Neomai Psychologenpraktijk

What Neomai Psychologenpraktijk does

Neomai Psychologenpraktijk is a privately-held primary care psychology practice (eerstelijnspsycholoog / basis-GGZ) founded in 2005 by Andree Booltink, operating from two physical locations in the Netherlands: the headquarters at Medisch Centrum St. Jacobslaan in Nijmegen and a branch at Medisch Centrum Lambertuskerk in Venlo-Blerick. The practice employs 10 psychologists — six fully qualified GZ-psychologen (including the founder) and four PIOG trainees — and serves adults aged 18+ across the Gelderland and Limburg regions, addressing a broad generalist caseload that includes anxiety, depression, burnout, stress, trauma (PTSS), grief, psychosomatic complaints, relationship problems, and existential concerns. Therapeutic modalities offered include cognitive behavioral therapy (CGT/CBT), Acceptance and Commitment Therapy (ACT), EMDR, schema therapy, mindfulness, solution-focused therapy, and MBT/CRA, with EMDR provided by several team members and the Yucel-method by one. The practice delivers care through in-person sessions at both locations, video sessions, and fully online treatment programs/modules, requiring at least one initial in-person meeting before commencing fully online pathways.

The business model is built on the Dutch Zorgverzekeringswet basic health insurance package: GP-referred patients are reimbursed under contracts held with all Dutch health insurers for 2026, subject to the mandatory €385 deductible. Non-referred, non-insured, and non-basic-package services (notably relationship/couples therapy) are charged privately at €115-€306 per session, with self-pay individual sessions priced at €122 (45 min) or €145 (60 min). Patient acquisition flows primarily through GP referrals (huisarts), supplemented by self-referral via an online registration form on the neomai.nl website and word-of-mouth. Approximately 80% of clients complete treatment within 10-15 sessions, and the Nijmegen location carries a ~26-week waiting list as of July 2026, while Venlo-Blerick is under an intake stop.

The practice is institutionally embedded in Dutch professional infrastructure: psychologists are BIG-registered, NIP-affiliated, and LVVP-visited (with founder Andree Booltink serving on the LVVP board since 2016); the practice has been an active member of the PsyZorg Nijmegen psychology cooperative since October 2013 and operates under the Wet op de geneeskundige behandelingsovereenkomst (WGBO). The platform is conventional — no AI/ML components, public API, mobile app, or proprietary technology beyond standard website/email intake and video-session delivery. Revenue is not disclosed in available sources, and the entity has no external investors, parent company, or public listing.

Name

Neomai Psychologenpraktijk

Legal name

Neomai Psychologenpraktijk

Website

https://neomai.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Neomai Psychologenpraktijk is a privately-held Dutch primary care psychology practice (eerstelijnspsycholoog) operating from two locations in Nijmegen and Venlo-Blerick, employing 10 psychologists to deliver insured and self-pay mental healthcare, coaching, and advice to adults (18+) across Gelderland and Limburg.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Primary care psychology
• Mental health counseling
• Relationship therapy
• Psychological healthcare
• Online therapy programs

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Health Insurance Reimbursement (Basic Package): Patients referred by their GP receive psychological treatment reimbursed from the basic health insurance package under the Zorgverzekeringswet. Neomai has contracts with all Dutch health insurers in 2026, guaranteeing reimbursement (subject to the policyholder's mandatory deductible). For 2026, the minimum mandatory deductible is €385.00. Treatment continues into a new calendar year, meaning the deductible may apply for both years.
2. Non-insured / Self-pay Services: For patients without a GP referral, non-insured care, or those choosing to self-pay, the practice charges €122 per 45-minute session or €145 per 60-minute session. Non-basic-package services such as relationship therapy sessions are also charged privately.
3. Relationship Therapy (Non-basic Package): Couples/relationship therapy sessions are charged separately, ranging from €115 (45 min, €57.50 per partner) to €306 (120 min, €153 per partner). These fall outside the basic insurance package.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Neomai Psychologenpraktijk is a primary care psychology practice (eerstelijnspsycholoog) that delivers psychological healthcare, coaching, and advice services to adults (18+) through two locations in Nijmegen and Venlo-Blerick and via online treatment programs and video sessions. Core offerings include individual psychological counseling, relationship/couples therapy, coaching, and advice, with conditions treated ranging from anxiety, depression, burnout, and trauma (PTSS) to relationship problems and existential questions.

