NIGHT&DAY

What NIGHT&DAY does

NIGHT&DAY is a Belgian retail chain operated by JVP SA, headquartered in Namur, that runs a network of 100+ (likely 150+) extended-hours convenience stores under the Night&Day brand across Wallonia, Brussels, and Flanders. Founded in 1993, the chain combines a traditional newsagent core (press, magazines, newspapers) with a multi-service aggregator model that includes National Lottery products (Lotto, EuroMillions, Keno, Subito, Win for Life), BetFIRST sports betting terminals, event ticketing, Bpost Point Poste parcel and mail services, fresh sandwiches prepared on-site, photocopying, gas cylinder exchange, and ORES budget card recharging. Stores typically operate from 6am to midnight or later, 7 days a week, in neighborhood locations, positioning the chain as a one-stop convenience destination for evening and weekend needs that traditional retailers cannot serve.

The business model is built on a mix of retail product sales (press, food, convenience items) and high-margin transaction-fee commissions from partnered services (lottery, sports betting, ticketing, postal, utility recharging). The chain's primary customer segments are general neighborhood consumers seeking extended-hour access to daily essentials and gaming customers seeking lottery and betting products. Distribution is entirely physical retail, supplemented by selected Uber Eats delivery locations and a Too Good To Go anti-waste offering. The company expanded from its Wallonia/Brussels base into Flanders beginning in February 2023 through a Shell gas station co-location partnership, with subsequent openings in Wilrijk and Zandhoven.

Marketing is minimal and primarily organic, centered on Instagram (@nightanddaybelgium) and a website news section. Pricing is not publicly disclosed, and the company is privately held with no disclosed funding rounds, institutional investors, or management team in the public source material. Revenue, profitability, and ownership structure remain undisclosed data gaps, though the network scale, multi-service revenue mix, and continued active store openings suggest a stable, organically growing convenience retail operation with strong distribution density in Belgium.

Name

NIGHT&DAY

Legal name

JVP SA

Website

https://nightandday.be

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

NIGHT&DAY (JVP SA) is a Belgian convenience retail chain operating 100+ extended-hours neighborhood stores across Wallonia, Brussels, and Flanders, offering press, National Lottery, sports betting, postal, ticketing, and food services to local consumers.

Ownership category

akta.pro rank

Product category

Convenience Retail

NAICS

Convenience Retailers (445131), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

akta.pro secondary industries

Urban/Transit Convenience Stores (Station/Airport/Metro) (CRAHABAE), Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal) (CRAHAKAG)

Keywords

• Convenience retail
• Extended hours stores
• Newsagent services
• Lottery retail
• Parcel drop points

Headquarters

HQ city

Namur

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Lottery and Gaming Commissions: Commissions from National Lottery games including Lotto, EuroMillions, Keno, Subito, and Win for Life. Also includes sports betting through partner BetFIRST terminals.
2. Press and Publications Sales: Retail sales of newspapers, magazines, bestsellers, and collectible magazines with stickers. Core business as a recognized 'press' player in Belgium.
3. Convenience Retail: Sales of food and non-food convenience products, sandwiches prepared on-site, and everyday essentials.
4. Ticket Sales Commissions: Commissions from event ticket sales for concerts, festivals, and events.
5. Postal and Parcel Services: Fees for parcel delivery, mail deposit services, and Bpost point of contact operations.
6. Service Fees: Various service fees including photocopying, gas cylinder exchange, and other ancillary services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NIGHT&DAY runs a network of more than 100 extended-hours convenience stores in Belgium that combine newsagent offerings (press, magazines) with a broad set of value-added services including National Lottery sales, sports betting, ticketing, postal/parcel drop-off and pickup, photocopying, ready-to-eat sandwiches, gas-cylinder sales, and ORES utility card reloading. The chain integrates with third-party platforms such as Uber Eats for food delivery and Too Good To Go for surplus meals, and operates 24/7 in many locations to serve consumers outside standard retail hours.

