North East Truck & Trailer

What North East Truck & Trailer does

North East Truck & Trailer is a multi-brand commercial truck and trailer dealership headquartered in Truro, Nova Scotia, serving customers across Atlantic Canada. Founded in 2009 as part of the Valley Group of Companies (established 1970), the company operates three owned dealership locations (Truro NS, Dartmouth NS, Paradise NL) and extends its reach through the affiliated VEL Leasing division to seven total locations across Nova Scotia, New Brunswick, and Newfoundland. It self-identifies as Atlantic Canada's largest truck and trailer team.

The company's product portfolio centers on new and used trailer sales across categories including dry vans, refrigerated reefers, dump trailers, flatbeds, step decks, equipment trailers, tag trailers, container chassis, and live bottom trailers. It represents multiple manufacturers — Utility, BWS Manufacturing, Lode King, Trout River, Mac Trailer, Trail King, Stargate, Max Atlas, Lanau, and Cargobull — alongside used trucks from Western Star and Freightliner. Supporting the sales operation is an OEM parts department, an in-house service and repair operation offering 24/7 emergency support, eight drive-through service bays at flagship locations, a tire sales and service line (Michelin, Uniroyal), and short- and long-term trailer and chassis rentals through VEL Leasing. In October 2025, the dealership became the exclusive Atlantic Canadian distributor of Cargobull North America's hybrid Transport Refrigeration Units.

The business operates on a direct-to-consumer model across its dealership footprint, generating revenue primarily through one-time equipment sales supplemented by recurring service, parts, tire, and rental streams. Pricing is largely quote-based; the few publicly disclosed price points on inventory range from approximately $4,500 CAD (storage trailer) to $66,000 (tandem flatbed) and $64,000 CAD (dry van). Customer segments span commercial trucking companies, fleet operators, and individual truck/trailer owners, primarily within Atlantic Canada. There is no public revenue disclosure, and ownership remains with the family-controlled Valley Group of Companies; no venture capital, private equity, or institutional funding is indicated.

Name

North East Truck & Trailer

Legal name

North East Truck & Trailer

Website

https://nettsales.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

North East Truck & Trailer is Atlantic Canada's largest multi-brand commercial truck and trailer dealership, operating three owned locations plus a seven-site VEL Leasing network across Nova Scotia, New Brunswick, and Newfoundland with sales, parts, service, tires, and rentals.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Tire and Tube Merchant Wholesalers (423130)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Box Truck / Dry Van Truck Leasing & Rental (TLABABAF)

akta.pro secondary industries

Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ), Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK)

Keywords

• Commercial trailer sales
• Truck dealership
• Trailer rentals
• Truck parts service
• Refrigerated trailers

Headquarters

HQ city

Truro, Nova Scotia

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Trailer Sales: New and used trailer sales across multiple trailer types including dry vans, reefers, dump trailers, flatbeds, step decks, equipment trailers. Brands include Utility, BWS Manufacturing, Lode King, Trout River, Mac Trailer, Trail King, Stargate, Max Atlas, Lanau, and Cargobull.
2. Truck Sales: Used truck sales including brands like Western Star and Freightliner Cascadia.
3. Parts Sales: OEM parts department with comprehensive inventory. High quality OEM parts available for all makes and models. Parts can also be ordered if not in stock.
4. Service & Repairs: Full-service maintenance and repair including annual safety inspections, preventive maintenance, 90 day inspections, tractor and trailer MVI, and repairs. 24/7 after hours service available.
5. Tire Sales & Service: Truck tire sales including Michelin, Uniroyal brands. Tire services including inspection, diagnostic, adjustment, service, and repair. Emergency road service calls.
6. Trailer & Chassis Rentals (VEL Leasing): Short and long-term trailer rentals through VEL Leasing division. Options include dry van storage, reefer storage, dry van highway and reefer highway units in tandem and tridem configurations. Chassis rentals including Max-Atlas multi-user and extendable container chassis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

North East Truck & Trailer is a full-service commercial truck and trailer dealership selling new and used trailers (dry vans, refrigerated reefers, flatbeds, dump trailers, step decks, equipment trailers, container chassis, live bottom trailers) and used trucks from brands such as Utility, BWS, Lode King, Trout River, Mac Trailer, Trail King, Stargate, Max Atlas, Lanau, Western Star, and Freightliner. The dealership complements sales with OEM parts distribution, in-house maintenance and repair, tire sales and service, and trailer and chassis rentals via its VEL Leasing division. Operations run from three dealership locations in Atlantic Canada with 24/7 parts and service support.

Product overview

North East Truck & Trailer is Atlantic Canada's largest truck and trailer dealership offering a comprehensive portfolio of products and services. The company operates as a multi-brand trailer sales and service operation, selling new trailers (Utility, BWS Manufacturing, Lode King, Trout River, Mac Trailer, Trail King, Stargate, Max Atlas, Lanau) alongside used trailers and trucks. The business complements its sales operations with full-service maintenance and repair, OEM parts distribution, tire sales and service, and VEL Leasing for trailer rentals. As the exclusive Atlantic Canadian distributor of Cargobull North America's hybrid Transport Refrigeration Units (TRUs), the company also offers temperature-controlled transport solutions integrated with Utility Trailer's 3000R reefer series.

