What NXT LEVEL GOLF does

NXT LEVEL GOLF is a privately held, bootstrapped golf performance training studio operating under Next Level Golf, LLC from a single appointment-only facility at 415 S College Rd, Wilmington, North Carolina. The studio delivers in-person and virtual golf coaching using an integrated technology stack anchored by TrackMan 4 launch monitors and simulators, Foresight Sports GC2, SAM PuttLab putting analysis, Smart2Move 3D dual force plates, Sportsbox 3D motion capture, and the CoachNow athlete management platform. Performance coaches Jonathan Bowden (Founder, 20+ years experience, former Division I player and collegiate coach) and Chris Byrd, PGA (30+ year PGA Professional, 2025 Carolinas PGA Golf Professional of the Year) deliver the services.

The business operates a multi-stream revenue model combining one-time lessons ($75-$650 per package), recurring training memberships ($165-$1,750 for 1-12 month terms), subscription performance programs including the Player Development Program and Level Up Academy ($200-$225/month virtual), TPI physical assessments, corporate outings, and tiered college recruiting consulting (Par, Birdie, Eagle programs). The NXT LEVEL RECRUIT SaaS platform extends the model beyond the local market at $40/month or $400/year, offering profile creation, coach outreach tools, 3,000 tournament listings, and 300+ coach content videos to junior golfers nationwide.

The company targets four primary customer segments: junior golfers (ages 5-18, including Elite and Advanced Red Numbers Teams), college golfers seeking competitive edge, adult recreational golfers across skill levels, and junior golf families navigating college recruiting. Go-to-market is sales-led through direct phone/text outreach (910-800-0968) supplemented by community partnerships with The First Tee of Wilmington, Cape Fear Country Club, and collegiate golf networks, plus content marketing via podcast appearances. The studio is a single-location operator with ~10 employees, no institutional funding, and an emphasis on integrated physical, technical, mental, and recruiting development under its proprietary "5 Elements of Success" methodology.

Name

NXT LEVEL GOLF

Legal name

Next Level Golf, LLC

Website

https://nextlevel-golf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NXT LEVEL GOLF is a Wilmington, NC-based golf performance studio that delivers in-person and virtual coaching using TrackMan, Foresight, SAM PuttLab, Sportsbox 3D, and CoachNow for junior, college, and adult golfers, plus a SaaS recruiting platform.

Ownership category

akta.pro rank

Product category

Golf Instruction and Performance Coaching

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

akta.pro secondary industries

Team Training Facilities & Bootcamps (Pro/Am Team Houses, Practice Centers) (MPAFALAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Golf performance coaching
• Golf instruction services
• College golf recruiting
• Simulator golf training
• TPI golf assessment

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Golf Lessons: Individual and package lessons for adult, junior, and college golfers including full-swing, short-game, and putting instruction with TrackMan data and video analysis. 75-minute intro lessons, 3-lesson and 5-lesson packages available.
2. Training Memberships: Monthly membership providing 15 training sessions per month (75 minutes each) on TrackMan and Foresight simulators with priority scheduling, no simulator fees, and 3 guest passes monthly. Flexible terms from 1-12 months.
3. Performance Coaching Programs: Player Development Program (PDP) offering 4 hours coaching and 4 hours practice per month with Dr. Mo mental performance program, CoachNow platform access, weekly training plans, and analysis videos.
4. College Golf Recruiting Programs: Par Program (1 month), Birdie Program (2 months), and Eagle Program (3-12 months) providing recruiting guidance, coach communication, tournament scheduling, and resume assistance for junior golfers seeking college golf opportunities.
5. Level Up Academy Subscription: Virtual performance development academy for junior ($200/month) and college ($225/month) golfers providing virtual coaching calls, mental performance training, stats tracking, and practice planning.
6. NXT LEVEL RECRUIT Platform: SaaS platform subscription for college recruiting at $40/month or $400/year, providing profile creation, coach outreach tools, tournament discovery, and communication tracking.
7. TPI Golf Assessments: Titleist Performance Institute assessments evaluating physical limitations affecting golf swing, providing customized treatment plans and corrective exercises. Includes 3D motion analysis and over 15 proprietary TPI tests.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

NXT LEVEL GOLF is a Wilmington, NC golf performance studio that delivers in-person and virtual golf coaching, lessons, training memberships, and college recruiting consulting. Services are powered by TrackMan and Foresight launch monitors, SAM PuttLab, Smart2Move 3D force plates, Sportsbox 3D motion capture, and TPI assessments. Offerings range from one-off lessons and evaluations to multi-month player development programs and a SaaS recruiting platform (NXT LEVEL RECRUIT).

