Otto Barkhuis Mechanisatie Siddeburen
Otto Barkhuis Mechanisatie is an 8-employee agricultural machinery dealership in Siddeburen, Netherlands, part of the Mechan dealer network, selling and servicing new and used tractors and equipment from brands including Fendt, Valtra, Grimme, Lemken, and JCB for farmers in the Groningen region.
- Company typePrivate
- Founded-
- HeadquartersSiddeburen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Otto Barkhuis Mechanisatie Siddeburen does
Otto Barkhuis Mechanisatie is an agricultural machinery dealership based in Siddeburen, Groningen, in the northern Netherlands, operating continuously since 1919. The business is a member of the Mechan dealer network and operates from a single location with 8 employees, serving farmers and agricultural contractors in the Groningen region. It is an authorized multi-brand dealer carrying premium tractor lines (Fendt, Valtra), root crop and tillage equipment (Grimme, Agrifac, Lemken), loaders and handlers (JCB, Avant), and feeding/bedding technology (Kuhn, Lely, Siloking), alongside Hyundai construction equipment, Zocon, and precision agriculture GPS systems from Topcon and PTX Trimble.
The company's product offering spans new equipment, used equipment, manufacturer parts, and after-sales services. The core revenue mechanics are equipment sales (with observed price points ranging from approximately €6,500 for small new attachments to €19,500 for used items, with new tractors priced significantly higher), workshop and repair services, parts supply, and SKL inspections (a Dutch agricultural vehicle safety certification). The business runs active demand-generation campaigns such as the LEMKEN Vroegkoopactie 2026 early-order promotion with up to 15% discount and hosts OEM events including the Valtra 75th anniversary Dealertour in 2026.
Customer go-to-market is primarily local and relationship-driven through the Siddeburen showroom and workshop, supplemented by online inventory listings and social media. The Mechan group ecosystem provides shared back-office infrastructure (Mechan DMS), customer financing (Mechan Lease), and insurance (Mechan Verzekeringen), which extend the dealer's commercial footprint without requiring organic build-out of those functions.
Otto Barkhuis Mechanisatie Siddeburen firmographics
Firmographics- Name
- Otto Barkhuis Mechanisatie Siddeburen
- Legal name
- Otto Barkhuis
- Website
- https://niestijlmechanisatie.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Otto Barkhuis Mechanisatie is an 8-employee agricultural machinery dealership in Siddeburen, Netherlands, part of the Mechan dealer network, selling and servicing new and used tractors and equipment from brands including Fendt, Valtra, Grimme, Lemken, and JCB for farmers in the Groningen region.
- Ownership category
- akta.pro rank
Otto Barkhuis Mechanisatie Siddeburen industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Supply Retail (Independent Dealers) (AFABAJAA)
- akta.pro secondary industry
- Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)
Keywords
Where Otto Barkhuis Mechanisatie Siddeburen is headquartered
LocationHeadquarters
- HQ city
- Siddeburen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Otto Barkhuis Mechanisatie Siddeburen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sales of new and used tractors and agricultural machinery across multiple brands including Fendt, Valtra, Grimme, Agrifac, Lemken, and others. Revenue from both retail transactions and trade-in equipment.
- Workshop and Service: Workshop services for maintenance and repair of agricultural machinery. Customers can make workshop appointments for service work.
- Parts and Accessories: Parts sales for agricultural machinery maintenance and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | New and used agricultural equipment - price on request |
| Other | Pay-as-you-go | Workshop services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Otto Barkhuis Mechanisatie Siddeburen product offering
Product offeringCore offering
Otto Barkhuis Mechanisatie Siddeburen is an authorized agricultural machinery dealer selling new and used tractors and farm equipment from multiple premium brands (Fendt, Valtra, Grimme, Agrifac, LEMKEN, JCB, Avant, Kuhn, Lely, and others). The dealership also provides in-house workshop maintenance and repair services, parts supply, and SKL agricultural safety inspections for farmers in the Groningen region.
Product overview
Otto Barkhuis Mechanisatie Siddeburen is an agricultural machinery dealership operating as part of the Mechan dealer network. The company offers a diverse portfolio of farming equipment and tractors from multiple international brands including Fendt, Valtra, Grimme, Agrifac, LEMKEN, JCB, and others. Their product offering centers on agricultural machinery across categories such as tractors, tillage equipment, sprayers, harvesting equipment, construction equipment for agriculture, GPS guidance systems (Topcon, PTX Trimble), and specialized equipment like Siloking feeding systems. The company operates as a multi-brand dealer, selling new and used machines with an online inventory system for browsing and searching available stock. Additional services include workshop maintenance and repair appointments.
