What New England HD does

New England HD is a privately held, two-location authorized Harley-Davidson motorcycle dealership operating as Laconia Harley-Davidson in Meredith, NH (239 Daniel Webster Hwy) and White Mountain Harley-Davidson in North Conway, NH (1275 White Mountain Highway). The company sells the full 2025-2026 Harley-Davidson lineup across five categories — Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport — alongside a used motorcycle inventory including a $15K-and-under subsegment.

Beyond vehicle sales, the business operates a full-service ecosystem: a certified technician service department, OEM and aftermarket parts and accessories, Motorclothes apparel and collectibles, a RickPetko custom builds department, a Harley-Davidson Riding Academy for new-rider training, and finance/insurance products delivered through Harley-Davidson Financial Services (HDFS). Go-to-market is direct-to-consumer, combining physical showrooms with a website (laconiaharley.com) supporting inventory browsing, trade-in valuation, financing pre-approval, VIP test rides, and a Fly and Ride program.

Revenue mechanics span one-time motorcycle sales, recurring service and parts revenue, financing/insurance back-end, custom build professional services, and Riding Academy tuition. The dealership is the host site of the annual Laconia Motorcycle Week (June 13-21), one of the largest U.S. motorcycle rallies, and is deeply integrated with the Winni H.O.G. (Harley Owners Group) chapter, the LHD Ride charity, Harleys for Hospice raffle, and the Collin Zaremba Memorial Fund, which together form the core community-engagement and demand-generation engine of the business.

Name

New England HD

Legal name

Laconia Harley-Davidson

Website

https://newenglandhd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New England HD is a privately held, two-location authorized Harley-Davidson motorcycle dealership (Laconia HD in Meredith, NH and White Mountain HD in North Conway, NH) selling new and pre-owned Harley-Davidson motorcycles plus service, parts, custom builds, rider training, and financing to individual consumer riders.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership / Powersports Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Harley-davidson dealership
• Motorcycle sales
• Motorcycle service repair
• Parts accessories apparel
• Riding academy training

Headquarters

HQ city

Meredith

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Motorcycle Sales: Sale of new and pre-owned Harley-Davidson motorcycles including touring, cruiser, trike, adventure touring, and sport models. Also includes $15K and under used bike inventory.
2. Service and Repair: Certified technician service department for motorcycle maintenance and repairs.
3. Parts and Accessories: Sale of OEM and aftermarket parts, accessories, and Motorclothes apparel and collectibles.
4. Finance and Insurance: Financing options through Harley-Davidson Financial Services (HDFS), insurance products, and extended service plans.
5. Custom Builds: Custom motorcycle builds through RickPetko custom builds department.
6. Training Programs: Riding Academy training programs teaching customers to ride.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New England HD is a two-store authorized Harley-Davidson franchise dealership selling new and certified pre-owned Harley-Davidson motorcycles across Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport categories, complemented by a full-service department with certified technicians, OEM and aftermarket parts and accessories, Motorclothes apparel and collectibles, custom motorcycle builds (RickPetko), and a Harley-Davidson Riding Academy for rider training. It also facilitates financing through Harley-Davidson Financial Services, trade-in valuations, VIP extended service plans, and Harley-Davidson insurance products for individual riders in New Hampshire.

