Newtown Action Alliance

What Newtown Action Alliance does

Newtown Action Alliance is a 501(c)(4) national grassroots advocacy organization formed in the aftermath of the December 2012 Sandy Hook Elementary School shootings, headquartered in Newtown, Connecticut. The organization pursues legislative and cultural change to achieve what it describes as 'the steady and continuous reduction of gun violence,' with federal policy priorities including universal background checks, assault weapons restrictions, secure storage requirements, and gun industry accountability. Its programmatic portfolio comprises four named campaigns — the Campaign Against Assault Weapons, the Campaign to #KeepKidsSafe from Unsecured Guns, the Coalition for Gun Industry Accountability, and the #EndGunViolence Lunch & Lobby Days — alongside an annual National Vigil for All Victims of Gun Violence held on Capitol Hill.

The organization operates with a small core team of seven employees and engages supporters through digital petitions, email newsletters, social media channels (Facebook, Twitter), press engagement, and field event coordination. Distribution of the 'Not Coming Home' documentary film via YouTube and coordinated share buttons extends its reach. Donations are processed through ActBlue, a third-party nonprofit fundraising platform, consistent with standard 501(c)(4) practice. The entity is structurally distinct from an affiliated 501(c)(3), the Newtown Action Alliance Foundation (newtownfoundation.org), which operates complementary education and vigil programming.

In recent months the organization has expanded its civic engagement footprint beyond core gun violence prevention, co-organizing the January 2026 Free America Walkout with Rock This Democracy and hosting the March 2026 Rock This Democracy One Year Symposium. These moves indicate a broadening of the addressable advocacy base from gun violence-specific supporters to a wider anti-authoritarian and pro-democracy constituency. Revenue is generated exclusively through donations; no revenue figure, donor count, or financial scale is disclosed in available source material.

Name

Newtown Action Alliance

Legal name

Newtown Action Alliance

Website

https://newtownaction.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Newtown Action Alliance is a 501(c)(4) national grassroots advocacy organization formed after the Sandy Hook shootings, focused on gun violence prevention through federal legislative campaigns, coalition building, annual Capitol Hill vigils, and grassroots mobilization of individual advocates and donors.

Ownership category

akta.pro rank

Product category

Gun Violence Prevention Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Gun violence prevention
• Grassroots advocacy
• Nonprofit lobbying
• Community organizing
• Legislative campaigns

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Newtown Action Alliance is a 501(c)(4) national grassroots advocacy organization that campaigns to reduce gun violence through legislative and cultural change. It delivers a portfolio of named advocacy campaigns (assault weapons, safe storage, gun industry accountability, Florida gun purchase age limits), the annual National Vigil for All Victims of Gun Violence, lobby days, online petitions (including the Universal Background Checks petition), volunteer programs, and the 'Not Coming Home' documentary film distributed via social media.

Product overview

Newtown Action Alliance is a grassroots advocacy organization focused on gun violence prevention through legislative and cultural change. The organization offers campaigns, educational resources, petitions, volunteer opportunities, and events rather than technology products or services. Key initiatives include the #EndGunViolence campaign, the Campaign Against Assault Weapons, the Campaign to #KeepKidsSafe from Unsecured Guns, the Coalition for Gun Industry Accountability, the annual National Vigil for All Victims of Gun Violence, and the "Not Coming Home" documentary film. The organization operates under the Newtown Action Alliance Foundation and partners with the related Newtown Foundation. The primary engagement channels are petitions, volunteer signups, newsletter subscriptions, donations via ActBlue, and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Against Assault Weapons Named advocacy campaign seeking to ban or restrict assault weapons in the United States; for individual supporters, legislators, and coalition partners concerned about military-style firearms.
• Campaign to #KeepKidsSafe from Unsecured Guns Advocacy campaign promoting safe storage of firearms to prevent child access; targets parents, gun owners, and policymakers.
• Coalition for Gun Industry Accountability Coalition-based initiative focused on holding the gun industry accountable for public safety impacts; serves allied organizations and individual supporters.
• Stop 18 to 20-Year-Olds from Buying Gun in Florida State-level advocacy campaign in Florida to raise the minimum age for firearm purchases; for Florida residents, supporters, and legislators.
• #EndGunViolence Lunch & Lobby Days Organized advocacy event program pairing lobbying meetings with elected representatives and supporter gatherings; for individual advocates and coalition partners.
• National Vigil for All Victims of Gun Violence

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Sandy Hook Promise: Gun violence prevention organization also founded in response to the Sandy Hook Elementary School tragedy. Shares NAA's Newtown origin, mission focus on school and community gun violence prevention, and grassroots advocacy model — though structured as a 501(c)(3) with an education/prevention programming emphasis.
• Brady Campaign to Prevent Gun Violence: National gun violence prevention advocacy organization that combines legislative lobbying, cultural campaigns, and grassroots mobilization. Directly comparable to NAA in mission, 501(c) advocacy posture, and federal policy focus on background checks and assault weapons.
• Giffords: Gun violence prevention organization combining legal advocacy (Giffords Law Center) and grassroots mobilization. Directly comparable to NAA in federal policy focus on background checks, assault weapons, and state-level legislative campaigns.
• Coalition to Stop Gun Violence: National gun violence prevention coalition that combines policy advocacy, research, and grassroots organizing. Comparable to NAA in federal-level legislative focus and coalition-based operating model, with overlapping policy priorities on background checks and assault weapons.
• March for Our Lives: Youth-led gun violence prevention organization founded after the Parkland shooting. Directly comparable to NAA in advocacy focus on assault weapons, background checks, and national mobilization events, though with a different (youth-led) brand and constituency base.
• States United to Prevent Gun Violence: National network of state-level gun violence prevention organizations. Comparable to NAA in advocacy mission and federal/state policy engagement, with emphasis on coalition-building across state affiliates — relevant given NAA's own Florida-focused campaign.
• Moms Demand Action: Grassroots gun violence prevention movement now part of Everytown for Gun Safety. Directly comparable to NAA in volunteer-driven grassroots mobilization, federal/state advocacy, and focus on cultural change alongside legislative reform.

Emerging players

• Americans for Responsible Solutions: Gun violence prevention advocacy organization founded by former Congresswoman Gabrielle Giffords and Senator Mark Kelly. Comparable to NAA in federal advocacy focus and 501(c)(4) lobbying posture, now operating primarily as part of the broader Giffords ecosystem.

Broad incumbents

• Everytown for Gun Safety: Largest U.S. gun violence prevention organization, formed from the merger of Mayors Against Illegal Guns and Moms Demand Action. Comparable to NAA in mission and policy priorities (universal background checks, assault weapons), but operates at significantly larger scale with both 501(c)(3) and 501(c)(4) arms.

Others

• Newtown Action Alliance Foundation: Sister 501(c)(3) educational/charitable arm affiliated with NAA. Runs the annual National Vigil for All Victims of Gun Violence (the same vigil event NAA promotes). Functionally adjacent rather than competing, but directly comparable in mission and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tweet
• YouTubeyoutu.be/z74sbcIAhE4
• Facebookfacebook.com/share
• LinkedInlinkedin.com/company/the-newtown-action-alliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newtown Action Alliance