Differentiator
Problem solved
Functional benefit
Products and services
- New and Used Agricultural Machinery Sale of new and used tractors and agricultural machinery from multiple brands (Fendt, Valtra, Grimme, Agrifac, LEMKEN, JCB, Avant, Kuhn, Lely, Topcon, PTX Trimble, Beco, Dibo, Maschio Gaspardo, CHD Eefting, Siloking, Zocon, Hyundai, Ariens, and others) to farmers and agricultural operations, including trade-in of used equipment.
- Workshop Services Maintenance and repair services for agricultural machinery, scheduled through workshop appointments for farmers and agricultural customers.
- Parts and Accessories Supply of parts and accessories for agricultural machinery maintenance and repairs, supporting the brands represented by the dealership.
- SKL Safety Inspections Regulatory SKL agricultural equipment safety inspections performed for farmers and equipment owners in the region.
- Online Machine Inventory Searchable online inventory platform on the Otto Barkhuis website for browsing new and used agricultural machinery, filterable by machine type, brand, and model. Customers contact the dealership for pricing and purchase.
Companies that use Otto Barkhuis Mechanisatie Siddeburen
Customer profileSegments1 record
Ideal customer profiles1 record
Otto Barkhuis Mechanisatie Siddeburen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Otto Barkhuis Mechanisatie Siddeburen partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MechancoreParent company and dealer network. Otto Barkhuis is part of the Mechan group, which operates multiple agricultural machinery dealerships across the Netherlands. Provides network benefits, shared systems, and group purchasing power.
- FendtcorePremium agricultural machinery brand. Otto Barkhuis is an authorized Fendt dealer in the Netherlands.
- ValtracoreAgricultural tractor brand celebrating 75 years in 2026. Otto Barkhuis hosts Valtra Dealertour 2026 at their Siddeburen location.
- GrimmecorePotato and vegetable growing technology. Otto Barkhuis is an authorized Grimme dealer.
- AgrifaccoreSprayer manufacturer for precision agriculture. Otto Barkhuis is an authorized Agrifac dealer.
- LEMKENcoreAgricultural equipment for soil preparation, seeding, and crop protection. Otto Barkhuis participates in LEMKEN Vroegkoopactie (early purchase promotion) with up to 15% discounts.
- BecominorAgricultural machinery brand. Products include Beco S 2000 (currently in stock).
- DibominorAgricultural machinery brand for cleaning and environment technology.
- AvantminorCompact loader and multi-purpose vehicle manufacturer. Otto Barkhuis is an authorized Avant dealer.
- JCBminorConstruction and agricultural equipment manufacturer. Otto Barkhuis is an authorized JCB dealer.
- KuhnminorAgricultural equipment manufacturer for hay and forage, crop protection, and livestock.
- LelyminorAgricultural equipment manufacturer for dairy farming and forage.
- ViconminorAgricultural implements manufacturer (part of Kuhn group).
- Maschio GaspardominorAgricultural machinery manufacturer for soil preparation and seeding.
- MechanshopminorOnline parts shop associated with the Mechan dealer network.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Otto Barkhuis Mechanisatie Siddeburen competitors and assessment
Company assessmentBroad incumbents
- Mechan Groep: Mechan is the parent organizational group and dealer network for Otto Barkhuis. Comparable as it operates multiple agricultural machinery dealerships across the Netherlands with the same brand portfolio, shared Mechanshop online parts platform, and group services (Mechan Lease, Mechan Verzekeringen).
- CNH Industrial (Case IH / New Holland): CNH Industrial produces Case IH, New Holland, and Steyr, with competing dealer networks in the Netherlands. Comparable to Otto Barkhuis in product category (tractors, harvest equipment) and target farmer customers, and competes for the same local dealer territory.
- CLAAS: CLAAS is a major German agricultural machinery manufacturer (harvesters, tractors, balers) with an established Dutch dealer network. Competes directly with Otto Barkhuis for premium machinery sales to arable and dairy farms in the same customer segment.
