Alike

What Alike does

Alike is a creator-first social travel marketplace operating across the United Kingdom, United Arab Emirates, and India, with offices in Reading, Dubai, Gurugram, and Bengaluru. Originally founded in 2016 in Dubai as kitmytrip (a Dubai Airport connectivity service), the company rebranded to Alike in 2022 in collaboration with Dubai Tourism, repositioning as a platform that fuses travel content, trip planning, and booking on a single digital surface. Its core product is Eia, an AI-powered conversational AI Travel Twin in beta that converts saved social media links from TikTok, Instagram, and YouTube into personalized, bookable itineraries and handles end-to-end booking — including hotels, attractions, transport, visas, eSIMs, and city passes — within a single conversation. Supporting products include Creator Studio (a no-code publishing platform with automatic revenue sharing), tourist passes for Dubai, Abu Dhabi, London, Paris, and Singapore, holiday packages with the Alike Assured quality guarantee, eSIMs in 100+ destinations, and a multilingual WhatsApp support function across UAE, India, and the UK.

The company serves individual travelers from India, the UAE, the UK, France, Germany, Italy, and Spain, plus travel content creators who monetize via Creator Studio. Commercial flow is transactional — Alike earns commissions on hotel, attraction, experience, holiday-package, and city-pass bookings, while retaining a platform fee on creator-attributed transactions. Distribution combines a self-serve web platform at alike.io, physical airport retail at Dubai Terminals 1 and 3, and partnerships with Dubai Tourism (flagship, 2022) and DCT Abu Dhabi (flagship, 2024). Scale indicators include 425,000+ customers, 178+ countries covered, 200+ destinations, 12,000+ shared trip plans, $48,000+ earned by travelers on Creator Studio, and a 4.8/5 reviews.co.uk rating.

From a strategic position, Alike is a bootstrapped private company employing 51-100 people, with disclosed capital limited to roughly $173,000 in early-stage rounds and a First Abu Dhabi Bank facility — and no institutional investor participation in the available record. The company is currently in active expansion mode: it has launched a London Tourist Pass (2026-01), rolled out Eia (2026), added 14 Southeast Asia holiday destinations (2025-10), and appointed a Director of Growth & Performance Marketing in February 2026 to scale its travel and experience economy footprint globally.

Name

Alike

Legal name

Alike

Website

https://alike.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Alike is a creator-first social travel marketplace that uses an AI Travel Twin (Eia) to convert saved social media content into bookable itineraries, serving individual travelers across India, UAE, and Europe with city passes, holiday packages, and creator-monetized itineraries.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Social travel marketplace
• AI trip planning
• Tourist city passes
• Travel booking platform
• Travel creator economy

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Booking Transaction Fees: Platform earns commission on every booking made through the platform - hotels, attractions, experiences, tourist passes, holiday packages, and travel services
2. Creator Revenue Sharing: Creators earn revenue share from bookings their published trip itineraries generate. Alike retains portion of each booking as platform fee
3. Tourist Pass Sales: Digital tourist passes sold for Dubai, Abu Dhabi, London, Paris, Singapore with up to 50% savings vs individual tickets. Progressive savings model - more attractions = higher discount
4. Holiday Package Bookings: Curated international holiday packages to destinations including Singapore, Bali, Vietnam, Thailand, Maldives, Malaysia, Mauritius, Sri Lanka with Visa on Us offers

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Alike operates a creator-first social travel marketplace that combines an AI-powered conversational trip planner (Eia), a Creator Studio for travel content creators, and a direct booking platform selling tourist city passes (Dubai, Abu Dhabi, London, Paris, Singapore), curated holiday packages, hotels, attractions, and eSIMs across 200+ destinations. Eia converts saved social media content into bookable itineraries and handles 50+ travel services end-to-end, while travelers and creators are connected through automatic revenue sharing on creator-published itineraries.

Product overview

Alike is a creator-first social travel marketplace that operates as a platform connecting travelers with travel content creators. The core platform centers on Eia, an AI-powered conversational trip planner (AI Travel Twin) that converts saved social media content into personalized, bookable itineraries. Alike's product portfolio includes customizable Tourist/City Passes for Dubai, Abu Dhabi, London, Paris, and Singapore offering up to 50% savings on attractions; Holiday Packages with Alike Assured quality guarantees; Hotels & Stays across 200+ destinations; Experiences and Attractions in 200+ locations; eSIMs for global connectivity; and Travel Essentials (visas, transfers). The Creator Studio platform enables travel content creators to publish trip stories and earn revenue share from bookings their content generates. The platform serves travelers from India, UAE, UK, France, Germany, Italy, and Spain with multilingual support and multi-currency payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Eia: AI Travel Twin - an AI-powered trip planner that converts saved social media content into bookable itineraries, handles hotel bookings, experiences, transport, visas, eSIMs, and city passes in one conversation.
• Alike Tourist Pass
• Alike Assured
• Visa on Us, Summer on You
• Double-up Holidays
• Alike Studio