Product overview

New England HD operates as a multi-location Harley-Davidson motorcycle dealership network comprising Laconia Harley-Davidson and White Mountain Harley-Davidson in New Hampshire. The company offers a comprehensive portfolio of Harley-Davidson motorcycles across five categories: Grand American Touring (Street Glide, Road Glide, CVO models), Cruiser (Street Bob, Low Rider S/ST, Breakout, Fat Boy, Heritage Classic), Trike (three-wheeled models), Adventure Touring (Pan America), and Sport (Nightster, Sportster S). Beyond vehicle sales, the business provides a full ecosystem of services including certified motorcycle service and repairs, OEM parts and accessories, Motorclothes apparel and collectibles, custom builds, learn-to-ride training academy, financing through HDFS, insurance products, trade-in valuation, and VIP extended service plans. The company also operates during special events including Laconia Motorcycle Week.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand American Touring Motorcycles New Harley-Davidson Grand American Touring motorcycles including Street Glide, Road Glide, Street Glide Limited, Road Glide Limited, and CVO models (CVO Street Glide, CVO Road Glide ST, CVO Street Glide ST, CVO Street Glide Limited) designed for long-distance touring, sold to individual riders.
• Cruiser Motorcycles New Harley-Davidson Cruiser motorcycles including Street Bob, Low Rider S, Low Rider ST, Breakout, Fat Boy, Heritage Classic, Super Glide, and Deadwood models sold to individual riders and enthusiasts.
• Trike Motorcycles Three-wheeled Harley-Davidson motorcycles including CVO Street Glide 3 Limited, Road Glide 3, and Street Glide 3 Limited sold to individual riders seeking stability and touring capability.
• Adventure Touring Motorcycles Harley-Davidson Pan America adventure touring motorcycles (Pan America 1250 ST, 1250 Special, and 1250 Limited) sold to individual riders seeking on- and off-road capability.
• Sport Motorcycles Harley-Davidson Sport motorcycles including Nightster, Nightster Special, and Sportster S sold to individual riders seeking performance-oriented Harley-Davidson models.
• Pre-Owned Motorcycles Certified pre-owned and used Harley-Davidson motorcycles available for sale, including a dedicated inventory of bikes priced at $15,000 and under, offered to individual value-conscious riders.
• Motorcycle Service and Repair Certified technician motorcycle maintenance, diagnostics, and repair services performed at the dealership service department for Harley-Davidson owners.
• Parts and Accessories OEM Harley-Davidson parts and aftermarket accessories sold to motorcycle owners for replacement and customization.
• Clothing and Collectibles (Motorclothes) Harley-Davidson Motorclothes branded apparel, helmets, jackets, and collectibles sold to riders, enthusiasts, and gift buyers.
• Custom Builds (RickPetko) Custom motorcycle builds and modifications delivered through the RickPetko custom builds department for individual riders seeking personalized Harley-Davidson motorcycles.
• Learn to Ride / Riding Academy Motorcycle riding lessons and certification training programs teaching new riders to ride, delivered as the Harley-Davidson Riding Academy.
• Financing and Insurance Services Motorcycle financing pre-approval and loan origination through Harley-Davidson Financial Services, plus Harley-Davidson insurance products offered to individual motorcycle purchasers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Harley-Davidson Motor CompanyflagshipOEM/ Whitelabel/ Licensing PartnerAuthorized Harley-Davidson franchise dealer. Sells new and certified pre-owned Harley-Davidson motorcycles, uses HDFS for financing, offers Harley-Davidson insurance, and participates in H.O.G. membership program.
• Winni H.O.G. ChaptercoreGTM or Marketing PartnerHarley Owner's Group local chapter hosting charity rides including the LHD Ride benefiting Greater Lakes Region Children's Fund. Dealership hosts chapter events and rides.
• Fill Your Cup NHminorGTM or Marketing PartnerCoffee vendor participating in charity rides and events at the dealership, providing refreshments during LHD Ride events.
• Granite VNA / Harleys for HospiceminorGTM or Marketing PartnerCharitable partnership for annual Harleys for Hospice motorcycle raffle benefiting Granite VNA hospice care.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manchester Harley-Davidson: Authorized Harley-Davidson dealer in New Hampshire offering the full new/used/service/parts/apparel stack. Competes for the southern New Hampshire and northern Massachusetts rider segment.
• Harley-Davidson of Boston: Authorized Harley-Davidson dealer in the greater Boston metro competing for southern New Hampshire riders. Full-service dealership with new/used sales, certified service, parts, accessories, and apparel.
• House of Harley-Davidson: Large multi-line Harley-Davidson franchise group in the Milwaukee/Greenfield area with extensive service, parts, Motorclothes, Riding Academy, and F&I operations — a benchmark for the multi-revenue-stream dealer model New England HD operates.
• Seacoast Harley-Davidson: New Hampshire/seacoast-area Harley-Davidson franchise with comparable full-line sales, service, parts, Motorclothes, and finance offerings. Overlapping catchment with New England HD.
• Granite State Harley-Davidson: Authorized Harley-Davidson franchise dealer in New Hampshire, directly competing with New England HD for the same regional buyer pool across new/used sales, service, parts, and F&I. Closest same-state competitor.
• American Road Group: Multi-rooftop Harley-Davidson dealership group; the careers URL on New England HD's site points to americanroad.biz, indicating this dealership operates within or alongside the American Road dealer network. Direct comparable in business model and franchise footprint.

Broad incumbents

• RideNow Powersports: Large multi-brand powersports dealer group operating multiple rooftops across the U.S. Comparable business model (multi-store franchise sales, service, F&I, apparel) but with broader OEM diversification rather than single-brand Harley focus.

Others

• RevZilla / Cycle Gear: Major online and retail powersports aftermarket parts, accessories, and apparel retailer. Not a direct vehicle-sales competitor but competes for parts/accessories/apparel spend that New England HD captures in-store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/laconiaharley
• LinkedInlinkedin.com/company/new-england-hd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New England HD