- John Deere: John Deere operates the largest agricultural machinery dealer network globally, including in the Netherlands. Comparable because Deere dealers compete for identical farmer equipment purchases (tractors, harvesters, precision ag) within Otto Barkhuis's geographic footprint.
- AGCO Corporation: AGCO manufactures Fendt, Valtra, and Massey Ferguson, which are core tractor brands sold by Otto Barkhuis. AGCO's own branded dealer network competes for the same farmer customers in the Netherlands, and the brands sit in the same price/positioning tier as Otto Barkhuis's anchor offerings.
- Kubota: Kubota is a Japanese agricultural machinery manufacturer with a growing European dealer network. Competitor in compact and mid-size tractors and now owns Kverneland, making it a broad incumbent across multiple Otto Barkhuis categories.
Others
- Kverneland Group: Kverneland is a Norwegian agricultural implement manufacturer (now part of Kubota) producing tillage, seeding, and spraying equipment. Comparable to Otto Barkhuis because Kverneland-branded implements compete for the same arable farming customer purchases in the same product categories.
- Vredo: Vredo is a Dutch agricultural equipment manufacturer (slurry injectors, overseeders, self-propelled sprayers) headquartered in Dodewaard. Comparable because Vredo is a Dutch ag machinery specialist with overlapping customer segments in the arable and contracting markets, though Vredo is a manufacturer rather than a dealer.
- Kramp Group: Kramp is a major Dutch-based agricultural parts and accessories supplier. Adjacent to Otto Barkhuis's parts business; Kramp supplies competing dealers and operators, making it a strategic counterpart in the rural parts supply chain rather than a direct retail peer.
- Lely: Lely is a Dutch agricultural equipment manufacturer specializing in dairy robotics, forage, and feeding systems. Lely is both a brand partner of Otto Barkhuis and a Dutch-headquartered peer in the agricultural machinery space, with overlapping forage/feeding equipment categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Otto Barkhuis Mechanisatie Siddeburen social profiles
Digital presenceOtto Barkhuis Mechanisatie Siddeburen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otto Barkhuis Mechanisatie Siddeburen leadership team
Management profileNumber of profiles
Otto Barkhuis Mechanisatie Siddeburen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otto Barkhuis Mechanisatie Siddeburen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otto Barkhuis Mechanisatie Siddeburen
What does Otto Barkhuis Mechanisatie Siddeburen do?
Otto Barkhuis Mechanisatie Siddeburen is an authorized agricultural machinery dealer selling new and used tractors and farm equipment from multiple premium brands (Fendt, Valtra, Grimme, Agrifac, LEMKEN, JCB, Avant, Kuhn, Lely, and others). The dealership also provides in-house workshop maintenance and repair services, parts supply, and SKL agricultural safety inspections for farmers in the Groningen region.
Is Otto Barkhuis Mechanisatie Siddeburen a public or private company?
Otto Barkhuis Mechanisatie Siddeburen is a private company. It is classified as corporate owned and is currently operating.
When was Otto Barkhuis Mechanisatie Siddeburen founded?
Otto Barkhuis Mechanisatie Siddeburen was founded in -1. It employs 1 to 10 people.
Where is Otto Barkhuis Mechanisatie Siddeburen based?
Otto Barkhuis Mechanisatie Siddeburen is headquartered in Siddeburen, Netherlands, in the Europe region.
How does Otto Barkhuis Mechanisatie Siddeburen make money?
Three revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are workshop and Service and parts and Accessories.
Who are Otto Barkhuis Mechanisatie Siddeburen's main competitors?
Broad incumbents on record are Mechan Groep, CNH Industrial (Case IH / New Holland), CLAAS, John Deere, AGCO Corporation and Kubota. Others are Kverneland Group, Vredo, Kramp Group and Lely.
Does Otto Barkhuis Mechanisatie Siddeburen have an API?
No public API is recorded for Otto Barkhuis Mechanisatie Siddeburen.
What industry is Otto Barkhuis Mechanisatie Siddeburen in?
Otto Barkhuis Mechanisatie Siddeburen's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFABAJAA, Farm Supply Retail (Independent Dealers), with a secondary code of AFACAAAH, Custom Equipment Operation & Rental with Operator (Tractors, Implements). Its NAICS code is 423820 and its SIC code is 3523.