Product overview

NIGHT&DAY is a Belgian retail chain operating as a network of extended-hours newsagent convenience stores across Belgium. The offering is a unified convenience retail concept combining core newsagent services (press, magazines, National Lottery products) with a multi-service model including sports betting terminals, event ticketing, postal/parcel services, and food service options. The portfolio includes core products (Librairie, Lotto, Paris Sportifs, Billetterie), add-on services (photocopying, sandwiches, gas cylinders), and partner services (Uber Eats, Too Good To Go, ORES card recharging). Founded in 1993, the chain expanded from Wallonia and Brussels into Flanders in 2023 through a Shell partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• NIGHT&DAY convenience stores A network of more than 100 extended-hours (often 24/7) convenience stores in Belgium selling press, magazines, snacks, ready-to-eat sandwiches, gas cylinders, and various value-added services to local consumers.
• National Lottery and sports betting counter service In-store counter service selling National Lottery tickets and accepting sports betting wagers, available to consumers during the store's extended operating hours.
• Ticketing and event services Sale of event and transport tickets at the store counter, allowing consumers to purchase tickets outside standard retail hours.
• Postal and parcel drop-off and pickup Neighbourhood point for sending, dropping off, and picking up postal items and parcels, extending postal access beyond standard post office hours.
• Photocopying and printing service Walk-in photocopying service available to consumers at the store counter for a fee.
• Sandwiches and ready-to-eat food Sale of sandwiches and ready-to-eat food items in-store and via Uber Eats delivery.
• Gas cylinder sales Sale of refillable and consumer gas cylinders at the store counter, providing neighbourhood access to gas refills.
• ORES utility card reloading Electronic reloading of ORES prepaid utility cards at the in-store counter, providing a local point of recharging energy prepayment meters.
• Uber Eats delivery partnership Partnership with Uber Eats allowing consumers to order NIGHT&DAY food items (e.g., sandwiches) for on-demand delivery from nearby stores.
• Too Good To Go surplus-meal listing Partnership with Too Good To Go enabling NIGHT&DAY stores to list surplus ready-to-eat food at reduced prices to consumers via the Too Good To Go app.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ShellcoreStrategic or Co-development Partner · 2 February 2023Partnership with Shell to open Night&Day stores in Shell gas stations across Flanders. First store opened in Huizingen on February 2, 2023, marking Night&Day's expansion into northern Belgium.
• BetFIRSTcoreTechnology or IntegrationSports betting terminals installed in Night&Day stores, providing customers access to sports betting on football, tennis, basketball, hockey and other sports with live betting capabilities.
• Too Good To GominorStrategic or Co-development PartnerPartnership to offer surplus food packages at reduced prices through the Too Good To Go app, helping reduce food waste while providing value to customers.
• BpostcoreChannel Partner/ Reseller/ DistributorNight&Day serves as Point Poste locations for Bpost, allowing customers to send and receive parcels, deposit mail, and pick up online orders at extended hours.
• Uber EatsminorChannel Partner/ Reseller/ DistributorSelected Night&Day locations offer delivery through Uber Eats platform, enabling customers to order sandwiches and other items for home delivery.
• National Lottery (Loterie Nationale)coreChannel Partner/ Reseller/ DistributorAuthorized retailer for National Lottery products including Lotto, EuroMillions, Keno, Subito, and Win for Life games. Includes Lottery Club membership program.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Spar Belgium: Neighborhood convenience grocery banner in Belgium operated by Colruyt Mehaud. Competes in the same neighborhood, small-format, daily-needs basket that Night&Day serves, including fresh sandwiches and grab-and-go items.
• Okay (Colruyt Group): Belgian small-format supermarket banner under Colruyt Group, focused on neighborhood locations and daily essentials. A directly comparable convenience-grocery operator with overlapping service models and customer base.
• Relay / Press Shop: International newsagent and convenience store chain with significant Belgian presence, operating in transit hubs and urban locations. Directly comparable as a press-led convenience operator offering press, lottery-adjacent services, beverages, and travel essentials — a similar multi-service neighborhood and transit concept to Night&Day.
• Carrefour Express (Belgium): Carrefour's small-format convenience banner operating across Belgium in neighborhood locations. Competes for the same daily-needs basket (snacks, beverages, fresh food, basic groceries) and increasingly positions itself for the same extended-hours convenience occasions.
• TotalEnergies Forecourt Shops (Belgium): TotalEnergies operates its own convenience shops at fuel stations across Belgium, selling snacks, beverages, and essentials — the same channel Night&Day accesses through its Shell partnership. A directly comparable forecourt-retail convenience operator and a structural competitor for fuel-station locations.

Others

• National Lottery Belgium (Loterie Nationale): Belgian national lottery operator and core Night&Day partner. Relevant as the regulated counterpart that anchors lottery commission revenue — comparable as a regulated-services ecosystem participant that defines Night&Day's commission revenue model.
• Bpost: Belgian national postal operator and Night&Day's core postal-partner (Point Poste). Adjacent ecosystem partner rather than a competitor — represents the kind of regulated-service partnership that defines Night&Day's model and illustrates the broader postal/parcel services landscape.

Broad incumbents

• Delhaize (Ahold Delhaize Belgium): Major Belgian supermarket chain and part of Ahold Delhaize. Operates Shop & Go convenience stores and offers broad grocery assortment that increasingly competes with Night&Day's basket — a larger, well-capitalized incumbent in the broader Belgian food retail space.
• 7-Eleven: Global convenience-store leader with extended-hours operations, lottery-adjacent services, and multi-service formats. While not (yet) a major Belgian footprint operator, it represents the structural format competitor and benchmark for the multi-service convenience model Night&Day operates.
• Aldi Belgium: German discount grocery chain with extensive Belgian footprint. Increasingly competes in the small-basket, neighborhood convenience segment and exerts pricing pressure on convenience-store economics across the country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nightanddaybelgium
• LinkedInlinkedin.com/company/night-day

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIGHT&DAY