What Motul USA does

Motul USA is the North American commercial subsidiary of MOTUL S.A., a privately held French lubricant manufacturer founded in 1853 and headquartered in Aubervilliers, France. The US entity operates from Cypress, California (5836 Corporate Avenue, Suite 150) with a 13-person team focused on sales, technical support, and channel partner enablement across the United States and Canada. Motul USA does not appear to manufacture locally; rather, it commercializes lubricants produced by the parent group through a multi-channel model comprising authorized dealers and distributors, a B2B dealer portal (b2b.motul.com), and a consumer eCommerce shop (shopusa.motul.com). The parent group itself operates regional subsidiaries across the Americas, Europe, Asia, Africa, and Oceania, serving more than 100 countries.

Motul's core technology is high-performance synthetic lubricant formulation. The group's flagship product, Motul 300V, was the first 100% synthetic multigrade engine lubricant on the market when launched in 1971 and continues to anchor the brand's premium positioning, alongside the 8100 (modern gas/diesel), 7100 (motorcycle), TWIN (V-twin motorcycle), MC CARE (maintenance), NGEN (sustainable), and MotulTech (industrial) product lines. Motul holds official supplier partnerships with the Dakar Rally, 24 Hours of Le Mans, and MotoGP, which double as technical validation engines and brand-building channels.

The revenue model is the sale of lubricants and care products, primarily through one-time unit purchases by end consumers via dealers and the eCommerce shop, with B2B volume orders placed through the dealer portal by commercial buyers including service centers and fleet operators. Pricing varies by product line, viscosity grade, and container size; specific price points are not publicly disclosed. Customer segments are diversified horizontally across Automotive, Powersport/Motorcycle, Heavy Duty/Commercial, Marine, and Bike Care, with no named enterprise anchor customers, indicating a distributed, transaction-based revenue profile rather than concentrated contract revenue.

Name

Motul USA

Legal name

MOTUL S.A.

Website

https://new.motul.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

11–50 employees

Short description

Motul USA is the North American subsidiary of MOTUL S.A., a privately held French lubricant manufacturer founded in 1853. It commercializes high-performance synthetic engine oils, transmission fluids, brake fluids, coolants, and care products across automotive, powersport, heavy-duty, marine, and bicycle segments through dealers, a B2B portal, and consumer eCommerce.

Ownership category

akta.pro rank

Product category

Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

akta.pro secondary industries

Lubricant Additives & Performance Chemicals (EUALAJAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Gear Oils & Transmission Fluids (IMAEAMAE), Marine Lubricants (IMAEAMAM), Fuel Additives & Lubricant Additives (IMAEAMAL), Bio-based Lubricants, Functional Fluids & Industrial Additives (EUAAAIAF), Lubricant Testing, Certification & Technical Services (Labs, OEM approvals, QA/QC) (EUALAJAL)

Keywords

• Synthetic engine lubricants
• Motorcycle engine oils
• Automotive lubricants
• Powersport fluids
• Heavy duty lubricants

Headquarters

HQ city

Cypress

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Lubricant and Engine Oil Sales: Primary revenue stream from formulation, production and distribution of high-performance lubricants including engine oils, transmission fluids, brake fluids, coolants, and greases for automotive, powersport, and heavy-duty applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Motul USA formulates, produces, and distributes high-performance synthetic lubricants and care products for automotive, powersport, and heavy-duty applications. Its flagship product, Motul 300V (launched 1971 as the first 100% synthetic multigrade lubricant), anchors a portfolio spanning engine oils, transmission fluids, brake fluids, coolants, greases, additives, and maintenance products.

Product overview

Motul USA is the American subsidiary of French lubricant manufacturer Motul, founded in 1853. The company specializes in the formulation, production, and distribution of high-performance lubricants and care products across three main segments: Automotive (automobile engine oils, transmission fluids, brake fluids, coolants, maintenance products, additives, hydraulic fluids, greases, and classic car products), Powersport (motorcycle lubricants including the flagship 300V line, 7100, TWIN, transmission fluids, brake fluids, shock lubricants, and care products), and Heavy Duty (commercial vehicle and industrial lubricants). Key product lines include Motul 300V (flagship competition-grade synthetic lubricant), Motul 8100 (premium synthetic for modern gas/diesel engines), Motul 7100 (synthetic for everyday motorcycles), Motul TWIN (synthetic for twin motorcycles), Motul MC CARE (care products), MOTUL BIKE CARE (bicycle maintenance products), and NGEN (sustainable/sustainable motorcycle oils). The company also offers the MotulTech industrial entity and operates e-commerce through shopusa.motul.com. Motul serves as an official supplier to motorsport competitions including Dakar Rally, 24 Hours of Le Mans, and MotoGP.

