NEW HEIGHTS CHIROPRACTIC

What NEW HEIGHTS CHIROPRACTIC does

New Heights Chiropractic & Wellness Clinic is a privately held, single-location chiropractic and wellness practice founded in 2003 by Dr. Leigh Frisbee Lenz in Eagle Point, Oregon, serving the Southern Oregon / Rogue Valley region. The clinic delivers a family-friendly multi-modality care model spanning spinal adjustments (including the Activator method), massage therapy (five licensed therapists), pediatric and prenatal care (Webster technique), veterinary/animal chiropractic, DOT/CDL and sports physicals, custom orthotics, nutritional counseling with supplement resale, and FDA-cleared Erchonia low-level laser therapy and Zerona Z6 body contouring.

The business operates on a mixed fee-for-service and insurance-billing model, participating as a preferred provider with major networks (Aetna, Blue Cross Blue Shield, Cigna, Providence, Moda, Pacificsource, etc.) and processing auto insurance and workers' compensation claims. Discretionary, non-insurance cash streams include $95 DOT physicals, $35 sports physicals, eight-session Zerona body contouring packages, and farm-call large animal visits with mileage-based surcharges. The ChirohealthUSA discount plan offers a low-fee membership for uninsured and high-deductible patients.

The clinic runs a sales-led, direct-to-consumer GTM focused on its local catchment: a website with online scheduling and new patient forms, prominent phone-based booking, off-site spinal and postural screenings at malls, health fairs, community events, and workplaces, and a corporate wellness channel. Patient testimonials and community awards (Best of Rogue 2025 winner, Southern Oregon's Best of the Best 2021 second place, 2015 Favorite Chiropractor) drive word-of-mouth. The practice is staffed by 3 doctors (Dr. Leigh Frisbee Lenz, Dr. Chance W. Beecher, Dr. Vi Au as a coming-soon acupuncturist), 5 licensed massage therapists, and 3 office/billing staff, with no external investors, no parent company, and no additional locations.

Name

NEW HEIGHTS CHIROPRACTIC

Legal name

New Heights Chiropractic and Wellness Clinic

Website

https://newheightschiropractic.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

New Heights Chiropractic & Wellness Clinic is a privately owned, single-location chiropractic and wellness practice in Eagle Point, Oregon, serving Southern Oregon families with adjustments, massage therapy, laser therapy, animal adjusting, DOT/sports physicals, and nutrition counseling.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAB

Sports Chiropractic & Performance Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAD

Prenatal & Postpartum Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAC

Pediatric & Family Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAI

Pain Management Chiropractic (Neck/Back/Sciatica)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic care services
• Low-level laser therapy
• Massage therapy services
• Animal chiropractic care
• Prenatal pediatric chiropractic

Headquarters

HQ city

Eagle Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Services and Insurance Billing: Fee-for-service chiropractic care with insurance billing. The clinic participates in most insurance programs and will call for pre-certifications and file claims on behalf of patients. Payment is due at time of service including co-pays, co-insurance, deductibles, and patients without third-party reimbursement.
2. DOT/CDL Physicals: DOT physical examination for commercial drivers at $95, payable via cash, credit or debit card. Does not bill insurance for DOT physicals.
3. Sports Physicals: Pre-participation sports physicals for children in 6th-12th grade and other organizations (Pop Warner Football, etc.) at $35 per exam. Does not bill insurance.
4. Zerona Body Contouring Treatments: Body contouring laser treatment program consisting of 8 sessions (2 times per week, 40 minutes each session). Results are long-lasting as long as patients maintain calorie neutral diet.
5. Low-Level Laser Therapy: Treatment sessions for various conditions. Most conditions respond in 2-12 sessions. No charge consultations offered to discuss if laser therapy would be beneficial.
6. Animal Chiropractic Services: Small animal adjustments (dogs, cats, rabbits) at the clinic; large animal farm calls at owner's property with additional travel charges.
7. ChirohealthUSA Discount Plan: Membership in ChirohealthUSA discount medical plan providing discounts for a nominal yearly fee for services received in the clinic for patients with high deductibles or no chiropractic insurance coverage.
8. Nutritional Supplements: Sale of nutritional supplements including Juice Plus, BioSpec, Standard Process, Pure Encapsulations, Nordic Naturals, and Young Living Oils.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Heights Chiropractic & Wellness Clinic is a family-friendly chiropractic practice in Eagle Point, Oregon, providing spinal adjustments, massage therapy, low-level laser therapy, Zerona body contouring, animal chiropractic, DOT/sports physicals, pediatric and pregnancy care, custom orthotics, physiotherapy, and nutritional counseling. The clinic delivers personalized, non-cookie-cutter treatment plans combining multiple therapeutic approaches to address musculoskeletal pain, sports injuries, prenatal discomfort, and general wellness needs.

