What Newcom does

Newcom (ניוקום סוכנות לביטוח פנסיוני (2004) בע"מ) is an independent Israeli insurance brokerage agency founded in 2004 and headquartered at Yigal Alon 159, Tel Aviv. The company operates as a "strong agency" working in partnership with leading Israeli insurance carriers to distribute a comprehensive portfolio of retail insurance and long-term savings products to individual consumers and families across Israel. Its product set spans private health insurance, critical illness, nursing/custodial care, personal accident, and out-of-basket medication coverage; life insurance and loss-of-work-capacity coverage; mortgage life and structure insurance; international travel insurance; and savings/pension products including managers insurance (ביטוח מנהלים), pension funds, provident funds, and study funds.

The company runs a multi-channel distribution model combining a nationwide network of field agents, an inside sales/call center operation, and a digital self-service layer that includes an online insurance selection wizard (מכונת הביטוחים), WhatsApp and Facebook Messenger customer engagement, and a *5509 personal customer portal. Marketing is supported by an educational blog, YouTube, LinkedIn, and Facebook channels. Revenue is generated through carrier commissions on placed policies across the product portfolio; the company states it engaged with 254,823+ customers in the past year, served by a lean team of approximately 36 employees. No proprietary technology platform, AI/ML capabilities, mobile applications, or API integrations are described in the available data. The company is privately held under Israeli law, with no disclosed parent company, institutional investors, or external funding rounds, and operates exclusively in the Israeli market.

Name

Newcom

Legal name

ניוקום סוכנות לביטוח פנסיוני (2004) בע"מ

Website

https://newcom.co.il

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Newcom is an independent Israeli insurance brokerage founded in 2004 that distributes health, life, mortgage, travel, and pension/savings products from leading Israeli carriers to individual consumers and families through field agents, a call center, and an online wizard.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Standalone Critical Illness Insurance (FSAIAKAA)

akta.pro secondary industries

Travel Medical Insurance (Individual) (FSAIAEAI), Medicare Dental & Vision (MA Embedded & Supplemental) (FSAIAHAJ)

Keywords

• Insurance brokerage services
• Health insurance products
• Life insurance coverage
• Pension and savings plans
• Mortgage insurance

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Insurance brokerage commissions: Newcom earns commissions from insurance companies for placing policies with customers across health, life, mortgage, travel, and savings/pension product lines. The agency operates independently and works in partnership with leading Israeli insurance companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Newcom is an independent Israeli insurance brokerage agency operating in partnership with leading Israeli insurance companies. The agency sells health insurance (private, critical illness, nursing care, personal accident, medications outside the health basket), life insurance, mortgage insurance, travel insurance, and long-term savings products (managers insurance, pension funds, study funds, provident funds) to individual consumers and families across Israel. Revenue is generated through commissions earned from insurance carriers for policies placed.

