Nightly Spirits

What Nightly Spirits does

Nightly Spirits is a direct-to-consumer experiential tourism company that operates guided ghost tours and haunted pub crawls across 21 U.S. cities, including Alexandria, Austin, Boston, Charleston, Charlotte, Chicago, Cincinnati, Dallas, Denver, Fort Worth, Houston, Nashville, New Orleans, San Antonio, San Diego, Savannah, Seattle, St. Augustine, Tampa, Temecula, and Washington DC. The company was founded in 2012 in Washington DC by two former college roommates who worked in the private sector, and it is legally organized under Terror Tours LLC (Virginia). Core products fall into two categories: haunted ghost walking tours (90-minute to 2.5-hour experiences exploring paranormal history with expert storytelling guides, capped at 10 guests per tour for personalization) and haunted pub crawls (combining ghost storytelling with bar stops, generally 21+). In Nashville, the company also operates branded variants such as the Haunted Booze and Boos Tour, private pub crawl, and an all-ages family-friendly Spooktacular Ghost Walk, plus a gift card offering with holiday bonus incentives.

The underlying platform consists of a self-serve website booking system built and maintained by digital marketing partner Adventure & Activity Marketing Pros (AAMP), with private tour inquiries handled via email. There is no proprietary AI, no native mobile app, no public API or SDK, and no disclosed integrations; technology is described as a booking platform and website without significant proprietary technology. Marketing is multi-channel digital — Facebook, Instagram, TikTok, Twitter, plus a blog and email newsletter — driving organic and direct demand.

Revenue is generated transactionally through ticket sales: public tours priced from $29.95 per person, private tours as flat-rate bookings ranging from $300 to $350 depending on experience type (pub crawl, family all-ages, or costumed-guide 18+ tour). Customer segments include tourists and visitors (primary), private groups seeking custom celebrations or corporate team-building, and families seeking age-appropriate experiences. The company is bootstrapped and founder-owned with no disclosed external funding, operates with 11-50 employees, and has earned USA TODAY Best Ghost Tour in 2020 and 2021 plus Top 10 Best Ghost Tours in the United States in 2023, with multi-year TripAdvisor Certificate of Excellence recognition.

Name

Nightly Spirits

Legal name

Terror Tours LLC

Website

https://nightlyspirits.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nightly Spirits is a direct-to-consumer experiential tourism company that operates guided ghost tours and haunted pub crawls across 21 U.S. cities. The company serves tourists, families, and private groups seeking historically-themed entertainment, generating revenue primarily through per-person ticket sales and flat-rate private tour bookings.

Ownership category

akta.pro rank

Product category

Experiential Tourism

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Ghost tours
• Pub crawls
• Haunted tours
• Experiential tourism
• Walking tours

Headquarters

HQ city

Boulder, Colorado

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guided Ghost Tours and Pub Crawls: Nightly Spirits generates revenue primarily through ticket sales for guided ghost tours and haunted pub crawls. They offer public group tours at per-person pricing and private tours at flat rates. Tour durations range from 90 minutes to 2.5 hours depending on the experience type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nightly Spirits sells guided haunted ghost tours and haunted pub crawls as in-person experiential tourism services across 20+ US cities, available as public group tours priced per person (starting at $29.95) and private/customized tours priced at flat rates ($300-$350). The company also offers gift cards and city-specific branded experiences (e.g., Nashville Haunted Booze and Boos Tour, all-ages family ghost walks) targeting tourists, private groups, and families.

Product overview

Nightly Spirits offers a portfolio of haunted ghost tours and pub crawls across 21 U.S. cities, including Alexandria, Austin, Boston, Charleston, Charlotte, Chicago, Cincinnati, Dallas, Denver, Fort Worth, Houston, Nashville, New Orleans, San Antonio, San Diego, Savannah, Seattle, St. Augustine, Tampa, Temecula, and Washington DC. The core offering consists of guided haunted ghost tours (walking tours exploring paranormal history) and haunted pub crawls (combining ghost storytelling with bar visits). In Nashville specifically, the company offers branded tour products including the Nashville Haunted Booze and Boos Tour®, private event versions, and all-ages family options. Additional offerings include gift cards. The company was founded in 2012 and has been recognized as USA TODAY's Best Ghost Tour for two consecutive years (2020-2021) and one of the Top 10 Best Ghost Tours in the United States for 2023.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adventure & Activity Marketing Pros (AAMP)minorGTM or Marketing PartnerWebsite built and maintained by Adventure & Activity Marketing Pros (AAMP), a digital marketing firm specializing in the tourism sector. AAMP is credited for the website development and digital marketing infrastructure supporting Nightly Spirits' online presence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ghosts & Gravestones: Haunted history tour operator running walking and trolley tours in multiple US cities, using costumed guides and theatrical storytelling in a model directly comparable to Nightly Spirits' adult pub crawls and ghost walks.
• US Ghost Adventures: Multi-city US ghost and haunted pub crawl tour operator offering guided paranormal walking tours across many of the same US destinations as Nightly Spirits, with a similar adult-only pub crawl and family-friendly mix.
• Savannah Dan Tours: Savannah-based ghost and history tour operator offering adult and family-friendly formats with costumed guides, competing with Nightly Spirits in one of its flagship markets.
• New Orleans Ghost Tours: Long-established New Orleans-focused ghost and vampire tour operator, directly overlapping with Nightly Spirits' New Orleans offerings in the same target market and customer base.
• The Ghost Tour Company: US ghost tour operator running nightly haunted tours in multiple cities, overlapping with Nightly Spirits' product format, customer persona, and self-serve online booking approach.
• Ghost City Tours: Award-winning ghost tour operator with strong presence in Savannah and other historic US cities, directly competing with Nightly Spirits on guided haunted walking tours and small-group experiences.
• Haunted Savannah Ghost Tours: Savannah-based haunted history walking tour operator competing head-to-head with Nightly Spirits' Savannah tours on storytelling, group size, and pricing for tourists visiting one of the company's key markets.

Emerging players

• Tour Ghosts: Emerging multi-city ghost tour brand using digital-first marketing, comparable to Nightly Spirits in target customer and category but typically smaller in scale and footprint.

Broad incumbents

• Viator (Tripadvisor Experiences): Global tours and experiences marketplace that lists and resells Nightly Spirits-type ghost tours alongside thousands of other experiences, shaping pricing visibility and customer acquisition for the category.
• Airbnb Experiences: Large hosted-experiences platform where Nightly Spirits-style ghost tours compete for tourist mindshare and bookings, with Airbnb controlling discovery, payments, and host economics in the broader category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nightlyspirits
• Facebookfacebook.com/NightlySpirits
• Instagraminstagram.com/nightlyspirits
• TikToktiktok.com/@nightlyspiritsghosttours
• LinkedInlinkedin.com/company/nightlyspirits

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nightly Spirits