The NewDEAL

What The NewDEAL does

The NewDEAL is a 501(c)(4) nonprofit political organization founded in 2011 and headquartered in Washington, DC (EIN #27-3147985). It operates a selective national network of nearly 250 center-left state and local elected officials — including councilmembers, county executives, mayors, state legislators, and statewide leaders below the governor level — drawn from all 50 states plus DC. The organization identifies rising pragmatic, results-oriented Democratic leaders through nominations, then connects them across state lines via virtual and in-person convenings, including the annual Leaders Conference, the Ideas Summit (run by the sister organization NewDEAL Forum), and the Ideas Challenge program. NewDEAL elevates its members' policy ideas through publications, the 'An Honorable Profession' podcast, 'The Roadmap' Substack, and email newsletters, and convenes policy working groups on climate, education, broadband, and democracy through NewDEAL Forum, which released an AI Task Force culminating report in December 2025.

The organization's product surface is content- and event-driven rather than technology-driven. There are no proprietary software products, platforms, or modules; rather, the network runs on standard digital infrastructure including EveryAction/FastAction for donor and email management, YouTube for podcast hosting, Substack for 'The Roadmap,' and active social media presence across LinkedIn, X, Facebook, Instagram, and YouTube. The revenue model relies on donations from individuals, foundations, and organizations, offered at suggested tiers from $15 to $500+ with monthly, quarterly, or yearly recurring options. Contributions are not tax-deductible because of the 501(c)(4) designation. Leadership includes CEO Debbie Cox Bultan, Vice President of Policy and Communications and NewDEAL Forum Executive Director Jonathon Dworkin, Chief of Staff Natasha Dabrowski, and a board chaired by Andy Berke with Helen Milby as Founder/Board Chair Emeritus. Honorary Co-Chairs are U.S. Senator Chris Coons and Congresswoman Marilyn Strickland. Notable alumni include Pete Buttigieg, Josh Shapiro, and Stacey Abrams, and the organization claims 1-in-4 members advance to higher office, with 3 alumni serving as governors and 19 in Congress.

Name

The NewDEAL

Legal name

The NewDEAL

Website

https://newdealleaders.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The NewDEAL is a 501(c)(4) nonprofit operating a selective national network of nearly 250 center-left state and local Democratic elected officials, connecting them through events, publications, podcasts, and policy working groups to elevate pragmatic progressive policy ideas.

Ownership category

akta.pro rank

Product category

Political Leadership Network

NAICS

Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

akta.pro secondary industries

State Legislature/Regional Assembly Administration (BPAIABAB), Mayor/City Manager & General Administration (BPAIACAA), Government, Public Policy & Regulatory Congresses (THAHAJAF)

Keywords

• Political leadership network
• Elected officials network
• Center-left policy advocacy
• Democratic leadership pipeline
• Policy publications

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: NewDEAL is a Washington, DC 501(c)(4) nonprofit corporation (EIN #27-3147985) that generates revenue through donations from individuals, foundations, and organizations. Contributions are not tax deductible. The organization offers various donation tiers ($15, $25, $50, $100, $250, $500, or custom amounts) with options for monthly, quarterly, or yearly giving. Contact: [email protected] or (202) 660-1340 ext. 4.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

The NewDEAL is a selective center-left network of state and local elected officials across the United States, including councilmembers, county executives, mayors, state legislators, and statewide leaders below the governor level. The organization recruits, connects, and elevates pragmatic, results-oriented progressive leaders through membership access, an annual Leaders Conference, an Ideas Summit, the Ideas Challenge, policy publications, a podcast (An Honorable Profession), and a Substack publication (The Roadmap).

Product overview

The NewDEAL is a political leadership network and organization, not a technology product company. Its offerings consist of a network membership program connecting center-left elected officials, content products including a podcast ('An Honorable Profession'), a Substack publication ('The Roadmap'), and a sister organization (NewDEAL Forum). The organization also organizes the Annual Leaders Conference, runs the Ideas Challenge program, publishes policy databases, and offers email newsletters. There are no software products, platforms, or modules in a technology sense.