Product overview

Neomai Psychologenpraktijk is a psychology practice providing psychological healthcare services for adults (18+) through two physical locations in Nijmegen and Venlo-Blerick, Netherlands. The core offerings include individual psychological counseling sessions, relationship/couples therapy (relatietherapie), coaching, and advice services. The practice also offers online treatment programs and video sessions as an add-on to their in-person services. Their therapeutic approaches include Cognitive Behavioral Therapy (CGT), Acceptance and Commitment Therapy (ACT), EMDR, mindfulness, solution-focused therapy, and schema therapy. The practice has contracts with all Dutch health insurers for insurance reimbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychological Counseling One-on-one therapy sessions for adults (18+) addressing anxiety, depression, stress, burnout, trauma (PTSS), relationship issues, grief, psychosomatic complaints, work/study concerns, aging concerns, and existential questions. Sessions typically last 45–60 minutes and are conducted in-person at the Nijmegen or Venlo-Blerick locations, with reimbursement available from the basic Dutch health insurance package when patients are referred by their GP.
• Relationship Therapy (Relatietherapie) Couples counseling sessions offered in durations of 45, 60, 75, 90, or 120 minutes. Each session is charged at €115 per 45 minutes (€57.50 per partner) up to €306 per 120 minutes (€153 per partner), billed privately outside the basic insurance package.
• Online Treatment Programs Digital treatment programs and modules that allow clients to complete therapeutic programs online, complemented by video sessions. The practice requires at least one initial in-person meeting before clients can begin fully online treatment programs.
• Coaching Coaching services offered alongside psychological counseling to support personal development and well-being of adult clients.
• Advice Services Professional advisory services provided in conjunction with psychological treatment to address various life challenges for adult clients.

Quantifiable outcome

• Approximately 80% of clients complete treatment in 10–15 sessions
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• PsyZorg Nijmegen e.o. (Psychologencoöperatie)coreStrategic or Co-development PartnerNeomai is actively connected to the PsyZorg Nijmegen psychology cooperative since October 2013. PsyZorg is a professional association of psychologists in the Nijmegen region.
• Landelijke Vereniging van Vrijgevestigde Psychologen & Psychotherapeuten (LVVP)coreStrategic or Co-development PartnerNeomai is a member of the LVVP, the national professional association for independent psychologists and psychotherapists. The practice is LVVP-visited every 5 years, meeting all quality requirements. Andree Booltink has been a board member of the LVVP since 2016.
• All Dutch Health Insurers (2026)coreOthersNeomai has signed contracts with all Dutch health insurers and their subsidiaries for 2026, guaranteeing reimbursement of treatment costs for referred patients (subject to policyholder's deductible and coverage terms).
• Nederlands Instituut van Psychologen (NIP)coreStrategic or Co-development PartnerNeomai's psychologists are registered with the NIP (Nederlands Instituut van Psychologen), the Dutch Institute of Psychologists. The practice operates under NIP professional ethics and the Wet op de geneeskundige behandelingsovereenkomst (WGBO).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indigo: Large Dutch provider of mental health and youth care services across multiple regions. Operates broadly in the same space as Neomai but at much greater scale and with broader service scope including specialistische GGZ.
• PsyQ: Part of Parnassia Groep, PsyQ is a major Dutch mental health provider specializing in anxiety, depression, and trauma across many locations. Overlaps with Neomai in conditions treated but operates at much larger scale with specialistische GGZ capabilities.
• Mentaal Beter: Larger Dutch chain of mental health practices offering basis-GGZ and specialistische GGZ. Comparable in adult mental-health focus and insurance contracting but significantly broader geographic footprint and scale.

Direct peers

• Interapy: Dutch mental health provider specializing in online therapy (CBT, EMDR, schema therapy) for anxiety, depression, and trauma. Closely comparable in modality mix (online-first, evidence-based therapy types) and target conditions treated.
• iPractice: Dutch psychology practice chain offering individual therapy, relationship therapy, and online sessions across multiple cities. Closely comparable to Neomai in service mix (basis-GGZ + specialty therapies), insurance contracting model, and adult patient focus.
• OpenUp: Dutch-founded mental health platform offering online psychology sessions and self-guided programs, frequently reimbursed through Dutch employer benefit schemes. Comparable to Neomai in adult mental-health focus and online delivery, though employer-sponsored rather than GP-referred.
• Solidair Psychologie: Small-scale Dutch primary care psychology practice similar in size and model to Neomai, offering individual therapy, coaching, and relationship therapy within the basis-GGZ framework.
• PsyZorg Nijmegen: Regional cooperative of independent psychologists in the Nijmegen area, of which Neomai has been a member since 2013. Directly comparable regional peer network offering similar adult basis-GGZ services.

Others

• Coaching Zorgbalans: Adjacent Dutch healthcare provider offering coaching and psychological support services, partly overlapping Neomai's coaching and advice offering within the broader Dutch primary-care and well-being ecosystem.

Emerging players

• Mindler: Digital mental health provider with Dutch operations offering app-based therapy sessions and self-guided programs. Comparable in online delivery and adult mental-health focus, but tech-platform-led rather than practice-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neomai-psychologenpraktijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neomai Psychologenpraktijk