Product overview

NXT LEVEL GOLF is a golf performance studio offering a comprehensive suite of coaching and training services centered around advanced technology including TrackMan simulators, Foresight Sports, SAM PuttLab, and Sportsbox 3D. The core offerings include Performance Coaching Programs, the Player Development Program (PDP), Level Up Academy, Training Memberships, individual Golf Lessons, TPI Golf Assessments, Performance Evaluations, and College Golf Recruiting Programs. The NXT LEVEL RECRUIT Platform serves as a digital recruitment tool for junior golfers. Services are delivered by coaches Jonathan Bowden and Chris Byrd (PGA) at their Wilmington, NC facility, with programs ranging from beginner to PGA Tour player levels.

Differentiator

Problem solved

Functional benefit

Brands

• NXT LEVEL RECRUIT: A college golf recruiting platform that helps junior golfers create profiles, explore college programs, email coaches, track tournaments, and access exclusive coach content videos.
• Level Up Academy

Products and services

• Performance Coaching Programs Comprehensive coaching programs for skill development covering full-swing, short-game, putting, mental performance, course strategy, tournament preparation, and TPI evaluation. Delivered in-person at the Wilmington studio for junior, amateur, and competitive golfers.
• Player Development Program (PDP) Exclusive customizable monthly coaching subscription for junior and competitive amateur golfers providing 4 hours of coaching, 4 hours of practice, mental performance training with Dr. Mo's Score Better, CoachNow platform access, weekly training plans, and up to 2 video analysis sessions per month.
• Level Up Academy Virtual monthly performance development program for junior ($200/month) and college ($225/month) golfers covering 5 Scoring Mindset Skills: mental performance training, practice planning, post-round reflection, practice round strategy, and stat tracking.
• Training Membership Monthly membership providing 15 training sessions per month using TrackMan and Foresight technology, 75-minute sessions, access to 250+ world famous courses, priority scheduling, no simulator fees, and 3 guest passes monthly. Available in 1, 2, 3, 4, 6, 8, and 12 month terms.
• Golf Lessons Individual golf instruction including adult lessons ($140), junior lessons ($75), 3-lesson packages ($400), 5-lesson packages ($650), and SAM PuttLab putting lessons ($80), delivered with TrackMan data and video analysis.
• TPI Golf Assessment Titleist Performance Institute assessment examining how the body moves within the golf swing using TPI 3D Motion Analysis, over 15 proprietary TPI tests, and customized treatment plans to improve mobility, strength, and swing mechanics.
• Performance Evaluations Evaluation services including Online Recruiting Evaluation ($80), Online Performance Evaluation ($150), and 9-Hole Evaluation ($200) using Sportsbox 3D video analysis and mental performance assessment.
• College Golf Recruiting Programs Multi-tier recruiting consulting programs (Par 1-month, Birdie 2-month, Eagle 3-12 months) including golf evaluation, resume review, tournament analysis, coach communication strategy, and unlimited coach access for junior golfers seeking college golf opportunities.
• NXT LEVEL RECRUIT Platform Digital SaaS recruitment platform for junior golfers at $40/month or $400/year, providing profile creation, college program exploration, direct coach email tools, 3,000 nationwide tournament browsing, communication tracking, and 300+ exclusive coach content videos and audio sessions.
• NXT Level Mindset Mental game coaching and mindset development service for golfers, addressing the mental and confidence components of performance.
• Corporate Outings Corporate golf event services including simulator experiences, instruction, and team building activities delivered at the Wilmington performance studio.

Quantifiable outcome

• Clients increase driver distance by 10-15 yards and iron shot distance by 5-10 yards after TPI training protocols
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, supporting and minor.

