What Newschoolers does

Newschoolers, Inc. is a privately held US-incorporated corporation that operates Newschoolers.com, a web-based community platform dedicated to freeskiing. Founded around 2000, the platform has served as a centralized hub for freeskiing culture for over two decades, offering interconnected products including discussion forums (with 136,420+ threads in main forums and 169,584 threads in Ski Gabber alone), original news and feature articles, podcasts, video hosting, photo galleries, an annual gear guide, a Buy/Sell/Trade marketplace for used ski equipment, and a terrain parks guide. The platform is free to use for community members, with revenue generated through three streams: display and embedded advertising (the primary revenue source, supporting server costs, content creation, and athlete sponsorships), affiliate partnerships with ski industry brands, and a Shopify-powered merchandise store selling Newschoolers-branded apparel.

The underlying technology is a self-serve web platform with forum, video hosting, photo sharing, and e-commerce capabilities, distributed directly to consumers globally. The audience consists of freeskiing enthusiasts, park and all-mountain skiers, ski industry professionals, and ski media creators, organized into persona and use-case segments. Newschoolers reaches its audience through owned content properties, community engagement, email newsletters, and Facebook social sharing, with auxiliary presence on YouTube, Instagram, X, and Discord. The company holds a registered NEWSCHOOLERS trademark and operates independently with no disclosed venture funding, no parent company, and no subsidiaries. No mobile app, public API, or AI/ML capabilities are disclosed.

Name

Newschoolers

Legal name

NEWSCHOOLERS, INC.

Website

https://newschoolers.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Newschoolers is a privately held US operator of Newschoolers.com, a free, ad-supported online community for freeskiing enthusiasts offering forums, news, videos, photos, gear guides, and a used-gear marketplace, monetized via advertising, affiliate partnerships, and branded merchandise.

Ownership category

akta.pro rank

Product category

Online Sports Community & Content

NAICS

Broadcasting and Content Providers (516), Newspaper Publishers (513110)

SIC

Services-Amusement & Recreation Services (7900), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community Hosting & Membership Platforms (MPACAJAF)

Keywords

• Freeskiing community platform
• Ski industry news
• Online ski forums
• Ski video hosting
• Ski gear marketplace

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Advertising Revenue: Primary revenue source from display and embedded advertising across the platform, supporting server costs, content creation, and athlete sponsorships
2. Affiliate Partnerships: Compensation received for links to products and services through affiliate partnerships with ski industry brands
3. Merchandise Store: E-commerce store selling Newschoolers-branded merchandise (newschoolers-store.myshopify.com)

Distribution channels1 record

Marketing channels5 records

Core offering

Newschoolers is an online community platform for freeskiing enthusiasts that hosts forums, news articles, podcasts, athlete interviews, event coverage, and user-generated video and photo content. It also operates a Buy/Sell/Trade marketplace for used ski gear and a Shopify-powered merchandise store selling Newschoolers-branded apparel. The platform is free to use and monetizes through advertising, affiliate partnerships with ski industry brands, and merchandise sales.

Product overview

Newschoolers is a community-driven freeskiing website featuring a unified platform of interconnected products: Forums for discussions (136,000+ threads across 15+ categories including Ski Gabber, Gear Talk, and regional forums), News coverage with original articles, podcasts, and event recaps, Videos and Photos sharing platforms for ski media, a Gear Guide with annual equipment reviews and Roofbox Reviews, a Buy/Sell/Trade marketplace, and a Store powered by Shopify. The site also hosts Contests and a Terrain Parks Guide. The platform serves as the online home for freeskiing culture with over 20 years of history.

Differentiator

Problem solved

Functional benefit

Products and services

• Newschoolers Forums Community discussion forums covering ski-related topics such as Ski Gabber, Gear Talk, regional skiing, AT & Backcountry, Content Creators, Lady Gabber, plus non-ski general discussion (Non-Ski Gabber) and site discussion. Free to use for registered members.
• Newschoolers News Original ski news coverage including Latest articles, Top Rated stories, Features, Podcasts, Interviews/Profiles, Event Coverage, Opinions, Industry News, and Gear sections. Free to read.
• Newschoolers Videos Video hosting and sharing platform for ski-related content including Latest uploads, Top Rated videos, and a Ladies category. Users can post, view, rate, and comment on ski videos and edits.
• Newschoolers Photos Photo sharing platform with Latest and Top Rated galleries for ski photography, allowing users to upload and browse ski photo content.
• Newschoolers Gear Guide Annual gear guides and equipment reviews including ski reviews, Roofbox Reviews, and Editors' Picks, helping skiers research and select equipment.
• Buy/Sell/Trade (BST) Marketplace User-to-user marketplace for buying and selling used ski gear and equipment, with map view functionality for geographic discovery of listings. Free to use for registered members.
• NS Store (Newschoolers Merchandise Store) Shopify-powered e-commerce store selling Newschoolers-branded merchandise including apparel and goods. Open to consumer purchases worldwide.
• Newschoolers Podcasts Podcast content featuring ski industry interviews, event recaps, and athlete conversations, distributed as part of the Newschoolers news section.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Affiliate Partner BrandsminorGTM or Marketing PartnerNewschoolers has affiliate partnerships with various ski industry brands, receiving compensation for links to products and services. This includes partnerships with ski gear manufacturers and service providers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Snowboarder Magazine: Action-sports media brand covering snowboarding with editorial, video, and event coverage. Comparable as a snowsports media destination adjacent to Newschoolers' freeskiing niche.
• REI Co-op: Outdoor retailer with editorial content, community programs, and gear expertise. Comparable as a community-driven outdoor content and commerce platform that competes for ski audience attention.
• Outside (Outside Inc.): Outdoor media and content platform spanning multiple adventure sports including skiing. Comparable as a broader portfolio of outdoor/action-sports content brands and an acquirer of niche communities like Pinkbike.
• Backcountry.com: Outdoor gear retailer with editorial content, gear guides, and community features. Comparable as a destination combining ski/outdoor content with affiliate and e-commerce monetization.

Direct peers

• NSMB.com: North Shore Mountain Biking community site with news, reviews, and forums — another niche action-sports community platform analogous to Newschoolers in cycling.
• Teton Gravity Research: TGR is a ski-focused media brand producing films, news, and athlete content. Highly comparable as a niche ski media/community destination with editorial and video at its core.
• Freeskier Magazine: Freeskiing-focused digital publication covering news, gear, athletes, and events — directly competes for freeskiing audience attention and advertiser dollars.
• Vital MTB: Mountain biking community with news, forums, videos, and gear coverage; mirrors Newschoolers' action-sports niche community and content strategy.
• EpicSki: Long-running ski community forum and content site with regional sub-forums and gear discussion — direct competition for ski forum engagement and loyal niche audiences.
• Pinkbike: The closest analog to Newschoolers in mountain biking — a community-driven platform with forums, video/photo hosting, news, gear reviews, and a marketplace serving a specific action-sports niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newschoolers
• YouTubeyoutube.com/@newschoolers
• Facebookfacebook.com/newschoolers
• Instagraminstagram.com/newschoolers
• LinkedInlinkedin.com/company/newschoolers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newschoolers