Newport-Fersan (Jamaica) Ltd

What Newport-Fersan (Jamaica) Ltd does

Newport-Fersan (Jamaica) Limited is the sole domestic manufacturer and leading supplier of fertilizers in Jamaica, headquartered at the Wherry Wharf Complex in Kingston 15, with a workforce of approximately 45 employees. The company blends and packages granular fertilizers, water-soluble powder fertilizers, and a line of pesticides (fungicides, insecticides, and the only virucide available in Jamaica, STAR) at its Kingston facility, distributing islandwide to commercial and smallholder farmers. Its product portfolio includes crop-specific formulations such as Coffee-Lizer, Potato-Lizer, and Yam Finisha, alongside the Booster Line and the Fersan Solubles range for drip irrigation systems, all underpinned by proprietary DDP (Dual-Deposit Precision) coating technology and the flagship Precise Nutrient Management System (PNMS) agronomic methodology.

The firm's revenue model is centered on one-time sales of fertilizer and pesticide SKUs through Farm Stores, TeleSales, WhatsApp, and a direct agronomist network that performs on-farm soil testing and custom blend recommendations. Pricing is unit-based, with notable reductions of up to 15% announced in August 2024 on granular fertilizers. Customer segments are dominated by individual Jamaican farmers growing coffee, vegetables, fruits, and root crops, supplemented by institutional demand through the Ministry of Agriculture, Fisheries, and Mining and the National Irish Potato Program. Marketing combines the Fersan Farmers community program, content marketing via blog and video, social channels, and field-based training sessions, with sales supported by parish-level agronomists and registered trademarks including Coffee-Lizer, Potato-Lizer, Fersan-Solubles, and STAR Virucide. The company is privately held, debt-funded only insofar as it operates without disclosed external capital, and has accumulated multiple JMEA and JMA innovation and productivity awards from 2011 through 2019.

Name

Newport-Fersan (Jamaica) Ltd

Legal name

Newport-Fersan (Jamaica) Limited

Website

https://newportfersanja.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Newport-Fersan (Jamaica) Limited is Jamaica's sole domestic fertilizer manufacturer and leading supplier, blending granular and soluble fertilizers, crop-protection chemicals, and crop-specific nutrition programs for commercial and smallholder farmers across the island.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers and Crop Protection Products

NAICS

Fertilizer and Compost Manufacturing (32531), Fertilizer (Mixing Only) Manufacturing (325314), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Fertigation-Grade Specialty Fertilizers (Drip/Injector Compatible) (AFABACAE), Nutrient Management Planning & Fertility Programs (AFACABAB), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Crop fertilizer manufacturing
• Specialty fertilizer blends
• Agricultural pesticides
• Crop nutrition programs
• Farm input supply

Headquarters

HQ city

Kingston

HQ country

Jamaica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fertilizer Sales: Newport-Fersan generates revenue primarily through manufacturing and selling fertilizers including granular fertilizers, soluble fertilizers, and specialty blends (Coffee-Lizer, Potato-Lizer, Booster Line). Products are sold through direct sales, farm stores, and tele-sales. The company announced significant price reductions (up to 15%) in 2024 indicating competitive pricing strategy.
2. Pesticide Sales: Sales of pesticides including fungicides (Clear-Weh, Eradicate, Enigma, Victory Plus), insecticides (FerStrike, SUCKA, Spectra), and virucides (STAR). Products are sold in various sizes for different crop applications.
3. Agronomic Services: The company provides agronomist consultations, soil testing, and custom blend recommendations as part of their customer service, which supports product sales and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Newport-Fersan manufactures and supplies crop fertilizers and pesticides in Jamaica from its Kingston blending and packaging facility. Its core offering is the Precise Nutrient Management System (PNMS), delivered through crop-specific fertilizer blends (Coffee-Lizer, Potato-Lizer, Booster Line, Fersan-Solubles) and a pesticide portfolio of fungicides, insecticides, and the STAR Virucide, supported by an in-house agronomist team that provides soil testing and custom recommendations.

