Asparagus

What Asparagus does

Asparagus (芦笋录屏), operated by Beijing Yuanze Technology Co., Ltd. (北京原则科技有限公司), is a cloud-based screen recording application launched on January 5, 2022 from Beijing, China. The core product simultaneously records webcam portrait and screen content, with built-in beauty filters, virtual avatars, customizable backgrounds, online trimming/editing, one-click link and QR-code sharing, and a frame-level commenting feature for asynchronous review. It is distributed across Windows, macOS, iOS, Android, and a web client, with WeChat used for login and account binding.

The company runs a freemium subscription model: a free tier (5 cloud videos, 720p, 30-min cap), an Advanced tier starting at ¥11/month (unlimited cloud storage, up to 2K recording, smart subtitles, advanced viewer analytics), and an Enterprise tier listed as 'coming soon' (organizational permissions, custom storage location, unlimited storage). Distribution is entirely self-serve product-led growth, with no sales channel, and the company partners with adjacent productivity tools (Mubu, Qianliao, Ubrand) for cross-promotion.

The company was originally oriented B2B but in 2024 redefined its mission to target individual users and freelancers, supported by adjacent products including the Asparagus Teleprompter, an in-development Asparagus Live Streaming Assistant, and the Baigua Interview sub-brand. Headcount is 1-10, no management team is publicly disclosed, and no revenue or ARR figures have been released. The service is restricted from Hong Kong, Macau, and Taiwan, and is operated primarily for the mainland China market.

Name

Asparagus

Legal name

北京原则科技有限公司

Website

https://lusun.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Asparagus is a Beijing-based cloud screen recorder that simultaneously captures webcam and screen, with built-in beauty filters, online editing, and shareable video links, sold via a freemium subscription model to individual users and freelancers in mainland China.

Ownership category

akta.pro rank

Product category

Screen Recording Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAHANAB

Remote Review, Approval & Dailies (screening, annotations, version compare)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Cloud Production & Collaboration Tools (Remote Editing, Review/Approval)

Keywords

• Screen recording software
• Video recording tools
• Asynchronous video communication
• Cloud video management
• Video sharing platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium with premium subscription tiers: Free tier with limited storage and basic features; paid 'Advanced' tier provides unlimited cloud storage, extended recording duration, and advanced analytics; enterprise tier adds team management, custom storage, and SSO/security features. Revenue is primarily subscription-based recurring with tiered plans billed monthly or annually.
2. Enterprise/B2B licensing: Dedicated enterprise version with features such as custom data storage location, member data security management, permission allocation by organizational hierarchy, and unlimited storage for teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Asparagus (芦笋录屏) is a cloud-based screen recording tool that simultaneously captures webcam portrait and screen content with beauty filters, virtual avatars, and customizable backgrounds. After recording, users upload videos directly to the cloud, trim them in the browser via online editing, and share them via one-click links or QR codes, with frame-level commenting for asynchronous dialogue. The product is offered as a free tier with paid Advanced (subscription) and Enterprise (team and organizational) tiers across Windows, macOS, iOS, Android, and the web.

Product overview

Asparagus (芦笋), operated by Beijing Principle Technology Co., Ltd. (北京原则科技有限公司), offers a suite of video communication tools anchored by its core product 芦笋录屏 — a cloud-based screen recording tool launched on January 5, 2022. The product supports simultaneous webcam and screen recording with beauty filters and virtual avatars, and provides one-click sharing and online editing. The portfolio includes 芦笋提词器 (a smart teleprompter for live streaming), 芦笋直播助手 (a minimalist live streaming tool currently in development), and 白瓜面试 (a separate interview preparation tool accessible at m.baigua.com). The company targets individual users and freelancers, positioning itself around simplicity, low barriers to use, and efficiency in asynchronous video communication. Subscription tiers include a free Basic version, a paid Advanced version (offering up to 2K recording, 100GB cloud storage, smart subtitles, and advanced analytics), and a forthcoming Enterprise version with organizational management features.

Differentiator

Problem solved

Functional benefit

Brands

• 芦笋提词器: 智能提词器，方便用户直播过程中实时/智能提词
• 芦笋直播助手
• 白瓜面试

Products and services

• 芦笋录屏 (Asparagus Screen Recording) A cloud-based screen recording tool that simultaneously records webcam portrait and screen content with beauty filters, virtual avatars, and customizable backgrounds; videos upload to the cloud, can be trimmed online, and shared via one-click links or QR codes with frame-level commenting and viewer analytics. Available on Windows, macOS, Android, iOS, and web.
• 芦笋提词器 (Asparagus Teleprompter) A smart teleprompter tool that displays real-time or automated scripts during live streaming or video recording sessions, helping users deliver scripted content without memorization.
• 芦笋直播助手 (Asparagus Live Streaming Assistant) A minimalist live streaming tool designed for fast cross-platform broadcasting that lowers the barrier to entry for live streaming creators.
• 白瓜面试 (Baigua Interview) An online interview preparation tool integrated under the Asparagus product ecosystem, accessible at m.baigua.com, that supports candidates preparing for job interviews.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loom: Cloud-based async screen + webcam recording with shareable links and timestamped commenting; the global category leader and the most direct product analogue to Asparagus, including overlapping PLG motion and viewer analytics features.
• Vidyard: Async video messaging platform focused on sales and customer-success enablement — directly comparable to Asparagus's 'Sales and Customer Success' use case around demo recording, link sharing, and viewer-engagement analytics.
• 嗨格式录屏大师 (Apowersoft): One of the leading Chinese commercial screen recorders with broad consumer awareness; closest direct competitor to Asparagus inside mainland China, offering similar recording/sharing use cases for the same education and gamer segments.
• 录屏大师 (Mobizen / domestic clones): Mobile-first Chinese and Asian screen-recording apps that already serve the same smartphone content-creator base; compete directly for the Android/iOS user Asparagus targets.
• ScreenPal (Screencast-O-Matic): Cloud screen recorder with online editing, hosting, and sharing — a similar feature bundle to Asparagus and a long-standing PLG competitor in the English-speaking education and SMB market.

Broad incumbents

• OBS Studio: Free, open-source broadcasting and screen-recording suite; sets the $0 floor against which any Asparagus commercial tier must justify pricing, and is widely used in the same gamer/educator/streamer base.
• Camtasia: Established desktop screen-recording + editing suite from TechSmith, comparable in combining recording, editing, and sharing — but heavier, local-install focused, and at substantially higher price points than Asparagus.
• Bandicam: Long-standing Windows-focused game and screen recorder; relevant incumbent in the desktop recording category, particularly for gaming use cases that overlap with Asparagus's gamer segment.

Emerging players

• Tella: Newer async-video recording and editing platform for creators and SaaS teams; competes with Asparagus in the async-video-for-work positioning with strong creator-economy branding and modern editing UX.

Others

• 幕布 (Mubu): Listed Asparagus partner and adjacent productivity tool focused on outlining and note-taking; not a direct competitor but a known co-marketing partner in the Chinese knowledge-worker ecosystem and a leading example of complementary creator tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beijing-principle-technology-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asparagus