

Emerging players

• Cleartrip: Cleartrip operates an OTA platform across the Middle East and India with flight and hotel booking for consumers and agents, overlapping with NDC Portal's booking categories and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ndc-portal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDC PORTAL