News Advertising

What News Advertising does

News Advertising operates as BigMedia, the largest outdoor advertising (OOH/DOOH) provider in the Czech Republic, operating under the BigBoard Group conglomerate. Its core product is a countrywide outdoor advertising network spanning six formats: traditional OOH surfaces (billboards, bigboards, smartboards, backlights, double bigboards, citylights, banners) in municipalities, cities, and main traffic routes; a Digital OOH (DOOH) network in the Prague metro, MHD stops, railway stations, busy Prague roads, and shopping centers; street furniture / Mobiliař advertising on Prague MHD stops and the city center (Na Příkopě and Pařížská); metro advertising across lines A, B, and C; transport advertising on railways, trains, trams, and buses; and BigPlan, a proprietary smart planning and measurement tool. The technology stack supports real-time data integration — live sports scores, odds, weather-triggered creative changes, and dynamic content — on digital surfaces in the Prague metro, a programmatic-style capability within a traditionally physical medium.

The business model is one-time surface licensing: clients (predominantly enterprise advertisers such as Samsung, Wolt, Pilsner Urquell, Kooperativa, Sazkabet, and Slavia) purchase billboard, bigboard, digital, and transport placements directly via website inquiry, phone (+420 246 085 192), email ([email protected]), or the ebigmedia.cz e-shop. Pricing is not publicly disclosed and is quoted on request based on surface type, location, duration, and reach. A sales-consultant-led direct sales motion is paired with a self-service / SMB-facing website and client portal (online.bigboard.cz), indicating a hybrid GTM. Sister companies within the BigBoard Group — Metrozoom (metro), City zoom, Rail reklam (railway), and Plakátov — provide a group-level cross-sell ecosystem. Customer segmentation is horizontal, targeting all businesses seeking outdoor reach across the Czech Republic, with case studies emphasizing brand awareness, product launches, event promotions, and locally or nationally targeted campaigns.

Name

News Advertising

Legal name

BigMedia

Website

https://newsadvertising.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BigMedia is the largest outdoor advertising (OOH/DOOH) provider in the Czech Republic, operating billboards, digital screens, metro, street furniture, and transport advertising networks under the BigBoard Group, with BigPlan as a proprietary campaign measurement tool serving enterprise advertisers nationwide.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (OOH/DOOH)

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising
• Digital OOH
• Billboard advertising
• Metro advertising
• Transit advertising

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. OOH Surface Sales: Traditional and digital outdoor advertising surface rental. Clients purchase billboard, bigboard, smartboard, backlight, double bigboard, citylight, and banner placements across the Czech Republic.
2. Digital OOH (DOOH): Digital outdoor advertising in metro, Prague MHD stops, railway stations, major Prague roads, and shopping centers. Allows for dynamic content changes and programmatic-style campaign optimization.
3. Transport Advertising: Advertising on railways, train stations, buses, and Prague trams and MHD vehicles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

News Advertising (BigMedia) sells outdoor advertising space across the Czech Republic, including traditional OOH surfaces (billboards, bigboards, smartboards, backlights, double bigboards, citylights, banners), digital OOH (DOOH) screens in metro, MHD stops, railway stations, and shopping centers, street furniture advertising, and transport advertising on railways, trams, and buses. The company also provides a proprietary planning and measurement tool (BigPlan) that enables target-group targeting and effectiveness measurement comparable to TV and online campaigns. Customers are primarily enterprise brands running awareness, product launch, and event campaigns at a national or local level.

Product overview

BigMedia operates as a comprehensive outdoor advertising (OOH/DOOH) platform offering multiple advertising surface types across Czech Republic. The core portfolio consists of six main product categories: traditional OOH surfaces (billboards, bigboards, smartboards, backlights, double bigboards, citylights, banners), Digital OOH network (digital screens in metro, MHD stops, railways, and commercial centers), Street Furniture/Mobiliář (advertising at Prague MHD stops and city streets), Metro Advertising (classic and digital formats in Prague underground), Transport Advertising (railways, trams, buses), and BigPlan (proprietary measurement and campaign planning tool). The company positions itself as the largest outdoor advertising provider in Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• BigPlan: Smart planning and evaluation tool for outdoor advertising campaigns

