March For Our Lives
March For Our Lives is a youth-led, national 501(c)(3) and 501(c)(4) gun violence prevention organization founded in 2018 by Parkland survivors, mobilizing young people, survivors, and supporters through digital organizing, cultural campaigns, electoral advocacy, and survivor storytelling to pass gun safety laws and shift public policy.
- Company typePrivate
- Founded2018
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What March For Our Lives does
March For Our Lives (MFOL) is a youth-led, national gun violence prevention advocacy organization founded in February 2018 by survivors of the Marjory Stoneman Douglas High School shooting in Parkland, Florida. Headquartered in Washington, D.C., the organization operates through two affiliated entities: the March For Our Lives Foundation (501(c)(3)) for tax-deductible educational, cultural, and youth-leadership programming, and the March For Our Lives Action Fund (501(c)(4)) for lobbying and electoral work. It serves young people, particularly Gen Z, gun violence survivors, and broader gun-safety supporters, with toolkits, training, and platforms for civic engagement, voter mobilization, and policy advocacy.
MFOL's core product is the Action Hub, a digital organizing platform offering step-by-step toolkits for engagement at three levels ("On Your Couch," "At Your Campus," "In Your Community"), integrated with ActBlue for donations, Action Network for petitions, Shopify for merchandise, and Discord for community. Supporting products include The Living Record (a digital storytelling archive for survivors), the March Forward Fellowship (a paid youth leadership program), the 30 Under 30 memorial campaign (with Change the Ref), and a Membership Program. The work is structured around four strategic pillars: Disrupt Power, Confront Apathy, Mobilize Youth, and Cultivate Leaders. The technology stack is entirely conventional SaaS/web tooling with no disclosed AI capabilities.
MFOL is funded primarily through donations (both C3 tax-deductible and C4 non-tax-deductible), supplemented by merchandise sales via a Shopify storefront (free shipping over $50). Its go-to-market is community-led: grassroots organizing, social media across Instagram/TikTok/X/Facebook/YouTube, cultural partnerships, and large-scale national actions (the 2018 and 2022 marches drew nearly 1 million and 70,000+ attendees in D.C., respectively, with hundreds of sibling marches). Since 2018, MFOL claims credit for helping pass 300+ state and federal gun safety laws, mobilizing 2,000,000+ young people to vote, defeating 40+ NRA-backed politicians, and contributing to the first federal gun safety legislation in 30 years (Bipartisan Safer Communities Act, 2022) and the creation of the White House Office of Gun Violence Prevention (2023).
March For Our Lives firmographics
Firmographics- Name
- March For Our Lives
- Legal name
- March For Our Lives, Inc.
- Website
- https://marchforourlives.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- March For Our Lives is a youth-led, national 501(c)(3) and 501(c)(4) gun violence prevention organization founded in 2018 by Parkland survivors, mobilizing young people, survivors, and supporters through digital organizing, cultural campaigns, electoral advocacy, and survivor storytelling to pass gun safety laws and shift public policy.
- Ownership category
- akta.pro rank
March For Our Lives industry classification
Industry- Product category
- Gun Violence Prevention Advocacy
- NAICS
- Social Advocacy Organizations (81331), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)
- akta.pro secondary industries
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Nonprofit, Social Services & Community Development Congresses (THAHAJAO)
Keywords
Where March For Our Lives is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
March For Our Lives business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Donations - March For Our Lives Foundation (501(c)(3)): Tax-deductible donations supporting educational programs, cultural initiatives, and youth leadership development. Donations fuel amplifying survivor stories, creating art and memorials, and training the next generation of changemakers.
- Donations - March For Our Lives Action Fund (501(c)(4)): Non-tax-deductible donations supporting lobbying and electoral work to pass stronger gun violence prevention policies and elect gun safety champions.
