What 2000 LTD does

Red Gate Software Ltd, trading as Redgate, is a UK-based software vendor founded in 1999 that builds a comprehensive suite of database management and development tools for SQL Server, Oracle, PostgreSQL, and MySQL environments. The portfolio spans data masking (Data Masker, Redgate Test Data Manager), schema and data comparison (SQL Compare and Oracle/MySQL equivalents), version control and migration (SQL Source Control, Redgate Flyway), monitoring and observability (Redgate Monitor), and cloning/provisioning (SQL Clone, SQL Provision), alongside productivity add-ons (SQL Prompt, SQL Search) and .NET developer tools (.NET Reflector, ANTS profilers, SmartAssembly). The technology is purpose-built for relational database workflows, with automated PII discovery feeding masking sets that integrate with SQL Data Catalog and produce representative, lightweight database copies via SQL Clone.

The company monetizes through annual subscription licenses priced via custom enterprise quotes, with a complementary product-led growth (PLG) motion via free trial downloads and an online storefront for smaller buyers. Named enterprise customers include Google, IBM, FedEx, AstraZeneca, Pepsi, Fujitsu, and Republic Bank, spanning banking, pharmaceuticals, technology, logistics, and consumer goods. Distribution combines direct enterprise sales, regional resellers, and implementation/consulting partners, supported by content marketing (Redgate Blog, Simple Talk, Redgate Hub/University) and community engagement through PASS Data Community Summit, MVP-led training, and support forums.

Redgate is privately held with no disclosed funding rounds, no parent company, and no evidence of institutional investment, suggesting stable founder or long-term private ownership. Solution categories recently positioned include security and compliance, database monitoring, change management, cloud migration, database modernization, and AI data readiness, indicating active expansion of the addressable surface from single-product tooling toward platform-level workflows.

Name

2000 LTD

Legal name

Red Gate Software Ltd

Website

https://net2000ltd.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Gate Software Ltd (Redgate), founded 1999 in the UK, provides database management and development tools — data masking, schema comparison, version control, monitoring, and test data management — for SQL Server, Oracle, PostgreSQL, and MySQL, serving enterprise customers and database development teams via direct sales and channel partners.

Ownership category

akta.pro rank

Product category

Database Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)

Keywords

• Database management software
• Data masking tools
• SQL Server tools
• Database DevOps
• Test data management

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Annual or subscription-based licenses for Data Masker and related database tools. Pricing is quote-based for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Redgate develops and sells database management and development software for SQL Server, Oracle, PostgreSQL, and MySQL, including data masking, schema and data comparison, version control, database deployment, monitoring, and provisioning tools. Its portfolio also includes .NET developer tools such as decompilation and performance profiling utilities, sold primarily to enterprise database teams as annual subscriptions.

Product overview

Redgate offers a comprehensive suite of database management and development tools. The product portfolio includes core products for data masking (Data Masker), test data management (Redgate Test Data Manager), schema comparison (SQL Compare, Schema Compare for Oracle, Schema Compare for MySQL), data comparison (SQL Data Compare, Data Compare for Oracle), version control (SQL Source Control, Source Control for Oracle, Redgate Flyway), database monitoring (Redgate Monitor), and provisioning/cloning (SQL Clone, SQL Provision). The tools support SQL Server, Oracle, PostgreSQL, and MySQL databases. Additionally, the portfolio includes .NET development tools (.NET Reflector, ANTS Performance Profiler, ANTS Memory Profiler, SmartAssembly), SQL Server productivity tools (SQL Prompt, SQL Search, SQL Index Manager, SQL Multi Script), and bundled offerings (SQL Toolbelt Essentials, .NET Developer Bundle). Products like Data Masker integrate with SQL Data Catalog and SQL Clone for enhanced data security workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Masker Data masking tool for SQL Server and Oracle that replaces sensitive data with anonymized test data for use in non-production environments.
• Redgate Test Data Manager Test data management solution that scans databases, automatically identifies PII, and masks it with realistic alternatives across SQL Server, Oracle, PostgreSQL, and MySQL.
• SQL Compare Database schema comparison and synchronization tool for SQL Server.
• SQL Data Compare Database data comparison and synchronization tool for SQL Server.
• SQL Source Control Version control solution for SQL Server databases, integrating with source control systems.
• Redgate Flyway Database migration and deployment tool bringing stability and speed to database deployments.
• Redgate Monitor Database monitoring and observability platform providing visibility into performance and change.
• SQL Prompt SQL code completion and productivity tool for SQL Server management.
• SQL Clone Database cloning tool that creates lightweight, space-efficient copies of SQL Server databases.
• SQL Data Catalog Data discovery and classification tool for identifying sensitive data across SQL Server databases.
• SQL Data Generator Test data generation tool for SQL Server databases.
• SQL Backup SQL Server backup and compression tool.
• SQL Doc Database documentation tool for SQL Server.
• SQL Test Database unit testing tool for SQL Server.
• SQL Provision Database provisioning tool for creating compliant, secure database copies.
• ANTS Performance Profiler .NET application performance profiling tool.
• ANTS Memory Profiler .NET application memory profiling tool.
• .NET Reflector .NET decompiler and assembly browser.
• SmartAssembly .NET application protection and obfuscation tool.
• Redgate Data Modeler Database modeling and design tool.
• SQL Search SQL Server search tool for finding database objects and text.
• SQL Index Manager SQL Server index analysis and management tool.
• SQL Multi Script SQL Server script execution tool across multiple servers.
• SQL Dependency Tracker SQL Server database dependency visualization tool.
• SQL Scripts Manager SQL Server script management and execution tool.
• Schema Compare for Oracle Oracle database schema comparison and synchronization tool.
• Data Compare for Oracle Oracle database data comparison and synchronization tool.
• Source Control for Oracle Version control solution for Oracle databases.
• Schema Compare for MySQL MySQL database schema comparison and synchronization tool.
• Redgate pgCompare PostgreSQL database comparison tool.
• Redgate pgNow PostgreSQL performance monitoring and optimization tool.
• SQL Toolbelt Essentials Workflow solution bundling essential SQL Server database tools.
• .NET Developer Bundle Bundle of .NET development tools including Reflector and ANTS profilers.