Products and services

• Eia (AI Travel Twin) AI-powered conversational trip planner that ingests saved social media content (TikToks, Instagram Reels, YouTube videos), builds personalized bookable itineraries, and autonomously handles the complete travel workflow including hotels, experiences, transport, visas, eSIMs, and city passes in a single conversation. Available to Alike users in beta.
• Alike Creator Studio No-code platform for travel content creators to build personal online studios, publish trip stories, drag-and-drop content into bookable itineraries, and earn an automatic, transparent revenue share on every booking their published content generates.
• Tourist Passes (Dubai, Abu Dhabi, London, Paris, Singapore) Customizable digital city passes covering 40–70+ attractions and experiences in Dubai (Burj Khalifa, Dubai Aquarium, desert activities), Abu Dhabi (with DCT Abu Dhabi official partnership), London (Tower of London, Westminster Abbey, Thames experiences, free eSIM), Paris (Disneyland Paris, Eiffel Tower, Seine experiences), and Singapore (Gardens by the Bay, Sentosa). Up to 50% savings versus buying individual tickets, QR-code entry, and instant email/mobile delivery.
• Holiday Packages Curated, fully planned international holiday packages bookable in minutes to destinations including Hanoi (from $231), Bali (from $337), Phuket (from $349), Bangkok/Pattaya (from $381), Singapore (from $794), Abu Dhabi (from $656), Dubai (from $773), and more. Includes Alike Assured verification of hotels and itineraries and 24x7 support with average response under 2 minutes.
• Hotels & Stays Accommodation booking across 200+ destinations covering hotels, apart-hotels, resorts, residences, and apartments with competitive pricing and a price-match guarantee, bookable directly through the Alike platform or via the Eia AI Travel Twin.
• Experiences & Attractions Activities, tours, museum visits, adventure activities, and local experiences across 200+ destinations, bookable a la carte through the Alike platform or as part of curated tourist pass bundles.
• eSIMs Digital SIM cards for global connectivity available in 100+ destinations, delivered instantly via QR-code activation with flexible data plans, 24x7 support, and no physical SIM required — bookable as a standalone product or bundled with London Pass.

Quantifiable outcome

• Save up to 50% on tourist passes vs buying individual attraction tickets
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and flagship.

• Khaleej TimesminorGTM or Marketing Partner · 1 January 2026Media coverage partner for Alike's customisable digital city tourist passes launch announcement for Dubai, London, Paris, and Singapore destinations.
• DCT Abu Dhabi (Department of Culture and Tourism - Abu Dhabi)flagshipStrategic or Co-development Partner · 1 January 2024Alike launched the official Abu Dhabi city pass in collaboration with DCT Abu Dhabi at ITB Berlin 2024. The Abu Dhabi Pass is the official city pass for Abu Dhabi destination.
• Dubai TourismflagshipStrategic or Co-development Partner · 1 January 2022Alike launched as social travel marketplace in collaboration with Dubai Tourism in 2022. The partnership positioned Dubai as the partner city for the platform launch and established core tourism distribution partnerships.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Viator (Tripadvisor): Largest Western tours-and-attractions marketplace. Competes with Alike's Experiences product and Tourist Passes across Europe and Southeast Asia, with a similar commission-based marketplace model.
• GetYourGuide: Global tours and activities marketplace with strong European city presence (London, Paris) that overlaps directly with Alike's tourist pass destinations. Both aggregate bookable attractions and experiences for leisure travellers.
• Klook: Asia-focused tours, attractions, and activities booking marketplace operating in many of the same destinations as Alike (Dubai, Singapore, Bangkok, Bali). Both serve the experience-led, mobile-first traveller and offer discounted attraction bundles, making Klook Alike's closest direct comparable on the activities side.
• Headout: Mobile-first marketplace for last-minute tours, attractions, and city experiences with strong presence in Dubai, London, Paris, and New York. Direct competitor to Alike's experiences and tourist pass products in the same urban destinations.

Regional players

• Pickyourtrail: India-based custom international holiday planner serving the same Indian outbound traveller persona as Alike, with overlap in destinations such as Maldives, Bali, Vietnam, and Europe.
• WanderOn: India-based community-led group travel and tour operator focused on Indian outbound travellers — directly comparable to Alike's Indian diaspora customer base and curated international holiday packages to Southeast Asia and the Middle East.

Emerging players

• Mindtrip: AI-powered collaborative trip planner that turns natural-language prompts into bookable itineraries. The closest AI-native comparable to Alike's Eia, focused on conversational travel planning rather than a full marketplace.
• Layla (formerly Roam Around): AI travel planning assistant that recommends destinations, builds itineraries, and books through partner integrations. Direct overlap with Eia's conversational planning and booking thesis at the consumer AI layer.

Broad incumbents

• Booking.com: Dominant global OTA whose hotel, attraction, and experience inventory overlaps with most of Alike's offerings. Represents the incumbent benchmark Alike must differentiate against on discovery, social, and AI.
• Hopper: AI-driven travel booking app using predictive pricing and conversational interfaces. Alike's Eia AI Travel Twin pursues a similar AI-concierge strategy, but Hopper operates at substantially greater scale across flights, hotels, and cars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/travelwithalike
• LinkedInlinkedin.com/company/joinalike
• Instagraminstagram.com/alike.travel
• Xx.com/travelwithalike

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alike