Product overview

Newport-Fersan (Jamaica) Ltd is Jamaica's leading manufacturer and supplier of fertilizers and pesticides. The product portfolio centers on the Precise Nutrient Management System (PNMS), a flagship methodology for providing crops with exact nutrients throughout their lifecycle. Fertilizer products include specialized crop-specific formulations (Coffee-Lizer, Potato-Lizer, Yam Finisha), the Booster Line (Start Booster, Vegetative Booster, Yield Booster) for addressing secondary macro and micronutrient deficiencies, and the Fersan Solubles line (Initiator, Growth, Flowering, Production Premium) for drip irrigation systems. Pesticide offerings include fungicides (Clear-Weh, Eradicate, Enigma, Victory Plus), insecticides (FerStrike, SUCKA, Spectra), and STAR Virucide, Jamaica's only virucide. Products utilize proprietary DDP Technology for coating macronutrients with micronutrients. All products support the company's precise nutrition approach for fruits, vegetables, and specialty crops.

Differentiator

Problem solved

Functional benefit

Brands

• FERSAN-SOLUBLES: A family of soluble and specialized fertilizers designed with highest technology to provide nutrients that crops require in each stage of development. The line is 100% water-soluble and provided in powdery form to facilitate dissolution.
• Potato-Lizer
• Coffee-Lizer
• Booster Line of Fertilizers

Products and services

• Precise Nutrient Management System (PNMS) Flagship methodology and service program that defines the precise nutrients a crop requires during its life cycle, delivered through soil testing, agronomist recommendations, and custom fertilizer blends for Jamaican farmers.
• Coffee-Lizer Specialized fertilizer blend for coffee crops, formulated to address Calcium, Magnesium, Boron, and Zinc deficiencies in coffee-growing regions, particularly Blue Mountain coffee. Uses DDP coating technology.
• Potato-Lizer (Starta and Finisha) Two-stage specialized fertilizer for Irish potato production: Potato-Lizer Starta for initial planting and Potato-Lizer Finisha for the 30-day post-planting moulding stage. Chlorine-free formulation.
• Booster Line of Fertilizers (Start Booster, Vegetative Booster, Yield Booster) Improved granular fertilizer line delivering primary, secondary, and micronutrients at three distinct growth phases (initiation, vegetative, productive) for enhanced nutrient use efficiency.
• Fersan Solubles Line (Initiator Premium, Growth Premium, Flowering Premium, Production Premium) 100% water-soluble powder fertilizer line offering stage-specific nutrient balances for each phase of crop development (initiation, growth, flowering, production), designed for drip irrigation systems.
• STAR Virucide Broad-spectrum liquid organic virucide that protects plants from viruses and improves resistance; the only virucide available in Jamaica. Contains consortia of plant extracts and rare herbs.
• Clear-Weh Fungicide Broad-spectrum contact and systemic fungicide with protective and curative actions against a wide range of fungal diseases. Active ingredients: Carbendazim and Mancozeb.
• Eradicate Fungicide Broad-spectrum systemic fungicide with protective and curative actions. Active ingredients: Propicanazole and Azoxystrobin. Effective against Black and Yellow Sigatoka, Bean Rust, Anthracnose, and Coffee Leaf Rust.
• Enigma 70% WP Fungicide Systemic fungicide with protective and curative action absorbed by leaves and roots. Active ingredient: Thiophanate Methyl 70%.
• Victory Plus Fungicide Systemic fungicide with protective and curative actions. Active ingredient: Metalaxyl. Provides Potassium Phosphite to strengthen plant disease resistance.
• FerStrike Insecticide Contact and stomach insecticide for control of larval-stage pests. Active ingredient: Indoxacarb. Controls Army Worms, Diamondback moth, Cabbage Webworm, and Potato tuber moth larvae.
• SUCKA Insecticide and Miticide Insecticide and miticide with contact and stomach action. Active ingredient: Diafenthiuron 50%. Effective against whiteflies, aphids, mites, and diamondback moths.
• Spectra Insecticide Non-systemic insecticide with contact and stomach action delivering rapid knockdown and long residual activity. Active ingredients: Lambda cyhalothrin (pyrethroid) and Profenofos (organophosphate).
• Orchid Blends Specialized fertilizer blends formulated for ornamental orchid cultivation.
• Yam Finisha Finish-phase fertilizer for yam crops used as part of a balanced nutrition programme alongside Booster Blends.
• Manni-Plex Liquid Fertilizers Line of liquid fertilizers used for seedling and vegetable cultivation.

