Necker Cup

What Necker Cup does

The Necker Cup is an annual six-day, five-night all-inclusive pro-am tennis tournament founded in 2012 and held on Sir Richard Branson's private Necker Island in the British Virgin Islands, organized and produced by Premier Live. The event pairs ATP/WTA tour players and tennis legends (historically including Novak Djokovic, Rafael Nadal, Bjorn Borg, John McEnroe, Martina Navratilova, Caroline Wozniacki, and others) with amateur teams of all skill levels using a proprietary handicapped scoring format that keeps matches competitive across skill tiers. Capacity is intentionally capped at 148 guests to preserve exclusivity, and the event sells out annually through direct sales via portal.neckercup.com and a phone sales team, with packages ranging from $67,250 to $109,750 per couple depending on accommodation (Necker Island vs. The Branson Beach Estate on neighboring Moskito Island) and participation type (Player vs. Spectator).

The business operates on three revenue streams: direct package sales (one-time purchase per couple per year), tiered sponsorship revenue from Presenting, Premier, and Event Partners (Virgin Limited Edition, Premier Live, IGY Trident, Northrop & Johnson, Fraser Yachts, MarineMax, Inglot Cosmetics, Mallory Agency, Red Hospitality), and a Charity Dinner & Auction whose proceeds flow 100% to charitable partners (Virgin Unite, National Tennis Foundation, BVI Lawn Tennis Association, Inspiring Children Foundation) since Virgin covers all overhead. Marketing is conducted almost entirely through earned media (150+ outlets, 5M+ social impressions), word-of-mouth within high-net-worth circles, and cross-promotion through luxury brand partners.

Customer concentration is structurally high: the audience is ultra-high-net-worth individuals and couples plus a small set of luxury brand sponsors, with claimed aggregate attendee wealth exceeding $50M and a global reach across 15 countries. The tournament has distributed over $10M to charitable causes since inception and raised $900K+ in a single 2022 edition, while offering media reach of 2M+ global impressions to its sponsors. Notable risk: a single disruption (e.g., the 2017 Hurricane Irma relocation to Baha Mar, Bahamas) can force venue changes, though the event has demonstrated resilience by continuing uninterrupted for 15 years.

Name

Necker Cup

Legal name

Necker Cup

Website

https://neckercup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Necker Cup is an annual six-day, five-night all-inclusive pro-am tennis tournament founded in 2012 on Sir Richard Branson's private Necker Island in the British Virgin Islands, organized by Premier Live, limited to 148 guests, and serving ultra-high-net-worth individuals and luxury brand sponsors.

Ownership category

akta.pro rank

Product category

Luxury Sports Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Luxury tennis tournament
• Pro-am tennis event
• Private island resort
• Luxury sports hospitality
• High-end event packages

Headquarters

HQ city

Necker Island

HQ country

British Virgin Islands

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Package Sales: All-inclusive 5-night/6-day packages sold to couples for participation in the pro-am tennis tournament and spectating. Packages include accommodation, meals, beverages, island activities, tennis access, and exclusive events. Revenue is one-time per event cycle.
2. Sponsorship & Partnership Revenue: Presenting Partners, Premier Partners, and Event Partners pay for brand visibility, VIP hospitality, and brand activation opportunities at the exclusive event. Tiered packages provide varying levels of exposure and guest access.
3. Charity Auction Proceeds: The Charity Dinner & Auction generates additional charitable donations from guests, though 100% of Virgin Unite donations go directly to the frontline causes rather than retained as revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Necker Cup sells all-inclusive 5-night/6-day pro-am tennis tournament packages on Sir Richard Branson's private Necker Island in the British Virgin Islands, pairing amateur teams with ATP/WTA touring professionals and tennis legends using a proprietary handicapped scoring format. Four package tiers (Player vs. Spectator, on Necker Island vs. Branson Beach Estate on Moskito Island) are priced from $67,250 to $109,750 per couple and include luxury accommodation, all meals and beverages, water sports, golf, live music performances, the Charity Dinner & Auction, and the End of the World party. The event also sells tiered sponsorship packages (Presenting, Premier, Event Partners) to luxury brands seeking access to an ultra-high-net-worth audience.

