What Nederlander Theater does

The David T. Nederlander Theatre is a 1,232-seat Broadway venue located at 208 W 41st Street in the heart of New York City's Times Square Theatre District. Built in 1921 and renamed in 1980 in honor of patriarch David Tobias Nederlander, it is one of nine Broadway theatres operated by The Nederlander Organization, a third-generation, family-owned private business. The venue is currently hosting 'Schmigadoon!' (2026 Tony Award Winner for Best Musical) and has a documented heritage of landmark productions including Lena Horne's Tony-winning one-woman show (1981) and Jonathan Larson's Pulitzer-winning 'Rent' (1996–2008, 5,123 performances).

The theatre's core product is the live performance experience, delivered through a three-level seating layout (orchestra, mezzanine, upper mezzanine) supported by three concession bars, standard security screening, lost-and-found services, and accessibility infrastructure including wheelchair-accessible seating, assisted-listening devices, audio description, I-Caption devices, and the third-party GalaPro app for automated captioning. The underlying technology stack is conventional Broadway venue infrastructure with no proprietary systems disclosed; Broadway Direct operates as a shared ticketing and information platform across the broader Nederlander portfolio.

Revenue is generated through a one-time transaction model: individual tickets sold online via Broadway Direct, walk-up purchases at the box office (Monday–Saturday 10AM–6PM, Sunday 12PM–6/8PM), and group bookings (parties of 12+) for student trips, tour groups, and corporate outings via a dedicated sales line. Ancillary revenue includes concessions, accessibility add-ons, and parking referrals via the SpotHero partnership, with American Express, Visa, and Mastercard accepted at the box office. Customer segmentation is horizontal — individual theatre-goers and tourists as the primary segment, group bookings as a secondary channel — and no subscription, membership, or recurring revenue model is disclosed.

Name

Nederlander Theater

Legal name

The David T. Nederlander Theatre

Website

https://nederlandertheatre.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

The David T. Nederlander Theatre is a 1,232-seat Broadway venue in NYC's Times Square Theatre District, owned and operated by the third-generation Nederlander family and currently hosting the Tony-winning musical 'Schmigadoon!'.

Ownership category

akta.pro rank

Product category

Live Entertainment / Broadway Theatre

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater & Performing Arts Ticketing (HSACALAC), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theatre performances
• Broadway ticketing
• Musical theatre venue
• Group ticket bookings
• Theatre accessibility services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: The primary revenue stream is direct ticket sales for Broadway performances at the 1,232-seat venue. Tickets are sold online through Broadway Direct, at the box office, and for group bookings of 12 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Nederlander Theatre is a 1,232-seat Broadway venue in the Times Square Theatre District that presents live theatrical productions to individual theatre-goers, tourists, and organized groups. Tickets are sold directly to consumers through the Broadway Direct online platform, at the on-site box office, and via a dedicated group sales channel for parties of 12 or more. The venue currently hosts the musical 'Schmigadoon!' and provides supporting amenities including accessibility services, three concession bars, and partnered parking through SpotHero.

Product overview

Nederlander Theater is a single-venue Broadway theater offering live theatrical performances. The primary product is the theater venue itself (a 1,232-seat performance space) combined with Broadway ticket sales services through the Broadway Direct platform. The theater presents productions such as Schmigadoon!, with services including accessibility features (assisted-listening devices, audio description, captioning), group bookings, and patron amenities. No modular product architecture exists; the offering is the unified theater experience combining venue access, ticketing, and accessibility services.

Differentiator

Problem solved

Functional benefit

Products and services

• Nederlander Theatre Live Performances A 1,232-seat Broadway theatre at 208 W 41st St, New York, NY 10036, presenting live theatrical productions including musicals and plays. Currently presenting 'Schmigadoon!' to general theatre-going audiences and tourists in the Times Square Theatre District.
• Broadway Direct Ticketing Online and on-site ticket sales for Broadway productions at the Nederlander Theatre, including individual ticket purchases via the Broadway Direct website and walk-up purchases at the on-site box office (Mon-Sat 10AM-6PM, Sundays 12PM-6PM or 12PM-8PM depending on performance schedule).
• Group Ticket Bookings (12+) Dedicated group ticket booking service for parties of 12 or more, supporting student trips, tour groups, and corporate outings attending Broadway performances at the Nederlander Theatre.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• SpotHerominorGTM or Marketing PartnerBroadway Direct has partnered with SpotHero to provide guests with convenient and affordable parking reservations near the theatre. The partnership allows patrons to reserve parking ahead of their shows through the SpotHero platform.
• Audience RewardsminorGTM or Marketing PartnerAudience Rewards partnership provides loyalty rewards and incentives for Broadway Direct customers attending performances at the theatre.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marquis Theatre: Sister Nederlander venue in the Marriott Marquis hotel complex (~1,612 seats). Comparable mid-size Times Square footprint and identical ticketing/operational stack.
• Minskoff Theatre: Sister Nederlander Times Square venue (1,710 seats), longtime home of The Lion King. Operates under the same Broadway Direct ticketing platform and cross-promotional umbrella.
• The Shubert Organization: The largest Broadway theatre operator, owning/operating ~17 Broadway theatres including the Booth, Broadhurst, Jacobs, and Music Box. Competes head-to-head with the Nederlander Theatre for hit productions, producers, and audiences on the same Broadway block.
• Jujamcyn Theatres: Third major Broadway theatre operator, running ~5 Broadway venues (e.g., Walter Kerr, St. James, August Wilson). Direct competitor for long-run musical bookings and producer relationships in the same Times Square corridor.
• Gershwin Theatre: Sister Nederlander venue and currently the largest Broadway theatre (~1,933 seats). Hosted Wicked for years; exemplifies the scale of premium bookings within the same organization.
• Palace Theatre (Cimaxx/ Nederlander): Sister Nederlander Broadway venue (1,743 seats) hosting long-run musicals; previously home to SpongeBob, Pretty Woman, and others. Same operational and ticketing infrastructure via Broadway Direct.

Broad incumbents

• Lincoln Center Theater: Not-for-profit Broadway operator at the Vivian Beaumont and Mitzi E. Newhouse theaters. Competes for prestige productions and Tony-recognized limited-run shows with comparable seating scale to the Nederlander Theatre.
• Manhattan Theatre Club: Not-for-profit Broadway producer operating at the Samuel J. Friedman Theatre. Competes for plays and limited-run productions on Broadway, sharing the same talent pool and producer relationships as the Nederlander Theatre.
• Second Stage Theater: Not-for-profit Broadway producer operating the Hayes Theater. Competes with the Nederlander Theatre for new-play productions and Tony-eligible runs at comparable scale.
• Roundabout Theatre Company: Not-for-profit producing organization operating the Stephen Sondheim Theatre and American Airlines Theatre on Broadway. Comparable theatre-presenting model (venue + production), competing for both audiences and producer-style tenants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BroadwayDirect
• Facebookfacebook.com/BroadwayDirect
• Instagraminstagram.com/broadwaydirect
• LinkedInlinkedin.com/company/nederlander-theater

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nederlander Theater