Ehsan Platform

What Ehsan Platform does

Ehsan Platform is a national non-profit charitable giving ecosystem in Saudi Arabia, established in 2021 by Royal Decree No. 48019 and operated under the Saudi Data and AI Authority (SDAIA). It serves as a unified digital intermediary connecting individual and institutional donors with 3,527 accredited partner charities and government entities, processing donations across categories including zakat, sadaqah, waqf, kafarat, adahi, orphan sponsorship, healthcare, housing, mosque maintenance, debt relief (Tyassarat/Furijat), and general humanitarian relief.

The platform is built as a self-service digital product accessible via web (ehsan.sa), iOS, Android, and SMS, with payments supported through Mada, Visa, Mastercard, Apple Pay, and bank transfers with AlAhli and AlRajhi. Core technical components include a Zakat calculator supporting multiple asset classes, an Ehsan Waqf endowment fund with perpetual reward logic, a recurring donation engine, a campaign-creation module with stated 1-day SLA approval, and accessibility features meeting WCAG 2.1 Level AA. The platform is governed by a 13-agency Supervisory Committee, a Sharia committee chaired by Sheikh Abdullah Al-Mutlaq, and operates on National Information Center infrastructure with AI capabilities deployed under SDAIA oversight.

Ehsan does not generate traditional revenue: it charges zero operational fees on donations and is funded as a government-operated charitable trust, with donation throughput (not fees) as its economic activity. Distribution is entirely self-serve (PLG and community-led via the Gheras ambassador program), and the platform is restricted to donors within Saudi Arabia. Since 2021, the platform has processed over 16.8 billion SAR in donations, 2.5 billion SAR in waqf contributions, 429+ million transactions, and 33,363 completed donation opportunities.

Name

Ehsan Platform

Legal name

Ehsan Platform (منصة إحسان)

Website

https://ehsan.sa

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Charitable Donations: Ehsan Platform operates as a nonprofit digital platform that collects and distributes charitable donations from individuals and organizations to verified beneficiaries. The platform does not charge operational fees on donations. Revenue comes from the charitable funds received rather than commercial operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Ehsan Platform is Saudi Arabia's national digital charitable giving ecosystem established by Royal Decree No. 48019 under the Saudi Data and AI Authority (SDAIA). It aggregates donation opportunities from 3,527+ verified partner charities and government entities, enabling individuals to fulfill Islamic charitable obligations (Zakat, Sadaqah, Waqf, Kafarat), sponsor orphans, settle debts for the distressed, support healthcare and housing projects, and donate via web, iOS, Android, and SMS channels.

Product overview

Ehsan Platform is a national charitable giving ecosystem established by the Saudi Data and Artificial Intelligence Authority (SDAIA) under Royal Decree. It operates as a unified platform with multiple integrated modules covering various Islamic charitable services: Zakat calculation and payment, Waqf (endowment) establishment, Tyassarat for debt settlement (judicial and electricity bills), Furijat for relieving the distressed, Adahi for sacrificial animals, Gift donations, Campaigns for creating charitable fundraisers, Periodic and SMS donations, Stocks purification, Orphan sponsorship, General charitable projects (health, education, food, housing, religious, social), Housing projects, Mosque care, and Relief programs. The platform also features Gheras for social sharing and Quick Donation for instant giving. Users can donate via Mada, credit cards, Apple Pay, and bank transfers. The platform is accessible via web, iOS, and Android applications.

Differentiator

Problem solved

Functional benefit

Brands

• Gheras (غراس): A service enabling users to share donation opportunities through social media platforms to spread goodness and multiply rewards, with points calculated for each sharing operation.
• Tyassarat (تيسرت)
• Furijat (فرجت)
• Little Donor (براعم إحسان)

