Nimanja Inc Sdn Bhd

What Nimanja Inc Sdn Bhd does

Nimanja Inc Sdn Bhd is a Brunei-based pet care retailer and online marketplace founded in July 2016 as a marketing and distribution arm of the Petlink Group. Operating exclusively within Brunei across the Brunei-Muara, Tutong, and Belait districts, the company runs an omnichannel model combining ten brick-and-mortar Nimanja branches, additional sister stores under Petlink Enterprise, Pet Vision Enterprise, and Pet Planet Shop, an e-commerce storefront at nimanja.com, phone/hotline ordering, social messaging sales, and a wholesale distribution arm serving other Brunei businesses. The product catalog spans more than 25 international pet brands across food, litter, accessories, and health products for cats, dogs, small animals, birds, aquatic and reptile pets, supplemented by Nimanja's own private-label range including Savage Cat Litter and several branded grooming and parasite-control products.

Revenue is generated through unit-priced retail and wholesale product sales, tiered delivery fees (BND$5 in Brunei-Muara and BND$10 in Tutong/Belait for orders below threshold, free above), and ancillary services such as the Nimanja Grooming & Boarding Centre and customer referrals to Petlink and Pet Planet Veterinary Care clinics. The platform connects multiple established pet retailers with local consumers through a single storefront, supported by the MemPurr Rewards loyalty program and direct social media customer engagement. The company is family-owned, led by Managing Director Anderson Lim, operates with approximately 20 employees, and is privately held with no disclosed funding rounds or external investment.

Name

Nimanja Inc Sdn Bhd

Legal name

Nimanja Inc Sdn Bhd

Website

https://nimanja.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Nimanja Inc Sdn Bhd is Brunei's first online pet supplies retailer, operating an omnichannel platform of 10 retail stores, an e-commerce marketplace, wholesale distribution, and grooming/boarding services, serving pet owners across Brunei-Muara, Tutong, and Belait districts with 25+ international brands plus private-label products.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB)

Keywords

• Online pet retail
• Pet supplies marketplace
• Veterinary care services
• Pet grooming boarding
• Pet food distribution

Headquarters

HQ city

Bandar Seri Begawan

HQ country

Brunei

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from selling pet supplies including cat litter, pet food, accessories, and health products through both online and retail channels.
2. Delivery Services: Delivery fee charges applied to orders below minimum thresholds: BND$5 flat fee for orders BND$50 and below in Brunei-Muara district; BND$10 flat fee for orders BND$100 and below in Tutong and Belait districts. Free delivery above thresholds.
3. Wholesale Distribution: Nimanja operates as a wholesale-distributor in Brunei, supplying pet products to other businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nimanja Inc Sdn Bhd operates an online pet supplies marketplace (nimanja.com) and a network of 10+ physical retail stores across Brunei, selling more than 25 international pet-care brands alongside its own Nimanja-branded products. It complements retail with fee-based Petlink and Pet Planet Veterinary Care services and the Nimanja Grooming & Boarding Centre, plus wholesale distribution of pet supplies to other businesses in Brunei.

Product overview

Nimanja Inc Sdn Bhd operates an online pet supplies marketplace (nimanja.com) that connects several established pet stores in Brunei with local pet lovers. The company offers delivery to doorstep and order pickup options across multiple Nimanja branches. Their portfolio includes their own branded products (Nimanja Cat Shampoo, Nimanja Anti-Bacteria Shampoo, Nimanja Flea & Tick Collar, Nimanja Ear Mite Oil, and Savage Cat Litter), distributed international brands (Simba, Royal Canin, Witte Molen, Dr. Elsey's, Sanicat, Simple Solution, Versele Laga, Trixie, Vet's Best, YFT, Top Ration), and complementary services including Petlink Veterinary Care, Pet Planet Veterinary Care, and Nimanja Grooming & Boarding Centre. The company also operates ten brick-and-mortar retail stores under Nimanja Inc Sdn Bhd, Petlink Enterprise Sdn Bhd, Pet Vision Enterprise, and Pet Planet Shop brands in the Brunei-Muara district.

