New Master Rio
New Master Rio is a Brazilian health insurance brokerage distributing plans from major carriers (Amil, Bradesco, SulAmérica, Unimed) and a proprietary senior plan (Leve Saúde) through hundreds of brokers across seven Rio de Janeiro state offices.
- Company typePrivate
- Founded-
- HeadquartersRio de Janeiro, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What New Master Rio does
New Master Rio, operating under the legal name Saude Carioca Corretora LTDA (CNPJ: 48.898.512/0001-43), is a health insurance brokerage firm headquartered in Rio de Janeiro, Brazil. The company acts as an intermediary between customers and health insurance operators registered with ANS (Agência Nacional de Saúde Suplementar), distributing plans from major carriers including Amil, Bradesco Saúde, SulAmérica, Golden Cross, Intermédica, Assim Saúde, and Unimed. In addition to multi-carrier distribution, New Master Rio offers its proprietary "Leve Saúde" plan, designed specifically for seniors with reduced waiting periods on consultations/exams, reduced hospitalization waiting periods, and discounts for elderly policyholders. The company also offers dental insurance through Amil Dental and serves both individual/family customers and small businesses, including MEI (individual micro-entrepreneurs) with special CNPJ/MEI conditions.
The firm operates through a network of hundreds of insurance brokers/counselors who provide face-to-face consultations and personalized quotes based on customer profiles, supported by an online quotation form and the Callix CRM system (newmaster.callix.com.br) for consultant management. With approximately 180 employees and seven physical office locations across Rio de Janeiro state — Rio de Janeiro (Centro/Méier/Madureira), Niterói, Campo Grande, Nova Iguaçu, and Duque de Caxias — the company positions itself as one of the largest health insurance brokerages in the state. The company is LGPD-compliant (Lei Geral de Proteção de Dados).
Revenue is generated through commissions earned from insurance carriers for policies sold (an affiliate/referral revenue model). The go-to-market is sales-led and consultant-driven: customers are acquired through referrals from the broker network, the website quote form, word-of-mouth, and an organic social presence on Facebook and Instagram. The underlying technology is a standard brokerage stack — web quote form plus third-party Callix CRM — with no proprietary AI, data, or platform IP disclosed.
New Master Rio firmographics
Firmographics- Name
- New Master Rio
- Legal name
- Saude Carioca Corretora LTDA
- Website
- https://newmasterrio.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Master Rio is a Brazilian health insurance brokerage distributing plans from major carriers (Amil, Bradesco, SulAmérica, Unimed) and a proprietary senior plan (Leve Saúde) through hundreds of brokers across seven Rio de Janeiro state offices.
- Ownership category
- akta.pro rank
New Master Rio industry classification
Industry- Product category
- Health Insurance Brokerage
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Accident & Health Insurance (6321), Services-Health Services (8000)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where New Master Rio is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
New Master Rio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: New Master Rio operates as a health insurance intermediary/broker (corretora), earning commissions from insurance carriers for policies sold. They represent multiple health insurance providers including Amil, Bradesco Saúde, SulAmérica, Golden Cross, Intermédica, Assim Saúde, and Unimed.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New Master Rio product offering
Product offeringCore offering
New Master Rio is a health insurance brokerage (corretora de planos de saúde) that acts as an intermediary between customers and ANS-registered health insurance carriers in Brazil. The firm distributes partner plans from multiple carriers and also offers its own proprietary senior-focused plan, Leve Saúde, supported by an online quotation tool and a multi-branch retail broker network.
Product overview
New Master Rio is a health insurance brokerage firm that operates as an intermediary between customers and health insurance operators registered with ANS (Agência Nacional de Saúde Suplementar). The company offers its proprietary 'Leve Saúde' plan for seniors alongside access to multiple partner health insurance brands including Amil Saúde, Amil Dental, Bradesco Saúde, SulAmérica, Golden Cross, Intermédica, Assim Saúde, and Unimed. Their core services include personalized online quotations, broker consultation, and plan management across multiple locations in Rio de Janeiro state.
Differentiator
Problem solved
Functional benefit
Products and services
- Leve Saúde Proprietary health insurance plan developed and administered by New Master Rio, targeted at seniors and pre-retirees in Rio de Janeiro who need coverage that standard carriers may decline or price restrictively.
- Cotação Online Online quotation tool that lets prospective customers request and receive health and dental insurance quotes from New Master Rio via the company website.
