What Nestore does

Nestore SAS, founded in 2016 and headquartered in Paris, operates France's largest curated network of short-term retail spaces, renting pop-up stores and showrooms to brands on flexible engagements ranging from one week to three-plus months. The network spans 25–60+ locations across prime Paris retail districts (Marais, 2nd–17th arrondissements) with additional footprint in Lyon, Marseille, Nantes, Bordeaux, Lille, and Arles; spaces range from 17 sqm boutique formats to 950 sqm showrooms. The company serves a diverse client base including fashion and apparel brands (Courrèges, Balzac Paris, Kiabi), luxury and cosmetics houses (Chanel, Ulé by Shiseido), consumer goods and beverage multinationals (Coca-Cola, IKEA, Kellogg's, Danette), sports brands (New Balance, San Antonio Spurs), startups, and social-media influencers launching physical retail for the first time.

The core technology layer is a data-driven Performance Calculator that projects pop-up store profitability in roughly five minutes, powered by 250+ proprietary datasets accumulated from post-operation analyses across eight business sectors. Nestore wraps this with retail expertise and consulting services covering location selection, merchandising, performance measurement, and a test-and-learn methodology that treats each activation as a "laboratory" for brands to validate concepts before committing to permanent retail. The company's stated value proposition includes a claimed 60% reduction in financial risk versus traditional store openings, supported by a 4.9/5 customer satisfaction rating across 60 Google reviews.

Nestore generates revenue primarily through short-term retail space rental fees and complementary professional-services consulting, with pricing quoted per engagement rather than disclosed as standardized tiers. GTM is direct-to-brand via a website funnel anchored by the Performance Calculator, organic social channels (LinkedIn, Instagram, Facebook, Pinterest), newsletter, blog content, and direct consultations. The operating entity NESTORE SAS (share capital €25,747) sits under a holding company, Nestore Holding. The company has disclosed no funding rounds, no app, no public revenue figures, and operates with approximately 22 employees.

Name

Nestore

Legal name

NESTORE

Website

https://nestore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nestore operates France's largest curated network of short-term pop-up stores and showrooms, renting retail space in Paris and six other French cities to fashion, luxury, consumer goods, and influencer brands on engagements from one week to three-plus months, supported by a data-driven Performance Calculator.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Short-term retail space rental: Nestore rents pop-up stores and showrooms to brands on a short-term basis (1 week to 3+ months). Revenue is generated through rental fees for temporary retail spaces in prime Paris locations and other French cities.
2. Retail expertise and consulting: Nestore provides retail strategy consulting, performance measurement, and test & learn methodology support to brands. The company helps brands define objectives, measure performance, and optimize pop-up store outcomes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nestore rents short-term pop-up stores and showrooms (1 week to 3+ months) in prime Parisian retail districts and selected French cities to brands seeking flexible physical retail activation, with spaces ranging from 17 sqm to 950 sqm. The rentals are bundled with retail-strategy consulting, location and merchandising guidance, and a proprietary Performance Calculator that forecasts pop-up profitability in five minutes using 250+ brand datasets. The combined service is positioned as a "pop-up store laboratory" that helps brands test locations, concepts and products before committing to permanent retail.

Product overview

Nestore is a platform offering short-term retail space rentals through France's largest network of pop-up stores, primarily focused on Paris. The core offering consists of the Pop-up Store Network (60+ locations across Paris in various sizes from 17sqm to 950sqm), complemented by a Performance Calculator tool that uses data from 250+ brand datasets to help brands forecast profitability. The company also provides Retail Expertise & Consulting services, treating each pop-up as a 'laboratory' for brands to test concepts before scaling. Additional offerings include educational guides and resources about pop-up retail strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Pop-up Store Network Rental Rental of short-term pop-up stores and showrooms (1 week to 3+ months) to brands across prime Parisian neighborhoods and other major French cities, with spaces ranging from 17 sqm to 950 sqm. The offering targets brands needing flexible physical retail activation for live testing, brand campaigns, and market experimentation.
• Performance Calculator A web-based profitability calculator that predicts pop-up store performance based on location, activity sector, average basket, product margin, duration, number of salespeople, and merchandising level, using 250+ brand datasets. It helps brands estimate ROI, budget and customer acquisition metrics before committing to a pop-up.
• Retail Expertise & Consulting Professional retail-strategy support for brands entering physical retail, including location selection, merchandising strategy, customer experience design and post-activation performance measurement, framed as a "laboratory" for test-and-learn retail strategies.

Quantifiable outcome

• 60% reduction in financial risk compared to traditional store openings
• +2 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Wilo & GrovecoreStrategic or Co-development Partner · 1 May 2019Wilo & Grove is a next-generation art gallery founded by two ex-Christie's executives. Nestore has partnered with them since the beginning to provide physical spaces for their ephemeral gallery activations. Nestore helps with space layout, performance measurement tools, and customer satisfaction measurement. Multiple collaborative pop-ups have been executed including at rue Bachaumont (November 2019) and rue Amelot (May 2019).
• CourrègesminorGTM or Marketing PartnerCourrèges, the French fashion house, operated a pop-up store in Le Marais through Nestore's network for consumer insight gathering.
• Balzac ParisminorGTM or Marketing PartnerBalzac Paris conducted Christmas pop-up store activations through Nestore for live testing of their brand concept.
• Maison Dorée by ChloebbbbminorGTM or Marketing PartnerInfluencer Chloé Bleinc (@chloebbb) launched her jewelry brand Maison Dorée with a pop-up store at 5 Rue des Blancs-Manteaux in Le Marais, stocks sold out in record time. Nestore provided the space and operational support.
• WestwingminorStrategic or Co-development PartnerHome decor brand Westwing partnered with Maison Dorée for the pop-up store decoration at Rue des Blancs-Manteaux.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Soho House: Global members-club operator with event spaces, restaurants, and hotel programming. Overlaps with Nestore in monetizing premium urban real estate for short-term brand activations, though at a much larger scale and broader hospitality focus.
• Neuehouse: Members-based creative workspaces and event venues in major cities. Comparable in operating curated urban spaces for short-term brand activations, content creation, and member-driven retail-adjacent programming.

Others

• Industrious: Premium flexible workspace operator offering meeting and event spaces alongside office rentals. Comparable in monetizing short-term use of urban commercial real estate and serving enterprise clients with flexible space needs.
• Convene: Operator of premium meeting, conference, and event spaces. Adjacent to Nestore in providing turnkey short-term space-as-a-service to enterprise customers across major urban markets.

Direct peers

• Popup Republic: Pop-up retail platform supporting short-term retail activations. Comparable to Nestore in aggregating pop-up opportunities and providing guidance to brands on running temporary retail experiences.
• Appear Here: UK-headquartered marketplace for short-term retail space rentals. Most direct competitor to Nestore, operating a similar B2B model across major European and US cities, with brand and landlord matching at its core.
• Showfields: US-based experiential retail operator running its own curated pop-up stores for emerging DTC brands. Comparable in using physical retail as a 'laboratory' for testing brands and concepts, though it operates owned spaces rather than a marketplace.
• We Are Pop Up: Pop-up space platform connecting brands with short-term retail venues. Directly comparable in serving the same test-and-learn physical retail use case for brands across European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Nestorepopup
• LinkedInlinkedin.com/company/nestoreparis
• Instagraminstagram.com/nestore_paris
• Pinterestpinterest.fr/nestore_paris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nestore