Differentiator

Problem solved

Functional benefit

Products and services

• Nimanja Online Pet Supplies Marketplace Online pet supplies marketplace (nimanja.com) connecting established pet stores in Brunei with local pet owners across cats, dogs, small animals, birds, reptiles, and fish; offers home delivery and in-store pickup.
• Petlink Veterinary Care Veterinary clinic offering vaccination, spay & neuter, dental care, boarding & grooming, anesthesia, diagnostic laboratory, ultrasonography, echo-cardiology, and animal surgery for cats, dogs, and small animals.
• Pet Planet Veterinary Care Newer veterinary clinic strategically located next to Airport Mall with 4 private examination rooms and a spacious waiting area, providing the full range of veterinary services.
• Nimanja Grooming & Boarding Centre Grooming and boarding facility located in Kompleks Q-lap, Kiulap, offering basic grooming, full grooming, à la carte services, and boarding for cats and rabbits.
• Nimanja Retail Store Network Network of 10+ brick-and-mortar retail stores across Brunei-Muara, Tutong, and Belait districts operating under Nimanja, Petlink Enterprise, Pet Vision Enterprise, and Pet Planet Shop brands.
• Wholesale Pet Product Distribution Wholesale distribution of pet products to other businesses in Brunei, complementing the direct-to-consumer retail channels.
• Nimanja Cat Shampoo Nimanja own-brand special care cat shampoo with chamomile extracts that revitalizes coat, suitable for regular baths; 250ml.
• Nimanja Anti-Bacteria Shampoo for Cats Nimanja own-brand antibacterial cat shampoo using Nanomed Technology with over 99.9% effectiveness inhibiting bacteria and fungi; suitable for all cats.
• Nimanja Flea & Tick Collar (Cat) Nimanja own-brand natural flea and tick collar using eucalyptus oil for full-body protection from fleas, ticks, and mites; 35cm length, for animals over 12 weeks old.
• Nimanja Ear Mite Oil Nimanja own-brand ear mite oil made from natural plant essential oil extracts to remove ear mites, reduce irritation, and prevent infection; 30ml.
• Savage Cat Litter Nimanja-distributed super absorbent cat litter made from 100% natural charcoal and bentonite with strong odor control; 20kg packs in Lavender, Baby Powder, and Lemon scents.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Petlink Veterinary CarecoreStrategic or Co-development PartnerEstablished in 1997, Petlink Veterinary Care was one of the first pet clinics to operate in Brunei. Their team of doctors and nurses provide exceptional hospitality for cats, dogs, or small animals. Services include vaccination, spay & neuter, dental care, boarding & grooming, anesthesia, diagnostic laboratory, ultrasonography, echo-cardiology and animal surgery.
• Pet Planet Veterinary CarecoreStrategic or Co-development PartnerNewly established veterinary clinic that began operations in August 2015 as a result of growth from Petlink Veterinary Care. Strategically located next to Airport Mall with larger facility double in size compared to Petlink. Features 4 private examination rooms with spacious waiting area. Provides full range of veterinary services.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Chewy: US-based online pet supplies retailer offering food, supplies, pharmacy, and own-brand products across multiple pet categories. Comparable to Nimanja as an online-led pet supplies marketplace serving consumers, though vastly larger and operating cross-border logistics Nimanja lacks.
• Zooplus: Europe's leading online pet supplies retailer offering food, accessories, and own-brand products across multiple pet types. Comparable to Nimanja as an online-led pet supplies marketplace, though cross-border and operating across multiple European countries.
• Petco: US omnichannel pet retailer offering food, supplies, grooming, training, and full-service veterinary hospitals. Comparable to Nimanja's combination of pet retail and vet care partnerships, with Nimanja's Petlink and Pet Planet clinics mirroring Petco's hospital model.
• Pets at Home: UK's largest omnichannel pet supplies retailer combining physical stores, online, and in-store veterinary and grooming services. Comparable to Nimanja in business model (retail + services) and category breadth, though operating at national scale in a much larger market.
• PetSmart: North America's largest specialty pet retailer with physical stores, online, grooming, training, and in-store veterinary clinics. Comparable to Nimanja in omnichannel retail + service model (grooming, vet) and product breadth across pet categories.

Others

• Royal Canin: Global premium pet food manufacturer and brand owner. Comparable to Nimanja because Nimanja distributes Royal Canin across Brunei, and Royal Canin's premium positioning shapes Nimanja's own-brand product development (Savage, Nimanja private label).

Direct peers

• Pet Lovers Centre: Singapore-headquartered omnichannel pet supplies retailer with physical stores and online presence across Southeast Asia (Malaysia, Singapore, Thailand, Vietnam). The closest regional peer to Nimanja given overlapping product categories, store-based + online model, and Southeast Asia footprint.

Emerging players

• Animed Direct: UK-based online retailer of pet supplies including prescription and non-prescription products. Comparable to Nimanja in online-only/inventory-led pet supplies model with focus on consumables, though UK-focused and offering vet pharmacy services.

Regional players

• Pet Express (Singapore): Singapore online pet supplies retailer focused on home delivery of pet food and accessories. Comparable to Nimanja in online-first model and consumables-focused assortment, serving a nearby Southeast Asia market.
• MyPet Singapore: Singapore-based online pet supplies retailer offering food, accessories, and pharmacy-style products. Comparable to Nimanja as an online-first regional pet supplies marketplace, though Singapore-based rather than Bruneian.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nimanjabrunei
• Instagraminstagram.com/nimanjabrunei
• LinkedInlinkedin.com/company/nimanjabrunei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nimanja Inc Sdn Bhd