Differentiator

Problem solved

Functional benefit

Brands

• 300V: Flagship 100% synthetic engine lubricant line, with Competition and Factory Line racing variants.
• 8100
• 7100
• TWIN
• MC CARE
• NGEN
• MotulTech

Products and services

• Motul 300V Flagship 100% synthetic racing and competition-grade engine lubricant line for automobiles and motorcycles, including Competition and Factory Line variants designed for racing applications.
• Motul 8100 Engine Oils Premium 100% synthetic engine lubricants formulated for modern gas or diesel engines in automobiles.
• Motul 7100 Engine Oils Premium 100% synthetic engine lubricants designed for everyday motorcycles and street bikes.
• Motul TWIN Engine Oils High-performance, 100% synthetic lubricants specifically formulated for twin motorcycles and V-twin cruiser applications.
• Motul MC CARE Complete range of vehicle care products developed in the heart of racing for automotive and powersport maintenance, cleaning, and protection applications.
• MOTUL BIKE CARE Comprehensive range of highly effective and sustainable care and maintenance products dedicated to bicycles, including degreasers, cleaners, lubricants, and tubeless sealants.
• Motul NGEN Sustainable Lubricants Sustainable lubricant product range including NGEN Hybrid for automobiles and NGEN for motorcycles, focused on environmentally responsible formulations without compromising performance.
• Motul Heavy Duty Products Complete range of lubricants for commercial trucks, heavy-duty vehicles, and industrial applications, including engine oils, transmission fluids, greases, hydraulic fluids, coolants, and power generation lubricants.
• Motul Powersport Products Lubricants and care products for motorcycles, scooters, off-road vehicles, snowmobiles, karts, marine, gardening, and bike applications.

Quantifiable outcome

• Higher performance demonstrated by improved Motul 300V formulation

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Dakar RallycoreStrategic or Co-development PartnerMotul serves as an official supplier and key partner to the Dakar Rally, one of the world's most challenging endurance rally competitions, showcasing their lubricants' durability and performance in extreme conditions.
• 24 Hours of Le ManscoreStrategic or Co-development PartnerMotul is a key partner of the 24 Hours of Le Mans endurance race for both cars and motorbikes, demonstrating high-performance capabilities in elite motorsport conditions.
• MotoGPcoreStrategic or Co-development PartnerMotul maintains key partnership status with MotoGP, the premier motorcycle racing championship, as an official lubricant supplier supporting top racing teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Valvoline: US-headquartered premium lubricant brand with synthetic motor oils, heavy-duty fluids, and a large quick-lube service network, overlapping with Motul in synthetic passenger car and heavy-duty categories.
• Royal Purple (Calumet): Premium American synthetic lubricant brand focused on performance and heavy-duty applications, directly comparable to Motul's premium synthetic positioning.
• Liqui Moly: German premium lubricant and additive specialist with strong European motorcycle and automotive presence, directly comparable to Motul in product mix and premium synthetic positioning.
• Castrol (BP): Global premium lubricant brand under BP, with extensive passenger car, motorcycle (Castrol Power1), and heavy-duty ranges that overlap directly with Motul's product lines.
• Mobil 1 (ExxonMobil): Flagship synthetic motor oil brand from ExxonMobil, directly competing with Motul 300V and 8100 in premium automotive engine lubricants with strong OEM factory-fill relationships.
• Red Line Synthetic Oil: Premium specialty synthetic lubricants for racing, powersport, and performance automotive applications, directly comparable to Motul's 300V and motorsport-driven positioning.
• AMSOIL: Privately held American manufacturer of premium synthetic motor oils and lubricants, with a direct-sell distribution model that mirrors Motul's premium synthetic and motorcycle positioning.
• Shell Lubricants (Shell Rotella, Pennzoil): Shell's lubricants portfolio includes Pennzoil and Quaker State (passenger car synthetics) and Rotella (heavy-duty diesel), competing across the same automotive, powersport, and heavy-duty segments as Motul.

Broad incumbents

• TotalEnergies Lubricants: Integrated oil major with broad lubricant portfolio covering automotive, industrial, and heavy-duty segments; competes with Motul across all segments but is not specialty-focused.

Others

• MotulTech (Motul industrial division): Wholly-owned Motul subsidiary focused on industrial and heavy-duty lubricants and technical services; represents an adjacent channel of the same parent group, included to map the broader Motul portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/motul
• YouTubeyoutube.com/c/MotulLubricants
• Facebookfacebook.com/motul
• LinkedInlinkedin.com/company/motulusa
• Instagraminstagram.com/motul

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motul USA