NEW YORK BAGEL CO
New York Bagel Co. is a privately held, scratch-made bagel bakery chain operating seven company-owned retail locations across southeastern Massachusetts, serving local consumers with fresh bagels, breakfast and lunch items, and coffee, now expanding via an eighth store and a new franchise program.
- Company typePrivate
- Founded1989
- HeadquartersDartmouth South, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NEW YORK BAGEL CO does
New York Bagel Co. operates a regional quick-service bakery chain rooted in scratch-made bagel production. Founded in 1989 in southeastern Massachusetts by a New York native who brought traditional bagel craft to the region, the company bakes all bagels fresh daily in-house at each location — using in-house dough mixing and a proprietary proofing process it has committed not to alter — and avoids frozen dough or par-baked shortcuts. Its product line extends from core bagels (Asiago, Cinnamon Raisin, Blueberry, etc.) into breakfast sandwiches, lunch/deli items, bagel dogs, pastries, muffins, and a coffee beverage program including a signature Iced Java. Pricing is not publicly disclosed; revenue is generated per-transaction at point of sale and via online ordering through the SpotOn platform.
The business is direct-to-consumer across seven company-owned retail locations in southeastern Massachusetts (Acushnet, Dartmouth North, Dartmouth South, Fall River North End, Fall River South End, Stoughton, and Taunton), with an eighth in development and a formal franchise program (newyorkbagelcofranchise.com) launched under current ownership. The company serves local individual consumers seeking fresh, preservative-free bagels and quick breakfast/lunch — and at Stoughton, Taunton, and Acushnet, dinner — primarily through walk-in foot traffic supplemented by SpotOn-powered online ordering.
In March 2024, three new owners — Dawn Lima, Kyle Lima, and Cliff Ponte, with collectively over 30 years of multi-unit QSR management experience — acquired the two original Fall River and Dartmouth shops from the retiring founders and have since driven rapid multi-location expansion. The company is privately held, founder/owner-operated, with no institutional investment disclosed, and reports 14 employees alongside seven stores. No AI, software platform, or technology product surface beyond SpotOn and a WordPress/Elementor website is part of the business.
NEW YORK BAGEL CO firmographics
Firmographics- Name
- NEW YORK BAGEL CO
- Legal name
- New York Bagel Co.
- Website
- https://newyorkbagel.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New York Bagel Co. is a privately held, scratch-made bagel bakery chain operating seven company-owned retail locations across southeastern Massachusetts, serving local consumers with fresh bagels, breakfast and lunch items, and coffee, now expanding via an eighth store and a new franchise program.
- Ownership category
- akta.pro rank
NEW YORK BAGEL CO industry classification
Industry- Product category
- Quick-Service Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where NEW YORK BAGEL CO is headquartered
LocationHeadquarters
- HQ city
- Dartmouth South
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
NEW YORK BAGEL CO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Bagel and Food Sales: Direct retail sales of freshly baked bagels, breakfast sandwiches, lunch items, and beverages to consumers at seven physical store locations across southeastern Massachusetts. Customers pay per item at point of sale or via online ordering.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
NEW YORK BAGEL CO product offering
Product offeringCore offering
New York Bagel Co. operates seven quick-service bakery retail locations across southeastern Massachusetts, baking scratch-made bagels fresh in-house every day from dough mixed on-site (never frozen or par-baked) using a proprietary proofing process. The company sells bagels in multiple flavors alongside complementary breakfast sandwiches, lunch and deli items, baked goods, and hot and cold coffee beverages, with online ordering via SpotOn and franchise expansion as a growth channel.
Product overview
New York Bagel Co. is a quick-service restaurant offering scratch-made bagels baked fresh daily in-house since 1989. The core product line consists of Fresh Baked Bagels available in multiple flavors, complemented by Fresh Baked Goods (Bagel Dogs, Muffins, Pastries), Breakfast Sandwiches, Lunch & Deli items (wraps, sandwiches, salads), and Beverages (hot and cold coffee drinks including signature Iced Java). The company operates seven locations across southeastern Massachusetts with franchise opportunities available.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Baked Bagels Scratch-made bagels mixed from fresh dough in-house each day and baked fresh daily, available in flavors including Asiago Cheese, Poppy, Cinnamon & Sugar, The Works, French Toast Garlic, Cinnamon Raisin, Choc Chip, Blueberry, and Egg. Sold to walk-in and online-ordering consumers across the seven Massachusetts locations.