Product overview

Newcom is an independent insurance agency (established 2004) operating in partnership with leading Israeli insurance companies. The company offers a comprehensive portfolio of insurance and savings products organized into three main categories: (1) Health Insurance products including private health insurance, critical illness insurance, nursing/custodial care insurance, personal accident insurance, and medication coverage outside the national health basket; (2) Life Insurance products including life insurance for death and loss of work capacity; (3) Mortgage Insurance products including mortgage life insurance and structure insurance; (4) Travel Insurance for international travel; and (5) Savings and Pension products including managers insurance, pension funds, study funds, and provident funds. Additionally, the company provides supplementary service products such as doctor home visit services. As an insurance intermediary, Newcom compares products and prices across multiple insurance carriers to offer clients optimal coverage and terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Health Insurance (ביטוח בריאות פרטי) Private health insurance covering surgeries, critical illness treatments, nursing care, personal accidents, and medications outside the national health basket. Sold to Israeli individual consumers and families.
• Critical Illness Insurance (ביטוח מחלות קשות) Insurance providing lump-sum compensation upon diagnosis of serious illnesses such as cancer, heart attack, or stroke. For Israeli individual consumers.
• Nursing/Custodial Care Insurance (ביטוח סיעודי) Insurance providing monthly benefits when the insured is classified as requiring nursing care due to inability to perform daily activities or mental exhaustion. For Israeli consumers.
• Personal Accident Insurance (ביטוח תאונות אישיות) Insurance providing lump-sum compensation in case of death or loss of organ function due to accidental injury. For Israeli individual consumers.
• Medication Outside Health Basket Insurance (ביטוח תרופות מחוץ לסל) Insurance covering medications not included in the national health basket, including off-label drugs and orphan drugs. For Israeli consumers.
• Life Insurance (ביטוח חיים) Insurance providing compensation to beneficiaries in case of the insured's death, including loss of work capacity coverage. For Israeli individual consumers.
• Mortgage Insurance (ביטוח משכנתא) Insurance required when taking a mortgage, covering life insurance for the borrower and structure insurance for the property. For Israeli homebuyers.
• Travel Insurance (ביטוח נסיעות לחול) Insurance covering medical emergencies, trip cancellations, baggage loss, and flight delays during international travel. For Israeli travelers.
• Managers Insurance (ביטוח מנהלים) Long-term savings and insurance product combining life insurance with savings components for employees and self-employed individuals.
• Pension Funds (קרנות פנסיה) Long-term retirement savings vehicles providing income during retirement, managed by licensed pension fund managers. For Israeli employees and self-employed individuals.
• Study Funds (קרנות השתלמות) Tax-advantaged savings funds for employees, providing lump-sum payouts upon completing employment periods. For Israeli employees.
• Provident Funds (קופות גמל) Long-term savings accounts for retirement, offering flexibility in contributions and investment allocation. For Israeli individuals.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Israeli Insurance CompaniescoreOthersNewcom is an independent insurance agency that works in partnership (שיתוף פעולה) with leading Israeli insurance companies to offer a wide range of insurance products including health, life, pension, savings, and mortgage insurance.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Policygenius: US-based online insurance marketplace that aggregates life, health, disability, and other insurance products from multiple carriers for comparison shopping. Comparable as an emerging digital comparison/distribution platform that competes with traditional brokers like Newcom on the multi-carrier comparison value proposition.
• Lemonade Inc. US-based digital-first insurance company using an AI-driven mobile platform to sell renters, homeowners, life, and pet insurance directly to consumers. Comparable as an emerging tech-enabled threat to traditional brokerage models like Newcom's, illustrating the disruptive direction of insurance distribution.
• EverQuote, Inc. US-based online insurance marketplace connecting consumers with multiple insurance carriers across auto, home, and life lines. Comparable as an emerging digital insurance aggregator that threatens traditional agency/brokerage distribution models like Newcom's.
• SelectQuote, Inc. US-based direct-to-consumer insurance distribution company focused on life and health insurance for seniors, using a multi-channel call center and digital lead generation. Comparable as a scaled multi-channel insurance distributor serving individual consumers, similar in distribution philosophy to Newcom's call-center/field-agent model.

Direct peers

• Ayalon Insurance Company: Israeli insurance company distributing life and non-life insurance through agency networks in Israel. Comparable as another Israel-focused multi-line distributor competing for similar individual and family insurance customers.
• Yashir Insurance (ישיר ביטוח): Israeli direct insurance company that sells multiple lines of insurance directly to consumers, bypassing traditional brokers. Directly comparable to Newcom as a multi-line individual insurance distributor in the Israeli market, though operating on a direct rather than brokered model.

Broad incumbents

• Clal Insurance Enterprises Holdings: Large Israeli insurance conglomerate offering life, health, and non-life insurance plus pension and savings products. Overlaps significantly with Newcom's product portfolio across health, life, mortgage, and savings categories.
• Phoenix Holdings (הפניקס): Major Israeli insurance and financial group with broad life, health, and general insurance offerings. Comparable to Newcom as a broad incumbent in the same Israeli insurance market across overlapping product lines.
• Migdal Insurance Company: Major Israeli insurance group offering life, health, pension, and savings products through captive agency networks. Comparable as a broad incumbent competing with Newcom across health, life, and pension product lines in Israel.
• Harel Insurance Investments & Financial Services: One of Israel's largest insurance and financial services groups, offering life, health, and non-life insurance through both direct and agency channels. Comparable as a broad incumbent that competes with Newcom across multiple product lines in the Israeli market, though with vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMOHz-AstHfQdyOarppjJig
• Facebookfacebook.com/newcominsurance
• LinkedInlinkedin.com/company/newcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcom