New Economy Project

What New Economy Project does

New Economy Project is a New York City-based non-profit organization, founded in 1995 and operating with approximately 13 employees, that works with community groups to advance economic justice for low-income New Yorkers and communities of color. The organization convenes multiple coalitions and campaigns — NYCCLI (community land trusts), Public Bank NYC, the NYS Community Equity Agenda, and the STOP Coalition — covering affordable housing, public banking, statewide equity, and predatory lending reform. It delivers free legal services through the NYC Financial Justice Hotline, an impact litigation program, and a Know Your Rights resource library, and supports community groups with research, policy analysis, educational curricula, and mapping tools for economic justice organizing.

The organization also operates the New Economy Loan Fund, providing flexible, low-cost loans to fuel NYC's cooperative economy, which extends its model beyond advocacy into direct financial service delivery. New Economy Project's go-to-market is community-led: it reaches beneficiaries and coalition partners through grassroots organizing, in-person workshops, digital channels (website, email newsletter, Instagram, Facebook, YouTube, Bluesky, TikTok), and earned media coverage. Its programs, including the hotline, legal advice, workshops, and publications, are provided at no cost to beneficiaries.

The business model is non-profit and grant-dependent. Revenue is sourced from individual donations (via the website), cy pres awards from legal settlements, and grants from funders/supporters acknowledged in annual action reports. The organization does not disclose specific revenue figures. Its most recent strategic move is participation in the June 2026 launch of the STOP Coalition, a national coalition of ~2 dozen community, labor, faith-based organizations and credit unions across 21 states, targeting big-tech-backed earned wage access payday lending.

Name

New Economy Project

Legal name

New Economy Project

Website

https://neweconomynyc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Economic Justice Advocacy Services

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industries

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM), Governance, Democracy & Rule of Law (BPAGABAI), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Economic justice advocacy
• Community organizing services
• Financial legal services
• Community land trusts
• Cooperative economy lending

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: The organization accepts donations from individuals and supporters through their website donation page.
2. Cy Pres Awards: The organization receives cy pres awards from legal settlements, which are mentioned as a way to support their work.
3. Funder/Supporter Grants: The organization is supported by funders and annual action reports are published detailing supporters.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

New Economy Project works with community groups in New York City to build a just local economy by convening coalitions on community land trusts, public banking, and racial equity; providing direct legal services through the NYC Financial Justice Hotline and Impact Litigation; producing research and policy reports; delivering civic education and Know Your Rights resources; and operating the New Economy Loan Fund for cooperative and community-owned enterprises. All services are offered free of charge to community groups and low-income New York City residents.

Product overview

New Economy Project is a non-profit organization focused on economic justice rather than a technology product company. Its offerings consist of advocacy programs, legal services, research initiatives, educational resources, and financial programs organized around community organizing for a just economy in New York. The portfolio includes coalition programs (Community Land Trusts for NYC, Public Banks for Public Good, NYS Community Equity Agenda, STOP Coalition), legal assistance services (NYC Financial Justice Hotline, Know Your Rights library, Impact Litigation), research and policy tools (Reports and Publications, Mapping for Economic Justice), educational programming (Education for Community Power), and the New Economy Loan Fund for cooperative businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• NYC Financial Justice Hotline

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• STOP Coalition (Stop Taking Our Pay)coreStrategic or Co-development Partner · 29 June 2026New Economy Project is part of the launch of the STOP Coalition, a national coalition of 2 dozen community, labor, and faith-based organizations plus community development credit unions from 21 states, fighting against predatory earned wage access payday loans disguised as financial benefits.
• NYCCLI (NYC Community Land Trust Initiative)coreStrategic or Co-development PartnerNew Economy Project co-founded and convenes NYCCLI, an alliance fighting for community control of land and permanently affordable housing through community land trusts in New York City.
• Public Bank NYC CoalitioncoreStrategic or Co-development PartnerNew Economy Project convenes Public Bank NYC, a coalition fighting for a public bank for New York City to serve public interests over private profit.
• NYS Community Equity AgendacoreStrategic or Co-development PartnerNew Economy Project organizes the NYS Community Equity Agenda to advance financial justice and community wealth building across New York State.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Consumer Law Center: National nonprofit focused on consumer financial protection through litigation, policy advocacy, and publications. Directly comparable through its legal-services-driven approach to financial justice for low-income consumers.
• Center for Responsible Lending: National nonprofit research and policy organization focused on predatory lending practices. Closely comparable given New Economy Project's STOP Coalition work targeting payday lenders and earned wage access products.
• Prosperity Now: National nonprofit focused on economic opportunity and financial justice for low-income communities through research, policy, and partnerships. Directly comparable as a peer advocacy organization operating in the same economic justice and community wealth-building space.
• Take On Wall Street: Coalition advocating against concentrated corporate power in the financial sector. Directly comparable as a coalition-led effort advancing economic justice and financial system reform.
• Americans for Financial Reform: Coalition-based nonprofit advocating for a fair and stable financial system. Directly comparable in its coalition-convening model targeting predatory financial practices and systemic reform.
• Association for Neighborhood and Housing Development: NYC-based coalition of community groups focused on housing, economic justice, and neighborhood preservation. Closely comparable as a NYC-based convening nonprofit in adjacent community development and equity work.
• Right to the City: National alliance of community-based organizations focused on equitable urban development and resisting displacement. Comparable in coalition organizing for community control of land and resources, with overlapping public banking and CLT advocacy.

Regional players

• Woodstock Institute: Chicago-based nonprofit conducting research and policy advocacy on equitable economic development. Comparable mission and policy-research-driven approach, though serving a different primary geography.

Broad incumbents

• National Community Reinvestment Coalition: National coalition focused on fair lending and community reinvestment. Comparable in coalition-based advocacy for financial justice, though operating at a larger scale and broader scope across banking and lending.

Others

• Community Development Financial Institutions Fund: U.S. Treasury program that supports CDFIs and community development lending. Relevant as an ecosystem participant and potential funding channel for the New Economy Loan Fund and STOP Coalition credit union partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/nedapnyc
• Facebookfacebook.com/NewEconomyProject
• Instagraminstagram.com/neweconomyproject
• TikToktiktok.com/@neweconomynyc
• LinkedInlinkedin.com/company/new-economy-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Economy Project