New Mobility Solutions Hamburg GmbH

What New Mobility Solutions Hamburg GmbH does

New Mobility Solutions Hamburg GmbH (NMS) is a Hamburg-based public-sector coordination company established in 2022 as a wholly-owned subsidiary of Hamburger Hochbahn AG, the principal public transport operator in Hamburg. The company operates four business units — Portfolio Management, Grant and Project Management, Communications and Events, and UITP Summits — to connect public authorities, transport operators, industry, associations, and academia around Hamburg's metropolitan mobility transition. Its primary client is the Free and Hanseatic City of Hamburg, with engagement routed through BVM (the city's mobility authority) and Hamburger Hochbahn.

The company's core proprietary asset is insight+, a cross-organizational portfolio management web application. insight+ consolidates project data (milestones, budgets, status reports) into standardized profiles, visualizes projects on a georeferenced map using live geodata, supports multi-device usage including desktop, mobile, and touch-table, integrates Single Sign-on with the Hamburg public administration identity system, and exports to Excel, PowerPoint, and PDF. The platform is GDPR-compliant, role-based, and multi-tenant. Beyond software, NMS delivers professional services: identifying and administering public funding for mobility innovation projects, coordinating strategic memoranda of understanding between city, federal government, and industry partners, and executing communications campaigns.

NMS's go-to-market is sales-led and institutional: services are delivered directly to the City of Hamburg and partner organizations under grant-funded and contract-based arrangements, with no public pricing. The UITP Global Public Transport Summits in 2025 and 2027 are NMS's flagship commercial and reputational platform, positioning the company as the sole local organizer of the world's largest public-transport congress. The company participates in EU research consortia (MODI, ALIKE, ahoi) addressing autonomous driving, on-demand mobility, and logistics automation, extending its reach beyond pure Hamburg projects.

Name

New Mobility Solutions Hamburg GmbH

Legal name

NMS New Mobility Solutions Hamburg GmbH

Website

https://new-mobility-solutions.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Mobility Solutions Hamburg GmbH is a Hamburg-based, wholly-owned subsidiary of Hamburger Hochbahn AG that coordinates Hamburg's metropolitan mobility transition across public authorities, transport operators, industry, and academia via portfolio management, grant administration, communications, and the UITP Global Public Transport Summits.

Ownership category

akta.pro rank

Product category

Urban Mobility Coordination Services

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industry

Implementation, Change Management & Training for Corporate Travel Programs (THAKAMAO)

Keywords

• Public mobility coordination
• Portfolio management software
• Grant funding management
• Public transport congresses
• Sustainable urban mobility

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant and Funding Management Services: Identification, application, and implementation of grants and funding for innovation projects in the Hamburg metropolitan region. The company manages subsidy programs and project funding for mobility transformation initiatives.
2. Portfolio Management Services: Management of urban project portfolios using proprietary collaboration tools, strategy development, and coordination of strategic memorandums of understanding between city of Hamburg, public companies, federal government, business partners, and science.
3. Event Organization Services: Planning and execution of specialized communications, public relations, and professional conferences including UITP Summits (2025 and 2027), Mobility Festival, and Hamburg Mobility Forum events.
4. Strategic Communications: Professional communications strategies, campaign development, and advertising materials for mobility transition initiatives in Hamburg.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

New Mobility Solutions Hamburg GmbH coordinates Hamburg's mobility transition through four business units: Portfolio Management (using the proprietary insight+ tool to manage the city's project portfolio and strategic coordination across public authorities, companies, and science), Grant Management and Project Management (identifying, applying for, and implementing innovation funding), Communications and Events (specialist communications and congress planning), and UITP Summits (organizing the UITP Global Public Transport Summits 2025 and 2027 in Hamburg).

Product overview

New Mobility Solutions Hamburg GmbH operates a hybrid portfolio of proprietary software and professional services organized across four business units. The core proprietary product is insight+, a portfolio management web application designed for public administration that consolidates project information, enables multi-device access, provides georeferenced map visualization with live data, and supports cross-organizational collaboration through export functions (Excel, PowerPoint, PDF). The company also delivers three service lines: Portfolio Management (using insight+ for strategy and cross-organizational coordination), Grant and Project Management (identifying and managing innovation funding), and Communications and Events (including organization of UITP Summits 2025 and 2027 and the Mobility Festival). Together, the products and services form an end-to-end offering for advancing digital, climate-friendly mobility in Hamburg.