- Merchandise Sales: E-commerce sales of branded merchandise including apparel. Free shipping on orders over $50. Revenue supports the movement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time or monthly donation options available |
| One time/ perpetual license | Pay-as-you-go | Merchandise with free shipping over $50 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
March For Our Lives product offering
Product offeringCore offering
March For Our Lives is a youth-led nonprofit movement that mobilizes young people through digital organizing, national campaigns, voter engagement, and survivor storytelling to prevent gun violence. It operates a digital Action Hub providing toolkits for grassroots action, a storytelling archive called The Living Record, a leadership fellowship, and a merchandise store, all sustained by donations to its 501(c)(3) Foundation and 501(c)(4) Action Fund.
Product overview
March For Our Lives is a youth-led gun violence prevention movement and advocacy organization, not a traditional software product company. Their 'product' is a comprehensive organizing platform combining digital activism tools, storytelling archives, leadership development programs, and merchandise fundraising. The core offering is the Action Hub—a digital organizing platform providing toolkits and campaign actions for youth mobilization. Supporting products include The Living Record (storytelling archive), March Forward Fellowship (leadership program), 30 Under 30 (memorial campaign), the Merchandise Shop (Shopify-powered e-commerce), and membership program. Their work is organized around four strategic pillars: Disrupt Power, Confront Apathy, Mobilize Youth, and Cultivate Leaders. No AI/ML capabilities or public API are offered.
Differentiator
Problem solved
Functional benefit
Brands
- March Forward: National youth leadership fellowship program for young people impacted by gun violence, providing training in storytelling, advocacy, and organizing.
Products and services
- Action Hub Central digital organizing platform for March For Our Lives activism. Provides step-by-step toolkits for actions 'On Your Couch,' 'At Your Campus,' and 'In Your Community,' enabling real-time engagement with campaigns, petitions, and coordinated national efforts. Open to young people with no prior experience required.
- The Living Record Digital archive for sharing and preserving stories of loved ones lost to gun violence. Allows survivors and families to submit personal accounts in their own words, which may be featured across March For Our Lives platforms to bring their voices to millions.
- March Forward Fellowship National youth leadership fellowship for young people impacted by gun violence. Provides paid training in storytelling, advocacy, and organizing; mentorship; peer support; and a national platform to share work and lead community-based projects. Applications accepted annually.
- Membership Program Youth membership program enabling supporters to join the movement. Members receive access to the Action Hub, tools, trainings, and updates on how to take action. Open to young people with no experience level required.
- Merchandise Shop Online merchandise store selling branded apparel and accessories to fundraise for the movement. Powered by Shopify, offers free standard shipping on orders over $50, and includes a legacy merch collection.
Quantifiable outcome
- 300+ gun safety laws passed at state and federal level since 2018
- +4 more outcomes
Companies that use March For Our Lives
Customer profileSegments3 records
Ideal customer profiles3 records
March For Our Lives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
March For Our Lives partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- GiffordscoreCo-hosted the 2019 Presidential Primary Gun Safety Forum with March For Our Lives. Nine leading Democratic primary candidates participated in in-depth discussions on gun safety policy, marking a turning point in making gun violence prevention a central issue in national politics.
- Change the RefcoreCollaborated to create the 30 Under 30 campaign, reimagining traditional success lists to honor young lives lost to gun violence before they had the chance to grow up.
- The Good LiarssupportingPartnered to infiltrate the SHOT Show and expose what the National Shooting Sports Foundation's flagship event is really about. The resulting video exposed how the gun industry markets and normalizes its products, reaching millions online.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
March For Our Lives competitors and assessment
Company assessmentDirect peers
- Coalition to Stop Gun Violence: National gun violence prevention coalition focused on policy advocacy and research. Competes with MFOL for federal policy wins and coalition partnerships, though with a more research-driven rather than youth-mobilization orientation.
- Giffords: Gun violence prevention organization founded by former Congresswoman Gabby Giffords. Competes with MFOL for donor share, media attention, and policy influence at federal/state level, while also co-hosting events with MFOL (e.g., 2019 Presidential Primary Gun Safety Forum).
