New Age Tree Service

What New Age Tree Service does

New Age Tree Service Of Mn Inc is a family-owned vegetation management and tree care company headquartered in Spring Grove, Minnesota, founded in 1994 by Todd Olerud. The firm operates two distinct service lines: a primary utility right-of-way vegetation management business serving electric cooperatives and municipal utilities across Minnesota, Western Wisconsin, and Northeastern Iowa, and a secondary residential tree care business (tree removal, stump grinding, yard cleanup, trimming) targeting homeowners in the same regional footprint. Utility services include line clearing, hazard tree assessment, mowing, herbicide application, and storm response, all delivered to ANSI A300 and Z133 standards by a workforce that includes five ISA Certified Arborists and multiple CTSP-certified safety professionals.

The company's technology and operating model center on a mechanized, high-production equipment fleet — including Jarraff all-terrain trimmers, Timber Jack Skidder, Skylift and bucket trucks, Yanmar, and Posi machines — rather than on software or data systems. Residential work is supported by Stihl, Husqvarna, and Arbor Wear equipment. Field execution is organized around dedicated on-site supervisors assigned to each major utility account (e.g., Chase Olerud at People's Energy, Josh Olerud at East Central Energy, Dylan Whirley at Minnesota Power, Brock Elton across Jackson Electric/Mi Energy/ACEC, Mitch Hoihjelle at Crow Wing Power, Jordan Wennes across North/South contracts).

The business model combines long-term, contract-based enterprise revenue from utility customers with quote-based, one-time and recurring residential services. GTM is primarily direct: field-based relationship selling to utility procurement and direct-to-consumer phone/website lead capture for residential work, supplemented by word-of-mouth referrals. Marketing leans on industry association memberships (ISA, TCIA, BBB 'A' accreditation maintained for 15 years), customer testimonials, and a 2021 Best Places to Work in Southeast Minnesota recognition. The firm remains under founding-family control with no disclosed institutional investors, acquisitions, or external funding.

Name

New Age Tree Service

Legal name

New Age Tree Service Of Mn Inc

Website

https://newagetree.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

New Age Tree Service is a family-owned vegetation management firm founded in 1994 in Spring Grove, Minnesota, providing mechanized right-of-way clearing and herbicide services to electric utility co-ops across Minnesota, Wisconsin, and Iowa, plus residential tree care for homeowners.

Ownership category

akta.pro rank

Product category

Tree Care & Vegetation Management Services

NAICS

Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Utility Line Clearance & Vegetation Management (HSAIADAK)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA), Tree Care & Arborist Services (BPABADAD)

Keywords

• Utility vegetation management
• Right-of-way clearing
• Tree removal services
• Arborist services
• Power line maintenance

Headquarters

HQ city

Spring Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Utility Right-of-Way Contracts: Long-term contracts with utility companies (energy cooperatives) for ongoing right-of-way vegetation management, hazard tree assessment, and power line clearing services. Service includes storm cleanup for affected areas.
2. Residential Tree Services: One-time and recurring residential services including tree removal, stump grinding, yard cleanup, and tree trimming for homeowners. Free estimates provided; pricing not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

New Age Tree Service provides mechanized vegetation management for utility right-of-ways (including line clearing, hazard tree assessment, herbicide application, mowing, and storm cleanup) under long-term contracts with energy cooperatives and electric utilities. It separately delivers residential tree care services (tree removal, stump grinding, yard cleanup, and tree trimming) to homeowners across Minnesota, Western Wisconsin, and Northeastern Iowa using specialized equipment and ISA-certified arborists.

Product overview

New Age Tree Service offers two core service lines: Residential Tree Care Services and Right-Of-Way Vegetation Management Services. The residential services include tree removal, stump grinding, yard cleanup, and tree trimming for homeowners. The utility services specialize in vegetation management for utility companies, including utility line clearing, hazard tree assessments, herbicide application, and mowing to maintain right-of-ways and prevent power interruptions. The company uses advanced specialty equipment including JARRAFF, Timber Jack Skidder, Skylift bucket trucks, Yanmar, and Posi equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Right-Of-Way Vegetation Management Services Comprehensive utility vegetation management for energy cooperatives and electric utilities including power line right-of-way clearing, hazard tree assessments, licensed herbicide application, mowing services, and storm cleanup to prevent power interruptions and ensure regulatory compliance per ANSI A300 standards.
• Residential Tree Care Services Complete residential tree care for homeowners including tree removal, stump grinding, yard cleanup, and tree trimming using high-quality equipment from Stihl, Arbor Wear, and Husqvarna. Services are delivered with free estimates provided within 24-48 hours.

Quantifiable outcome

• 15-year relationship with Crow Wing Power demonstrating long-term reliability
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• StihlminorOthersEquipment supplier providing chainsaws and power equipment used by field crews for tree trimming and removal operations. Listed as one of the equipment brands used by New Age Tree Service.
• HusqvarnaminorOthersEquipment supplier providing outdoor power equipment for tree care operations. Listed as a brand used by New Age Tree Service alongside Stihl and Arbor Wear.
• Arbor WearminorOthersApparel supplier providing work clothing and safety gear for field employees. Listed as one of the equipment and apparel brands used by New Age Tree Service.
• International Society of Arboriculture (ISA)minorOthersProfessional membership organization. New Age Tree Service follows ISA best management practices and employs ISA Certified Arborists. Company displays ISA certification badges on website.
• Tree Care Industry Association (TCIA)minorOthersIndustry association for tree care companies. TCIA member following best practices and safety standards. Company displays TCIA certification badges on website.
• Better Business Bureau (BBB)minorOthersBusiness accreditation organization. BBB member with A rating for 15 years. Company displays BBB accreditation badge on website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lewis Tree Service: Established utility line clearance and vegetation management contractor with operations across multiple U.S. regions. Directly comparable as a peer competing for the same utility right-of-way RFPs that New Age bids on.
• Wright Tree Service: Major Midwest-based utility vegetation management contractor serving electric cooperatives and investor-owned utilities. Highly comparable to New Age Tree Service in customer type (utility coops), service offering (right-of-way clearing), and geography (Iowa/Midwest overlap).
• SavATree: Regional tree care and lawn services company with ISA-certified arborists serving residential and commercial customers. Comparable in residential tree care services and credentialed arborist positioning, with overlap in Midwest markets.
• Arbor Masters Tree Service: Regional tree care provider offering residential and commercial tree removal, pruning, and plant health care. Comparable in core tree care service mix, though primarily serving a different regional market.
• Rainbow Treecare Scientific Advancements: Minnesota-based tree care company focused on plant health care and arborist services. Comparable as a regional Midwest arborist competitor with overlapping residential and commercial tree care customers in the same geography.

Broad incumbents

• Asplundh Tree Expert Company: One of the largest utility vegetation management and line clearance contractors in North America. Directly comparable as a utility right-of-way services provider, but operating nationally with a much broader service portfolio and crew base than the regional New Age Tree Service.
• Bartlett Tree Experts: National tree care company with ISA-certified arborists providing residential and commercial tree care, similar to New Age's residential tree services. Comparable in service mix (pruning, removal, arborist expertise) but with a far larger footprint and corporate structure.
• Davey Tree Expert Company: Largest employee-owned tree care company in North America, providing residential and utility vegetation management. Comparable as a competitor in both the utility line clearance and residential tree care segments New Age serves, but at much greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/new-age-tree-service

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Age Tree Service