Newrock Partners

What Newrock Partners does

Newrock Partners is a privately held commercial real estate investment and development firm founded in 2019 and headquartered in Fort Lauderdale, Florida. The firm specializes in ground-up development of landmark mixed-use projects across South Florida, concentrating on urbanizing submarkets such as Oakland Park and Fort Lauderdale. Its core products are individual development projects — including Oaklyn (a $86M, 274-unit mixed-use property with 19,000+ sq ft of retail), Project O (274-unit multifamily), and Parc Residences (multifamily in Fort Lauderdale) — collectively representing $600MM+ in total development value and 3M+ square feet built or in progress. Architect Kobi Karp and co-developer Brickbox Development are recurring partners on multiple projects, and S3 Capital Partners has provided repeat construction financing totaling $127.5M across two facilities.

The firm's revenue model is asset-based rather than subscription-based: it generates economics through ground-up development for long-term hold or institutional sale, with operating income derived from commercial tenant leasing and multifamily rents. Go-to-market is sales-led, targeting institutional investors and family offices for project capital deployment and commercial tenants/residential renters for end-user occupancy. Brand visibility is achieved primarily through earned media coverage in leading real estate and business publications (The Real Deal, Commercial Observer, Multifamily Dive, Florida YIMBY, among others).

The team is intentionally lean — approximately five people including co-founders Dan Deitchman and Koby Assaraf (a former Link Real Estate executive), with Joshua Deitchman also on the team. This lean structure relies on a network of recurring development partners (Brickbox, Kobi Karp, S3 Capital, Abro Management for leasing) to scale the project pipeline without proportionate headcount expansion. No public filings, institutional investors, or ownership changes have been disclosed.

Name

Newrock Partners

Legal name

Newrock Partners

Website

https://newrockre.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Newrock Partners is a Fort Lauderdale–based commercial real estate developer founded in 2019, specializing in ground-up mixed-use projects across South Florida. The firm targets institutional investors, family offices, commercial tenants, and residential renters through a portfolio exceeding $600M in total development value.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Commercial real estate development
• Mixed-use development
• Multifamily development
• Real estate investment
• Ground-up development

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Real Estate Development: Newrock Partners generates revenue through ground-up development of mixed-use projects in South Florida, including multifamily residential and retail components. Revenue is realized through property sales, long-termhold operations, and commercial tenant leasing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Newrock Partners is a commercial real estate investment and development firm that conceptualizes and delivers ground-up, landmark mixed-use projects across South Florida. The firm develops multifamily residential properties combined with ground-floor retail space, managing projects end-to-end from acquisition and design through construction financing and tenant build-out. Revenue is generated through long-term hold operations, property sales, and commercial tenant leasing.

Product overview

Newrock Partners is a commercial real estate investment and development firm specializing in ground-up development of landmark mixed-use projects across South Florida. The company operates a portfolio-based model consisting of distinct development projects: Oaklyn (a 274-unit mixed-use property with retail), Parc Residences (multifamily), and Project O (274-unit multifamily). With $600MM+ total development value, 10+ active projects, and 3M+ SF built and in-progress, the firm focuses on conceptualizing and delivering mixed-use projects from the ground up, primarily in the Fort Lauderdale and Oakland Park areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Oaklyn A mid-century modern mixed-use development near Fort Lauderdale featuring 274 apartments and more than 19,000 sq ft of retail space, with rooftop amenities such as a hot tub, cabanas, and a fitness lawn with skyline views. Targets urban renters seeking walkable neighborhoods with suburban warmth.
• Parc Residences A multifamily residential development project in Fort Lauderdale, FL, developed in partnership with Brickbox Development and financed with a $60M construction loan from S3 Capital Partners. Targets residential renters in the growing South Florida market.
• Project O A 274-unit multifamily development designed by Kobi Karp Architecture, located in Oakland Park, FL, secured with a $67.5M construction loan from S3 Capital Partners. Aims to address urbanization demand and housing needs in expanding South Florida markets.

Quantifiable outcome

• $86M Oaklyn project completed with 274 apartments and 19,000+ sq ft retail, with units ranging $1,860-$3,620/month

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Brickbox DevelopmentcoreStrategic or Co-development Partner · 4 June 2021Brickbox Development partnered with Newrock Partners on multiple projects including Project O and Parc Residences. The partnership secured joint construction financing and collaborated on development activities.
• Kobi Karp Architecture & Interior DesignminorStrategic or Co-development Partner · 1 January 2021Kobi Karp designed Project O, a 274-unit development, providing architectural services for the project.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily developer and operator. Comparable by multifamily development expertise and institutional capital relationships, though at materially larger scale and with national footprint versus Newrock's South Florida focus.
• The Related Companies: National real estate developer of large-scale mixed-use and affordable housing. Comparable by product category (mixed-use development), but operates across multiple geographies and at materially greater scale than Newrock.
• Lennar Corporation: One of the largest U.S. homebuilders with deep Florida exposure. Comparable as a Florida-dominant for-sale residential developer, but operates at far greater scale and via a national public-company platform rather than local boutique model.
• Kushner Companies: Diversified real estate firm with significant multifamily and mixed-use development in Florida and the U.S. Comparable by multifamily focus and urban mixed-use product, though at much larger scale.

Direct peers

• Terra Group: Miami-based real estate development firm focused on luxury condo and mixed-use projects across South Florida. Comparable by region, product mix, and developer-led model targeting urbanizing neighborhoods.
• Newgard Development Group: South Florida residential and mixed-use developer with ground-up condo and multifamily projects in Miami and Fort Lauderdale. Comparable by product type, target submarket, and developer-led build-and-hold model.
• Stiles: Fort Lauderdale-based commercial real estate firm with development, brokerage, and property management. Comparable as a South Florida mixed-use developer and investor operating in the same Oakland Park / Fort Lauderdale submarket as Newrock.
• Crescent Heights: Miami-based developer of luxury multifamily and mixed-use high-rises. Comparable by product category (ground-up multifamily) and Florida-heavy portfolio focus.
• Related Group: One of the largest South Florida developers of luxury condo, multifamily, and mixed-use product. Comparable by Florida-focused ground-up development strategy and similar customer base in walkable urban submarkets.
• Brickbox Development Partners: South Florida real estate developer that has repeatedly co-developed projects with Newrock, including Project O and Parc Residences. Directly comparable by product type (ground-up mixed-use/multifamily), geography, and business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/newrock-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newrock Partners