What New York Pizza Company does

New York Pizza Company is a privately held, single-location pizzeria operating from 5084 South Terrace Suite 136 in the East Ridge neighborhood of Chattanooga, Tennessee. The business positions itself as an authentic New York Italian brick oven pizzeria, with its signature offering being a 20-inch New York style pizza built around claimed 70+ year-old family recipes, fresh ingredients, and traditional brick oven cooking. Service is oriented exclusively toward local consumers in the Chattanooga metropolitan area via four fulfillment channels: walk-in dine-in, phone-ordered takeout, and online ordering for pickup and delivery through the ToastTab platform. The restaurant operates Tuesday through Sunday with extended weekend hours and is closed on Mondays.

The company's go-to-market is purely direct-to-consumer with no wholesale, catering, or enterprise customers disclosed. Marketing is conducted through the company's own website (newyorkpizzacompanyusa.com) and a Facebook page, with no paid third-party delivery aggregator partnerships confirmed in the source material. The operating model is transaction-based food and beverage sales with no disclosed pricing structure, no loyalty program, and no packaged or retail product extension. Underlying technology consists of a brick oven cooking platform and the ToastTab ordering SaaS; no proprietary software, app, API, or AI/ML capability is documented. The firm employs approximately seven people with no disclosed management team, founder identity, or ownership structure beyond operating status.

There is no evidence of venture capital, private equity, institutional capital, parent company, or subsidiary relationships. No funding rounds, mergers, acquisitions, leadership changes, regulatory actions, patents, trademarks, certifications beyond a 99 health inspection score, or partnership agreements are recorded. The business carries no debt or capital structure disclosures and reports no revenue figures. Reputational signals include a 4.8 Google review rating and the 99 health score, which together indicate operational discipline at the unit level but do not constitute scalable competitive positioning.

Name

New York Pizza Company

Legal name

New York Pizza Company

Website

https://newyorkpizzacompanyusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New York Pizza Company is a privately held, single-location authentic New York Italian brick oven pizzeria in Chattanooga, TN, serving 20-inch signature pizzas to local consumers via dine-in, takeout, and ToastTab online ordering.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• New York style pizza
• Brick oven pizzeria
• Casual dining restaurant
• Pizza takeout delivery
• Authentic Italian pizza

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Direct food and beverage sales from a physical restaurant location. Revenue generated through dine-in service, takeout orders, and third-party delivery platforms. Transaction-based model where customers pay per individual order.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New York Pizza Company operates a single-location authentic New York Italian brick oven pizzeria in Chattanooga, TN, specializing in signature 20-inch New York style pizzas prepared using traditional brick oven cooking methods and 70+ year old family recipes. The restaurant serves customers through dine-in service, phone-in takeout orders, and online ordering via the ToastTab platform for pickup and delivery. It promotes itself as offering over 1 million pizza combinations using fresh, quality ingredients.

Product overview

New York Pizza Company is a single-location authentic New York Italian brick oven pizzeria offering signature 20-inch New York style pizzas. The restaurant's core product is its brick oven pizza, promoted as serving over 1 million possible pizza combinations using 70+ year old recipes with fresh, quality ingredients. The business operates as a traditional pizzeria with dine-in and online ordering capabilities through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• 20-Inch New York Style Pizza

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MOD Pizza: Fast-casual pizza chain with made-to-order pies and broad topping combinations. Directly comparable as an artisan-style pizza concept with dine-in service and a customizable menu.
• Blaze Pizza: Fast-casual 'build-your-own' pizza chain with oven-fired preparation. Comparable on cook method, customization breadth, and the casual dine-in experience at counter pricing.
• &pizza: Fast-casual pizza concept with oven-baked pies and a millennial-focused brand. Comparable on oven-cooked craft pizza, dine-in format, and emphasis on a distinctive brand experience rather than deep discounting.
• Marco's Pizza: Fast-growing franchised pizza chain focused on fresh-dough, higher-quality pizza at QSR pricing. Closely comparable on the 'better-than-mass-market pizza' positioning and franchise-driven unit economics.

Broad incumbents

• Pizza Hut: Iconic national pizza brand operating dine-in, carryout, and delivery. Competes for the same family/group pizza occasions and benefits from heavy brand awareness that an independent must overcome locally.
• Sbarro: Long-standing pizza brand operating primarily in food courts and travel locations. A broader incumbent in the pizza category with different distribution but overlapping consumer occasion (quick pizza by the slice or pie).
• Papa John's Pizza: National pizza chain with dine-in, carryout, and delivery. Overlaps with New York Pizza Company on pizza occasions and delivery, though it operates a franchised national model rather than a single brick-oven concept.
• Domino's Pizza: Global pizza delivery and QSR incumbent. Not a direct concept peer (it does not position around brick-oven authenticity), but it competes for the same pizza occasions and delivery wallet in the Chattanooga market.

Regional players

• Mountain Mike's Pizza: West-Coast-focused family pizza chain with dine-in, takeout, and delivery. Comparable on family/group positioning, large-format pizza, and casual dine-in experience, though its geographic focus is different.
• Jet's Pizza: Regional deep-dish and square pizza chain strong in the Midwest and Southeast. Comparable as a multi-state pizza chain competing for the same carryout/delivery occasions, with regional rather than national density.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/new-york-pizza-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Pizza Company