- Newtown Action Alliance: Grassroots gun violence prevention organization formed after Sandy Hook. Competes with MFOL for survivor-led advocacy positioning and federal policy influence, particularly around assault weapons legislation.
- Everytown for Gun Safety: Largest U.S. gun violence prevention organization, founded by Michael Bloomberg. Directly competes for donor dollars, state-level lobbying influence, and youth engagement (via Students Demand Action), but operates with materially larger financial resources than MFOL.
- Brady (Brady United): Long-established gun violence prevention nonprofit (formerly Brady Campaign). Competes with MFOL for policy advocacy wins, donor funding, and grassroots mobilization, with stronger institutional legacy but less youth-led brand identity.
- Students Demand Action: Everytown's youth mobilization arm. Directly competes with MFOL for the same Gen Z volunteer base and campus organizing footprint, leveraging Everytown's larger budget to offer an alternative youth-led entry point into gun violence prevention.
- Change the Ref: Gun violence prevention organization founded by Manuel and Patricia Oliver after Parkland. Partners with MFOL on the 30 Under 30 campaign while also operating as a peer organization pursuing cultural interventions and youth mobilization.
- Sandy Hook Promise: Gun violence prevention organization founded after the Sandy Hook tragedy. Focuses on school-based prevention programs and Know the Signs training; competes for donor support and survivor-led advocacy positioning alongside MFOL.
- Moms Demand Action: Grassroots arm of Everytown for Gun Safety. Competes with MFOL for grassroots donor support and local chapter activity, but is structured around a different demographic (parents) versus MFOL's youth-led model.
Broad incumbents
- NAACP: Large, established civil rights advocacy organization with overlapping gun violence policy interests. Shares advocacy infrastructure and coalition partnerships with MFOL, but operates across a much broader civil rights agenda rather than specializing in gun violence prevention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
March For Our Lives social profiles
Digital presenceMarch For Our Lives financial estimates
Financial estimateRevenue estimate
Valuation estimate
March For Our Lives leadership team
Management profileNumber of profiles
Profiles1 record
March For Our Lives subsidiaries and ownership
Company hierarchySubsidiaries2 records
March For Our Lives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
March For Our Lives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about March For Our Lives
What does March For Our Lives do?
March For Our Lives is a youth-led nonprofit movement that mobilizes young people through digital organizing, national campaigns, voter engagement, and survivor storytelling to prevent gun violence. It operates a digital Action Hub providing toolkits for grassroots action, a storytelling archive called The Living Record, a leadership fellowship, and a merchandise store, all sustained by donations to its 501(c)(3) Foundation and 501(c)(4) Action Fund.
Is March For Our Lives a public or private company?
March For Our Lives is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was March For Our Lives founded?
March For Our Lives was founded in 2018. It employs 11 to 50 people.
Where is March For Our Lives based?
March For Our Lives is headquartered in Washington, United States, in the North America region.
How does March For Our Lives make money?
Three revenue lines are on record. Donations - March For Our Lives Foundation (501(c)(3)) is the primary driver. The others are donations - March For Our Lives Action Fund (501(c)(4)) and merchandise Sales.
Who are March For Our Lives's main competitors?
Direct peers on record are Coalition to Stop Gun Violence, Giffords, Newtown Action Alliance, Everytown for Gun Safety, Brady (Brady United), Students Demand Action, Change the Ref, Sandy Hook Promise and Moms Demand Action. NAACP is listed as a broad incumbent.
Does March For Our Lives have an API?
No public API is recorded for March For Our Lives.
What industry is March For Our Lives in?
March For Our Lives's product category is Gun Violence Prevention Advocacy. Its primary akta.pro industry code is BPAGAFAM, Gun Violence Prevention & Public Safety Policy Advocacy, with a secondary code of BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits. Its NAICS code is 81331 and its SIC code is 8300.