- Multi-carrier health plan brokerage (Amil, Bradesco, SulAmérica, Golden Cross, Intermédica, Assim Saúde, Unimed) Brokerage service distributing individual, family, and corporate health plans from leading ANS-registered Brazilian carriers (Amil, Bradesco Saúde, SulAmérica, Golden Cross, Intermédica, Assim Saúde, Unimed), guided by licensed brokers across Rio de Janeiro.
- Corporate and SME (CNPJ/MEI) health and dental plans Group health and dental insurance solutions for CNPJ-registered small businesses and MEI holders, offering special commercial pricing conditions unavailable to individual buyers.
Companies that use New Master Rio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
New Master Rio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Master Rio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amil SaúdecoreAmil is one of the major health insurance providers represented by New Master Rio. Amil offers various health plans with competitive prices to meet customer needs.
- Amil DentalcoreAmil Dental is the dental insurance plan offered through the Amil partnership, providing access to dentists across the country.
- Bradesco SaúdecoreBradesco Saúde is one of the largest health insurance providers in Brazil, offering extensive networks of clinics and hospitals.
- SulAméricacoreSulAmérica offers quality health and dental plans. New Master Rio distributes their products to customers seeking comprehensive coverage.
- Golden CrosscoreGolden Cross offers plans with benefits tailored to companies of different profiles and sizes, providing flexible coverage options.
- IntermédicacoreIntermédica is positioned as a health plan with the best cost-benefit ratio for customers seeking quality coverage at affordable prices.
- Assim SaúdeminorAssim Saúde has the largest network of proprietary hospitals and offers plans with competitive prices.
- UnimedcoreUnimed is one of Brazil's largest health insurance cooperatives, offering ideal plans for individual and family health coverage.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Master Rio competitors and assessment
Company assessmentDirect peers
- Capricho Planos de Saúde: Brazilian health insurance brokerage operating in Rio de Janeiro with a multi-carrier intermediation model closely matching New Master Rio's structure and target customer base.
- Smart Plan (Smartplan): Brazilian health insurance brokerage with a multi-carrier offering and online quote workflow, structurally similar to New Master Rio's digital + broker hybrid motion.
- Isseg: Brazilian insurance brokerage distributing health and other insurance products across multiple carriers, competing for the same SMB and individual customer segments.
- Plano Saúde SP: Health insurance broker in Brazil with a comparable multi-carrier, consultant-led model for individual, family and corporate plans.
Broad incumbents
- Amil: Large Brazilian health insurer and partner of New Master Rio; sells directly and through brokers, making it both a supplier and an indirect competitor.
- SulAmérica: Major Brazilian health and dental insurer; a current New Master Rio partner but also a broad incumbent with its own direct distribution that competes for the same end customers.
- Unimed: Brazil's largest health insurance cooperative system; distributes through its own network and via brokers such as New Master Rio, representing overlapping go-to-market coverage.
- Bradesco Seguros: One of New Master Rio's largest carrier partners and a dominant Brazilian insurer; competes indirectly by offering direct sales channels that bypass brokers.
- Intermédica: Brazilian health insurer positioned on cost-benefit, partner of New Master Rio, and competitor via direct sales channels.
Emerging players
- Doctoralia: Digital health platform in Brazil connecting patients to providers; an emerging player intersecting with health insurance distribution through online comparison and booking, partially overlapping with brokerage value propositions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New Master Rio social profiles
Digital presenceNew Master Rio compliance and trust
Trust signalCompliance1 record
New Master Rio financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Master Rio leadership team
Management profileNumber of profiles
New Master Rio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Master Rio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Master Rio
What does New Master Rio do?
New Master Rio is a health insurance brokerage (corretora de planos de saúde) that acts as an intermediary between customers and ANS-registered health insurance carriers in Brazil. The firm distributes partner plans from multiple carriers and also offers its own proprietary senior-focused plan, Leve Saúde, supported by an online quotation tool and a multi-branch retail broker network.
Is New Master Rio a public or private company?
New Master Rio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Master Rio founded?
New Master Rio was founded in -1. It employs 101 to 250 people.
Where is New Master Rio based?
New Master Rio is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does New Master Rio make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are New Master Rio's main competitors?
Direct peers on record are Capricho Planos de Saúde, Smart Plan (Smartplan), Isseg and Plano Saúde SP. Broad incumbents are Amil, SulAmérica, Unimed, Bradesco Seguros and Intermédica. Doctoralia is listed as an emerging player.
Does New Master Rio have an API?
No public API is recorded for New Master Rio.
What industry is New Master Rio in?
New Master Rio's product category is Health Insurance Brokerage. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 52411 and its SIC code is 6321.