Quantifiable outcome

• Republic Bank manages 1900+ databases with masked sensitive data
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting and minor.

• ResellerssupportingChannel Partner/ Reseller/ DistributorRegional resellers distribute Redgate products including Data Masker through channel partnerships. Listed in the Partners section of the website.
• Consulting PartnerssupportingImplementation/ SI/ Consulting PartnerConsulting partners provide implementation, deployment, and integration services for Redgate products. Listed in the Partners section of the website.
• AmazonminorGTM or Marketing PartnerAmazon Partner Network member - affiliate marketing relationship for product promotion.

Recent moves1 record

Broad incumbents

• Informatica: Informatica is a large enterprise data integration and data masking vendor. While much broader in scope, its Persistent Data Masking and Test Data Management offerings compete head-on with Redgate in regulated enterprise masking deals.
• Microsoft SQL Server Management Studio / Azure Data Studio: Microsoft provides free built-in tooling (SSMS, Azure Data Studio, SQL Server Data Tools) that competes with Redgate's SQL Server developer productivity and comparison products, with the advantage of zero marginal cost to SQL Server customers.
• Oracle Enterprise Data Masking: Oracle bundles native data masking capabilities within Oracle Enterprise Manager and the Data Masking Pack. This represents native competition to Redgate's Oracle-specific Data Masker in Oracle-database-heavy environments.
• IBM Optim Data Growth Solution: IBM's Optim portfolio historically included enterprise data masking, archiving, and test data management — directly competing with Redgate's data masking offerings in large IBM-centric enterprise accounts.

Direct peers

• IDERA: IDERA provides SQL Server, Oracle, and MySQL database tools spanning administration, monitoring, backup, and data masking. It is a direct competitor in the same database tooling category as Redgate.
• DBmaestro: DBmaestro offers database DevOps, release automation, and masking tools competing with Redgate's Flyway, SQL Source Control, and Data Masker products within enterprise database change management workflows.
• Quest Software: Quest offers a broad suite of SQL Server and Oracle database administration, monitoring, and masking tools (e.g., Toad, Spotlight, Data Masking). It directly competes with Redgate's database management and developer productivity portfolio.
• Liquibase: Liquibase is an open-source database schema change and migration tool — directly competing with Redgate Flyway in the database DevOps category and often adjacent in sales cycles to masking and source control products.
• Delphix: Delphix is a direct competitor in enterprise data masking and test data management, offering masking, virtualization, and compliance tooling for SQL Server, Oracle, and other enterprise databases — closely overlapping with Redgate's Data Masker and Test Data Manager.

Emerging players

• Tonic.ai: Tonic.ai is an emerging player in synthetic data generation and data masking for development environments. It overlaps with Redgate's Test Data Manager but emphasizes AI-driven synthesis as a differentiator.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redgate
• YouTubeyoutube.com/user/RedGateVideos
• LinkedInlinkedin.com/company/2000-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2000 LTD