Differentiator

Problem solved

Functional benefit

Brands

• insight+: A smart portfolio management tool that consolidates project information, visualizes data for users, and creates a shared, trustworthy data basis for cross-organizational use. Designed for public administration but applicable in private sector contexts, supporting portfolio and program management, presentations, monitoring, and strategic steering.

Products and services

• insight+ Portfolio Management Tool A smart portfolio management tool that consolidates project information, visualizes data in a user-friendly manner, and creates a shared, trustworthy data foundation across organizations. Features include Single Sign-on for Hamburg administration, multi-device usage (desktop, app, touch table), export functions (Excel, PowerPoint, PDF), georeferencing with live map data, and GDPR-compliant multi-tenant architecture with role-based access management. The tool received the insight+ Design Award 2025.
• Portfolio Management Services Management of the city's project portfolio using the proprietary insight+ collaboration tool, including strategy development and coordination of strategic memoranda of understanding between the City of Hamburg, public companies, the federal government, business partners, and science. Target audience is the City of Hamburg and public administration entities.
• Grant Management and Project Management Services Identification, application, and implementation of grants as well as project management services for innovation projects. Includes participation in national and international projects contributing to the mobility transition in the Hamburg metropolitan region (e.g., MODI, ALIKE, ahoi).
• Communications and Events Services Planning and execution of specialist communication, public relations, and professional conferences. Includes development of communication campaigns and advertising materials, and support for the City of Hamburg in applications to international mobility congresses.
• UITP Summit Organization Services Organization and execution of the UITP Global Public Transport Summits for 2025 and 2027 in Hamburg, in partnership with UITP and the local project consortium consisting of Hamburger Hochbahn AG, MOIA GmbH, and Hamburg Messe und Congress GmbH.
• Mobility Festival Hamburg A public-facing interactive mobility festival showcasing innovative mobility projects and exhibits, including S-Bahn simulators, roller courses, and digital mobility exhibits. Drawn approximately 15,000 visitors at its 2025 edition.
• Hamburg Mobility Forum Regular expert forum events bringing together professionals from administration, business, and academia to discuss mobility topics such as autonomous driving, digital city development, and resilient mobility. The 5th edition focused on resilient mobility.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature2 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• UITP (International Association for Public Transport)flagshipStrategic or Co-development PartnerUITP is the international association for public transport and sustainable transport operators. NMS cooperates with UITP for organization and implementation of the UITP Global Public Transport Summits 2025 and 2027 in Hamburg, in partnership with local consortium.
• MOIA GmbHcoreStrategic or Co-development PartnerMOIA GmbH is part of the local project consortium for UITP Summits alongside Hamburger Hochbahn AG and Hamburg Messe und Congress GmbH. MOIA, operated by Hamburger Hochbahn, will operate the autonomous ride-pooling service in Hamburg.
• Hamburg Messe und Congress GmbHcoreStrategic or Co-development PartnerHamburg Messe und Congress GmbH is part of the local project consortium for UITP Summits 2025 and 2027, providing venue and event management expertise.
• MODI Project ConsortiumcoreStrategic or Co-development PartnerEuropean lighthouse project addressing driver personnel shortage in logistics and accelerating highly automated and connected driving in European logistics chains. NMS is responsible for Use Case Germany researching transition from manual to highly automated driving in Hamburg.
• ALIKE Project PartnerscoreStrategic or Co-development PartnerResearch project integrating fully electric and autonomous shuttles (HOLON Mover, ID. Buzz AD) into public transportation. NMS coordinates the sub-project for managing political tasks. Partners include Hamburger Hochbahn, MOIA, Mobileye, HOLON, and Volkswagen Nutzfahrzeuge.
• MobileyecoreTechnology or IntegrationMobileye provides the self-driving system for autonomous shuttles (HOLON Mover and ID. Buzz AD) in the ALIKE project for Hamburg's autonomous ride-pooling service.
• HOLONcoreTechnology or IntegrationHOLON Mover is one of the fully electric autonomous shuttles being integrated into Hamburg's public transportation system through the ALIKE research project.
• Volkswagen NutzfahrzeugecoreTechnology or IntegrationID. Buzz AD from Volkswagen Commercial Vehicles equipped with Mobileye self-driving technology is being integrated into Hamburg's autonomous ride-pooling service through the ALIKE project.
• ahoi Project ConsortiumcoreStrategic or Co-development PartnerResearch project developing autonomous on-demand mobility services combining manual and autonomous vehicles. NMS leads the accessibility workgroup. One of the first services in Europe to combine manual and autonomous vehicles.
• BVM (Bureau for Mobility Hamburg)coreStrategic or Co-development PartnerBVM (Behörde für Verkehr und Mobilitätswende) is Hamburg's mobility authority. NMS cooperates with BVM on projects including Metropol-Modellregion, Mobility Festival, and various mobility transition initiatives.
• VHH (Verkehrsbetriebe Hamburg-Holstein)minorStrategic or Co-development PartnerVHH participates in the ahoi autonomous on-demand mobility project, operating the hvv hop service with both manual and autonomous vehicles.
• Difu (Deutsches Institut für Urbanistik)minorStrategic or Co-development PartnerDifu contributed expertise to the 5th Hamburg Mobility Forum on resilient mobility, with expert Anne Klein-Hitpaß opening the event.
• HafenCity Universität Hamburg (HCU)minorStrategic or Co-development PartnerAcademic partner contributing to Hamburg Mobility Forum discussions on digital city models and mobility transition. Prof. Dr.-Ing. Jörg Noennig participated in panel discussions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Berlin Partner für Wirtschaft und Technologie GmbH: Berlin's business and technology development agency performing a similar city-level coordination role for economic and innovation initiatives, including mobility. Comparable in serving as a public-facing coordination entity connecting administration, business, and academia.
• Hamburger Hochbahn AG: NMS's parent company and Hamburg's primary public transport operator. Both organizations focus on advancing mobility in Hamburg, with Hochbahn providing the operational backbone and NMS providing the coordination and innovation layer.
• MOIA GmbH: Hamburg-based autonomous ride-pooling operator and a core partner in NMS's UITP Summit consortium and ALIKE project. Both operate within Hamburg's mobility transformation ecosystem and collaborate on autonomous mobility initiatives.
• Hamburg Messe und Congress GmbH: Co-organizer of the UITP Summits in Hamburg and partner in the local project consortium. Shares event management responsibility and venue operations with NMS for major international mobility events.