Differentiator

Problem solved

Functional benefit

Brands

• An Honorable Profession: NewDEAL's weekly podcast featuring interviews with Democratic leaders
• The Roadmap
• FastAction

Products and services

• NewDEAL Network Membership A selective center-left network of state and local elected officials from across the United States, including councilmembers, county executives, mayors, state legislators, and statewide leaders below the governor level. Members gain access to peer networking, policy idea exchange, and leadership development.
• An Honorable Profession Podcast Award-winning podcast featuring interviews with Democratic leaders, elected officials, and policy discussions about governance and politics.
• The Roadmap (Substack publication) A Substack publication from The NewDEAL featuring policy analysis and political commentary targeted at center-left audiences.
• Annual Leaders Conference Annual in-person gathering of NewDEAL leaders, policy experts, and stakeholders for networking, idea exchange, and professional development.
• Ideas Challenge Annual competition showcasing innovative policy ideas submitted by NewDEAL Leaders, with entries published online.
• NewDEAL Forum AI Task Force Report 2025 policy report titled 'The Future of Government with AI', published by the NewDEAL Forum's AI Task Force, addressing the use of AI in government.
• Email Newsletters Email newsletter products including the 2 Minute Download (weekly), events invitations, podcast updates, press clips, and NewDEAL Forum updates.
• NewDEAL Publications and Databases Collection of policy publications, research papers, databases, and reports from The NewDEAL and its network of elected officials.

Quantifiable outcome

• 1 in 4 NewDEALers have gone on to higher office
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• NewDEAL ForumcoreStrategic or Co-development Partner · 1 January 2025NewDEAL Forum is a sister organization to NewDEAL that serves as home to policy groups on climate, education, broadband, democracy, and more. The Forum hosts the annual Ideas Summit and publishes policy reports including the AI Task Force 2025 Culminating Report 'The Future of Government with AI'. Anne Slaughter Andrew serves as NewDEAL Forum Board Chair.
• EveryAction/FastActionsupportingTechnology or IntegrationEveryAction and FastAction provide the digital infrastructure for NewDEAL's donor management, email marketing, and constituent engagement tools. The platform handles donation processing, email list management, and FastAction login for quick action campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brookings Institution: Brookings is one of the largest and most established think tanks in the U.S., producing influential policy research. While not Democratic-aligned in the partisan sense, it engages with elected officials on policy development and is comparable to NewDEAL as a policy-focused institution working with government leaders.
• Center for American Progress: CAP is a major Democratic policy and advocacy think tank producing influential research and policy recommendations. It operates in the same Democratic policy ecosystem as NewDEAL but at a significantly larger scale and broader scope, with paid staff, a 501(c)(3), and an affiliated action fund.
• New America: New America is a major think tank producing policy research across a wide range of domestic issues. It is comparable as a Democratic-aligned policy institution but operates on a much larger scale with a broader mandate than NewDEAL's state/local elected-officer focus.

Direct peers

• Run for Something: Run for Something recruits and supports young, diverse Democrats to run for down-ballett state and local offices. It shares NewDEAL's mission of building the Democratic bench at the state and local level, though it focuses on candidate recruitment rather than incumbent development.
• Arena: Arena is a political organization recruiting and supporting Democrats to run for state and local office, with a particular emphasis on young leaders and down-ballett races. It is comparable to NewDEAL in its focus on building the Democratic bench through targeted recruitment.
• RISE (RISE Stronger): RISE is a national political organization working with elected officials, candidates, and policymakers to advance progressive policy. It shares NewDEAL's model of networking elected officials and providing policy support, though with a more progressive orientation.
• Third Way: Third Way is a national center-left policy organization promoting moderate Democratic ideas. Like NewDEAL, it occupies the pragmatic, pro-growth space within the Democratic ecosystem and engages directly with elected officials on policy development and political strategy.
• EMILY's List: EMILY's List is a major Democratic political organization supporting pro-choice women candidates across all levels of office. It is comparable as a Democratic-aligned infrastructure organization focused on candidate advancement, with similar membership/donor engagement models.
• New Politics: New Politics is a political organization that recruits and supports veterans and millennials to run for office. It shares NewDEAL's mission of expanding the Democratic bench at the state and local level through targeted recruitment and support.

Others

• Democratic Leadership Council (historical): The DLC was NewDEAL's direct predecessor — a center-left Democratic organization that served as the institutional home for pragmatic, pro-growth elected officials before shuttering in 2011. It is included as a historical reference point for NewDEAL's positioning as a successor organization filling the DLC's void.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewDEALLeaders
• YouTubeyoutube.com/channel/UCDCEnqrxozcG72G9wZIEThQ
• Facebookfacebook.com/NewDEALLeaders
• LinkedInlinkedin.com/company/the-newdeal
• Instagraminstagram.com/newdealleaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NewDEAL