Bentley India

What Bentley India does

Bentley India is the Indian sales and after-sales arm of Bentley Motors Ltd, a privately held British luxury automobile manufacturer founded in 1919 by W.O. Bentley and headquartered in Crewe, England (Registered in England No. 992897). In India, the business is operated through three authorized dealerships located in Mumbai, Bengaluru, and New Delhi, each comprising a dedicated showroom and a separate service center (Navi Mumbai, Bengaluru outskirts, and Gurugram respectively). The entity employs a small local staff (firmographic headcount of 18) consistent with a dealer-network operating model rather than local manufacturing.

The India product portfolio comprises three core vehicles: the Bentayga Extended Wheelbase (a long-wheelbase luxury SUV powered by a 4.0 litre twin-turbocharged V8), the Flying Spur (a luxury sedan on Bentley's Ultra Performance Hybrid V8 platform delivering 782 PS / 1,000 Nm), and the Continental GT (a fourth-generation grand tourer on the same Ultra Performance Hybrid powertrain, capable of 0-60 mph in 3.1 seconds and a 208 mph top speed). Engineering, R&D, and manufacturing remain centralized at the Crewe parent; India handles sales configuration, showroom retail, and after-sales service.

The revenue model is one-time luxury vehicle sales via the authorized dealer network, with quote-based pricing not publicly disclosed. Customers configure vehicles through the Bentley India website car configurator and transact at showroom locations in the three metros. The target customer is Ultra-High-Net-Worth Individuals (UHNWI) — business leaders, entrepreneurs, and affluent professionals seeking exclusive, handcrafted, performance-oriented vehicles with bespoke customization. Go-to-market is enterprise-style field sales through dealers, supported by brand-led digital marketing (Instagram, Facebook, YouTube, LinkedIn, WeChat, newsletter). No local revenue figure, no funding rounds, no local subsidiaries, and no M&A activity are disclosed; India financials roll up to the UK parent.

Name

Bentley India

Legal name

Bentley Motors Ltd

Website

https://newdelhi.bentleymotors.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Bentley India operates the authorized sales and after-sales network for Bentley Motors Ltd in Mumbai, Bengaluru, and New Delhi, retailing three ultra-luxury vehicles — Bentayga EWB, Flying Spur, and Continental GT — to Ultra-High-Net-Worth Individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Vehicle Sales: Bentley India generates revenue through the sale of luxury automobiles across three model lines: Bentayga Extended Wheelbase (SUV), Flying Spur (luxury sedan), and Continental GT (grand tourer). Vehicles are sold through authorized dealership network in India with prices starting at premium price points typical of ultra-luxury segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bentley India operates as the Indian arm of Bentley Motors Ltd, the British ultra-luxury automobile manufacturer headquartered in Crewe, England. The business sells ultra-luxury British automobiles in India, including the Bentayga Extended Wheelbase SUV, Flying Spur luxury sedan, and Continental GT grand tourer, through authorized dealerships in Mumbai, Bengaluru, and New Delhi.

Product overview

Bentley Motors India offers a portfolio of three luxury vehicles: the Bentayga Extended Wheelbase (a long-wheelbase SUV with 4.0 litre V8 engine focused on rear passenger comfort), the Flying Spur (a luxury sedan with Ultra Performance Hybrid V8 powertrain delivering 782 PS and 1,000 Nm of torque), and the Continental GT (a fourth-generation luxury grand tourer with Ultra Performance Hybrid V8 powertrain capable of 0-60 mph in 3.1 seconds). All three models represent Bentley’s ultra-luxury positioning in the Indian market, with Flying Spur and Continental GT sharing the same advanced hybrid powertrain technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Bentayga Extended Wheelbase An ultra-luxury extended-wheelbase SUV built by Bentley Motors Ltd in Crewe, England, powered by the Ultra Performance Hybrid V8 powertrain with a 4.0 Litre V8 engine, targeted at ultra-high-net-worth Indian buyers.
• Flying Spur A ultra-luxury four-door grand touring sedan built by Bentley Motors Ltd, offered in India as one of the three current Bentley model lines.
• Continental GT An ultra-luxury grand tourer coupe built by Bentley Motors Ltd, offered in India as one of the three current Bentley model lines.

Quantifiable outcome

• 0-60 mph in 3.1 seconds (0-100 km/h in 3.2 seconds)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Porsche: Porsche India operates authorized dealerships across multiple Indian cities selling luxury SUVs (Cayenne) and sedans/GTs (Panamera, 911) that overlap with Bentley's three-model lineup. Same dealership model, similar price band, and Porsche's broader Indian footprint makes it a key share-of-wallet competitor.
• Ferrari: Ferrari operates an authorized Indian dealer network in Delhi and Mumbai selling ultra-luxury sports/GT cars. Comparable to Bentley on CBU imports, ultra-high ASPs, exclusive allocation-based sales model, and reliance on brand-driven demand from a narrow UHNWI segment.
• Mercedes-Maybach: Mercedes-Maybach sells ultra-luxury sedans and SUVs in India through Mercedes-Benz's dealer network, directly competing with Bentley's Flying Spur and Bentayga in the chauffeured executive segment. Same showroom geography, same UHNWI buyer profile, same luxury positioning.
• Aston Martin: Aston Martin sells luxury GT cars in India (Continental GT direct competitor) through authorized dealerships. Comparable exotic-luxury positioning, similar CBU import structure, and overlapping target buyer — particularly relevant given Aston Martin's flagship GT competes one-to-one with Bentley's Continental GT.
• McLaren: McLaren sells ultra-luxury British sports and GT cars in India through selective dealer representation. Comparable to Bentley on heritage-led British luxury positioning, exotic performance credentials, and CBU import distribution to the same Indian UHNWI self-drive enthusiast segment.
• Lamborghini: Lamborghini sells exotic supercars in India through authorized dealerships in the same three metros as Bentley, targeting the same HNW/UHNWI lifestyle buyer. Comparable business model (CBU import, authorized dealer network, bespoke customization) and overlapping showroom locations make it a direct India-market peer.
• Maserati: Maserati sells ultra-luxury Italian sedans, SUVs, and GTs in India through authorized dealers in Delhi and Mumbai. Comparable product lineup structure (SUV/sedan/GT), same CBU import model, and overlapping Indian ultra-luxury buyer pool.
• Rolls-Royce Motor Cars: Rolls-Royce is the most direct comparable to Bentley in India, both as an ultra-luxury British marque selling through authorized dealer showrooms in Mumbai, Delhi, and Bengaluru. Competes head-to-head for the same UHNWI buyer pool in the same price band with a similar bespoke-commissioned sales model.
• Bugatti: Bugatti (Volkswagen Group sister brand to Bentley) sells ultra-exclusive hypercars in India, competing for the same top-of-pyramid UHNWI buyers. Same parent group alignment, similar CBU distribution model, and direct overlap with Bentley's most affluent buyers.

Broad incumbents

• BMW India: BMW India is a broader luxury incumbent with a much wider Indian dealership footprint (20+ cities) and a broader model range that includes halo vehicles competing for aspirational luxury buyers. Less directly comparable on the ultra-luxury niche but relevant as the broader luxury automotive context within which Bentley India operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bentleymotors
• Facebookfacebook.com/BentleyMotors
• LinkedInlinkedin.com/company/bentley-india
• Instagraminstagram.com/bentleymotors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley India