New Dance Workshop

Name

New Dance Workshop

Legal name

New Dance Workshop

Website

https://newdanceworkshop.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Children’s & Youth Theatre (MPAGABAE), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance education services
• Ballet instruction
• Children dance classes
• Community dance studio
• Adult dance lessons

Headquarters

HQ city

Harleysville, Pennsylvania

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dance Classes Tuition: Annual dance instruction fees based on weekly class hours, billed in 4 yearly payments (September, November, January, March) covering a 32-week curriculum.
2. Recital Fees: One-time recital fee of $150 charged with March payment, covering admission to year-end performances.
3. Costume Sales: Non-refundable costume payments due October 15, ranging from $90-$98 per costume depending on class type.
4. Dance Company Participation: Performance opportunities for ages 5-18 enabling dancers to perform throughout the community at various venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Dance Workshop provides in-person group dance instruction for children (preschool through teen) and adults in Ballet, Pointe, Modern, Jazz, Tap, Hip Hop, and Preschool Dance at two physical studio locations in Montgomery County, PA. The studio delivers a 32-week curriculum on a subscription tuition model with four annual payments, supplemented by recital fees, costume charges, summer dance camps, and a Dance Company performance program for ages 5-18.

Product overview

New Dance Workshop is a community-based dance education business offering dance classes for children and adults at two studio locations in Montgomery County, PA (Spring House and Harleysville). The core offering consists of dance instruction in Ballet, Pointe, Modern, Jazz, Tap, Hip Hop, and Preschool Dance, delivered using a developmental approach in a non-competitive atmosphere. The business also operates a Dance Company program providing performance opportunities for ages 5-18, offers seasonal Summer Dance Programs, and administers the annual Jenna Demar Spirit of Dance Award scholarship. Online registration is available through third-party studio management platforms. Instructors are university-trained professionals dedicated to individual student success through curriculum emphasizing discipline and patience.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes Comprehensive dance instruction for children and adults in Ballet, Pointe, Modern, Jazz, Tap, Hip Hop, and Preschool Dance, offered using a developmental approach in a non-competitive atmosphere. Targeted at families and adult learners in Montgomery and Bucks County, PA.
• Spring House Studio Full-service dance studio located at 805 N. Bethlehem Pike, Spring House, PA 19477, offering dance classes for children and adults in Montgomery County. The Spring House studio is one of two physical locations operated by New Dance Workshop.
• Harleysville Studio Dance studio located at 310 Broad Street, Harleysville, PA 19438, serving students in Montgomery and Bucks County with a full dance curriculum. The Harleysville studio is one of two physical locations operated by New Dance Workshop.
• Summer Dance Programs Seasonal dance camps and programs offered during summer at both Spring House and Harleysville locations to keep students active in dance through the summer months. Targeted at children and teens enrolled or interested in the studio.
• Dance Company Performance opportunity for ages 5-18 allowing dancers to perform multiple times throughout the year in the community, including repertory Jazz, Ballet, Hip Hop, and Tap companies. Performance venues include Montgomery Mall, nursing homes, Iron Pigs, Sixers, Flyers, Phillies, Disney World, and Choreographer's Concert.
• Jenna Demar Spirit of Dance Award Annual scholarship award given to a dancer who exemplifies the love and spirit of dance, awarded at the Spring House Recital in memory of Jenna Demar. The 2024-2025 recipient was Allie Porter.
• Online Registration Online registration and enrollment system for both Spring House and Harleysville studios, powered by third-party DanceStudio-Pro and GoStudioPro platforms. Provides self-serve enrollment, tuition billing, and schedule access for prospective and current families.
• Online Store E-commerce store for dance attire, accessories, and related apparel for enrolled students. Operated through a third-party storefront platform.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Montgomery MallminorOthersPerformance venue for dance company performances at fall festivals and community events.
• Disney WorldcoreOthersPerformance opportunity for dance company members to perform at Walt Disney World, including choreographed productions.
• Philadelphia 76erscoreOthersDance company performs at Philadelphia 76ers games as part of community entertainment.
• Philadelphia FlyerscoreOthersDance company performs at Philadelphia Flyers games as part of community entertainment.
• Philadelphia PhilliescoreOthersDance company performs at Philadelphia Phillies games as part of community entertainment.
• Iron PigsminorOthersDance company performs at Iron Pigs games as part of community entertainment.
• Donetsk Ballet CompanyminorStrategic or Co-development PartnerKatie Ramsey performed with Donetsk Ballet Company from Ukraine, including in The Nutcracker production.
• Montgomery TheatreminorStrategic or Co-development PartnerCara Slemmer provides choreography for Montgomery Theatre in Souderton, which her family owns.
• Local Nursing HomesminorOthersDance company performs at nursing homes as part of community outreach performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fred Astaire Dance Studios: National dance studio franchise with hundreds of locations offering ballroom, Latin, and social dance instruction. Comparable as a multi-unit dance education brand, though focuses on adult social/ballroom dancing rather than children's classical training.
• The Little Gym: National franchise offering children's motor-skill development and enrichment programs including pre-dance classes. Comparable as a scaled children's movement/arts education business targeting similar preschool and elementary-age families in suburban markets.
• Arthur Murray International: Global dance studio franchise specializing in ballroom and social dance instruction for adults. Comparable as a scaled dance education business, though targeting primarily adult learners seeking structured lessons — adjacent but distinct from New Dance Workshop's child-focused model.
• Philadelphia Ballet (formerly Pennsylvania Ballet): Major regional ballet institution headquartered in Philadelphia, offering professional performances plus The School of Philadelphia Ballet with extensive children's programming. Larger incumbent in the same PA dance education and performance market, with overlapping curriculum (ballet, pointe, modern) and shared customer pool.

Direct peers

• Brandywine Ballet: Regional ballet company and school based in Chester County, PA, offering pre-professional training and community dance education. Comparable as a PA-based dance education + performance organization serving the suburban Philadelphia market.
• Rock School for Dance Education: Philadelphia-based dance school offering pre-professional training and community classes in ballet, jazz, modern, and tap. Comparable as a PA-based dance education business with multi-style curriculum and performance-based programming serving children and teens.
• Koresh Dance Company: Philadelphia-based contemporary dance company offering professional performances and dance education/training programs. Directly comparable as a regional PA dance organization combining community education with high-profile performance opportunities, similar to New Dance Workshop's studio-plus-Dance-Company model.
• Group Motion Dance Theater: Philadelphia-based dance company and school offering modern and contemporary dance training plus community performances. Comparable as a regional PA dance organization combining education and performance programming in a similar community-facing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/f-IABiVOIYM
• Facebookfacebook.com/NewDanceWorkshop
• Instagraminstagram.com/newdanceworkshop
• LinkedInlinkedin.com/company/new-dance-workshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Dance Workshop