Product overview

Necker Cup is a single unified luxury event experience — a 6-day, 5-night all-inclusive pro-am tennis tournament held on Sir Richard Branson's private Necker Island in the British Virgin Islands. The offering consists of four distinct packages differentiated by accommodation location (Necker Island vs. Moskito Island's Branson Beach Estate) and participation type (Player vs. Spectator). All packages include meals, events, charity dinner, live performances, and access to water sports and island activities. The event is organized by Premier Live and has distributed over $10 million to charitable causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Necker Cup Pro-Am Player Package — Necker Island Luxury 5-night stay on Necker Island for the 15th Annual Necker Cup (November 29 – December 4, 2026) including all meals, events, parties, and the End of the World party, plus one 2-person playing team spot to compete in the pro-am tournament alongside ATP/WTA professionals. Priced at $109,750 per couple with 6 spots remaining and expected sellout September 15, 2026.
• Necker Cup Pro-Am Player Package — Branson Estate, Moskito Island Luxury 5-night stay at the Branson Beach Estate on Moskito Island (5–7 minute boat ride to Necker Island) for the 15th Annual Necker Cup (November 29 – December 4, 2026), including meals, events, parties, and the End of the World party on Necker Island, plus one 2-person playing team spot. Priced at $99,250 per couple with 5 spots remaining and expected sellout September 30, 2026.
• Necker Cup Pro-Am Spectator Package — Necker Island Luxury 5-night stay on Necker Island for non-playing guests to watch the pro-am tournament and mix with pros, legends, and celebrities during the 15th Annual Necker Cup (November 29 – December 4, 2026). Includes all meals, events, parties, and the End of the World party. Priced at $78,750 per couple with 10 spots remaining and expected sellout October 15, 2026.
• Necker Cup Pro-Am Spectator Package — Branson Estate, Moskito Island Luxury 5-night stay at the Branson Beach Estate on Moskito Island for watching the pro-am tournament and mingling with pros, legends, and celebrities on Necker Island during the 15th Annual Necker Cup (November 29 – December 4, 2026). Includes all meals, events, parties, and the End of the World party. Priced at $67,250 per couple with 8 spots remaining and expected sellout October 31, 2026.
• Necker Cup Sponsorship Packages

Quantifiable outcome

• $10M+ distributed to charitable causes over first decade-plus
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Virgin Limited EditionflagshipGTM or Marketing PartnerPresenting Partner of the Necker Cup. Virgin Limited Edition is Sir Richard Branson's collection of exclusive properties including Necker Island, providing the exclusive venue and brand association.
• Premier LiveflagshipStrategic or Co-development PartnerPresenting Partner and event producer. Premier Live organizes and produces the Necker Cup, handling all event logistics, sales, and operations. Founded in 2012 when the Necker Cup began.
• IGY TridentcoreGTM or Marketing PartnerPremier Partner providing maritime services and yacht management expertise, aligning with the luxury nautical lifestyle of Necker Cup attendees.
• Northrop & JohnsoncoreGTM or Marketing PartnerPremier Partner - international yacht brokerage firm providing luxury yacht services to event attendees.
• Fraser YachtscoreGTM or Marketing PartnerPremier Partner - global yacht charter and sales company providing luxury maritime services.
• MarineMaxcoreGTM or Marketing PartnerPremier Partner - recreational boat and yacht retailer providing watercraft services and experiences.
• Inglot CosmeticsminorGTM or Marketing PartnerEvent Partner providing cosmetic products and potentially beauty services for the event.
• Mallory AgencyminorGTM or Marketing PartnerEvent Partner - travel or lifestyle agency providing guest services and referrals.
• Red HospitalityminorGTM or Marketing PartnerEvent Partner - hospitality services provider enhancing guest experience at the event.
• Virgin UniteflagshipStrategic or Co-development PartnerPrimary charitable beneficiary. Richard Branson and Virgin Group cover all overhead costs, meaning 100% of donations go directly to frontline causes. Focuses on entrepreneurial solutions to global issues.
• National Tennis Foundation (NTF)coreStrategic or Co-development PartnerCharitable beneficiary supported at every Necker Cup since founding. 501(c)(3) providing scholarships and training to exceptional student athletes regardless of race or economic means.
• BVI Lawn Tennis AssociationminorStrategic or Co-development PartnerCharitable beneficiary dedicated to youth tennis development in the British Virgin Islands territory.
• Inspiring Children FoundationminorStrategic or Co-development PartnerCharitable beneficiary co-founded by Ryan Wolfington, providing comprehensive programs for underprivileged youth in academics, athletics, leadership and character development. Has provided over 70 college scholarships.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neckercup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Necker Cup