Broad incumbents

• Smartsheet: Publicly-listed enterprise work management platform that competes for the same portfolio management use cases insight+ addresses. Serves public-sector clients with generic tools, raising the bar for vertical-specific differentiation.

Regional players

• Movia: Public transport authority for the Copenhagen and Zealand regions of Denmark. Comparable as a regional public transport coordinator managing mobility services, contracts, and strategic projects analogous to NMS's portfolio scope.
• HRM Hessen Agentur GmbH: Hessen's state development agency that, similar to NMS, coordinates state-level strategic initiatives across public and private stakeholders. Adjacent comparable in operating as a publicly-owned coordination entity for innovation and economic development.
• Verkehrsverbund Berlin-Brandenburg (VBB): Regional transport association coordinating public transport across Berlin and Brandenburg. Comparable as a multi-stakeholder coordination entity for mobility initiatives, though larger in operational scope than NMS.

Others

• Polis Network: European city network for transport innovation that, like NMS, convenes cities, researchers, and industry around mobility transition. Comparable as a network and knowledge-sharing layer for advanced mobility initiatives.
• UITP (International Association for Public Transport): International public transport association that owns the UITP Summit platform and partners with NMS for execution. Network collaboration rather than direct competition, but the closest peer in terms of public transport convening authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nms-hamburg
• Instagraminstagram.com/newmobilitysolutions_hamburg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mobility Solutions Hamburg GmbH