Quantifiable outcome

• Papaya yield increased from 1000 lbs/acre to 2000-2500 lbs/acre
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dominican Republic Embassy in JamaicaminorStrategic or Co-development Partner · 26 August 2025His Excellency Manuel Antonio Duran Pilarte, Ambassador of the Dominican Republic to Jamaica, toured Newport-Fersan's manufacturing plant. Visit highlighted strong ties between Jamaica and Dominican Republic and importance of collaboration in agriculture and fertilizer production.
• Ministry of Agriculture, Fisheries, and Mining (MOAFM)coreStrategic or Co-development Partner · 30 July 2024Partnership aligned with MOAFM for agricultural recovery initiatives. Newport-Fersan pledged $15.4 million in agricultural inputs following hurricanes, endorsed by the Hon. Minister. The company works with the ministry on national farming programs and initiatives.
• Jamaica Manufacturers & Exporters Association (JMEA)coreStrategic or Co-development Partner · 3 November 2021JMEA represents Jamaican manufacturers and exporters. Newport-Fersan participated in National Manufacturers Month celebration under theme 'Manufacturing: A Key Pillar in Building a Sustainable Brand Jamaica'. JMEA President John Mahfood toured Newport-Fersan's manufacturing facility.
• Rural Agricultural Development Agency (RADA)minorChannel Partner/ Reseller/ DistributorRADA referred farmers to Newport-Fersan for precise nutrition and soil testing services. Example: farmer Roy Buchanan was directed to Newport-Fersan by RADA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brandt Consolidated: Family-owned specialty fertilizer and crop-protection company offering foliar, micronutrient, and adjuvant products alongside agronomic services. Closely comparable business model to Newport-Fersan — proprietary specialty formulations, agronomist-led direct sales, and crop protection portfolio — though serving US/global markets rather than the Caribbean.
• Haifa Group: Specialty plant-nutrition company known for water-soluble fertilizers for fertigation/drip irrigation and crop-specific NPK + micronutrient blends. Highly comparable to Newport-Fersan's Fersan-Solubles line and Coffee-Lizer/Potato-Lizer crop-specific formulations, though Haifa serves a global customer base.

Regional players

• Verde AgriTech: Brazilian specialty fertilizer (potassium-based) producer and emerging junior miner that sells crop-specific blends into agricultural markets. Comparable as a smaller, regionally-focused specialty fertilizer company with proprietary technology, though serving Brazilian agribusiness rather than the Caribbean.

Broad incumbents

• Agrofert: Central European conglomerate with fertilizer manufacturing and agricultural retail operations. Comparable as an integrated fertilizer manufacturer-distributor with crop-specific formulations, though operating primarily in EU markets.
• ICL Group: Global specialty plant-nutrition and fertilizer producer with a portfolio spanning NPK, micronutrients, and specialty blends. Comparable as a large-scale specialty fertilizer manufacturer targeting agricultural productivity, though Newport-Fersan operates at a much smaller, regionally-focused scale.
• Nutrien Ltd: Largest crop-input retailer and fertilizer producer globally, offering NPK blends, micronutrients, and crop advisory services through retail networks. Comparable as a fertilizer manufacturer-plus-advisor with omnichannel distribution, though at global scale rather than single-country focus.
• Tessenderlo Group (Novachem/PB International): Belgian specialty chemicals group with a crop solutions division producing specialty fertilizers and crop protection products. Comparable as a specialty plant-nutrition and crop-input portfolio company with global distribution.
• Yara International: World's largest NPK fertilizer producer with crop-specific programs and agronomic advisory services. Comparable in the NPK compound/blended fertilizer manufacturing space and in bundling fertilizer sales with agronomic guidance, though at vastly greater global scale.
• K+S AG: European potash and specialty fertilizer producer with water-soluble and fertigation-grade product lines. Comparable in the specialty fertilizer and fertigation category that overlaps with Newport-Fersan's Fersan-Solubles range.
• SQM (Sociedad Química y Minera): Major specialty plant-nutrition producer with strong positions in potassium, iodine, and lithium; offers specialty NPK blends and fertigation-grade soluble fertilizers. Comparable in the specialty fertilizer and fertigation product categories that Newport-Fersan addresses with Fersan-Solubles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newportfersanja
• YouTubeyoutube.com/channel/UCgJ77pWGM0qQyWlcvrKp56A?app=desktop
• Facebookfacebook.com/newportfersanja
• LinkedInlinkedin.com/company/newport-fersan-jamaica-ltd
• Instagraminstagram.com/newportfersanja

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newport-Fersan (Jamaica) Ltd