Products and services

• Zakat (الزكاة) Islamic alms calculation and payment service enabling users to calculate Zakat on various assets (money, gold, silver, stocks, investment funds) and pay it through digital methods to verified recipients.
• Ehsan Waqf (وقف إحسان) Perpetual endowment program allowing donors to establish ongoing charity that continues generating benefits and accumulating rewards, with total Waqf Fund donations of 2.5 billion+ SAR since inception.
• Tyassarat (تيسرت) Service for settling judicial enforcement debts and electricity bills for financially distressed Saudi citizens, with support limited to one meter per beneficiary with annual cap of 4,000 SAR.
• Furijat (فرجت) Service for relieving distressed individuals by settling their outstanding bills and bringing relief to those in need.
• Gift Donation (هدية) Service enabling users to gift donations to family and friends on various social occasions, with automated notification delivery to the recipient.
• Adahi (الأضاحي) Service for delegating the slaughtering of sacrificial animals (Udhiyah), Hedy, Aqeeqah, and Fidyah during specific seasons, with distribution to eligible recipients.
• Campaigns (الحملات) Platform enabling users to create and manage charitable donation campaigns across various charitable fields, with campaign approval within 1 day per SLA.
• Periodic Donation (التبرع الدوري) Subscription-based service enabling automatic periodic deduction from the user's bank card for regular charitable donations, configurable as daily, weekly, or monthly intervals.
• SMS Donation (التبرع بالرسائل) Text message-based donation service allowing users to contribute to most-needy projects across various charitable fields via SMS.
• Stocks Purification (تطهير الأسهم) Service for allocating funds to purify stocks and investments, distributing them to charitable causes per Islamic finance principles.
• Gheras Social Sharing (غراس) Social ambassador program enabling users to share donation opportunities on social media platforms, earning points for each share that can be donated or converted to loyalty rewards.
• Orphan Sponsorship (كفالة الأيتام) Subscription-based service for sponsoring Saudi orphans under 18 years of age who are unmarried, providing stable living conditions through monthly support priced at 400 SAR per month.
• Charitable Projects (المشاريع) General charitable projects across health, education, food, housing, religious, and social causes that donors can contribute to, including 33,363 completed opportunities since 2021.
• Housing Projects (مشاريع الإسكان) Projects focused on providing and renovating housing for underprivileged Saudi families requiring support for home construction and basic living needs.
• Mosque Care (العناية بالمساجد) Projects for the care, maintenance, and restoration of mosques across Saudi Arabia.
• Relief (الإغاثة) Relief projects including cochlear implants, medical equipment, and humanitarian aid for disaster-affected areas, with 1,123+ cochlear implant beneficiaries receiving support.
• Kafarat (الكفارات) Service for expiation payments (kafarat), helping Muslim users fulfill their religious obligations through verified charitable channels.

Quantifiable outcome

• Total donations: 16.8 billion+ SAR since 2021
• +5 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Saudi Data and AI Authority (SDAIA) - سداياcoreStrategic or Co-development Partner · 13 August 1441Primary operating authority for Ehsan Platform. SDAIA issues Royal Decree No. 48019 establishing the platform and provides AI-powered technical infrastructure. Responsible for data protection oversight and platform governance.
• Ministry of Interior (Saudi Arabia)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing Ehsan Platform operations, governance, and compliance.
• Ministry of Finance (Saudi Arabia)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing Ehsan Platform financial operations and governance.
• Ministry of Health (Saudi Arabia)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing health-related charitable initiatives on the platform.
• Saudi Central Bank (SAMA)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing financial compliance and payment systems.
• Ministry of Education (Saudi Arabia)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing educational charitable initiatives.
• Ministry of Human Resources and Social DevelopmentcoreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee. Provides technical supervision over partner charities.
• Ministry of Justice (Saudi Arabia)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing judicial-related charitable services like Tyassarat.
• Ministry of Commerce (Saudi Arabia)coreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing commercial compliance.
• Ministry of Municipal, Rural Affairs and HousingcoreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing housing-related charitable initiatives.
• Presidency of State SecuritycoreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee ensuring security and compliance.
• Digital Government AuthoritycoreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee overseeing digital transformation and accessibility standards.
• National Center for Nonprofit Sector DevelopmentcoreStrategic or Co-development PartnerOne of 13 government agencies in the Supervisory Committee. Provides oversight for nonprofit sector development aligned with Vision 2030.
• Sharia Committee (لجنة شرعية)coreStrategic or Co-development PartnerSharia compliance committee chaired by Sheikh Abdullah Al-Mutlaq with membership from the Council of Senior Scholars and Permanent Committee for Islamic Legal Research. Ensures all platform activities comply with Islamic law.
• National Information Center (مركز المعلومات الوطني)coreTechnology or IntegrationProvides data storage infrastructure within Saudi Arabia. Handles data destruction according to National Information Center protocols after 5-year retention period. Also manages verification and data protection compliance.
• Partner Charities (3,527 organizations)coreChannel Partner/ Reseller/ Distributor3,527 registered and accredited charitable organizations post donation opportunities through the platform's Partner Services Portal. Partners include orphan care societies, relief organizations, and various charitable causes across Saudi Arabia.
• AlAhli Bank (البنك الأهلي)minorChannel Partner/ Reseller/ DistributorOfficial bank account for donations. Account: SA1910000019500000045600.
• AlRajhi Bank (مصرف الراجحي)minorChannel Partner/ Reseller/ DistributorOfficial bank account for donations. Account: SA3480000504608010265339.