- Fresh Baked Goods
Companies that use NEW YORK BAGEL CO
Customer profileSegments1 record
Ideal customer profiles2 records
NEW YORK BAGEL CO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NEW YORK BAGEL CO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpotOncoreSpotOn provides the online ordering and point-of-sale technology platform used across all seven New York Bagel Co. locations, enabling online order placement and management.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
NEW YORK BAGEL CO competitors and assessment
Company assessmentDirect peers
- Einstein Bros Bagels: Largest U.S. bagel chain, offering bagels, breakfast sandwiches, and coffee through both company-owned and franchised stores. Directly comparable in core product (bagels), menu structure (breakfast sandwiches + coffee), and franchise-led growth model.
- Bruegger's Bagels: Bagel-focused chain with a hand-rolled, kettle-boiled bagel identity similar to NYBC's craft positioning. Comparable in core product format, menu mix, and franchise-heavy unit model.
- Manhattan Bagel: Traditional East Coast bagel chain serving boiled-and-baked bagels, sandwiches, and coffee. Closely comparable in product format, casual cafe-bakery format, and East Coast regional positioning.
- Noah's New York Bagels: West Coast bagel chain with a New York-style bagel identity. Directly comparable in product positioning (NY-style boiled bagels), breakfast sandwich/lunch menu, and multi-unit suburban retail model.
Broad incumbents
- Panera Bread: National cafe-bakery chain with a baked-goods, sandwich, and coffee platform. Overlaps with NYBC's cafe-bakery daypart strategy and breakfast/lunch customer base, though at much larger scale and broader menu.
- Le Pain Quotidien: International cafe-bakery chain centered on artisanal bread, pastries, and coffee. Comparable in craft-bakery positioning, cafe format, and bread-plus-beverage menu architecture.
- Dunkin': Dominant coffee-and-breakfast chain with heavy Massachusetts/New England density and bagels on its menu. Comparable because it competes head-to-head for the morning bagel-and-coffee occasion that anchors NYBC's revenue.
- Au Bon Pain: Cafe-bakery known for scratch-baked goods, sandwiches, soups, and coffee. Comparable in cafe-bakery format, baked-goods-led menu, and breakfast/lunch daypart mix.
Emerging players
- Tatte Bakery & Café: Fast-growing Boston-area patisserie and café chain with a strong scratch-bake identity and all-day menu. Comparable in craft positioning, cafe-bakery format, and Massachusetts/Northeast expansion footprint.
Regional players
- Honey Dew Donuts: New England-based coffee and breakfast chain with strong Massachusetts presence. Directly competes for the morning coffee-and-baked-goods occasion in NYBC's home geography, though its core product is donuts rather than bagels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NEW YORK BAGEL CO social profiles
Digital presenceNEW YORK BAGEL CO financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEW YORK BAGEL CO leadership team
Management profileNumber of profiles
Profiles3 records
NEW YORK BAGEL CO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEW YORK BAGEL CO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEW YORK BAGEL CO
What does NEW YORK BAGEL CO do?
New York Bagel Co. operates seven quick-service bakery retail locations across southeastern Massachusetts, baking scratch-made bagels fresh in-house every day from dough mixed on-site (never frozen or par-baked) using a proprietary proofing process. The company sells bagels in multiple flavors alongside complementary breakfast sandwiches, lunch and deli items, baked goods, and hot and cold coffee beverages, with online ordering via SpotOn and franchise expansion as a growth channel.
Is NEW YORK BAGEL CO a public or private company?
NEW YORK BAGEL CO is a private company. It is classified as family owned and is currently operating.
When was NEW YORK BAGEL CO founded?
NEW YORK BAGEL CO was founded in 1989. It employs 11 to 50 people.
Where is NEW YORK BAGEL CO based?
NEW YORK BAGEL CO is headquartered in Dartmouth South, United States, in the North America region.
How does NEW YORK BAGEL CO make money?
One revenue line is on record: retail Bagel and Food Sales.
Who are NEW YORK BAGEL CO's main competitors?
Direct peers on record are Einstein Bros Bagels, Bruegger's Bagels, Manhattan Bagel and Noah's New York Bagels. Broad incumbents are Panera Bread, Le Pain Quotidien, Dunkin' and Au Bon Pain. Tatte Bakery & Café is listed as an emerging player. Honey Dew Donuts is listed as a regional player.
Does NEW YORK BAGEL CO have an API?
No public API is recorded for NEW YORK BAGEL CO.
What industry is NEW YORK BAGEL CO in?
NEW YORK BAGEL CO's product category is Quick-Service Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 5810.