Products and services

• OOH Surfaces (Plochy OOH) Traditional out-of-home advertising surface rental across the Czech Republic on billboards, bigboards, smartboards, backlights, double bigboards, citylights, and banners in municipalities, cities, and main transportation routes. For enterprise brands seeking national reach or local market presence.
• Digital OOH (DOOH) Digital outdoor advertising network in Prague metro, MHD stops, railway stations, busiest Prague roads, and near shopping centers, supporting dynamic content changes and real-time data-triggered creative. For enterprise brands seeking digital outdoor impact with flexibility.
• Street Furniture / Mobiliář Exclusive advertising on Prague city street furniture, including modern digital and classic citylights at MHD stops, standalone CLVs in streets and pedestrian zones, and premium digital CLVs in the city center. For brands targeting urban Prague audiences.
• Metro Advertising Exclusive advertising network throughout the Prague metro system on lines A, B, and C, including classic and digital citylights on escalators, transfer tunnels, frames, and stickers in metro cars. Reaches hundreds of thousands of daily passengers. For enterprise brands targeting daily commuters.
• Transport Advertising Advertising on railways, trains, platforms, and station halls across the Czech Republic, as well as on buses and modern Prague tram MHD vehicles. For brands targeting travelers and commuters across regions and within Prague.
• BigPlan (Campaign Planning & Measurement Tool) Proprietary smart planning and evaluation tool for outdoor advertising campaigns, enabling precise targeting of defined target groups comparable to TV or online campaigns and providing data on campaign performance and media effectiveness. For enterprise advertisers and media agencies.

Quantifiable outcome

• Reaches hundreds of thousands of commuters daily in Prague metro alone
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BigBoardcoreOthersParent/sister company within the BigBoard Group. BigBoard operates as a related entity under the same corporate group.
• MetrozoomminorOthersSister company within the BigBoard Group focusing on metro advertising.
• City zoomminorOthersSister company within the BigBoard Group.
• Rail reklamminorOthersSister company within the BigBoard Group focusing on railway advertising.
• PlakátovminorOthersSister company within the BigBoard Group.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• MaReS: Czech-based provider of digital signage and DOOH screens in retail and transit environments. Comparable to BigMedia as a domestic competitor focused on digital/electronic display advertising rather than static formats.
• euroAWK: European outdoor advertising operator with presence across multiple markets including CEE. Comparable to BigMedia as a multi-country European OOH operator using street furniture, transit, and DOOH formats.
• Czech Outdoor s.r.o. Czech outdoor advertising operator running billboard and street furniture networks across the Czech Republic. Comparable to BigMedia as a domestic Czech OOH competitor competing for the same local advertiser budgets.

Direct peers

• Lamar Advertising: One of the largest U.S. outdoor advertising companies, operating billboards, transit, and digital OOH formats. Comparable to BigMedia as a scaled OOH operator with a national footprint and growing digital portfolio.
• Outfront Media: U.S.-based outdoor media company operating billboards, transit, and digital OOH across the Americas. Directly comparable multi-format OOH business with similar enterprise advertiser base and DOOH expansion strategy.
• Clear Channel Outdoor: Major global OOH operator with extensive billboard, transit, and airport advertising portfolios. Comparable to BigMedia's diversified OOH/DOOH model serving enterprise advertisers across multiple surface types.
• IGPDecaux: Italian outdoor advertising leader (joint venture between IGP and JCDecaux), with strong presence in street furniture, transit, and airports. Comparable to BigMedia as a multi-format OOH operator focused on a single national market with transit dominance.
• Ströer: Leading German outdoor and digital out-of-home advertising company, with strong transit and DOOH presence in German-speaking Europe. Closest European peer to BigMedia given similar multi-format portfolio (billboards, street furniture, transit) and DOOH investment trajectory.
• JCDecaux: World's largest outdoor advertising company, operating street furniture, transit, and billboard formats globally. Directly comparable to BigMedia as a multi-format OOH operator with strong transit/metro and street furniture exposure, though at vastly larger scale and geographic breadth.

Broad incumbents

• BigBoard: Parent company of BigMedia and a leading Czech outdoor advertising group operating billboards and large-format surfaces nationwide. Direct group-level overlap with BigMedia's OOH portfolio and largest domestic competitor by structural relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/news-advertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News Advertising