Scale indicators10 records

Expansion highlights5 records

Direct peers

• National Zakat Foundation: National Zakat Foundation (UK) provides Zakat calculation, collection, and distribution services through a centralized digital platform for Muslim donors. It is comparable as a dedicated Zakat and charitable-giving infrastructure serving a national Muslim population, though at smaller scale than Ehsan and operating in the UK rather than Saudi Arabia.
• GoFundMe: GoFundMe is the largest global crowdfunding and charitable giving platform. It is comparable in product mechanics — self-service fundraising campaigns, social sharing, donor tracking — though it operates commercially with no Islamic finance specialization and serves a different demographic.
• LaunchGood: LaunchGood is the leading Muslim-focused crowdfunding and charitable giving platform globally. It is comparable to Ehsan as both serve Muslim donors seeking Sharia-compliant giving vehicles, with similar mechanics around project campaigns, recurring giving, and cause-based fundraising — though LaunchGood operates globally and is privately held, while Ehsan is Saudi-government-backed.
• JustGiving: JustGiving is a leading online charitable giving platform acquired by Blackbaud for ~$120M. It is comparable as a donation platform connecting individual donors with vetted charities, with similar mechanics around campaign pages, recurring giving, and charity verification — though it operates commercially in Western markets without Islamic finance specialization.

Broad incumbents

• Islamic Relief Worldwide: Islamic Relief Worldwide is one of the largest international Islamic humanitarian charities with a digital donation platform covering Zakat, Sadaqah, and emergency appeals. It is comparable as an established Islamic charity organization that channels donor funds into verified beneficiary programs, though it operates internationally rather than as a national digital ecosystem.
• Human Appeal: Human Appeal is a UK-based international Islamic charity with a digital platform for Zakat, Sadaqah, and emergency relief donations. It is comparable as a large Islamic humanitarian organization running verified beneficiary programs with online donation flows, though it is privately operated and UK-headquartered.

Emerging players

• Patreon: Patreon pioneered the recurring subscription-based giving model that Ehsan's 'Periodic Donation' and 'Orphan Sponsorship' services emulate. It is comparable in offering subscription-style ongoing giving mechanics, though its primary use case is creator support rather than charitable causes.

Regional players

• Qatar Charity: Qatar Charity is a major Gulf-based Islamic humanitarian organization operating donation programs across health, education, and social welfare. It is comparable as a regional Gulf Islamic charity with digital fundraising infrastructure, though it operates from Qatar with international reach rather than as a national Saudi platform.
• Kuwait Zakat House: Kuwait Zakat House is a government-backed national platform for Zakat collection and distribution in Kuwait. It is comparable as a state-sponsored national Zakat and charitable infrastructure serving a Gulf Muslim population, though smaller in scale and offering a narrower set of services than Ehsan.

Others

• Saudi Food Bank (Etaam): Etaam is a Saudi-government-affiliated charity platform focused on food redistribution and surplus management. It is comparable as a Saudi government-backed nonprofit digital platform operating within the national charitable ecosystem alongside Ehsan, though it focuses on a narrow food-waste vertical rather than comprehensive Islamic giving.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ehsansa
• Facebookfacebook.com/EhsanSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ehsan Platform