New in Setúbal
New in Setúbal is a regional digital lifestyle publication covering food, culture, shopping, fitness, and events in Setúbal, Portugal, operated by MadMen, Lda. as part of the 10-city New in (NiT) network and supported by advertising partnerships.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What New in Setúbal does
New in Setúbal is a regional digital lifestyle publication covering the Setúbal area of Portugal, operating as part of the broader "New in" (NiT) network of city-specific lifestyle sites that also includes Amadora, Barreiro, Braga, Cascais, Évora, Guarda, Oeiras, Porto, and Seixal. The publication produces editorial content across five primary categories: Comida (Food), Cultura (Culture), Compras (Shopping), Fit (Fitness), and Fora de casa (Out and about), covering local events (including the annual Feira de Sant'Iago), restaurants, cultural activities, retail, wellness, and outdoor activities targeted at Setúbal residents and visitors. The publication is owned by MadMen, Lda., a Portuguese private media company, and shares infrastructure with cross-platform sub-brands NiTtv (video), NiTtravel (travel and booking), NiTfm (radio), NiTcom (cinema/shopping), and Pets in Town (pet content).
New in Setúbal firmographics
Firmographics- Name
- New in Setúbal
- Legal name
- MadMen, Lda.
- Website
- https://newinsetubal.nit.pt
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New in Setúbal is a regional digital lifestyle publication covering food, culture, shopping, fitness, and events in Setúbal, Portugal, operated by MadMen, Lda. as part of the 10-city New in (NiT) network and supported by advertising partnerships.
- Ownership category
- akta.pro rank
New in Setúbal industry classification
Industry- Product category
- Online Lifestyle Media
- NAICS
- Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)
Keywords
New in Setúbal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels4 records
New in Setúbal product offering
Product offeringCore offering
New in Setúbal is a regional digital lifestyle magazine and website that publishes editorial content covering local events, restaurants, culture, shopping, fitness, and outdoor activities in Setúbal, Portugal. The publication is organized into five content sections (Comida, Cultura, Compras, Fit, Fora de casa) and is part of the broader NiT (New in) network of city guides covering multiple Portuguese cities. Content is freely accessible to readers and monetized through advertising partnerships.
Product overview
New in Setúbal is a regional lifestyle magazine and website that operates as part of the broader 'New in' (NiT) Portuguese media network. The platform provides editorial coverage across five main content categories: Comida (Food), Cultura (Culture), Compras (Shopping), Fit (Fitness), and Fora de casa (Out and about). The network includes sister city sites (Amadora, Barreiro, Braga, Cascais, Évora, Guarda, Oeiras, Porto, Seixal, Setúbal) and cross-platform sub-brands including NiTcom (cinema/shopping), NiTtv (video content), NiTtravel (travel), NiTfm (radio), and Pets in Town (pet content). The publication covers local events such as the annual Feira de Sant'Iago and features editorial content about restaurants, cultural events, retail, wellness, and outdoor activities in the Setúbal region.
Differentiator
Problem solved
Functional benefit
Products and services
- New in Setúbal (NiS / NiT Setúbal) A regional lifestyle magazine and website covering local events, restaurants, culture, shopping, fitness, and outdoor activities in Setúbal, Portugal. Offers free editorial content targeted at local residents and visitors. Part of the 'New in' (NiT) regional media network spanning multiple Portuguese cities.
Companies that use New in Setúbal
Customer profileSegments1 record
Ideal customer profiles3 records
New in Setúbal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New in Setúbal partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
New in Setúbal competitors and assessment
Company assessmentBroad incumbents
- Time Out (Time Out Portugal): Time Out is a global lifestyle media brand covering food, culture, events, and things to do in major cities. Time Out Portugal serves the same lifestyle content niche as New in Setúbal but at a broader (national) scale and with international brand recognition.
- Eater: Major digital food and restaurant media brand covering dining scenes in cities worldwide. Comparable to New in Setúbal's 'Comida' section but operates at much larger scale and focuses exclusively on food rather than full lifestyle coverage.
- Observador (lifestyle/local): Major Portuguese digital news outlet with strong lifestyle coverage. Comparable in digital publishing and ad-supported model, but operates nationally and is broader in editorial scope than a single-city lifestyle publication.
Direct peers
- New in Porto (NiT network): A sister city site within the same NiT network, covering lifestyle content in Porto with the same editorial format and parent ownership. Most directly comparable peer given shared operating model, content categories, and monetization approach.
- NiT (main hub): The flagship of the NiT network, providing national-level lifestyle content in Portugal. Directly comparable as the brand umbrella and editorial standard-setter for New in Setúbal, sharing content, conventions, and monetization frameworks.
- New in Cascais (NiT network): Another NiT network city site covering lifestyle content in Cascais. Direct peer operating under the same editorial template, content verticals, and ad-supported revenue model.
Emerging players
- NiTtv: A sister video platform within the NiT network covering food, travel, and lifestyle content. Comparable in subject matter and audience but differentiated by video format rather than written editorial articles.
Regional players
- Visitar (Setúbal tourism): Portugal-focused tourism content platform. Comparable in covering local attractions and events but oriented toward tourist visitors rather than residents, and focused on destination tourism rather than the broader lifestyle mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New in Setúbal social profiles
Digital presenceNew in Setúbal financial estimates
Financial estimateRevenue estimate
Valuation estimate
New in Setúbal leadership team
Management profileNumber of profiles
New in Setúbal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New in Setúbal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New in Setúbal
What does New in Setúbal do?
New in Setúbal is a regional digital lifestyle magazine and website that publishes editorial content covering local events, restaurants, culture, shopping, fitness, and outdoor activities in Setúbal, Portugal. The publication is organized into five content sections (Comida, Cultura, Compras, Fit, Fora de casa) and is part of the broader NiT (New in) network of city guides covering multiple Portuguese cities. Content is freely accessible to readers and monetized through advertising partnerships.
Is New in Setúbal a public or private company?
New in Setúbal is a private company. It is classified as corporate owned and is currently operating.
When was New in Setúbal founded?
New in Setúbal was founded in -1. It employs 11 to 50 people.
Who are New in Setúbal's main competitors?
Broad incumbents on record are Time Out (Time Out Portugal), Eater and Observador (lifestyle/local). Direct peers are New in Porto (NiT network), NiT (main hub) and New in Cascais (NiT network). NiTtv is listed as an emerging player. Visitar (Setúbal tourism) is listed as a regional player.
Does New in Setúbal have an API?
No public API is recorded for New in Setúbal.
What industry is New in Setúbal in?
New in Setúbal's product category is Online Lifestyle Media. Its primary akta.pro industry code is MPAJAJAA, Self-Publishing Platforms (KDP-style Marketplaces & Portals). Its NAICS code is 712 and its SIC code is 7330.