• Becken Physical Therapy and Wellness (Nicole Becken, DPT)coreStrategic or Co-development PartnerNicole Becken, Doctor of Physical Therapy, serves as partner providing injury prevention and rehabilitation services for active adults and teens. She helps clients 'shorten the downtime' from injuries to return to golf and other activities without pain. Integration with golf performance training for holistic athlete development.
• Dr. Mo (Score Better Mental Performance Program)coreTechnology or IntegrationDr. Mo's Score Better program provides mental performance training for Level Up Academy and Player Development Program members. Features online video program teaching strategies used by PGA and LPGA Tour players to manage fear, doubts, and grow confidence. Monthly Zoom sessions hosted by Coach Bowden.
• TrackMancoreTechnology or IntegrationTrackMan 4 technology provides launch monitor and simulator capabilities. OERT system (Optically Enhanced Radar Tracking) with 40,000 samples per second. Used for swing analysis, virtual golf on 200+ courses, and game improvement. 90 of world's top 100 golfers own TrackMan.
• Foresight SportscoreTechnology or IntegrationForesight Sports GC2 launch monitor technology integrated into performance studio for club and ball data analysis complementing TrackMan systems.
• SAM PuttLab (Science and Motion)coreTechnology or IntegrationWorld's most accurate comprehensive putt analysis and training system. Analyzes movements and technique for sustainable putting improvement. 43% of golf shots are putts, making putting analysis essential.
• Smart2MovesupportingTechnology or Integration3D dual force plates analyze lateral, rotational, and vertical forces from each foot. Measures Lateral Weight Distribution, Center of Pressure, Foot Flare, and Stance Width for power and accuracy optimization.
• Sportsbox 3D (Sportsbox AI)coreTechnology or IntegrationProprietary 2D and 3D motion capture using over 30 key points on body, club, and ball without markers. Animated swing viewable from six angles (Face-on, Down-the-Line, Behind, From Target, Above, Below). Used for swing analysis in recruiting evaluations.
• CoachNowcoreTechnology or IntegrationCoaching platform providing athlete communication, video analysis sharing, and training content access. Athletes receive 'virtual locker' for accessing performance blueprints, assessment results, and coach feedback between sessions.
• Blast GolfsupportingTechnology or IntegrationPutting technology sensor system for tracking putting metrics and stroke analysis. Complements SAM PuttLab analysis.
• Titleist Performance Institute (TPI)coreTechnology or IntegrationTPI 3D Motion Analysis and over 15 proprietary fitness tests evaluate how body moves within golf swing. Certified professionals (Coach Byrd is TPI Level 3, Coach Bowden is TPI Level 1) identify mobility limitations and create customized treatment plans.
• The First Tee of WilmingtonsupportingStrategic or Co-development PartnerYouth golf development organization. Coach Bowden involved with junior golf camps, mentoring, and Q&A panels. Brand alignment with golf community development mission.
• Cape Fear Country ClubsupportingStrategic or Co-development PartnerLocal golf course partnership for Level Up Academy programming and Elite Red Numbers Team activities.
• Various Equipment Manufacturers (Good Stick Golf, Downshift Golf, ProPutt Systems)minorGTM or Marketing PartnerEquipment partners shown on website. Logos displayed for Good Stick Golf, Downshift Golf, and ProPutt Systems. Indicates referral/marketing relationships.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GolfTEC: GolfTEC is the dominant national chain of technology-driven golf instruction centers, using launch monitors, video analysis, and certified coaches. NXT LEVEL GOLF operates the same technology-driven instruction model but as a single premium studio targeting serious competitive golfers.
• Club Champion: Club Champion is a national golf club fitting and performance studio chain using TrackMan and other launch monitors. Like NXT LEVEL GOLF, they combine premium technology with expert coaching in a studio-based service model.

Emerging players

• Swing Catalyst: Swing Catalyst is a sports motion analysis platform used by golf coaches and instructors worldwide. NXT LEVEL GOLF uses comparable technology (Sportsbox 3D, TrackMan) for the same swing analysis use case.
• Vision54: Vision54 is a mental performance coaching company co-founded by Pia Nilsson and Lynn Marriott, focused on the short game and mental game. NXT LEVEL GOLF integrates similar mental performance training (Dr. Mo's Score Better program) and competes for the same performance-focused golfer segment.
• Decade Golf: Decade Golf is a course management and statistical analysis tool used by competitive golfers. NXT LEVEL GOLF integrates Decade Golf into their Level Up Academy and offers similar data-driven game improvement services.
• Meandmygolf: Meandmygolf is an online golf instruction platform offering video-based lessons and coaching content. NXT LEVEL GOLF competes for remote coaching attention with their Level Up Academy virtual offering.

Others

• Titleist Performance Institute (TPI): TPI is the leading golf fitness and performance certification body, with NXT LEVEL GOLF's coaches certified at Levels 1 and 3. TPI's methodology underpins NXT LEVEL GOLF's physical assessment and corrective exercise services.
• NCSA Athletic Recruiting: NCSA is the largest college athletic recruiting platform serving multiple sports including golf. NXT LEVEL RECRUIT competes in the same college recruiting space but is golf-specific and includes coach content libraries.

Broad incumbents

• PGA of America: PGA of America is the largest working organization of PGA Professionals, providing education, certification, and career support. Chris Byrd, a PGA Professional of the Year, operates within this broader professional ecosystem that NXT LEVEL GOLF is part of.
• Topgolf Callaway Brands Performance Centers: Topgolf Callaway Brands (parent of Topgolf, Callaway, Odyssey) operates performance-related golf experiences and equipment fitting. As the parent of GolfTEC, they represent a much larger incumbent with overlapping technology-driven instruction capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nxt-level-golf
• Instagraminstagram.com/nxtlevelgolf_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NXT LEVEL GOLF