Benaa

What Benaa does

Benaa (جمعية بناء لرعاية الأيتام) is a Saudi Arabian charitable non-profit association licensed by the National Center for the Development of the Nonprofit Sector (NCNP), headquartered in Khobar, Eastern Province, and founded in 2010. The organization focuses on orphan care in Saudi Arabia, providing sponsorship, housing assistance, educational support, Zakah collection, endowment (Waqf) programs, and seasonal humanitarian campaigns for orphaned children and their families.

The organization operates a self-serve digital donation platform via its website (benaa.org.sa) and native iOS and Android applications, with features including a multi-project donation cart, recurring donation scheduling (daily, weekly, monthly), custom campaign creation for individuals and institutions, and secure payment processing supporting local methods (Mada, Pay) and international cards (Visa). Traditional donation channels including bank transfers and SMS are also maintained as alternatives.

Benaa is funded entirely through voluntary donations, with no disclosed revenue or audited financial figures in the available data. The organization employs 52 staff and operates with a horizontal segmentation targeting individual donors, relying on a digital-first marketing approach through Instagram, X, YouTube, WhatsApp, and mobile app distribution to drive donor acquisition and engagement.

Name

Benaa

Legal name

جمعية بناء لرعاية الأيتام

Website

https://new.benaa.org.sa

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Benaa is a Saudi-licensed non-profit association operating an online donation platform for orphan care. It serves individual donors in Saudi Arabia with sponsorship, Zakah, Waqf, and recurring giving programs via web and mobile apps.

Ownership category

akta.pro rank

Product category

Charitable Nonprofit Services

NAICS

Grantmaking and Giving Services (8132), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Orphan care services
• Charitable donation platform
• Zakat collection
• Islamic endowment programs
• Humanitarian fundraising

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Orphan Sponsorships: Recurring monthly or annual sponsorship payments for orphan care, with flexible contribution amounts
2. One-time Donations: Single contributions to specific projects or cases, with quick donation options (100, 200, 500 SAR) or custom amounts
3. Zakah Collection: Islamic almsgiving payments specifically designated for qualified recipients, including orphan support
4. Endowments (Awqaf): Permanent endowment funds established to provide ongoing support for orphan care programs
5. Seasonal Projects: Time-limited campaigns for specific needs such as housing, furniture, or emergency humanitarian cases
6. Bank Transfers and SMS: Traditional donation methods via bank accounts and SMS for donors who prefer non-digital channels

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Benaa is a Saudi-licensed charitable non-profit that operates an online donation platform connecting donors with comprehensive orphan care programs. Its core offerings include recurring orphan sponsorships, zakat collection, housing and rent assistance, endowments (awqaf), seasonal religious campaigns, and emergency humanitarian cases, all delivered through a multi-channel digital platform supporting local and international payment methods.

Product overview

Benaa is a Saudi Arabian charitable association operating an online donation platform for orphan care. The platform functions as a unified system offering multiple giving mechanisms: direct project donations, orphan sponsorship programs, recurring automated donations, and seasonal campaign initiatives. Key modules include a Project Basket for consolidated giving, a Campaign Creator for personalized fundraising, and specialized payment pathways for Zakat and endowments. The platform supports local payment methods including Mada, Visa, and Pay, with mobile applications available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Orphan Sponsorship Program (كفالة يتيم) Recurring and yearly financial sponsorship of orphaned children in Saudi Arabia, with flexible open-ended contribution amounts and suggested tiers. Donors can set up periodic automated deductions (daily, weekly, or monthly) for sustained support.
• Zakat Collection Service (الزكاة) Islamic almsgiving (zakat) calculation and payment service enabling Muslim donors to fulfill their religious obligation through qualified charitable projects including orphan sponsorship and care.
• Housing Projects for Orphans (مساكن الأيتام) Orphan housing assistance programs covering rent payments and furnishing of homes for orphaned families, with published funding targets (e.g., 198,000 SAR for rent; 40,000 SAR for furnishing) tracked on the platform.
• Endowments / Awqaf (الأوقاف) Permanent endowment funds established by donors to provide sustainable, ongoing financial support for Benaa's orphan care programs.
• Seasonal Projects (المشاريع الموسمية) Time-limited charitable campaigns aligned with religious seasons and special occasions, supporting orphan-focused needs.
• Humanitarian Cases (الحالات الإنسانية) Emergency and urgent humanitarian assistance cases directed at orphans and families in need, surfaced on the platform as individual donation cases.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Direct Relief: Large international humanitarian aid organization with established digital donation infrastructure. Broad incumbent comparable in mission (humanitarian assistance) and digital fundraising model, though operating at much larger scale across global health.
• GlobalGiving: International crowdfunding platform for nonprofits. Comparable as an online donation infrastructure serving charitable projects globally, with overlapping features such as project pages, recurring donations, and corporate matching.
• Saudi Red Crescent Authority: Government-affiliated Saudi humanitarian organization that operates a donation channel alongside its emergency services. Broad incumbent comparable in mission-adjacent humanitarian giving but with much larger scale and government backing.
• King Salman Humanitarian Aid and Relief Centre (KSrelief): Saudi government humanitarian aid body that channels large-scale philanthropic funding domestically and internationally. Broad incumbent with significant overlap in mission and donor pool, though operating at vastly larger scale.

Regional players

• Qatar Charity: Qatar-based major Islamic charity with orphan sponsorship programs similar to Benaa's. Regional peer offering comparable services (orphan care, Zakah, endowments) in the GCC but operating primarily outside Saudi Arabia.
• YallaGive: UAE-based online charity crowdfunding platform. Comparable as a digital-first donation infrastructure for NGOs in the GCC, with similar multi-cause project hosting, though focused on the UAE market rather than Saudi orphan care specifically.

Direct peers

• Ehsan (إحسان): Saudi Arabia's national donation platform operated under SDAIA. Ehsan is a direct peer as a regulated, Saudi-based, multi-cause digital donation platform with overlapping donor base and similar payment infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/benaa1431
• YouTubeyoutube.com/channel/UCZVYCbtCsNOiFy9LP9NPMHQ
• Instagraminstagram.com/benaa1431/?hl=ar
• LinkedInlinkedin.com/company/benaa1431

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benaa