NEURES Akademie & NLP-Zentrum

What NEURES Akademie & NLP-Zentrum does

NEURES Akademie & NLP-Zentrum is a Berlin-based sole proprietorship (Einzelunternehmen) founded in 2010 by Carsten Gramatke, operating as a German training academy focused on Neuro-Linguistic Programming (NLP), clinical and medical hypnosis, systemic coaching, and adjacent personal-development methodologies. The academy serves individual professional learners pursuing recognized certifications as well as small corporate/team engagements, with a flagship curriculum structured around the NLP Practitioner ladder (Basic → Practitioner → Master → Trainer) supplemented by modules in systemic coaching, hypnosis, and emerging modalities.

The business model is tuition-driven, with revenue generated from paid workshops delivered in small cohorts (typically 6-18 participants) across three physical venues — two in Berlin plus Cologne and Munich — and an online delivery layer. Core staff numbers approximately 16 employees handling operations, marketing, and administration, while instruction is delivered by a network of more than 20 independent trainers who maintain their own client practices and pay venue/coordination fees back to the academy. Pricing follows standard certification-program economics with multi-thousand-euro packages, and curriculum credibility is anchored by a stack of third-party accreditations including DVNLP, NGH, WHO, WSCO, IN, PosPsy, EANLP, ICI, and vtw.

The company has no proprietary technology platform, AI/ML layer, or software product; it is a services-and-content business dependent on its trainer network, physical venues, and a decade-plus curriculum library. The business is bootstrapped with no external funding, structured as a lifestyle/professional-services firm rather than a venture-scalable entity. Recent activity — four new course tracks launching in 2026 (Storytelling, The Work, Coaching Skills, GFK-Trainer), EANLP accreditation, and KOMPASS funding-program participation — points to incremental product and channel expansion rather than platform-scale growth.

Name

NEURES Akademie & NLP-Zentrum

Legal name

Carsten Gramatke

Website

https://neures.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Berlin-based German training academy (founded 2010, sole proprietorship) specializing in NLP, hypnosis, and systemic coaching certifications, serving individuals and small teams via three physical venues and online delivery with a network of 20+ independent trainers.

Ownership category

akta.pro rank

Product category

Professional Coaching Training

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industries

Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• NLP training programs
• Professional coaching certifications
• Hypnotherapy training
• Personal development education
• Nonviolent communication training

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training and Education Programs: Primary revenue stream from fees for NLP certifications (Basic, Practitioner, Master), coaching qualifications, trainer certifications, and specialized workshops. Programs offered in-person at Berlin, Köln, München locations and online.
2. Coaching Services: Individual coaching sessions including business coaching, single coaching, online coaching, hypnosis coaching, and trauma therapy provided by academy trainers.
3. Package Deals: Bundled training packages offering discounts for multiple course bookings, providing recurring revenue opportunities through curriculum progression.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NEURES Akademie & NLP-Zentrum delivers in-person and online professional certification programs in Neuro-linguistic Programming (NLP Basic, Practitioner, Master, Trainer), coaching, hypnotherapy, Gewaltfreie Kommunikation, Positive Psychology, Eye Movement Work, Ego State Coaching, The Work of Byron Katie, and related personal-development methodologies. It supplements these training programs with one-to-one coaching, business coaching, hypnosis coaching, trauma therapy, and venue rental at its Berlin, Köln, and München locations.

Product overview

NEURES Akademie & NLP-Zentrum is a German coaching academy offering a comprehensive portfolio of professional training programs, certifications, workshops, and coaching services. The core offering centers on DVNLP-certified NLP (Neuro-linguistic Programming) training at Basic, Practitioner, Master, and Trainer levels, supplemented by related certification programs in Coaching, Hypnosis (NGH/WHO-certified), Gewaltfreie Kommunikation (Nonviolent Communication), and specialized techniques including Eye Movement Work, Ego State Coaching, and The Work (Byron Katie). The academy provides in-person training at three German locations (Berlin, Köln, München) plus online delivery options. Additional offerings include seminars (Storytelling, Präsentationstraining, SpeedReading, Teamcoaching, etc.), individual coaching services, and free content resources (NLP email course, blog, happiness challenge). The business operates as a multi-location training institution rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• NLP-Basic-Ausbildung Foundational NLP training program introducing core Neuro-linguistic Programming techniques and principles, eligible for IN (International Association of NLP Institutes) certification. Targeted at individuals beginning their NLP learning journey.
• NLP-Practitioner-Ausbildung Professional NLP Practitioner certification program following DVNLP standards, enabling participants to apply NLP techniques professionally. Available in-person in Berlin, Köln, and München.
• Online NLP-Practitioner Online version of the NLP Practitioner certification program, providing the same DVNLP-aligned curriculum as the in-person training via an interactive virtual classroom with qualified trainers.
• NLP-Master-Ausbildung Advanced NLP Master certification program building on Practitioner-level skills, following DVNLP standards. Available in Berlin, Köln, and München.
• Coach-Ausbildung Professional coaching certification training program preparing participants for a career as a certified coach, leveraging NLP methodology under DVNLP standards.
• Trainer-Ausbildung

Quantifiable outcome

• Small group learning with 6-18 participants ensures individual attention and sustainable knowledge transfer
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WEKA Akademie: Major German professional training provider under the WEKA Group, covering HR, compliance, leadership, and personal development. Comparable to NEURES on the German professional development segment, but with a significantly broader (and more corporate-skewed) course catalog.
• Haufe Akademie: One of Germany's largest professional training providers, offering coaching, management, and personal development programs across multiple formats. Comparable to NEURES on the professional development curriculum and German B2C/B2B training market, but at far greater scale and broader scope.
• Euroforum / Decision-Institute: German conference and professional training operator covering leadership, HR, and personal development. Comparable to NEURES on German corporate and professional training demand, but at substantially larger scale and with a more corporate-event focus.

Emerging players

• Schulz von Thun Institut: Institute built on Friedrich Schulz von Thun's communication model, offering training in human communication, conflict resolution, and leadership. Comparable to NEURES on the communication-training curriculum and German professional audience, but with a sharper specialization.

Direct peers

• Oliver Geisselhart: Well-known German memory and speed-reading trainer offering seminars, certifications, and live events. Directly overlaps with NEURES' SpeedReading and presentation training offerings, and shares the German personal-development seminar model.
• Coachingplus Akademie: German coaching academy offering state-recognized coach training programs and certification pathways. Comparable to NEURES' Coach-Ausbildung and Coaching-Komplettausbildung on training depth and target audience of aspiring professional coaches.
• Metaforum: Long-standing German NLP and systemic coaching institute offering certification tracks across multiple modalities. Directly comparable to NEURES on NLP/coaching certifications, multi-discipline curriculum, and adult-learner segment in Germany/Switzerland/Austria.
• Tobias Conrad Akademie: German training academy specializing in NLP, memory techniques, and speed reading led by a high-profile individual trainer. Closely comparable to NEURES on the breadth of NLP-adjacent personal development certifications and the German specialist trainer model.
• AHAB-Akademie: German DVNLP-accredited NLP, hypnosis, and coaching training institute with a multi-tier certification curriculum. Directly comparable to NEURES on NLP certification pathways, methodology mix, and German professional-learner target audience.

Others

• DVNLP: National German professional association for Neuro-Linguistic Programming that accredits trainer and training institute certifications. Functions as the ecosystem/credentialing body under which NEURES' DVNLP-aligned certifications operate, rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/neuresakademie
• LinkedInlinkedin.com/company/nlp-zentrum
• Instagraminstagram.com/neures_akademie

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEURES Akademie & NLP-Zentrum