Product overview

New Heights Chiropractic and Wellness Clinic offers a family-friendly suite of chiropractic and wellness services centered on spinal health and natural healing. The practice combines core chiropractic adjustments with complementary therapies including massage therapy, low-level laser therapy, and physiotherapy to address conditions ranging from back pain to sports injuries. Specialized services include animal chiropractic, pediatric and pregnancy care (including Webster technique), DOT/sports physicals, nutrition counseling, and Zerona body contouring laser. The clinic operates on a model of personalized treatment plans combining multiple therapeutic approaches tailored to individual patient needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Spinal correction utilizing gentle chiropractic techniques to address skeletal misalignment, muscle tension, and nerve function. Includes Activator method and other manual adjustment techniques for individuals and families seeking relief from pain and improved wellness.
• Massage Therapy
• Low Level Laser Therapy
• Zerona Z6 Body Contouring Laser
• Animal Adjusting
• DOT and Sports Physicals
• Pediatric and Pregnancy Care
• Nutrition Counseling and Supplements
• Custom Orthotics
• Physiotherapy
• Corrective Exercises
• Spinal and Postural Screenings

Quantifiable outcome

• Clients in Zerona clinical trial lost an average of 3.72-6.2 inches in just 6, 40-minute sessions
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ErchoniacoreTechnology or IntegrationErchonia is the leading low-level laser company in the country, holding 21 of the 23 low-level laser patents. New Heights Chiropractic uses Erchonia lasers in their clinic for FDA-approved low-level laser therapy treatments to reduce pain and enhance healing without drugs or invasive surgery.
• Foot LevelerscoreTechnology or IntegrationFoot Levelers provides custom-molded orthotics prescribed and fitted at New Heights Chiropractic. The clinic offers Foot Levelers orthotics to address foot pain and provide overall body support.
• ChirohealthUSAminorChannel Partner/ Reseller/ DistributorDiscount medical plan that New Heights Chiropractic participates in, providing discounts to patients and family members for a nominal yearly fee for services received in the clinic. Designed for patients with high deductibles or no chiropractic insurance coverage.
• Insurance NetworkscoreChannel Partner/ Reseller/ DistributorNew Heights Chiropractic is a preferred provider for many insurance companies including Aetna, All Care, Blue Cross & Blue Shield, Cigna, Coventry, First Health, Healthnet, Liberty Mutual, Moda, Pacificsource, Providence, Samaritan, and others. The clinic files insurance claims on behalf of patients.
• Auto Insurance CompaniesminorChannel Partner/ Reseller/ DistributorInsurance companies that New Heights Chiropractic has worked with for auto injury patients including Allstate, American Family Insurance, Country Companies, Farmers, GEICO, Liberty Mutual, Progressive, SAIF, and State Farm. After accidents, these companies typically pay 100% of treatment costs.
• International Chiropractic Pediatric Association (ICPA)coreStrategic or Co-development PartnerICPA is the organization through which Dr. Leigh received Webster technique certification for pregnancy care. The clinic is a member of ICPA and refers patients to their website for information about children, vaccinations, and pregnancy.

Scale indicators1 record

Recent moves6 records

Broad incumbents

• Chiro One Wellness Centers: Multi-location chiropractic group in the Midwest offering adjustments, massage, and rehabilitation therapy. Comparable service mix and patient education emphasis at meaningfully larger scale.
• The Joint Chiropractic: Largest U.S. chiropractic franchise with hundreds of locations. Comparable on core chiropractic service delivery but operates a membership/drop-in retail model rather than the personalized multi-service model of New Heights.
• HealthSource Chiropractic: Franchise system combining chiropractic with progressive rehab, decompression, and wellness services. Closely comparable service portfolio and emphasis on insurance-billed care.

Direct peers

• BackFit Health + Spine: Multi-location chiropractic and rehab group offering adjustments, massage, physical therapy, and weight loss services. Comparable service breadth and patient demographic targeting.
• LifeClinic: Chiropractic and rehabilitation services operated inside Life Time Fitness centers. Comparable in combining chiropractic with broader wellness offerings, though located within a fitness-anchored retail channel.
• 100% Chiropractic: Franchise chiropractic brand offering adjustments plus massage, supplements, and stretch therapy under one roof. Directly comparable to New Heights' multi-modality wellness positioning and retail-adjacent brand presentation.
• AIRROSTI: Chain of providers focused on musculoskeletal pain treatment using manual therapy and active recovery. Comparable focus on outcome-driven pain care and insurance-billed services.

Regional players

• Tuck Chiropractic Clinic: Multi-location chiropractic group serving Southwest Virginia with adjustments, massage, and rehab. Comparable in service mix and regional independent-group positioning, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-heights-chiropractic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW HEIGHTS CHIROPRACTIC