Differentiator

Problem solved

Functional benefit

Products and services

• New Trailer Sales Sales of new trailers from multiple manufacturers including Utility, BWS Manufacturing, Lode King, Trout River, Mac Trailer, Trail King, Stargate, Max Atlas, Lanau, and Cargobull. Trailer types include dry vans, refrigerated reefers, dump trailers, flatbeds, step decks, equipment trailers, container chassis, live bottom trailers, and tag trailers. Customers are commercial transportation companies, fleet operators, and owner-operators in Atlantic Canada.
• Used Trailer Sales Sales of pre-owned trailers from various manufacturers including Utility, Lode King, ITD, Fontaine, Trout River, Trail King, and other brands. Targets commercial buyers and owner-operators seeking used equipment.
• Used Truck Sales Certified pre-owned truck sales including Western Star and Freightliner Cascadia models. Targets commercial transportation companies and owner-operators.
• Parts Department (OEM Parts Distribution) Comprehensive inventory of high-quality OEM parts for all trailer makes and models, with ability to order parts not in stock. Targets commercial fleet operators and individual trailer owners requiring replacement parts.
• Service & Maintenance Full-service maintenance and repair including annual safety inspections, preventive maintenance, 90-day inspections, tractor and trailer MVI testing, brake and suspension repairs, electrical work, and after-hours emergency service. Targets commercial fleet operators with 24/7 support needs.
• Tire Sales & Service Tire sales including Michelin and Uniroyal brands, wide base single tires, retreads, and tire inflation systems (Tiremaxx Pro). Tire services include inspection, diagnostics, adjustments, repair, and emergency road service calls. Targets fleet operators and individual owners.
• VEL Leasing (Trailer & Chassis Rentals) Short and long-term trailer rentals including dry van and reefer units in tandem and tridem configurations, plus Max-Atlas multi-user and extendable container chassis rentals. Available from seven locations across Atlantic Canada. Targets transportation companies and fleet operators needing flexible capacity.

Quantifiable outcome

• Thousands of customers served across Nova Scotia and Atlantic Canada
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Cargobull North AmericacoreChannel Partner/ Reseller/ Distributor · 10 October 2025Exclusive distributor of Cargobull North America's TRU (Transport Refrigeration Unit) products in Atlantic Canada. North East Truck & Trailer, along with Valley Equipment Ltd., is the sole distributor for Cargobull products including 620, 625, and 655MT hybrid TRUs integrated with Utility Trailer's 3000R refrigerated trailers. Schmitz Cargobull is Europe's leading trailer manufacturer with 30,000 TRUs on European roads.
• Valley Equipment Ltd.coreStrategic or Co-development PartnerVEL Leasing is a division of both Valley Equipment Ltd. and North East Truck & Trailer. Valley Equipment Ltd. is part of Valley Group of Companies, which has served Atlantic Canada since 1970. This partnership enables the VEL Leasing rental operations across 7 locations.
• Valley Group of CompaniescoreStrategic or Co-development PartnerParent company/group. Valley Group of Companies has been proudly family-owned since 1970, serving Atlantic Canada. North East Truck & Trailer is part of this group and is the largest truck & trailer team in Atlantic Canada with 7 locations.
• Valley EquipmentminorOthersAffiliated brand under Valley Group of Companies. Listed on affiliated brands page alongside Connell Chrysler, Freshmart, and Valley Honda.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Others

• Utility Trailer Manufacturing: Manufacturer of dry van, reefer, and flatbed trailers (including the 3000R reefer). North East Truck & Trailer is a multi-line Utility dealer — Utility is a key OEM supplier and brand partner, not a direct competitor.

Broad incumbents

• Rush Enterprises: Largest commercial truck dealership network in North America, operating Peterbilt, International, and Hino dealerships across the U.S. and Canada. Comparable full-service truck and trailer dealer offering, though at much larger scale and broader geographic footprint.
• Velocity Vehicle Group: Western Canada-based Daimler Truck dealership group (Western Star, Freightliner, Thomas Built Buses). Comparable commercial truck and trailer dealer model but focused on Western Canada.
• PACCAR Inc. Manufacturer of Kenworth and Peterbilt trucks and parent of PACCAR Financial/Leasing. Indirect comparable — North East Truck & Trailer sells Western Star and Freightliner (Daimler brands), and competes for fleet customers that also use PACCAR products.
• Premier Truck Group: Large multi-brand commercial truck dealer network with locations across North America including Canada. Sells new and used trucks, provides parts, service, and rental/leasing — comparable full-service dealer model but at national scale.
• Daimler Truck North America: Manufacturer of Freightliner and Western Star trucks. North East Truck & Trailer is a used-truck seller of these brands; Daimler Truck's captive dealer network represents both a customer relationship and competitive channel.

Direct peers

• Trailcon Leasing: Canadian trailer rental and leasing company with multi-province depot network. Direct comparable to North East Truck & Trailer's VEL Leasing division for trailer pooling, dry van, and reefer rentals serving fleet customers across Canada.

Regional players

• Calmont Leasing: Western Canada-based trailer and truck leasing company headquartered in Alberta. Comparable trailer rental/leasing model but primarily serves Alberta, Saskatchewan, and BC rather than Atlantic Canada — making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/north-east-truck-trailer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North East Truck & Trailer